The Economic Graph - ConnectIn Milano
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Presentation about the next decade of Linkedin, delivered by Pierre Berlin at ConnectIn Milan
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The Economic Graph - ConnectIn Milano
- 1. Pierre Berlin Senior Director Talent Solutions Southern Europe / MENA THE ECONOMIC GRAPH
- 2. Connect the world’s professionals to make them more productive and successful Our mission
- 3. Member growth 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 32M 300 M
- 4. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Monthly unique visitors 12M 187M As calculated by comScore, Q4 quarterly average for each year, including SlideShare beginning in 2012
- 5. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Total annual page views 2B 47B As calculated by comScore, including SlideShare beginning in 2012
- 6. Mobile traffic 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 43% <2% mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year
- 7. Revenue 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 $1,529M $79M
- 8. Adjusted EBITDA 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 $376M $5.5M Adjusted EBITDA is a Non-GAAP financial measure. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared in accordance with GAAP. A reconciliation of Non-GAAP Adjusted EBITDA to GAAP Net Income (Loss) is included in this presentation.
- 9. Connect talent with opportunity at massive scale
- 11. The professional profile of record Identity
- 12. The professional profile of record Identity
- 13. Connect all of the world’s professionals Networks
- 14. Connect all of the world’s professionals Networks 140MProfessionals and students reside in China
- 15. Connect all of the world’s professionals Networks
- 16. Connect all of the world’s professionals Networks
- 17. GroupsSlideShare InfluencersPulse The definitive professional publishing platform Knowledge
- 18. The definitive professional publishing platform Knowledge
- 19. The definitive professional publishing platform Knowledge
- 20. For our customers Hire Power half of all hires Market The most effective way for marketers to engage professionals Sell The start of every sales opportunity
- 21. Power half of all hires Talent Solutions
- 22. 1 2 Effectively engaging professionals Marketing Solutions
- 23. The start of every sales opportunity Sales Solutions Find Connect Engage
- 25. The next decade
- 26. Create economic opportunity for every member of the global workforce Our vision
- 27. Create economic opportunity Realize your dream job Find work Be great at what you do
- 30. 300MMembers
- 32. 300KJobs
- 33. 3B+Endorsements
- 34. 24KSchools
- 36. Connecting talent with opportunity at massive scale Members Companies Jobs Skills Schools Updates
Editor's Notes
- Our mission: Connect the world&apos;s professionals to make them more productive and successful. Five years ago, when we drafted this mission, LinkedIn had just over 30M members (among an addressable audience of 600M knowledge workers.) We closed 2013 with nearly 10x that figure, 277M, and are growing at the fastest absolute rate of growth in our history.
- Year end monthly unique visitors as of year end
- Our mission: Connect the world&apos;s professionals to make them more productive and successful. Five years ago, when we drafted this mission, LinkedIn had just over 30M members (among an addressable audience of 600M knowledge workers.) We closed 2013 with nearly 10x that figure, 277M, and are growing at the fastest absolute rate of growth in our history.
- Our immediate to intermediate term focus (one to three years) will be to continue to invest in the same value propositions that got us to where we are today With regard to our members, we&apos;ll continue focusing on helping them build their: 1. Professional identity (who they are) 2. Networks (who they know) 3. Knowledge (what they know)
- The professional profile of record: enabling our members to connect, find and be found
- Connecting all of the world’s professionals, all 600 million knowledge workers and increasingly students or pre-professionals
- With regard to our customers, we’re changing the way companies: 1. Hire 2. Market 3. Sell 4. All built on a scalable sub/payments platform
- Our vision: Create economic opportunity for every member of the global workforce – all 3 billion
- We think about economic opportunities in three distinct ways. For those who are unemployed, it&apos;s about finding work. For those who are gainfully employed, but uninspired by what they&apos;re doing, it’s about realizing your dream job For those who are already in their dream job, it’s about being great at that work and once you achieve greatness, it’s about giving back and sharing your insights and your perspective with others who aspire to be great as well.
- Our dream is to help people more easily navigate this increasingly challenging 21st century global economy by developing the world&apos;s first economic graph, i.e. we want to digitally map the global economy and in doing so, create economic opportunity for every one of the 3B people in the global workforce. We want to create a digital profile for every member of the global workforce We would like there to be a digital profile for every company in the world, and who you know at those companies up to three degrees to help you get your foot in the door. We would like to have a digital representation of every job offered by these companies, full-time and part-time for profit and volunteer. We would also like there to be a digital representation of every skill required to obtain these jobs. And a presence for every higher educational organization and learning and development tool that would enable the members to obtain those skills. And lastly, we want to be in a position where we can overlay the professionally relevant knowledge for every one of those individual members, companies and universities to the extent they want to share it. Then we want to step back and allow capital, all forms of capital, intellectual capital, working capital and human capital to flow, to where it can best be leveraged and in doing so, help lift and transform the global economy.
- We first started painting a picture of this vision roughly three years ago. And at that time, it was just that: A vision. But a funny thing happened over the last five years. Our vision started to become a reality: ~280M members, 200+ countries, 20+ languages
- 3.5M active company profiles
- 300k jobs
- Tens of thousands of standardized skills, 3B+ endorsements
- 24K+ schools
- Billions of weekly updates, 1.5M Groups,15M presos on Slideshare, Pulse, Influencers The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity (can add examples of closing the skills gap, students determining their path, economists doing research, etc.)
- The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity.