Personal branding digital presence
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The document discusses creating a personal brand and provides steps to build a strong personal brand. It recommends defining who you are and your digital footprint, researching competitors, determining distinguishing attributes, assessing your current brand presence, creating a branding plan, and proactively managing your brand across websites and social media to project a consistent image. Building a personal brand involves differentiating yourself from others in your field through a clearly defined brand strategy and active brand management.
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Personal branding digital presence
- 1. Creating a personal brand LOGO Project
- 2. Who are you? Digitally? Google your name…and identifies… What comes up?
- 3. Think… Who are you? What image do you want to put out there about yourself? What is your digital footprint NOW?
- 4. Building your personal brand Branding overall goal Differentiate yourself Process: Define your brand Position brand differently than competitors Manage all aspects of your brand http://www.personalbrandingblog.com
- 5. Six steps to building your personal brand Define your overall aspirations strategicmodularity.com
- 7. Determine your brand attributes cristischool.blogspot.com
- 8. Assess your current state
- 9. Create your game plan
- 10. Manage your brand Proactively manage your sites Social media pics and posts
- 11. Personal Branding Logo Examples
Editor's Notes
- http://marilynposcic.com/who-are-you-word-of-the-day/
- Personal branding overall goal: Differentiate yourself to attain your objectives – dream job, famous singer Process: Define your brand and brand attributes Position your brand differently than competitors Manage all aspects of personal brand SIX STEPS http://mashable.com/2009/02/05/personal-branding-101/ http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand/ http://www.wikihow.com/Build-Your-Personal-Brand http://www.entrepreneur.com/article/226903# http://www.idgram.com/ http://mixtusmedia.com/blog/5-factors-to-creating-your-personal-brand-online http://www.personalbrandingblog.com/five-aspects-of-your-personal-brand-youre-forgetting/ http://www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/ http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/) http://www.personalbrandingblog.com/five-aspects-of-your-personal-brand-youre-forgetting/ http://www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/ http://www.forbes.com/sites/learnvest/2013/10/31/6-things-that-could-be-hurting-your-personal-brand/?utm_content=buffer81139&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer
- Six steps Define your overall aspirations – be specific, clearly set out goals and objective Goals – present tense and personal
- Conduct research Who has gotten where you want to be? How are they conducting their personal branding efforts What can you learn from them? Good and bad? This is the research part of your project assignment!!
- Determine your brand attributes What do you want to convey about your personal brand? What adjectives do you want people to associate with you? In what niche of the market do you want to become known?
- Assess your current state How are you currently perceived? How large is the gap between now and what you want? What needs to change to get to your goal?
- Create your game plan Use social media to your advantage Consider both tangible and untangible aspects – attire, hair, makeup, behavior – both verbal and non-verbal
- Manage your brand Proactively manage all aspects of your brand to make sure they are in sync with each other Are your social media pics the same? Do all of your social media sites present the same you?
- https://www.google.com/search?q=personal+branding+logos&client=safari&rls=en&biw=1322&bih=742&source=lnms&tbm=isch&sa=X&ei=xitBVIuKGYnfsATr8oA4&ved=0CAgQ_AUoAQ#imgdii=_