- LinkedIn had 25 employees and 159 million profiles in Italy in 2011, growing to 300 million profiles and 43% being accessed via mobile by 2014. - The top job titles of LinkedIn users in Italy included poets, cyclists, auto mechanics, priests, and bishops. - Most LinkedIn customers in Italy were in industries like information technology, construction, healthcare, and retail and located in cities like Milan, Rome, Turin, and Naples.

1. Moreno Ferrario
Sales Manager
Nuove soluzioni e scenari evolutivi
#ConnectInItalia
Andrea Attanà
Relationship Manager

2. Linkedin Italy
Nov 2011 May 2014
300m profiles
43% mobile
25 employees
159m profiles mmm
8% mobile 
5 employees F

3. 0M
75M
150M
225M
300M
Linkedin users in Italy
2010 2011 2012 2013
1.9M
7M
2014

4. U
!319 poeti
b74 ciclisti

329 elettrauto
1.024 sacerdoti…
…e 7 vescovi
P
16 Guardie Forestali
T
20 navigatori
O3.321 cantanti
Linkedin users in Italy, job titles…

5. 0M
75M
150M
225M
300M
Linkedin customers in Italy
2010 2011 2012 2013
n
2014
nx 10

6. Linkedin customers in Italy
Industries
F
Information Technology and Services
Construction
Medical Practice
Architecture & Planning
Retail
Apparel & Fashion
Accounting
Management Consulting
Marketing and Advertising
Mechanical/Industrial Engineering
Telecommunications
Banking
Food & Beverages
Research
Government Administration
Locations
C
Milan
Rome
Turin
Naples
Bologna
Florence
Bari
Genoa
Venice
Catania
Cagliari
Monza and Brianza
Salerno
FTSE Italia Star
G
100% Linkedin presence
89% Linkedin customers
B
Company size
Small & Medium Business
Enterprise
Blue Chips

7. Technologies evolve, behaviours change…

8. 63% of children
under 8 use
smartphone
or tablet on a daily
basis

9. 20%
Job Seeker
80%
Network Builder
300m+
Members worldwide

10. Candidato
Attivi/passivi (magic
wand)
BrandBrandJobs
Traditional
Developing
Foundational
Strategic
Reactive, over-reliant on
agencies
Engage with strong
pipeline of leads and
‘silver medalists’
Team-wide pipelining
with engaged talent pools
of candidates
Build internal capabilities
to focus on passive talent
Post-and-pray
Targeted engagement
to attract highly
qualified candidates
Talent segmentation and
prioritization
Jobs on niche boards and
social platforms
Defined employer
brand strategy
Influential talent brand
engaging employees and
candidates
Understanding
of employee
value proposition
Established metrics
and benchmarks
Data driven decision
making
Sourcing
Talent Acquisition is
merely perceived as a
Staff function
Strong collaboration
with Marketing, PR,
Communications
Strategic business
advisor to Senior
level Executives
Engage HR counterparts
and Hiring Managers
Partner-
ship
Know where your organization is…

11. BrandBrandJobs
Strategic
Team-wide pipelining
with engaged talent pools
of candidates
Talent segmentation and
prioritization
Influential talent brand
engaging employees and
candidates
Data driven decision
making
Sourcing

12. Traditional
Developing
Foundational
Strategic
t
Reactive:
High cost
Labor-intensive
Applicant quantity focus
Req to req process
Strategic:
Low cost
Fast & efficient process
Quality of hire focus
Proactive pipeline-based process
Know where your organization is…

14. 41%
of visits to LinkedIn
from mobile devices

15. How many mobiles do you own?
Mobile Internal Mobility Sponsored Update

16. Mobile
Are you prepared for mobile optimized experience?
Internal Mobility Sponsored Update

17. Mobile Internal Mobility Sponsored Update

18. Mobile Internal Mobility Sponsored Update

19. >35%
Jobseeker engagement is via mobile
Mobile Internal Mobility Sponsored Update

20. 42%
of departures would have stayed for
a role that matched their skills and interests

21. Mobile Internal Mobility Sponsored Update

22. Mobile Internal Mobility Sponsored Update

23. 2xincrease in internal job
views and applications
Mobile Internal Mobility Sponsored Update

24. Generate Awareness
Build a Community
Promote News
Establish Leadership
Build Reputation
Mobile Internal Mobility Sponsored Update

25. With Sponsored Updates you can build the same kind of
relationships with talent outside your followers
25
Sponsored Updates
reach the entire LinkedIn network
LinkedIn Member Population
300M profiles
Company Updates only
reach your pool of followers
Mobile Internal Mobility Sponsored Update

26. Build relationships with candidates on desktop,
tablet and mobile
41% of LinkedIn’s traffic
is on a mobile device
Engagement rates can
be up to 5x higher on
mobile
Mobile Internal Mobility Sponsored Update

27. Detailed reporting helps you optimize and
track your success
Mobile Internal Mobility Sponsored Update

28. Questions : connectinparis@gmail.com