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Content calendar vs Editorial calendar

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Emily Hean
Emily Hean

An editorial calendar is an annual plan that highlights overarching themes and special issues for monthly publications to help advertisers, while a content calendar tracks the daily or weekly status and progress of individual content pieces on one or more platforms. Examples of editorial calendars include those from Cosmo, Real Simple, and Vogue, while content calendar templates come from LightBox Collective, Mozilla, and HubSpot, with the latter two including additional metadata and tracking posts at a weekly or daily level.

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7.21.2013 Editorial & Content Calendars Tools from traditional and new media Thursday, March 20, 2014
What’s the difference? An editorial calendar is an annual plan shared with a wide audience and the content calendar is a document that tracks the day-to-day progress of publications on one or more platforms. ✤ An Editorial Calendar highlights overarching themes and special issues/opportunities for monthly publications to help advertisers buy relevant space. ✤ A Content Calendar tracks the status and progress of each piece of content usually at a daily or weekly level. Thursday, March 20, 2014
Examples ✤ 2013 Editorial Calendars ✤ Cosmo ✤ Real Simple ✤ Vogue ✤ MIT Tech Review ✤ Men’s Health ✤ Content Calendar Templates ✤ LightBox Collective ✤ Mozilla ✤ HubSpot Thursday, March 20, 2014
Cosmo Thursday, March 20, 2014
Real Simple Thursday, March 20, 2014
Vogue Thursday, March 20, 2014
MITTech Review Thursday, March 20, 2014
Men’s Health Thursday, March 20, 2014
LightBox Collaborative Depth Level - Day, with months tabbed Thursday, March 20, 2014
Mozilla Includes themes and events at the top, depth level- weekly posts Thursday, March 20, 2014
HubSpot Includes target personas, CTAs and Keywords, depth level- daily posts Thursday, March 20, 2014
Possible Format Includes themes, events, expert series and the articles we want on the site to start. Depth level - Monthly Thursday, March 20, 2014

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