This document summarizes a presentation by Mary Ann Davis on digital and social media marketing strategies. It discusses trends in social media usage, including growth in active users, mobile usage, and social commerce. It outlines benefits of social media marketing such as website marketing, lead generation, and sales. It provides tips for planning a social media strategy, including defining the target audience, choosing relevant networks, setting goals, creating a social media team, developing a content plan by identifying audience needs and researching competitors, analyzing results, and retooling the strategy based on findings.
Intro to Social Media Tools: The Social NetworksMary Ann Davis
Part two of my presentation series for the Intro to Social Media Tools class I teach at Carroll Community College. This presentation provides information on the benefits for business, content types and best practices of each social network, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and Tumblr.
Inbound Marketing Indonesia is pioneer in providing inbound marketing services in Indonesia.
Get connected with us to get found better, generate more leads and increase your sales.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Intro to Social Media Tools: The Social NetworksMary Ann Davis
Part two of my presentation series for the Intro to Social Media Tools class I teach at Carroll Community College. This presentation provides information on the benefits for business, content types and best practices of each social network, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and Tumblr.
Inbound Marketing Indonesia is pioneer in providing inbound marketing services in Indonesia.
Get connected with us to get found better, generate more leads and increase your sales.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
The Facebook Conversion Formula: A Blueprint for Turning Fans into CustomersHeyo
Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula you can not only engage with Fans, but generate real ROI from Facebook.
On this webinar, Nathan covered:
Generate more fans through relevant content and driving virality
Turn fans into leads with engaging promotions
Successfully close more sales via lead nurturing and pipeline management
Do all of the above through one specific promotion
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Social media marketing can be daunting. We explain easy ways for you to get started engaging new and existing customers and using social media to build your brand.
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsCindy Kelly
Social media can be a very powerful marketing tool. Media Fusion shares some of our marketing agency secrets that can help you create a powerful social media marketing campaign.
A presentation given by Rene to Social Media Academy's conference in Manchester on 24 March 2011 focusing on the importance of sound strategy and good content and information in b2b social media.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
Marketing and online advertising tips for summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
451 Marketing partner and head of public relations, Tom Lee, discusses the need for a holistic approach to social media in the digital age in this free workshop.
Defining your social media omni-channel strategy Social Circle
Topic: Defining your social media omnichannel strategy
Do you need a strategy per social channel? Yes, you do.
Why you need an omnichannel strategy
Understanding your audience by channel
Creating your objectives – marketing & social
How to define the purpose of each of your social channels what content you’ll require to fuel this strategy.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Social Media Marketing and Advertising for Summer CampsOur Kids Media
How summer camp can use social media marketing to improve communication and registrations every year. Social media stats, tips for facebook, twitter, linkedin and instagram. [Christian Camping International (CCI) Canada Mini-Conference, March 2014, Presented by Agnes Stawicki]
The Future Of Digital Marketing: Brand CommunitiesDigital Vidya
Care about learning 'The Future Of Digital Marketing: Brand Communities'. You will find this deck presented by Abhishek Rai, Founder, Shak Co. during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
The Facebook Conversion Formula: A Blueprint for Turning Fans into CustomersHeyo
Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula you can not only engage with Fans, but generate real ROI from Facebook.
On this webinar, Nathan covered:
Generate more fans through relevant content and driving virality
Turn fans into leads with engaging promotions
Successfully close more sales via lead nurturing and pipeline management
Do all of the above through one specific promotion
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Social media marketing can be daunting. We explain easy ways for you to get started engaging new and existing customers and using social media to build your brand.
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsCindy Kelly
Social media can be a very powerful marketing tool. Media Fusion shares some of our marketing agency secrets that can help you create a powerful social media marketing campaign.
A presentation given by Rene to Social Media Academy's conference in Manchester on 24 March 2011 focusing on the importance of sound strategy and good content and information in b2b social media.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
Marketing and online advertising tips for summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
451 Marketing partner and head of public relations, Tom Lee, discusses the need for a holistic approach to social media in the digital age in this free workshop.
Defining your social media omni-channel strategy Social Circle
Topic: Defining your social media omnichannel strategy
Do you need a strategy per social channel? Yes, you do.
Why you need an omnichannel strategy
Understanding your audience by channel
Creating your objectives – marketing & social
How to define the purpose of each of your social channels what content you’ll require to fuel this strategy.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Social Media Marketing and Advertising for Summer CampsOur Kids Media
How summer camp can use social media marketing to improve communication and registrations every year. Social media stats, tips for facebook, twitter, linkedin and instagram. [Christian Camping International (CCI) Canada Mini-Conference, March 2014, Presented by Agnes Stawicki]
The Future Of Digital Marketing: Brand CommunitiesDigital Vidya
Care about learning 'The Future Of Digital Marketing: Brand Communities'. You will find this deck presented by Abhishek Rai, Founder, Shak Co. during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
Marrying Traditional Media and Social Media Strategies to Reach StudentsMediaWorks, Ltd.
Feeling overwhelmed by Social Media? Trying to find new ways to incorporate Social Media outlets into your current marketing plans, but not sure how to do it? Learn how to reach potential students by marrying a strategic Social Media plan with a targeted Traditional Media campaign that will maximize engagement and increase awareness. We’ll discuss rationale, key benefits, pitfalls and tactics for this integrated approach.
Digital Marketing 101 2015
What is digital marketing? Why is digital marketing important? How can digital marketing help your business?
#1 mistake I see with clients is that they are not starting with their website first when it comes to digital marketing. Their web traffic is low due to sharing curated content and not pulling in the content to their website first and making their website the jumping off point to the content.
Think website first then look at distribution channels.
67% of the buyer's journey is done digitally. Are you prepared?
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
How to Use and Track New Media - Marketing Schools, Programs & Kids CampsOur Kids Media
How can you use new media such as blogs, facebook and twitter to engage with moms and kids and market your programs, schools or summer camps? This presentation shows you how you can engage with parents during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at private school marketing, summer camp marketing or kids program marketing and selling to moms in Canada.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the OUR KIDS Marketing Academy Lunch & Learn in Toronto on October 28th, 2014. More tools and resources available at http://www.ourkidsmedia.com/marketing
Earthsite - Digital Media for Sustainable Brands - Services 2012Earthsite
Earthsite is a boutique digital media agency for sustainable brands. Our company specializes in branding strategy; web design, and social media marketing. We have over 10 years experience with clients in the Natural Products, Clean Tech, Education, Non-Profit, Government, Events, and Transportation industries. We are located in Marin County, North of San Francisco.
Similar to Digital and Social Media Marketing: Digital Strategies for Promoting and Protecting Your Online Brand (20)
My first social media campaign aimed at supporting Carroll Community College’s student completion strategic priority by promoting its largest event, graduation. Its purpose was to increase awareness, increase engagement and leverage content to develop a story that supported future student completion promotional activities.
Marketing Campaign for Living well with DiabetesMary Ann Davis
I developed this marketing plan to drive enrollment of Howard County, MD residents who are living with or are caring for someone with diabetes into this diabetes self-management workshop.
Marketing Campaign for Cancer Self-Management WorkshopMary Ann Davis
I developed this marketing plan to drive enrollment of Howard County, MD residents who are living with cancer, have been affected by cancer or are a caregiver into a Cancer Self-Management workshop.
Intro to Social Media Tools: Audience UsageMary Ann Davis
Part one of my presentation series for the Intro to Social Media Tools class I teach at Carroll Community. It provides user demographic information for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and Tumblr.
Conversations and Sharing Content MarketingMary Ann Davis
Part Five of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topic:
How to building relationships with expert influencers and brand advocates using ...
- Blogs
- Social Media Networks
- Social Bookmarking Sites
- Forums
Part Four of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topics:
- Facebook
- Twitter
- Instagram
- Google+
- Pinterest
- LinkedIn
Part Three of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topics:
- Blogs
- Articles
- Ebooks, press releases & white papers
- Presentations
- Video
- Audio
- Online Events
- E-mail
Part Two of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topics:
- Getting Started with a Content Marketing Plan
- Executing Your Content Marketing Plan
- Achieving Long-term Success
This SlideShare includes information I teach in Carroll Community College's non-credit Social Media Analytics class.
Why measure your social media efforts? Because it ...
- Helps with decision making.
- Helps with successful plan execution.
- Helps the plan from becoming outdated.
- Helps assess ROI.
Health Sciences Program Marketing Plan for Notre Dame of Maryland UniversityMary Ann Davis
I delivered this presentation to Notre Dame of Maryland University. The focus of the presentation was my approach in creating a marketing plan for a possible new Health Sciences program, offered by the university.
Social Media & Online Advertising Efforts for Carroll Community CollegeMary Ann Davis
An overview of Carroll's social media and online advertising efforts, including the results of new initiatives taken to grow social media in FY2015 and the development of new FY2016 initiatives for social media and online advertising.
I presented this information to 40 people on the colleges Planning Advisory Committee, including the executive team.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Grow Your Reddit Community Fast.........SocioCosmos
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2. Mary Ann Davis spends her days working
at Carroll Community College as the
Digital Marketing Administrator, leading
the college’s social media, website
marketing & online advertising efforts.
In the evenings, she’s a Digital Marketing
Instructor for the college’s Digital &
Social Media Professional program,
teaching students the latest
developments & best practices for
business.
about.me/mary_ann_davis
3. Digital marketing is any form
marketing that is used to promote
products or services via
electronic devices, using offline
marketing and online marketing
channels.
