The document provides tips for logo design and working with clients. It discusses showing your workflow, helping clients write a creative brief, starting and ending with research, creating mood boards, carefully following advice, properly presenting designs in a certain order, thinking about future branding needs, and being a professional. The overall message is about establishing an effective process and properly guiding clients to create successful logos and brands.

1. Iryna Nezhynska
G I V E Y O U R I D E A S
T H E B E T T E R W O R K F L O W
How to get logo accepted

2. Gdańsk Dribbble Meetup
July 4, 2015

3. BTW, I also need a logo.
Can you create it as well?
[ ?! ... ] Sure!

4. SKETCHES
& DESIGN
LOGO FILES
DELIVERY
(vector & raster)
LOGOBOOK
(recommended)
PRESENTATION
(2 concepts
+ their variants)
CORRECTIONS TO
SELETED CONCEPT
(up to 2 cycles)
FINAL
PRESENTATION
FEEDBACKCREATIVE
BRIEF
RESEARCH
DEPOSIT
(50%)
FINAL
PAYMENT
(50%)
1. Show your workflow
Logo design process.

5. 2. Know how to deal
with “creative” clients

6. 3. Help your client to write a brief
info about
the brand/product
emotional
message
technical
details

7. 3. Help your client to write a brief
for company vs. for product
for them vs. for their customers

8. For company:
What if your brand was a person?
3. Help your client to write a brief
For product:
How do your customers want to be seen?
3 . H E L P C L I E N T T O W R I T E A B R I E F
What if your brand was a person?

9. 4. Start with research,
finish with research

10. It is an appetizer before the main course.
5. Create a mood board

11. 6. Be careful
when following this advice

12. 6. Be careful
when following this advice
because
it doesn’t work
for logos

13. Always check you ideas before showing to clients.

14. best ever concept
(1st priority)
client’s idea
(3rd priority)
another good option
(2nd priority)
7. Present designs like a pro
Order of showing logo concepts matters:

15. + + + =
7. Present designs like a pro
Show the story behind:

16. 1.1
G
O
O
D
C
H
O
IC
E
V A R I A N T 2
B
E
S
T
C
H
O
IC
E
7. Present designs like a pro
Use badges:

17. 4) mockups for presentation vs. mockups for portfolio
7. Present designs like a pro

18. 8. Remember about app icons
(about favicons also)

19. 9. Think big, think ahead
How the potential brand identity may look?
L O G O = B R A N D

20. product positioning
market
target
strategy
Tagline
brand
mark
symbol
wordmark
Color
Image/Photo
Texture
Material
visual
identity
Typeface
Layout
Typography
editorial style
Interior
Business
papers
Digital media
Marketing
materials
Advertising
Presentations
Signage
Vehicle identification
Packaging
Uniforms
Exhibits

21. D E S I G N I S A J O B .
9. Be a PRO
because

22. Good luck, my friends!
Thank you!
And have a good day!