Build a great LinkedIn profile and build your professional brand. This session is geared at outlining best practices for profile creation, as well as how to increase your brand presence on LinkedIn.
The document discusses employer branding strategies on LinkedIn. It summarizes a 2015 Talent Trends report, highlights LinkedIn as a large global pool of talent, and notes that the best recruiters approach job marketing like product marketing. A case study shows how one company grew its follower base by 378% and received over 170 leads through a multi-step process of building awareness, engaging audiences, and directly recruiting talent on LinkedIn.
"Quick-win Wednesdays" are 15-minute webcasts designed to help you:
• Elevate your recruiter and company brand
• Jumpstart your Jobs posting journey
• Automate your recruiting workflow with Search, InMail and Projects
Get started and build your Company Page. Visit linkedin.com/company/add/show to get started
Ivey Business School_Build Your Professional Brand on LinkedInJennifer Urbanski
This presentation was delivered to the MSc class at Ivey Business School on March 16 to educate students on how to leverage LinkedIn to build their professional brand and land their dream job.
The document provides information about LinkedIn, including its business model, growth over time, and value for both members and customers. It discusses LinkedIn's mission to connect professionals to make them more productive and successful. It outlines LinkedIn's key offerings of professional profiles, networks, knowledge sharing through groups and publishing, and tools for hiring, marketing and sales. The last part provides tips for members to best utilize LinkedIn by completing their profiles, networking, and engaging with the platform.
LinkedIn is a social media platform for professional networking that has experienced steady growth in both revenue and user base over time. It makes money through sponsored content and premium subscriptions. The company is led by CEO Ryan Roslansky and has experienced some changes over time, including being acquired by Microsoft in 2016. While it faces competition from other job search and professional networking platforms, LinkedIn's diversity of products and business models as well as continued innovation position it for ongoing success.
We held a recent webinar with Ali Abdel Khalek from the leading construction and engineering company Consolidated Contractors Company where they shared insights on how you can leverage LinkedIn to find and recruit talent in a very challenging industry in the Middle East: Construction, Oil and Gas.
Webcast Your roadmap to sourcing like a pro with Matt DavisLinkedIn Europe
This document summarizes a LinkedIn webcast about data driven recruiting strategies. The webcast covers identifying talent pools using LinkedIn data insights, developing relationships between recruiters and hiring managers, and a 3-step process for data driven recruiting that begins with defining hiring needs and keywords. It also discusses building talent pools, understanding seniority and skills by location, competing for talent, and leveraging internal networks for referrals.
The document discusses employer branding strategies on LinkedIn. It summarizes a 2015 Talent Trends report, highlights LinkedIn as a large global pool of talent, and notes that the best recruiters approach job marketing like product marketing. A case study shows how one company grew its follower base by 378% and received over 170 leads through a multi-step process of building awareness, engaging audiences, and directly recruiting talent on LinkedIn.
"Quick-win Wednesdays" are 15-minute webcasts designed to help you:
• Elevate your recruiter and company brand
• Jumpstart your Jobs posting journey
• Automate your recruiting workflow with Search, InMail and Projects
Get started and build your Company Page. Visit linkedin.com/company/add/show to get started
Ivey Business School_Build Your Professional Brand on LinkedInJennifer Urbanski
This presentation was delivered to the MSc class at Ivey Business School on March 16 to educate students on how to leverage LinkedIn to build their professional brand and land their dream job.
The document provides information about LinkedIn, including its business model, growth over time, and value for both members and customers. It discusses LinkedIn's mission to connect professionals to make them more productive and successful. It outlines LinkedIn's key offerings of professional profiles, networks, knowledge sharing through groups and publishing, and tools for hiring, marketing and sales. The last part provides tips for members to best utilize LinkedIn by completing their profiles, networking, and engaging with the platform.
LinkedIn is a social media platform for professional networking that has experienced steady growth in both revenue and user base over time. It makes money through sponsored content and premium subscriptions. The company is led by CEO Ryan Roslansky and has experienced some changes over time, including being acquired by Microsoft in 2016. While it faces competition from other job search and professional networking platforms, LinkedIn's diversity of products and business models as well as continued innovation position it for ongoing success.
We held a recent webinar with Ali Abdel Khalek from the leading construction and engineering company Consolidated Contractors Company where they shared insights on how you can leverage LinkedIn to find and recruit talent in a very challenging industry in the Middle East: Construction, Oil and Gas.
Webcast Your roadmap to sourcing like a pro with Matt DavisLinkedIn Europe
This document summarizes a LinkedIn webcast about data driven recruiting strategies. The webcast covers identifying talent pools using LinkedIn data insights, developing relationships between recruiters and hiring managers, and a 3-step process for data driven recruiting that begins with defining hiring needs and keywords. It also discusses building talent pools, understanding seniority and skills by location, competing for talent, and leveraging internal networks for referrals.
The document provides tips on using LinkedIn to build a personal brand and professional portfolio. It discusses creating an identity on LinkedIn by completing your profile with a photo, headline, summary, experience and education. The document also recommends connecting with professionals in your network and using LinkedIn as a platform to develop knowledge in your field. Tips are given for using LinkedIn to positively market your personal brand and digital reputation.
Linkedin Day Milan - Talent Solutions presentation - 19 Nov 2013Leonardo Intriago
The document discusses LinkedIn's Talent Solutions offerings which help companies attract, engage, and hire talent. It highlights products like LinkedIn Recruiter for recruiting candidates, Work With Us for employer branding, and Talent Direct for targeted job advertising. It also shows how these products have been enhanced with new mobile features to allow recruiting on any device.
Advertising opportunities on iPad increase your exposure to the most influential, senior, affluent decision makers in an environment proven to maximise engagement and response levels.
LinkedIn’s iPad audience represents the greatest concentration of senior decision-makers on our network, more than half of which (53%) are managers, and with over a third (34%) in director-level roles. This audience engages with LinkedIn on their iPads throughout the day, with usage peaking in the evening when members are less likely to access LinkedIn on desktop PCs.
Reaching a time-poor audience outside of the conventional working day maximises the potential for engagement with valued content and translates into powerful engagement levels. LinkedIn iPad users are 65% more likely to follow companies on LinkedIn and four times more likely to engage with the display ads that they encounter on their iPad. And since these users have twice as many connections as the average LinkedIn member, their potential to amplify, share and recommend your messages is significantly increased.
Display ad formats for iPad maximise this opportunity through standard 300×250 display ad units and the additional option for full-page ads generating maximum impact. Both ad formats support the full range of LinkedIn targeting technologies.
This presentation is from a recent webinar which Lauren Fogarty held on how to recruit students using LinkedIn and the new features available to ensure you are attracting the right candidates.
If you want to find out more about recruiting students on LinkedIn, check out our new Student Recruiting eBook - http://business.linkedin.com/talent-solutions/c/14/9/student-recruiting-2-0-guide.html
Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Tur...LinkedIn Europe
Günümüzde, en iyi öğrencileri ve yeni mezun olmuş kişileri işe alabilmek her zamankinden daha önemli hale gelmiştir. Buna rağmen, pek çok şirket modası geçmiş stratejiler ve taktikler kullanmaktadır. Siz de bunlardan biri olmayın. Stratejinizi bugünden değiştirin ve en iyi mezunlarla iletişime geçin.
Bu canlı web yayınında, Emir Ergun ve Genco Orkun Genc öğrencileri işe almayla ilgili size bir tanıtım sunacaklar. Emir ve Genco, Türkiye’de öğrencilerle bağlantı kurma stratejisine öncülük ediyor. Bu ikili, farklı üniversitelerden öğrencilerle bir araya gelip öğrencilerin profil oluşturmasına ve kariyerlerini geliştirmelerine yardımcı olmaktadır.
Bu ücretsiz web yayınında şu başlıklar yer alacaktır:
• LinkedIn stratejisinde öğrenciler nerede duruyor?
• Öğrencileri çekme ve onlarla bağlantı kurma stratejileri
• Emir ve Genco ile Soru-Cevap bölümü
Öğrencileri İşe Almaya giriş yayınına bugün kaydolun!
How Transport for London transformed their recruitment strategy with dataLinkedIn Europe
We recently held a webcast with Charlotte Johns, Head of Recruitment Operations, at Transport for London where she told their story of transformation and how they evolved their recruiting approach from traditional to strategic.
She discussed:
- The programmes they put in place to move to a direct sourcing model
- How to use data to measure success
- Results they have seen from this partnership
The document provides tips for recruiters on using LinkedIn effectively to find and hire top talent. It recommends building an optimized recruiting profile, researching companies and connections, engaging with relevant groups, and using the platform daily to source passive and active candidates and measure engagement with potential employers. The presentation aims to help recruiters establish their personal brand and company presence on LinkedIn and leverage its tools to connect with the best professionals.
