Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Website Optimisation - Presented at The Property Drum Social Media Conference

1,104 views

Published on

If you're an estate agent (or any other business) this presentation makes essential reading on how your website design can be optimised to improve your overall web presence.

Chris Haines, MD of the Evolvin and part of the Forward Thinking Estate Agent team gave this presentation to over 200 estate agents at the Property Drum Social Media Seminar on the 14th of June.

http://www.evolvin.com

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this

Website Optimisation - Presented at The Property Drum Social Media Conference

  1. 1. Making your web presence work<br />Presented by Chris Haines<br />MD of the Evolvin Group of companies<br />
  2. 2. Making your web presence work<br />Your web presence is made up of several facets :<br />Your website<br />Blogs by you and your key staff<br />Your social networking sites<br />They are all important.<br />
  3. 3. Making your web presence work<br />Part 1<br />Website design and content<br />
  4. 4. Making your web presence work<br />Design is important<br />First impressions count<br />You have 3 seconds to impress<br />This is your brand<br />Pay attention to the detail<br />Generate lots of content<br />
  5. 5. Making your web presence work<br />The psychology of web design:<br />The users eye works left to right, top to bottom…<br />
  6. 6. Making your web presence work<br />The psychology of web design:<br />No more than 3 clicks to get to results…<br />
  7. 7. Making your web presence work<br />Get the most out of your stock:<br />Multiple photos<br />Floorplans<br />PDF documents<br />Video<br />Search engines like lots of mixed content…<br />
  8. 8. Making your web presence work<br />Have regular content updates:<br />News and articles pages<br />Include images and links<br />Have a regular pattern<br />Tips on content:<br />Make the news positive<br />Keep it personal<br />Raise your staff profile<br />
  9. 9. Making your web presence work<br />Other things you need to do with your website:<br />Use Google Webmaster tools<br />Produce and publish a sitemap<br />Have good page titles and meta tags<br />Push your domain to directory listings<br />Tell the search engines your site exists<br />Tell all your clients….<br />
  10. 10. Making your web presence work<br />Part 1b<br />Things not to do...<br />
  11. 11. Making your web presence work<br />Don’t use framed content to show your property from other sites<br />
  12. 12. Making your web presence work<br />Host your own website and use your own links for images and content<br />
  13. 13. Making your web presence work<br />Other things not to do:<br />Don’t point more than one domain at the same site<br />This is seen as a duplicate and you will be penalised<br />Setup your domain correctly<br />www.domain.com and domain.com <br />Use a permanent redirect<br />Don’t use duplicated content in more than one place<br />This includes feeds from news sites etc<br />Articles should link to their source<br />
  14. 14. Making your web presence work<br />Part 2<br />Creating your social content<br />
  15. 15. Making your web presence work<br />Create profiles and pages on the social sites:<br />Twitter<br />Create a page for your company<br />Facebook<br />Create a page for your company<br />Get lots of friends to like and follow the page<br />Set a friendly name for the page once you have 25+ likes<br />LinkedIn<br />Create a group for your company<br />Register your company<br />Get your key staff to sign in and register against the company<br />Get your clients to post recommendations<br />
  16. 16. Making your web presence work<br />Populate your feeds:<br />Push new, featured property and price reductions to Twitter, Facebook & LinkedIn<br />Get your news and articles distributed to the social sites<br />
  17. 17. Making your web presence work<br />Publish video or image animations:<br />Generate YouTube content from your property, via videos, or animated image sets<br />Create a branded channel for your own videos, with your logos and branding<br />
  18. 18. Making your web presence work<br />Creating blog content:<br />Use a blog platform, or amend your website to do the job<br />Raise your profile through specific blogs for your niches<br />Always provide links back to your website<br />Push these articles to your Twitter, Facebook and LinkedIn<br />
  19. 19. Making your web presence work<br />Creating blog content:<br />Use mixed media – images, documents, videos etc<br />Consume your YouTube videos directly in your blog content<br />Allow users to recommend, share, likeand bookmark your articles<br />Track the content with Google Analytics (more later)<br />
  20. 20. Making your web presence work<br />But does this mean I need to spend time updating lots of sites with content?<br />
  21. 21. Making your web presence work<br />TotalSocialHub:<br />push content to multiple sites in one go<br />manage multiple profiles and brands<br />allow multiple users access to manage<br />integrates with all the major sites<br />works the way you do, so you don’t need to be a techy!<br />
  22. 22. Making your web presence work<br />Other things you need to do with your social:<br />Register all your offices with Google Places<br />Get your clients to comment on review sites<br />Tell everyone about your sites and profiles<br />Amend your email signatures<br />Add instructions to your standard letters<br />
  23. 23. Making your web presence work<br />Part 3<br />Make sure your site is visible<br />
  24. 24. Making your web presence work<br />See where you stand:<br />http://uitest.com<br />These links will provide insight into how the search engines see your website, and allow you to measure and tweak the content and output.<br />
  25. 25. Making your web presence work<br />Make your web content accessible and friendly:<br />http://validator.w3.org<br />Make sure your website is compliant and well formatted HTML.<br />
  26. 26. Making your web presence work<br />Make your website load quickly:<br />http://pingdom.com<br />Search engines like sites that load quickly and reward you accordingly<br />
  27. 27. Making your web presence work<br />Get suggestions on changes:<br />http://nibbler.silktide.com<br />See how you can amend your website and content to perform better.<br />
  28. 28. Making your web presence work<br />Part 4<br />Reporting and analytics<br />
  29. 29. Making your web presence work<br />Google Analytics<br />It is simply criminal not to integrate with Google Analytics.<br />The service is free, amazingly powerful, and provides valuable insights into traffic.<br />
  30. 30. Making your web presence work<br />
  31. 31. Making your web presence work<br />
  32. 32. Making your web presence work<br />
  33. 33. Making your web presence work<br />Questions and Answers<br />

×