The document discusses replacing old, unnatural link building tactics that are more likely to be penalized by search engines with new, more natural tactics. Some outdated tactics mentioned include directory submissions, article marketing, PR distribution, blog/forum comment spam, and buying links. The document recommends more natural strategies like guest blogging, telephone link building, building quality profiles, using nofollow links that drive traffic, creating infographics, ebooks, whitepapers, and long-form video content instead. The overall message is to move away from tactics search engines may view as manipulative and focus on more organic strategies to build links.