LinkedIn Talent Connect Europe 2012: LinkedIn Recruiter Expert Certification ...LinkedIn Europe
This document outlines an agenda for a Talent Connect 2012 event. It includes introductions, a discussion of the benefits of becoming a LinkedIn Recruiter Expert, including standing out among peers and joining an expert group. It then has a warm up exercise involving multiple choice questions about LinkedIn statistics to test attendees' knowledge. The questions cover topics like LinkedIn's member count, new members per hour, languages available, and more. The agenda aims to prepare attendees to take an examination to become a LinkedIn Recruiter Expert.
This document provides guidance to veterans on using LinkedIn to build their professional identity, network, and career. It outlines how to craft an online profile highlighting skills and experience, connect with other professionals including alumni and groups, explore job opportunities and company pages, and develop new skills through LinkedIn Learning courses. Veterans can access a free one-year LinkedIn Premium subscription and LinkedIn Learning subscription through LinkedIn's veterans portal.
Mohamed Hussein Mohamed is an Egyptian national born in 1991 who currently works as a Web Chat Specialist for Vodafone Egypt. He has over 7 years of experience in customer service, social media marketing, and web development. Mohamed holds several IT certifications and is proficient in languages like Arabic, English, HTML5, CSS3, C#, and C++. He is looking to utilize his communication, digital marketing, and technical skills.
Education Connect - Nurturing the Student PopulationLinkedIn Europe
The document discusses LinkedIn's efforts to nurture the student population. It outlines how LinkedIn is growing the student population through direct engagement with universities and schools, strategic partnerships with employers, and organic growth. It also discusses how students can maximize their success through building knowledge, skills, networks and work experience. Finally, it highlights LinkedIn's alumni tools that help universities study career paths of graduates and identify contacts and mentors.
This document summarizes the history and current state of LinkedIn University Pages. It describes how LinkedIn started in 2002 and now has over 259 million professionals on its network. In 2010 it launched Company Pages and in 2012 launched profiles for Influencers. University Pages were introduced to give schools a prominent presence and benefit constituencies through connections between students, alumni and employers. The pages allow for notable alumni to be searched and highlighted based on criteria like connections, profile completeness and online presence. Challenges include measuring return on investment and preventing spam, but benefits are seen in career search capabilities and messaging around job/internship opportunities.
ConnectIn London: From Traditional to Strategic Talent AcquisitionLinkedIn Europe
The document discusses the evolution of Transport for London's (TfL) approach to talent acquisition from a traditional to a more strategic model. It outlines TfL's partnership with LinkedIn, including job wrapping and lead generation campaigns through LinkedIn, which improved key performance indicators like cost per hire. The future focus is on continuously improving the candidate, hiring manager, and quality of hire experience. Direct sourcing through LinkedIn remains important to achieving these quality objectives.
LinkedIn Board Member Connect is a program that helps nonprofit leaders fill over 2 million annual vacant nonprofit board seats by connecting them with the 78% of professionals interested in joining boards. It provides nonprofits with free access to LinkedIn's Talent Finder and search tools, exclusive educational webcasts, and a membership in the Board Member Connect group to help find and screen qualified candidates to fill board needs.
The document summarizes LinkedIn talent solutions that can help companies reduce costs, diversify hiring sources, improve their employer brand, and source both active and passive candidates. It outlines LinkedIn's large pool of professionals, benchmarking services, tools for companies to establish their brand and source talent directly or have talent find them. Specific solutions proposed include a Recruiter license, job slots, career pages, ads, and ongoing support from a Relationship Manager to help the company achieve its goals.
Moving early on iPad delivers winning return
Securing a position as one of the launch sponsors for LinkedIn’s iPad app enabled OppenheimerFunds (OFI) to reach its target audience of Financial Advisors more effectively, building awareness for the OFI brand whilst driving downloads of its pioneering Global Tracker tablet app.
OFI’s 80-day sponsorship of the LinkedIn app provided a 20% share of voice with category exclusivity as the only financial advertiser on the platform, and display ads appearing every 4-7 “swipes” on average. And with the LinkedIn membership including more than 500,000 Financial Advisors, the campaign delivered an extremely strong fit with the target audience.
OFI’s iPad sponsorship generated more than 3.3 million impressions during the 80-day period, with over 11,000 clicks on OFI ads and a strong response to the Global Tracker app, which provides OFI with a platform for on-going engagement.