4. Social media marketing is a
online marketing channel & is
the process of gaining traffic or
attention through social media
sites by creating content that
provides value & encourages
engagement.
7. Trends
• There are over 2.206 billion active users, a
global penetration of 30%
• Social media users have risen by 176 million from
2014 to 2015
• Facebook adds ½ million new users every day; 6
new profiles every second.
Source: Social Media Today, 10 Amazing Social Media Growth Stats From 2015
8. Average Monthly Usage
Source: Pew Research, Social Media Update 2014
1,550 billion
500
400
320 300
100 100
Facebook Tumblr Instagram Twitter
Google+ Pinterest LinkedIn
million
9. Mobile Trends
• 1.925 billion users utilize their mobile devices
for social media platforms
• 365 million active mobile social users have been
added from 2014 to 2015
• 12 new active mobile social users are added every
second, that’s 1 million per day.
Source: Social Media Today, 10 Amazing Social Media Growth Stats From 2015
10. Social Commerce Trends
Source: HubSpot, Where Social Commerce Revenue Comes From, Jan. 14, 2015
3 billion
5 billion
9 billion
14 billion
2012 2013 2014 2015
Sales
11. Social Commerce Trends
Source: HubSpot, Where Social Commerce Revenue Comes From, Jan. 14, 2015
Positive online
product reviews can
increase a product’s
price by 9.5%.
Negative reviews
have an 11% chance
of changing a person’s
intent to purchase.
13. Social Commerce Trends
Average Order by Social Referrer
Source: HubSpot, Where Social Commerce Revenue Comes From, Jan. 14, 2015
$65.00 $58.95 $55.00
$50.75 $46.29 $44.24 $40.00
17. Benefits
• Website Marketing
Offers linking functionality to drive traffic to your
website & can positively impact search engine
optimization (SEO) as search engines factor social
engagement.
• Lead Generation
Helps to generate leads with the use of apps &
attaching free assets to content posts.
• Sales
Supports the purchasing of products & services through
ratings, reviews, recommendations, likes and shares.
21. Who Uses …
Gender Age Location Education Income
Women 18 - 49 Urban,
Suburban
& Rural
Non-high
school grad to
went to college
<$30K -
>$75K
Women
& Men
18 – 29 Urban,
Suburban
& Rural
Some college
experience or
went to college
<$30K -
>$75K
Women 18 - 25 Urban &
Suburban
Went to
college
<$30K -
>$75K
Women
& Men
30 – 64 Urban &
Suburban
Went to
college
>75K
Women 18 - 64 Urban,
Suburban
& Rural
Some college
experience or
went to college
$30K - $75K+
Source: Pew Research, Social Media Update 2014
23. Five Examples of Social Media Goals
• Enhance brand awareness/loyalty
• Increase website traffic
• Improve customer service
• Increase customer reach
• Generate online leads or sales
24. Five Examples of Social Media Goals
0%
10%
20%
30%
40%
50%
60%
70%
80%
Small Business Mid-Sized Enterprise
Brand Awareness Web Traffic
Lead Generation Customer Reach
Customer Service
PercentofCompaniesinwhich
thisgoalsisisapriority
Source: Trust Radius, 2015
25. Planning Tip #4:
Create a Social Media Team
Internal Staff & External Freelancers
• Content creators
o Writers
o Graphic designers
o Audio & video technicians
• Sharers – resources that search for opportunities to promote the business
• Conversers – resources assigned to participate in your and others’ social
media conversations
• Analysts – resources that analyze & report on the performance of social
media efforts
26. Planning Tip #5:
Build a Content Plan
• Identify audience needs & interests
• Research competitor efforts
• Develop an editorial calendar
• Follow social media network best practices
27. How to:
Identify Audience Needs & Interests
Ask your Audience
Search Like a Customer
Eavesdrop
Social Media
Websites & Blogs
29. How to:
Research Competitor Efforts
Eavesdrop on Conversations
Website & Blog
Comments
Social Media:
Friends, Followers,
Connections &
Communities
30. How to:
Develop an Editorial Calendar
Sun Mon Tue Wed Thur Fri Sat
Specify:
• Theme
• Copy, media, hashtags & website links
• Time
31. Follow Best Practices for Each Network
• Posting frequency
• Picture dimensions
o Search Google Docs for “Always Up-To-Date Social
Media Image Sizes Cheat Sheet”
• Video length
• Character length
• Hashtags
32. Planning Tip #6:
Analyze the Results
• Hard metrics (quantitative) – engagement, reach,
impressions
• Soft metrics (qualitative) – online perceptions &
sentiments
Monitor Performance & Conversations
35. Planning Tip #7:
Retool Your Strategy
• Keep pace with digital marketing changes
• Improve performance of under-performing efforts
• Check that original goals still apply
• Take advantage of new content opportunities