Content calendar vs Editorial calendar

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Ever wonder what the difference between an editorial calendar and a content calendar are? I did. Here are a few examples of the differences and how content calendars are being used.

Published in: Marketing

Content calendar vs Editorial calendar

  1. 1. 7.21.2013 Editorial & Content Calendars Tools from traditional and new media Thursday, March 20, 2014
  2. 2. What’s the difference? An editorial calendar is an annual plan shared with a wide audience and the content calendar is a document that tracks the day-to-day progress of publications on one or more platforms. ✤ An Editorial Calendar highlights overarching themes and special issues/opportunities for monthly publications to help advertisers buy relevant space. ✤ A Content Calendar tracks the status and progress of each piece of content usually at a daily or weekly level. Thursday, March 20, 2014
  3. 3. Examples ✤ 2013 Editorial Calendars ✤ Cosmo ✤ Real Simple ✤ Vogue ✤ MIT Tech Review ✤ Men’s Health ✤ Content Calendar Templates ✤ LightBox Collective ✤ Mozilla ✤ HubSpot Thursday, March 20, 2014
  4. 4. Cosmo Thursday, March 20, 2014
  5. 5. Real Simple Thursday, March 20, 2014
  6. 6. Vogue Thursday, March 20, 2014
  7. 7. MITTech Review Thursday, March 20, 2014
  8. 8. Men’s Health Thursday, March 20, 2014
  9. 9. LightBox Collaborative Depth Level - Day, with months tabbed Thursday, March 20, 2014
  10. 10. Mozilla Includes themes and events at the top, depth level- weekly posts Thursday, March 20, 2014
  11. 11. HubSpot Includes target personas, CTAs and Keywords, depth level- daily posts Thursday, March 20, 2014
  12. 12. Possible Format Includes themes, events, expert series and the articles we want on the site to start. Depth level - Monthly Thursday, March 20, 2014

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