"We identified the LinkedIn iPad launch as a fantastic opportunity to link our brand to a progressive platform and push the boundaries on engagement – and we have been very satisfied with the results delivered by the sponsorship. We will be looking to develop our iPad presence through LinkedIn as the reach of the app grows."
Kirti Srikant
AVP, Director of Brand Marketing & Advertising OppenheimerFunds
CodersTrust provides microfinance loans to help IT talents in developing countries upgrade their skills through online courses. This allows them to earn more money working as freelancers on sites like Upwork. They have 40 employees, have funded over 10,000 applications and 450 students, and raised $3 million from investors. They have offices in Copenhagen, Dhaka, New Delhi, and Pristina. Their courses teach basic to advanced coding skills and allow freelancers to earn up to $30,000 annually. They integrate their platform with freelance sites and payment processors like Payoneer. Leveraging data from over 100 students, they have developed a standardized $360 loan product repaid over 12 months to fund living expenses and course
This document provides tips and strategies for building a strong professional profile and brand on LinkedIn. It recommends including a professional photo, compelling headline and summary, detailed work experience, skills, endorsements, volunteer experience, and examples of work in photos, presentations and videos. It also suggests ways to stay informed on LinkedIn such as following influencers and groups, participating in discussions, and discovering content in your industry. The document promotes using LinkedIn to share knowledge, strengthen your reputation and grow your professional reach through status updates and publishing posts. It highlights how publishing content on LinkedIn can become part of your profile and get shared more widely than just jobs.
How to build a great profile and professional brandSanjeev Bhuhi
The document provides tips for optimizing a LinkedIn profile, including adding a professional photo, writing an attention-grabbing headline, drafting a compelling summary, detailing past work experience with examples, adding skills and getting endorsements, including volunteer experience, staying informed by following relevant groups and influencers, telling stories with SlideShare, publishing posts to explore topics and engage followers, and strengthening your reputation by sharing your knowledge. The overall message is that fully completing your profile with rich professional details and actively engaging on LinkedIn can help build your professional brand and expertise.
The document provides tips on using LinkedIn to build a personal brand and professional portfolio. It discusses creating an identity on LinkedIn by completing your profile with a photo, headline, summary, experience and education. The document also recommends connecting with professionals in your network and using LinkedIn as a platform to develop knowledge in your field. Tips are given for using LinkedIn to positively market your personal brand and digital reputation.
Linkedin Day Milan - Talent Solutions presentation - 19 Nov 2013Leonardo Intriago
The document discusses LinkedIn's Talent Solutions offerings which help companies attract, engage, and hire talent. It highlights products like LinkedIn Recruiter for recruiting candidates, Work With Us for employer branding, and Talent Direct for targeted job advertising. It also shows how these products have been enhanced with new mobile features to allow recruiting on any device.
Advertising opportunities on iPad increase your exposure to the most influential, senior, affluent decision makers in an environment proven to maximise engagement and response levels.
LinkedIn’s iPad audience represents the greatest concentration of senior decision-makers on our network, more than half of which (53%) are managers, and with over a third (34%) in director-level roles. This audience engages with LinkedIn on their iPads throughout the day, with usage peaking in the evening when members are less likely to access LinkedIn on desktop PCs.
Reaching a time-poor audience outside of the conventional working day maximises the potential for engagement with valued content and translates into powerful engagement levels. LinkedIn iPad users are 65% more likely to follow companies on LinkedIn and four times more likely to engage with the display ads that they encounter on their iPad. And since these users have twice as many connections as the average LinkedIn member, their potential to amplify, share and recommend your messages is significantly increased.
Display ad formats for iPad maximise this opportunity through standard 300×250 display ad units and the additional option for full-page ads generating maximum impact. Both ad formats support the full range of LinkedIn targeting technologies.
This presentation is from a recent webinar which Lauren Fogarty held on how to recruit students using LinkedIn and the new features available to ensure you are attracting the right candidates.
If you want to find out more about recruiting students on LinkedIn, check out our new Student Recruiting eBook - http://business.linkedin.com/talent-solutions/c/14/9/student-recruiting-2-0-guide.html
Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Tur...LinkedIn Europe
Günümüzde, en iyi öğrencileri ve yeni mezun olmuş kişileri işe alabilmek her zamankinden daha önemli hale gelmiştir. Buna rağmen, pek çok şirket modası geçmiş stratejiler ve taktikler kullanmaktadır. Siz de bunlardan biri olmayın. Stratejinizi bugünden değiştirin ve en iyi mezunlarla iletişime geçin.
