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Howard County General Hospital FY17 Social Media Performance
The document outlines the social media performance of Mary Ann Davis in fiscal year 2017, highlighting significant increases in Facebook page likes, post impressions, and engagement metrics across various platforms. Facebook saw a total growth of 28.2% in page likes and 115.24% in post impressions, while Twitter and LinkedIn also experienced growth in followers and impressions despite previous inactivity. Overall, Facebook was the top-performing site, followed by Twitter and LinkedIn in audience size and engagement.
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Howard County General Hospital FY17 Social Media Performance
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- 2. New in FY17 Increasedpostings from 2-3 times a week to 2-3 times a day Reactivated account with 3-4 postings a day Initiated account launch with 1 post per day Initiated account launch with 1 post per day
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- 4. Page Likes and PostPerformance
- 5. 5,973 7,660 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 FY 16 FY17 Facebook Page Likes Growth Rate Total Growth 28.2% 1,687
- 6. Facebook Posts Impressions Impressions– number of times posts were served to audiences. 437,428 941,510 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 FY 16 FY 17 Growth Rate Total Growth 115.24% 504,082
- 7. Facebook Posts Impressions 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 LikesLink Clicks Comments Shares 5,487 3,450 388 508 8,825 4,679 861 777 FY 16 FY 17 Engagement Type Growth Rate Total Growth Likes 60.8% 3,338 Link Clicks 35.6% 1,229 Comments 121.9% 473 Shares 53.7% 274
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- 9. Twitter Followers Growth Rate Total Growth 4.31% 1653,824 3,898 3700 3750 3800 3850 3900 3950 4000 4050 FY 16 FY 17
- 10. Twitter Post Impressions Nocomparative data; account was inactive in FY16. Impressions – number of times posts were served to audiences.
- 11. Twitter Engagement 530 406 197 8 0 100 200 300 400 500 600 Likes LinkClicks Retweets Replies
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- 13. LinkedIn Followers Growth Rate Total Growth 16.95% 2851,681 1,966 1,500 1,550 1,600 1,650 1,700 1,750 1,800 1,850 1,900 1,950 2,000 FY16 FY17
- 14. LinkedIn Post Impressions Nocomparative data; account was inactive in FY16. Impressions – number of times posts were served to audiences.
- 15. LinkedIn Engagement 2,004 939 46 21 - 500 1,000 1,500 2,000 2,500 LinkClicks Likes Shares Comments
- 16. No comparative data;account was inactive in FY16. Post data for all of FY 17 unavailable. 349 Follows
- 17. Total Follows andPost Performance All Networks
- 18. FY17 Page Likes/Follows AllSocial Media Accounts 54.9% 7,660 Likes 28.6% 3,989 Follows 14.1% 1,966 Follows 2.5% 349 Follows Facebook Twitter LinkedIn Instagram
- 19. FY17 Post Impressions AllSocial Media Accounts 54.6% 536,508 Impressions 29.1% 285,842 Impressions 16.4% 161,036 Impressions Facebook Twitter LinkedIn
- 20. FY17 Post Engagement AllSocial Media Accounts 78.5% 15,142 Engagements 15.6% 3,010 Engagements 5.9% 1,141 Engagements Facebook LinkedIn Twitter
- 21. FY17 Post Engagementby Social Media Account 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Likes Link Clicks Shares Comments Facebook Twitter LinkedIn Engagement Type Facebook Twitter LinkedIn Likes 8,825 530 939 Link Clicks 4,679 406 2,004 Comments 861 8 21 Shares 777 197 46
- 22. Conclusion #1 performing sitein audience size and total engagements Ranks second in audience size, but third in total engagements Ranks third in audience size but second in total engagements
- 23. Mary Ann Davis DigitalMarketer & Strategist Providing business with strategic marketing solutions, focusing on digital marketing that compliments traditional marketing, and teaching people how to use social media to promote businesses. about.me/mary_ann_davis mary_ann_davis@outlook.com