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Linkedin Tips for Individuals and Businesses
This document discusses how individuals and businesses can utilize LinkedIn. It provides an overview of the key features of LinkedIn and how they can be used for professional networking, career development, lead generation, marketing and recruiting. The document also includes tips on optimizing individual and company LinkedIn profiles, being active on LinkedIn, and using LinkedIn analytics to understand engagement.
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Linkedin Tips for Individuals and Businesses
- 1. Linkedin for You &Your Business Monica Samuel Digital Marketer | Trainer OME SESSION
- 2. Professional network • Buildyour professional profile • Make connections • Get introductions • Participate in groups • Get recommended and endorsed • See who’s viewed you Professionals are signing up to join LinkedIn at a rate of more than two new members per second!
- 3. Largest content platformLinkedin Pulse Slideshare Publications • Grow as an industry leader • Build an influencer brand
- 4. Career development platform• University Finder • Search for jobs • Follow companies • Online learning with Lynda.com • Learn from experts • Job Seeker premium account
- 5. Lead generation platform• Find & research prospects • Social selling • Sales Navigator premium account • Sales Solutions
- 6. Marketing platform • Updates •Sponsored updates • Inmail • Display ads • Text ads • Brand awareness • Marketing Solution
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- 8. • 80% ofcompanies currently use Linkedin as a source for recruiting • Linkedin profiles are MATCHED with CVs • Under 50yrs, on less than $100,000/yr – 27% • Over 50yrs, on more than $100,000/yr – 46% • Simply creating a profile increases the chances of your getting hired by 8% The Anatomy of a Top 1% Most Viewed LinkedIn Profile
- 9. One of top1% most viewed profiles Hero image Profile photo Title Public profile URL Connection
- 10. One of top1% most viewed profiles Experience heading
- 11. One of top1% most viewed profiles Recommendation Rich media
- 12. Use a greatphoto (14x) - headshot Have a summary (10x) Include keywords (what you want to be found for) in: Title Experience headings Summary Skills Fill as many fields as you genuinely can Enrich your profile with rich media Get recommendations from clients, partners, and peers Provide an easy way to get in touch – Summary + Advice for contacting Create a custom URL for your public profile
- 13. Be social Join groups Bean active Linkedin member: Share updates Participate in groups Comment, share & like Publish posts Update your profile as needed (don’t wait till you change jobs) Respond to comments on YOUR OWN posts/updates Respond to emails Try to build high quality connections 24% of social engagement (shares, likes, comments) for LinkedIn Pulse content happens outside LinkedIn Share your content on FB and Twitter (top referral sites) preferably short- form content Run ads
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- 15. Did you know? Searchfor people’s LinkedIn profiles on Google after logging out of LinkedIn gives MORE info. Turn off activity broadcasts when you’re editing your profile Using Boolean operators enhances search capabilities. (“Vice President” OR VP OR Director) AND Oracle (human resources) AND '“customer service” NOT (asst. manager) (instructional designer OR instructional design) e-learning NOT freelance
- 16. You can searchfor people without disclosing your identity.
- 17. Limitations of freeaccounts Request up to 5 introductions at a time View 100 results per search No Inmail Save up to 3 searches and get weekly alerts on those searches Limited targeting in search See only the last 5 viewers in Who’s Viewed Your Profile
- 18. All Premium Accountsgive you … Full profiles of your 2nd and 3rd degree connections Full names for members in your network, and those you share groups with Profile summaries for out-of-network profiles Who’s viewed your profile (up to 90 days) Extensive search results (varies between account types) Over 8 premium filters to refine your results Inmail
- 19. Job seeker Featured Applicant 3 Inmail Applicant Insights `1400/m Recruiter Lite Custom design Projects– candidate tracking 30 Inmail `6000/m Sales Navigator Lead Builder Account Pages 15 Inmail Real-time sales intelligence `4900/m Business Plus 15 Inmail `2400/m
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- 21. Why Linkedin? Members arealmost 50 percent more likely to buy from a company they engage with on LinkedIn. - LinkedIn Audience 360 Study, August 2011 80% Linkedin members want to connect with companies. - Ibid
- 22. All important question Whyis your company the best place to work?