Bu canlı web yayınında, Emir Ergun ve Genco Orkun Genc öğrencileri işe almayla ilgili size bir tanıtım sunacaklar. Emir ve Genco, Türkiye’de öğrencilerle bağlantı kurma stratejisine öncülük ediyor. Bu ikili, farklı üniversitelerden öğrencilerle bir araya gelip öğrencilerin profil oluşturmasına ve kariyerlerini geliştirmelerine yardımcı olmaktadır.
Bu ücretsiz web yayınında şu başlıklar yer alacaktır:
• LinkedIn stratejisinde öğrenciler nerede duruyor?
• Öğrencileri çekme ve onlarla bağlantı kurma stratejileri
• Emir ve Genco ile Soru-Cevap bölümü
Öğrencileri İşe Almaya giriş yayınına bugün kaydolun!
How Transport for London transformed their recruitment strategy with dataLinkedIn Europe
We recently held a webcast with Charlotte Johns, Head of Recruitment Operations, at Transport for London where she told their story of transformation and how they evolved their recruiting approach from traditional to strategic.
She discussed:
- The programmes they put in place to move to a direct sourcing model
- How to use data to measure success
- Results they have seen from this partnership
The document provides tips for recruiters on using LinkedIn effectively to find and hire top talent. It recommends building an optimized recruiting profile, researching companies and connections, engaging with relevant groups, and using the platform daily to source passive and active candidates and measure engagement with potential employers. The presentation aims to help recruiters establish their personal brand and company presence on LinkedIn and leverage its tools to connect with the best professionals.
LinkedIn Talent Connect Europe 2012: LinkedIn Recruiter Expert Certification ...LinkedIn Europe
This document outlines an agenda for a Talent Connect 2012 event. It includes introductions, a discussion of the benefits of becoming a LinkedIn Recruiter Expert, including standing out among peers and joining an expert group. It then has a warm up exercise involving multiple choice questions about LinkedIn statistics to test attendees' knowledge. The questions cover topics like LinkedIn's member count, new members per hour, languages available, and more. The agenda aims to prepare attendees to take an examination to become a LinkedIn Recruiter Expert.
This document provides guidance to veterans on using LinkedIn to build their professional identity, network, and career. It outlines how to craft an online profile highlighting skills and experience, connect with other professionals including alumni and groups, explore job opportunities and company pages, and develop new skills through LinkedIn Learning courses. Veterans can access a free one-year LinkedIn Premium subscription and LinkedIn Learning subscription through LinkedIn's veterans portal.
Mohamed Hussein Mohamed is an Egyptian national born in 1991 who currently works as a Web Chat Specialist for Vodafone Egypt. He has over 7 years of experience in customer service, social media marketing, and web development. Mohamed holds several IT certifications and is proficient in languages like Arabic, English, HTML5, CSS3, C#, and C++. He is looking to utilize his communication, digital marketing, and technical skills.
Education Connect - Nurturing the Student PopulationLinkedIn Europe
The document discusses LinkedIn's efforts to nurture the student population. It outlines how LinkedIn is growing the student population through direct engagement with universities and schools, strategic partnerships with employers, and organic growth. It also discusses how students can maximize their success through building knowledge, skills, networks and work experience. Finally, it highlights LinkedIn's alumni tools that help universities study career paths of graduates and identify contacts and mentors.
This document summarizes the history and current state of LinkedIn University Pages. It describes how LinkedIn started in 2002 and now has over 259 million professionals on its network. In 2010 it launched Company Pages and in 2012 launched profiles for Influencers. University Pages were introduced to give schools a prominent presence and benefit constituencies through connections between students, alumni and employers. The pages allow for notable alumni to be searched and highlighted based on criteria like connections, profile completeness and online presence. Challenges include measuring return on investment and preventing spam, but benefits are seen in career search capabilities and messaging around job/internship opportunities.
ConnectIn London: From Traditional to Strategic Talent AcquisitionLinkedIn Europe
The document discusses the evolution of Transport for London's (TfL) approach to talent acquisition from a traditional to a more strategic model. It outlines TfL's partnership with LinkedIn, including job wrapping and lead generation campaigns through LinkedIn, which improved key performance indicators like cost per hire. The future focus is on continuously improving the candidate, hiring manager, and quality of hire experience. Direct sourcing through LinkedIn remains important to achieving these quality objectives.
LinkedIn Board Member Connect is a program that helps nonprofit leaders fill over 2 million annual vacant nonprofit board seats by connecting them with the 78% of professionals interested in joining boards. It provides nonprofits with free access to LinkedIn's Talent Finder and search tools, exclusive educational webcasts, and a membership in the Board Member Connect group to help find and screen qualified candidates to fill board needs.
The document summarizes LinkedIn talent solutions that can help companies reduce costs, diversify hiring sources, improve their employer brand, and source both active and passive candidates. It outlines LinkedIn's large pool of professionals, benchmarking services, tools for companies to establish their brand and source talent directly or have talent find them. Specific solutions proposed include a Recruiter license, job slots, career pages, ads, and ongoing support from a Relationship Manager to help the company achieve its goals.
Moving early on iPad delivers winning return
Securing a position as one of the launch sponsors for LinkedIn’s iPad app enabled OppenheimerFunds (OFI) to reach its target audience of Financial Advisors more effectively, building awareness for the OFI brand whilst driving downloads of its pioneering Global Tracker tablet app.
OFI’s 80-day sponsorship of the LinkedIn app provided a 20% share of voice with category exclusivity as the only financial advertiser on the platform, and display ads appearing every 4-7 “swipes” on average. And with the LinkedIn membership including more than 500,000 Financial Advisors, the campaign delivered an extremely strong fit with the target audience.
OFI’s iPad sponsorship generated more than 3.3 million impressions during the 80-day period, with over 11,000 clicks on OFI ads and a strong response to the Global Tracker app, which provides OFI with a platform for on-going engagement.
"We identified the LinkedIn iPad launch as a fantastic opportunity to link our brand to a progressive platform and push the boundaries on engagement – and we have been very satisfied with the results delivered by the sponsorship. We will be looking to develop our iPad presence through LinkedIn as the reach of the app grows."
Kirti Srikant
AVP, Director of Brand Marketing & Advertising OppenheimerFunds
CodersTrust provides microfinance loans to help IT talents in developing countries upgrade their skills through online courses. This allows them to earn more money working as freelancers on sites like Upwork. They have 40 employees, have funded over 10,000 applications and 450 students, and raised $3 million from investors. They have offices in Copenhagen, Dhaka, New Delhi, and Pristina. Their courses teach basic to advanced coding skills and allow freelancers to earn up to $30,000 annually. They integrate their platform with freelance sites and payment processors like Payoneer. Leveraging data from over 100 students, they have developed a standardized $360 loan product repaid over 12 months to fund living expenses and course
This document provides tips and strategies for building a strong professional profile and brand on LinkedIn. It recommends including a professional photo, compelling headline and summary, detailed work experience, skills, endorsements, volunteer experience, and examples of work in photos, presentations and videos. It also suggests ways to stay informed on LinkedIn such as following influencers and groups, participating in discussions, and discovering content in your industry. The document promotes using LinkedIn to share knowledge, strengthen your reputation and grow your professional reach through status updates and publishing posts. It highlights how publishing content on LinkedIn can become part of your profile and get shared more widely than just jobs.
How to build a great profile and professional brandSanjeev Bhuhi
The document provides tips for optimizing a LinkedIn profile, including adding a professional photo, writing an attention-grabbing headline, drafting a compelling summary, detailing past work experience with examples, adding skills and getting endorsements, including volunteer experience, staying informed by following relevant groups and influencers, telling stories with SlideShare, publishing posts to explore topics and engage followers, and strengthening your reputation by sharing your knowledge. The overall message is that fully completing your profile with rich professional details and actively engaging on LinkedIn can help build your professional brand and expertise.
How to build your personal brand on Linkedin - Presentation for Workfest MumsnetSally Keane
This document provides tips for building a strong LinkedIn profile and professional brand in order to connect with others, stay informed, and get hired. It recommends including a professional photo, attention-grabbing headline, compelling summary, details of work experience with examples of work, skills, volunteer experience, following companies of interest, and engaging with content on LinkedIn.
Brand matters: mobilize your best talent ambassadors on LinkedInShira Appell
This session was delivered as part of our Talent Solutions Customer InVite Only Webinar Series in Q4 of 2015.
