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Linkedin_presentation_emba_ sda-bocconi
The document provides information about LinkedIn, including its business model, growth over time, and value for both members and customers. It discusses LinkedIn's mission to connect professionals to make them more productive and successful. It outlines LinkedIn's key offerings of professional profiles, networks, knowledge sharing through groups and publishing, and tools for hiring, marketing and sales. The last part provides tips for members to best utilize LinkedIn by completing their profiles, networking, and engaging with the platform.
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Similar to Linkedin_presentation_emba_ sda-bocconi
Linkedin_presentation_emba_ sda-bocconi
- 1. Leonardo J. Intriago CustomerSuccess Manager Southern Europe The Linkedin Economic Graph and the value for its members
- 2. Agenda • Linkedin: thecompany, its business model and offering platform • Q&A • Best use of the platform as members: Insights and tips • Q&A
- 3. Linkedin: the company,its business model and the value for members and customers
- 4. Connect the world’sprofessionals to make them more productive and successful Our mission
- 5. Member growth 2003 20042005 2006 2007 2008 2009 2010 2011 2012 2013 32M 300 M
- 6. 2003 2004 20052006 2007 2008 2009 2010 2011 2012 2013 Monthly unique visitors 12M 187M As calculated by comScore, Q4 quarterly average for each year, including SlideShare beginning in 2012
- 7. 2003 2004 20052006 2007 2008 2009 2010 2011 2012 2013 Total annual page views 2B 47B As calculated by comScore, including SlideShare beginning in 2012
- 8. Mobile traffic 2003 20042005 2006 2007 2008 2009 2010 2011 2012 2013 43% <2% mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year
- 9. Revenue 2003 2004 20052006 2007 2008 2009 2010 2011 2012 2013 $1,529M $79M
- 10. Adjusted EBITDA 2003 20042005 2006 2007 2008 2009 2010 2011 2012 2013 $376M $5.5M Adjusted EBITDA is a Non-GAAP financial measure. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared in accordance with GAAP. A reconciliation of Non-GAAP Adjusted EBITDA to GAAP Net Income (Loss) is included in this presentation.
- 11. Connect talent with opportunityat massive scale
- 12. For our members Theprofessional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform
- 13. The professional profileof record Identity
- 14. The professional profileof record Identity
- 15. Connect all ofthe world’s professionals Networks
- 16. Connect all ofthe world’s professionals Networks 140MProfessionals and students reside in China
- 17. Connect all ofthe world’s professionals Networks
- 18. Connect all ofthe world’s professionals Networks
- 19. GroupsSlideShare InfluencersPulse The definitiveprofessional publishing platform Knowledge
- 20. The definitive professionalpublishing platform Knowledge
- 21. The definitive professionalpublishing platform Knowledge
- 22. For our customers Hire Powerhalf of all hires Market The most effective way for marketers to engage professionals Sell The start of every sales opportunity
- 23. Power half ofall hires Talent Solutions
- 24.
- 25. The start ofevery sales opportunity Sales Solutions Find Connect Engage
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- 28. Create economic opportunity forevery member of the global workforce Our vision
- 29. Create economic opportunity Realizeyour dream job Find work Be great at what you do
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- 37. Connecting talent withopportunity at massive scale
- 38. Some information aboutLinkedin Italy and the Italian market
- 39. Linkedin Italy Dec 2011May 2014 300m profiles 43% mobile 25 employees 159m profiles mmm 8% mobile 5 employees F
- 40. 0M 75M 150M 225M 300M Linkedin users inItaly 2010 2011 2012 2013 1.9M 7M 2014
- 41. U !319 poeti b74 ciclisti 329elettrauto 1.024 sacerdoti… …e 7 vescovi P 16 Guardie Forestali T 20 navigatori O3.321 cantanti Linkedin users in Italy, job titles…
- 42. 0M 75M 150M 225M 300M Linkedin customers inItaly 2010 2011 2012 2013 n 2014 nx 10
- 43. Linkedin customers inItaly Industries F Information Technology and Services Construction Medical Practice Architecture & Planning Retail Apparel & Fashion Accounting Management Consulting Marketing and Advertising Mechanical/Industrial Engineering Telecommunications Banking Food & Beverages Research Government Administration Locations C Milan Rome Turin Naples Bologna Florence Bari Genoa Venice Catania Cagliari Monza and Brianza Salerno FTSE Italia Star G 100% Linkedin presence 89% Linkedin customers B Company size Small & Medium Business Enterprise Blue Chips
- 44. Best use ofthe platform as members: Insights and tips
- 45. ORGANIZATION NAME This isyour personal brand 45
- 46. ORGANIZATION NAME 46 Ittakes just 1/10 of a second for someone to make a decision about you! Source: Assoc for Psychological Science – “How Many Seconds to a First Impression?” First Impressions Count
- 47. ORGANIZATION NAME Manager, SDABocconi, MBA: 3265 Italy: 1752 USA: 256 UK: 173 Swiss: 153 Germany: 106 France: 84 China: 29 47 Manager, SDA Bocconi, MBA + «business development»: 1546 Italy: 814 USA: 122 UK: 82 Swiss: 64 Germany: 52 France: 40 China: 17 Manager, SDA Bocconi, MBA 2013-2014 + business development + strategy = 86
- 48. ORGANIZATION NAME 48 Uploada professional photo Profiles with photos are 7 times MORE LIKELY to be viewed than those without
- 49. ORGANIZATION NAME 49 Writea compelling headline Tell the world who you are, what you do, and the value you provide. Your Headline gets more attention than your photo
- 50. ORGANIZATION NAME 50 Setyour Public Profile URL / Customize Links to Websites Put it on your business card, and in your email signature file.
- 51. ORGANIZATION NAME Tell yourstory in your Summary Showcase you expertise. Convey your passion. Use “key words”. Provide a “Call to Action” Your background Your company Your passion A “call to action”
- 52. ORGANIZATION NAME 52 Updateyour Current and Past Positions Demonstrate how you’ve helped clients throughout your career
- 53. ORGANIZATION NAME 53 Addyour education Showcase your education, which will also allow you to…
- 54. ORGANIZATION NAME 54 Tapinto your alumni connections
- 55. ORGANIZATION NAME 55 Askfor recommendations Not just from colleagues, but also from clients
- 56. ORGANIZATION NAME 56 AddSkills and Expertise Position yourself as a thought leader among your peers.
- 57. ORGANIZATION NAME 57 Strivefor 100% Profile Completeness What is “complete”? Name, current title Industry and Location Photo Headline Summary 2 previous positions Skills Education 50+ people in your network
- 58. ORGANIZATION NAMELinkedIn SalesSolutions Bring your profile to life with Rich Media • Powerpoint • Video • Images • PDF
- 59. ORGANIZATION NAME Always personaliseyour connection requests
- 60. ORGANIZATION NAME 60 SearchEngine Optimise your LinkedIn Profile In order to be found on LinkedIn or Search Engines use key words and phrases that pertain to your core expertise. 4 areas to concentrate on: 1. Your Headline 2. Current & Past Positions 3. Summary 4. Skills
- 61. ORGANIZATION NAME 61 Leveragethe Who’s Viewed My Profile feature