- 23. What can companiesdo? Build the employer brand Be an industry leader Build an engaged community Generate leads Sponsor updates & run ads Analyze performance and engagement Showcase product/services – Showcase pages Advertize jobs – Careers page Affiliate company pages
- 24. Anatomy of aLinkedin company page • Logo • Background image • Specialties • Featured Groups XYZ XYZ XYZ XYZ XYZ
- 25. KPMG Company Page •Image focuses on value to customer • Employee connections • Engaged followers • Links and images in updates • Affiliated company pages • Featured Group (16,224)
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- 29. Zappos Family ofCompanies
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- 32. Analytics – FollowerDemographics
- 33. Analytics – FollowerTrends
- 34. Analytics – FollowerBenchmark
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Editor's Notes
- #2 I. Trivia on Linkedin (15-20 questions, till the time people file in) - 10-15 mins II. What is Linkedin? 15 mins III. Linkedin for individuals - 30 mins - Why do you need to be on Linkedin - as an employee, freelancer, student, employer, etc.? - How to build a great profile and come up in searches. - Some features people don't know about. - Free versus paid accounts - sales, HR, business developer, job seeker. - Examples of some good Linkedin profiles. IV. Linkedin for businesses - 30 mins - Why Linkedin for businesses? - Anatomy of a Linkedin company page. - How are businesses using Linkedin for brand building, engagement and leads? - Case studies of businesses using Linkedin successfully. - Paid avenues - ads, sponsored updates, direct sponsored content. - Examples of good company pages.
- #4 According to Expanded Ramblings, there are 30,000 long-form posts created each week.
- #13 LinkedIn research found that 1 in 5 hiring managers has hired a candidate based in part on volunteer experience.
- #14 Top 5,000 articles in totality received more than 20 Million shares, likes & comments. 75% of the authors made it to the top 5,000 with just one article Dominant content themes were Career, Management, Entrepreneurship, Psychology Interviews & How Tos do extremely well on LinkedIn – resonate with the B2B audience more Use listicles – but limit to 5 or 10 Go for a 5-9 word headline – article could go up to 2000-2500 http://www.epictions.com/marketing-insights/what-works-on-linkedin-pulse-analysis-of-top-5000-articles-with-20m-social-interactions
- #17 Linkedin limits the info you can see for these people when you have the free (or a cheaper premium) account but search engines show whatever information a person has opted for them to show.
- #18 Linkedin limits the info you can see for these people when you have the free (or a cheaper premium) account but search engines show whatever information a person has opted for them to show.
- #20 When you find a job posting at a company you love, you can use Applicant Insights to see how you compare to other applicants by seniority level, education, top skills, and more, so you can apply with confidence.
- #22 Linkedin limits the info you can see for these people when you have the free (or a cheaper premium) account but search engines show whatever information a person has opted for them to show.
- #24 Seeing how engaging your individual posts are Identifying trends across key metrics Understanding more about your follower demographics and sources Understanding more about your page traffic and activity Must be a page administrator, or showcase page admin for showcase page analytics.
- #25 Linkedin limits the info you can see for these people when you have the free (or a cheaper premium) account but search engines show whatever information a person has opted for them to show.
- #26 Linkedin limits the info you can see for these people when you have the free (or a cheaper premium) account but search engines show whatever information a person has opted for them to show.
- #27 Linkedin limits the info you can see for these people when you have the free (or a cheaper premium) account but search engines show whatever information a person has opted for them to show.
- #28 Linkedin limits the info you can see for these people when you have the free (or a cheaper premium) account but search engines show whatever information a person has opted for them to show.
- #29 Linkedin limits the info you can see for these people when you have the free (or a cheaper premium) account but search engines show whatever information a person has opted for them to show.
- #30 Linkedin limits the info you can see for these people when you have the free (or a cheaper premium) account but search engines show whatever information a person has opted for them to show.
- #36 sitor demographics: This is a graph showing a breakdown of who's visiting your Company Page using 5 types of demographic data: Seniority, Industry, Function, Company Size.