A personal logo is a graphic mark that represents an individual and promotes instant public recognition, much like logos used by companies. Logos throughout history have evolved from ancient techniques like cylinder seals and coins to modern printing technologies. A successful personal logo is clear, unique, memorable, visually interesting, says something about the individual, and works effectively in both black and white and color at different scales. Famous logos like Chupa Chups were designed by artists like Salvador Dali, and color is an important element to consider when designing a personal logo.

1. Creating a
Personal Logo

2. What is a logo?
● A logo is a graphic mark or emblem
commonly used by commercial
enterprises, organizations and even
individuals to aid and promote instant
public recognition.
● Logos are either purely graphic
(symbols/icons) or are composed of the
name of the organization (a logotype or
wordmark).

3. Logos throughout History
Numerous inventions and
techniques have contributed to
the contemporary logo,
including:
● cylinder seals (c.2300 BCE)
● coins (c.600 BCE)
● logographic languages
like Chinese
● coats of arms
● watermarks
● printing technology
A coin from early 6th century BC Lydia, bearing the head
of a roaring lion with sun rays

4. What makes a successful
personal logo?
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Clear
Unique
Memorable
Visually interesting
Says something about you
Works in b & w as well as full color
Works in small and large scale

5. Famous Logo Examples:
Did you know:
Salvador Dali
designed the
Chupa Chups
logo!

6. Logo Color Matters!

7. Personal Logo Examples:

8. Personal Logo Examples:

9. Logo Visual Brainstorm: