This document provides instructions for an assignment to design a personal logo. It discusses considerations for designing logos for online use such as scalability, loss of image quality at smaller sizes, different audiences than print, and serving multiple purposes. Students are prompted to brainstorm visuals, colors, and styles representing themselves professionally and individually. They are assigned homework to design their logo and re-read a past article in preparation for discussion.

2. TODAY
1) Moving into generating web content
2) Web unit assignment one: the
personal logo
3) Things to consider about on-screen
logos
4) Coming soon!

3. After our print work…
…we’re now going to talk about designing for the web.
We will be working toward a major project of
revising/updating the Miami Professional Writing
website, but before we get there, we’re going to again
do some work with logos.

4. Today, you read…
… some information about how to make a
personal logo or identity mark. It can be
quite difficult to determine what works well
as a personal logo. I have, myself, gone
through a bunch. To be fair, this time I’m
going to work with you.

5. First…
…let’s talk about the examples you read over. What
did you notice from the readings? What is intriguing?
What questions do you have?

6. Pointers from the print logos
1) Colors matter– some of you copped out
on the color choices. You need to be
super-careful with them here.
2) Less is more.
3) Think about balance and size and how
things are skewed– be dynamic!

7. And some stuff we need to focus on
1)
2)
3)
4)
Scalability
Loss of DPI on screen
New audiences: new expectations
Different purposes, multiple purposes

8. Scalability
A good logo can
be done in
color and black
and white and
can be
presented in
multiple sizes.
Like so:

9. Loss of DPI
From: http://www.smashingmagazine.com/2009/06/25/10-common-mistakes-in-logo-design/
Fine line work
can be lost
while scaling
online (and in
print, honestly).
Be careful with
detail in these
logos.

10. New Audiences
We worked in
sports
traditions last
time; those
same styles
won’t work for
a personal logo.

11. Multiple Purposes
You need a logo
that can be on
many things, in
many
environments,
and look
correct.
GOOD
NOT SO GOOD

12. Knowing all that…
Your logos will be a solo project.
I’d like for us to spend some time brainstorming, then the
rest of this class digging for inspiration and starting (and
talking memo for the print project).
On the next five slides are five burning questions for you to
consider. Write your thoughts– freewriting style– about each
one until I tell you stop and go to the next prompt.

13. Question 1:
What visuals come to mind when you think of yourself
and your work? Remember, we’re brainstorming.
There are no wrong answers.

14. Question 2:
What colors represent you? Think about what we
studied earlier. Google meanings if you need to. Know
your colors and know why.

15. Question 3:
Think about the balance of “professional” and
“individual.” What risks do the visuals you thought of
represent? What visuals does your hopeful profession
add?

16. Question 4:
What visuals you have in mind right now can be
simplified and or stylized? Remember that you can’t
have really fine-line work. What of what you’re
thinking about can you pull off?

17. Question 5:
Stepping back, think about the people who know you
and, as a totally separate audience, the people you
hope will come to know you for your online identity.
Is what you’re thinking of now consistent with who
you are and who you want to project?

18. Homework
For next Monday:
Design tasks are back. See the schedule for the task.
Also re-read the “About Face” article from earlier; we’ll be
using it again in discussion Monday.