If you're an estate agent (or any other business) this presentation makes essential reading on how your website design can be optimised to improve your overall web presence. Chris Haines, MD of the Evolvin and part of the Forward Thinking Estate Agent team gave this presentation to over 200 estate agents at the Property Drum Social Media Seminar on the 14th of June. http://www.evolvin.com

1. Making your web presence work Presented by Chris Haines MD of the Evolvin Group of companies

2. Making your web presence work Your web presence is made up of several facets : Your website Blogs by you and your key staff Your social networking sites They are all important.

3. Making your web presence work Part 1 Website design and content

4. Making your web presence work Design is important First impressions count You have 3 seconds to impress This is your brand Pay attention to the detail Generate lots of content

5. Making your web presence work The psychology of web design: The users eye works left to right, top to bottom…

6. Making your web presence work The psychology of web design: No more than 3 clicks to get to results…

7. Making your web presence work Get the most out of your stock: Multiple photos Floorplans PDF documents Video Search engines like lots of mixed content…

8. Making your web presence work Have regular content updates: News and articles pages Include images and links Have a regular pattern Tips on content: Make the news positive Keep it personal Raise your staff profile

9. Making your web presence work Other things you need to do with your website: Use Google Webmaster tools Produce and publish a sitemap Have good page titles and meta tags Push your domain to directory listings Tell the search engines your site exists Tell all your clients….

10. Making your web presence work Part 1b Things not to do...

11. Making your web presence work Don’t use framed content to show your property from other sites

12. Making your web presence work Host your own website and use your own links for images and content

13. Making your web presence work Other things not to do: Don’t point more than one domain at the same site This is seen as a duplicate and you will be penalised Setup your domain correctly www.domain.com and domain.com Use a permanent redirect Don’t use duplicated content in more than one place This includes feeds from news sites etc Articles should link to their source

14. Making your web presence work Part 2 Creating your social content

15. Making your web presence work Create profiles and pages on the social sites: Twitter Create a page for your company Facebook Create a page for your company Get lots of friends to like and follow the page Set a friendly name for the page once you have 25+ likes LinkedIn Create a group for your company Register your company Get your key staff to sign in and register against the company Get your clients to post recommendations

16. Making your web presence work Populate your feeds: Push new, featured property and price reductions to Twitter, Facebook & LinkedIn Get your news and articles distributed to the social sites

17. Making your web presence work Publish video or image animations: Generate YouTube content from your property, via videos, or animated image sets Create a branded channel for your own videos, with your logos and branding

18. Making your web presence work Creating blog content: Use a blog platform, or amend your website to do the job Raise your profile through specific blogs for your niches Always provide links back to your website Push these articles to your Twitter, Facebook and LinkedIn

19. Making your web presence work Creating blog content: Use mixed media – images, documents, videos etc Consume your YouTube videos directly in your blog content Allow users to recommend, share, likeand bookmark your articles Track the content with Google Analytics (more later)

20. Making your web presence work But does this mean I need to spend time updating lots of sites with content?

21. Making your web presence work TotalSocialHub: push content to multiple sites in one go manage multiple profiles and brands allow multiple users access to manage integrates with all the major sites works the way you do, so you don’t need to be a techy!

22. Making your web presence work Other things you need to do with your social: Register all your offices with Google Places Get your clients to comment on review sites Tell everyone about your sites and profiles Amend your email signatures Add instructions to your standard letters

23. Making your web presence work Part 3 Make sure your site is visible

24. Making your web presence work See where you stand: http://uitest.com These links will provide insight into how the search engines see your website, and allow you to measure and tweak the content and output.

25. Making your web presence work Make your web content accessible and friendly: http://validator.w3.org Make sure your website is compliant and well formatted HTML.

26. Making your web presence work Make your website load quickly: http://pingdom.com Search engines like sites that load quickly and reward you accordingly

27. Making your web presence work Get suggestions on changes: http://nibbler.silktide.com See how you can amend your website and content to perform better.

28. Making your web presence work Part 4 Reporting and analytics

29. Making your web presence work Google Analytics It is simply criminal not to integrate with Google Analytics. The service is free, amazingly powerful, and provides valuable insights into traffic.

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33. Making your web presence work Questions and Answers