The document provides information about LinkedIn, including its business model, growth over time, and value for both members and customers. It discusses LinkedIn's mission to connect professionals to make them more productive and successful. It outlines LinkedIn's key offerings of professional profiles, networks, knowledge sharing through groups and publishing, and tools for hiring, marketing and sales. The last part provides tips for members to best utilize LinkedIn by completing their profiles, networking, and engaging with the platform.

1. Leonardo J. Intriago
Customer Success Manager
Southern Europe
The Linkedin Economic Graph and the
value for its members

2. Agenda
• Linkedin: the company, its business model and offering platform
• Q&A
• Best use of the platform as members: Insights and tips
• Q&A

3. Linkedin: the company, its business model
and the value for members and customers

4. Connect the world’s professionals to
make them more productive and
successful
Our mission

5. Member growth
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
32M
300 M

6. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Monthly unique visitors
12M
187M
As calculated by comScore, Q4 quarterly average for each year, including SlideShare beginning in 2012

7. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Total annual page views
2B
47B
As calculated by comScore, including SlideShare beginning in 2012

8. Mobile traffic
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
43%
<2%
mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year

9. Revenue
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
$1,529M
$79M

10. Adjusted EBITDA
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
$376M
$5.5M
Adjusted EBITDA is a Non-GAAP financial measure. The presentation of this financial information is not intended to
be considered in isolation or as a substitute for, or superior to, financial information prepared in accordance with
GAAP. A reconciliation of Non-GAAP Adjusted EBITDA to GAAP Net Income (Loss) is included in this presentation.

11. Connect talent with
opportunity at massive scale

12. For our members
The professional
profile of record
Connect all of the
world's professionals
Identity Networks Knowledge
The definitive professional
publishing platform

13. The professional profile of record
Identity

14. The professional profile of record
Identity

15. Connect all of the world’s professionals
Networks

16. Connect all of the world’s professionals
Networks
140MProfessionals and
students reside in China

17. Connect all of the world’s professionals
Networks

18. Connect all of the world’s professionals
Networks

19. GroupsSlideShare InfluencersPulse
The definitive professional publishing platform
Knowledge

20. The definitive professional publishing platform
Knowledge

21. The definitive professional publishing platform
Knowledge

22. For our customers
Hire
Power half of
all hires
Market
The most effective way for
marketers to engage
professionals
Sell
The start of every
sales opportunity

23. Power half of all hires
Talent Solutions

24. 1
2
Effectively engaging professionals
Marketing Solutions

25. The start of every sales opportunity
Sales Solutions
Find Connect Engage

26. LinkedIn
Recruiter Pulse
Mobilize

27. The next decade

28. Create economic opportunity
for every member of the global
workforce
Our vision

29. Create economic opportunity
Realize your
dream job
Find work Be great at what
you do

30. THE ECONOMIC GRAPH

31. 300MMembers

32. 3.5MActive company profiles

33. 300KJobs

34. 3B+Endorsements

35. 24KSchools

36. Billionsof network updates

37. Connecting talent with opportunity at
massive scale

38. Some information about Linkedin Italy
and the Italian market

39. Linkedin Italy
Dec 2011 May 2014
300m profiles
43% mobile
25 employees
159m profiles mmm
8% mobile 
5 employees F

40. 0M
75M
150M
225M
300M
Linkedin users in Italy
2010 2011 2012 2013
1.9M
7M
2014

41. U
!319 poeti
b74 ciclisti

329 elettrauto
1.024 sacerdoti…
…e 7 vescovi
P
16 Guardie Forestali
T
20 navigatori
O3.321 cantanti
Linkedin users in Italy, job titles…

42. 0M
75M
150M
225M
300M
Linkedin customers in Italy
2010 2011 2012 2013
n
2014
nx 10

43. Linkedin customers in Italy
Industries
F
Information Technology and Services
Construction
Medical Practice
Architecture & Planning
Retail
Apparel & Fashion
Accounting
Management Consulting
Marketing and Advertising
Mechanical/Industrial Engineering
Telecommunications
Banking
Food & Beverages
Research
Government Administration
Locations
C
Milan
Rome
Turin
Naples
Bologna
Florence
Bari
Genoa
Venice
Catania
Cagliari
Monza and Brianza
Salerno
FTSE Italia Star
G
100% Linkedin presence
89% Linkedin customers
B
Company size
Small & Medium Business
Enterprise
Blue Chips

44. Best use of the platform as members:
Insights and tips

45. ORGANIZATION NAME
This is your personal brand
45

46. ORGANIZATION NAME 46
It takes just 1/10 of a second
for someone to make a decision about you!
Source: Assoc for Psychological Science – “How Many Seconds to a First Impression?”
First Impressions Count

47. ORGANIZATION NAME
Manager, SDA Bocconi, MBA: 3265
Italy: 1752
USA: 256
UK: 173
Swiss: 153
Germany: 106
France: 84
China: 29
47
Manager, SDA Bocconi, MBA +
«business development»: 1546
Italy: 814
USA: 122
UK: 82
Swiss: 64
Germany: 52
France: 40
China: 17
Manager, SDA Bocconi, MBA 2013-2014 + business development + strategy = 86

48. ORGANIZATION NAME 48
Upload a professional photo
Profiles with photos are 7 times
MORE LIKELY to be viewed than those without

49. ORGANIZATION NAME 49
Write a compelling headline
Tell the world who you are, what you do, and the value you provide.
Your Headline gets more attention than your photo

50. ORGANIZATION NAME 50
Set your Public Profile URL / Customize Links to Websites
Put it on your business card, and in your email signature file.

51. ORGANIZATION NAME
Tell your story in your Summary
Showcase you expertise. Convey your passion. Use “key words”.
Provide a “Call to Action”
Your background
Your company
Your passion
A “call to action”

52. ORGANIZATION NAME 52
Update your Current and Past Positions
Demonstrate how you’ve helped clients throughout your career

53. ORGANIZATION NAME 53
Add your education
Showcase your education, which will also allow you to…

54. ORGANIZATION NAME 54
Tap into your alumni connections

55. ORGANIZATION NAME 55
Ask for recommendations
Not just from colleagues, but also from clients

56. ORGANIZATION NAME 56
Add Skills and Expertise
Position yourself as a thought leader among your peers.

57. ORGANIZATION NAME 57
Strive for 100% Profile Completeness
What is “complete”?
 Name, current title
 Industry and Location
 Photo
 Headline
 Summary
 2 previous positions
 Skills
 Education
 50+ people in your network

58. ORGANIZATION NAMELinkedIn Sales Solutions
Bring your profile to life with Rich Media
• Powerpoint
• Video
• Images
• PDF

59. ORGANIZATION NAME
Always personalise your connection requests

60. ORGANIZATION NAME 60
Search Engine Optimise your LinkedIn Profile
In order to be found on LinkedIn or
Search Engines use key words and
phrases that pertain to your core
expertise.
4 areas to concentrate on:
1. Your Headline
2. Current & Past Positions
3. Summary
4. Skills

61. ORGANIZATION NAME 61
Leverage the Who’s Viewed My Profile feature