Social Media Marketing Presentation for small to medium sized businesses. Overview on how to implement social media in your current marketing efforts.

1. Social Media Marketing Guidefor Small Businesses Presented by Confidential – Not for Distribution

2. Agenda Overview Social Media Tools (Blogs, Video/Podcast, Platforms) Key Requirements Goals Approach Infuse Marketing’s Role Measuring Social Media Efforts Contact Confidential – Not for Distribution

3. Overview Use online social media platforms to promote a product, organization or service Online platforms include blogs, video, podcast and social networks Major players: Facebook, LinkedIn and Twitter Consumers contribute to content Companies engage with online audience Confidential – Not for Distribution

4. Blog Independent, opinionated, informative and interesting content in reverse chronological order and regularly updated Allows user feedback and sharing capabilities via email and social media platforms Updated daily, weekly or monthly Video podcast: video contained in a blog rank high on Google pages Confidential – Not for Distribution

5. Video/Podcast/RSS Feeds Viral tool to attract, engage and convert viewers; better than any other marketing web medium Video: video and audio content Podcast: audio only, can be heard on a Ipodor smartphone RSS Feeds: contained within a blog distributes either video podcast or podcasts Confidential – Not for Distribution

6. 350+ million activeusers 50% active user log on everyday Fantastic branding visibility, delivers info and news to a network of people who are interested Search feature ‘Fan’ page vs. ‘Group’ Confidential – Not for Distribution

7. 200 million users on micro blogging site Demographics: 35 – 45 yrs. old Public forum to interact with consumers Instant communication, direct message capability Ability to join relevant conversations Confidential – Not for Distribution

8. 100 million users Network geared towards professionals looking to network Online rolodex and resume Groups and events feature Confidential – Not for Distribution

9. Video 60 seconds – 2 minutes ideal length Host video primarily on website then through sharing sites for greater visibility Video posted on a webpage is indexed and ranked higher in search engines rather than on sharing sites Focus on metadata Confidential – Not for Distribution

10. Key Requirements Internet presence (i.e. Website) Compelling and updated content (i.e. written, audio and video) Communication medium (i.e. email capture mechanism) Confidential – Not for Distribution

11. Goals Attract traffic through social media platforms back to website Convert consumers and redirect back to website Transform consumers into clients Confidential – Not for Distribution

13. Add blog page, if in place, add fresh content and incorporate with relevant video/audio

15. Share link through email communications

16. Add SM badges to email signature, articles, white papers, newsletter, case studies and blogs

17. SM badge on home/landing pages

19. Add SM badge on homepage

20. Add SM badges on all email communication and marketing print materials

21. Email blast announcing SM presence and encourage friends to be a fan or follower

22. Allow blog sharing capabilitiesConfidential – Not for Distribution

23. What can do for you Write strategy and implement Update status, post relevant program/event content, pose questions, devise contests, engage/interact with fans and post photos and videos Manage blog content and post and link to platforms Optimize social media sites Inspire others to share Build company/brand awareness and recognition Confidential – Not for Distribution

24. Measuring Social Media Efforts Leads generated Products sampled Growth of fans, followers and friends Website traffic and page views Conversion rate Google analytics and others Confidential – Not for Distribution

25. Contact For questions and/or comments: CarminaBacani Owner/Marketing Consultant Infuse Marketing infusemarketing@yahoo.com carminabacani @infusemarketing infusemarketing Confidential – Not for Distribution