Do you wish your colleagues had a stronger brand on LinkedIn? This content will give you the tools to teach and empower your cross-functional partners and/or colleagues to be talent ambassadors for your organization and leave a lasting impression. We also recommend this content to be used to education and train your employees on the importance of building a strong professional brand on LinkedIn.
How to build a great profile and professional brandJoseph Gonzalez
This document provides tips for building a strong professional profile on LinkedIn. It recommends including a professional photo, attention-grabbing headline, compelling summary detailing career accomplishments and aspirations. It also suggests including details of past work experience, examples of work in multimedia, relevant skills and endorsements for those skills, volunteer experiences, and using LinkedIn publishing to share knowledge and expertise to build your professional brand. The goal is to optimize your profile to connect to opportunities, stay informed of industry news and knowledge, and find and engage with relevant groups.
How to build a great profile and professional brandMichael Cirrito
This document provides tips and information for building a strong professional profile and brand on LinkedIn. It emphasizes connecting with others, staying informed with relevant news and knowledge through LinkedIn features like Groups and Pulse, and publishing content to strengthen your reputation and expertise in your industry. Specific recommendations include adding a professional photo, writing an attention-grabbing headline, including details about work experience, skills, causes, and examples of work in presentations/videos. The goal is to maximize profile views and engagement by showcasing your accomplishments, interests, and value through a complete LinkedIn profile.
This document provides valuable tips for using LinkedIn to promote a recruiting agency. It outlines strategies for establishing a company presence on LinkedIn by developing branding assets and acquiring followers. It also discusses engaging followers through targeted status updates and content sharing. Metrics for measuring engagement and follower growth are presented, including statistics on follower counts, update impressions, likes, comments, and shares. The goal is to build an engaged community around the company through consistent posting and analysis of follower analytics.
Mobilize your brand ambassadors: making the most of LinkedIn.com | Talent Con...LinkedIn Talent Solutions
Liz Kania, Customer Success Consultant, LinkedIn
Shira Appell, Customer Education Consultant, LinkedIn
Employees are the greatest asset in talent brand management. This session will arm participants with best practices to strengthen their personal and professional brand on LinkedIn and empower all employees to act as brand ambassadors for their organization.
Check out the best of Talent Connect: http://bit.ly/1MBqz6m
This document provides tips on creating a strong LinkedIn profile to help users connect to opportunities and grow their professional network. It recommends including a professional photo, attention-grabbing headline, compelling summary highlighting accomplishments and aspirations, details of past work experience, examples of work, skills, volunteer experience, and using LinkedIn's features to stay informed on industry news and insights through Groups, publishing posts, and sharing updates. The goal is to build a professional brand and reputation to connect to new opportunities and a global network of over 400 million professionals.
Webcast presentato da Valentina Napoli di LinkedIn il 19 gennaio 2016.
Come ottimizzare il profilo LinkedIn, sviluppare il proprio network e aggiornarsi professionalmente grazie a LinkedIn.
In this presentation, you will learn:
- How to provoke confidence and credibility while showcasing yourself as a professional
- How to position you as a thought-leader in your industry for massive career growth
- How to position you and your brand above your competition
- How to align your business goals and target audience so you can reach your true potential
Get an insider's look into how LinkedIn can help power your hiring. To learn how LinkedIn can help with your recruiting efforts, check out our Talent Solutions page, business.linkedin.com/talent-solutions
This document provides guidance for recruiters on using LinkedIn effectively. It discusses building personal and company brands on LinkedIn through optimizing profiles, company pages, follower bases, and ads. The document provides tips on engaging audiences of potential candidates and clients through sharing the right content at the right time using LinkedIn's social tools. It also offers specific guidance on profile elements, measuring profile performance, crafting company page content, and attracting followers to build relationships with potential clients and candidates.
This document provides an overview and guide for using LinkedIn effectively as a recruiting firm. It discusses building personal and company brands on LinkedIn through optimized profiles and Company Pages. It also offers tips for engaging key audiences through status updates and other tools. The guide covers topics like personalizing profiles, growing follower bases, using analytics to measure performance, and leveraging paid advertising options to expand reach. The overall aim is to help recruiters leverage LinkedIn's social capabilities to more efficiently recruit candidates, engage clients, and grow their businesses.
This is a step by step guide for small to medium sized recruiting firms who want to find out how to use Linkedin in the most effective way possible to grow their businesses.
4 Ways to Improve Your Passive Candidate Recruiting Strategy on LinkedInBlack Marketing
This document discusses improving a passive candidate recruiting strategy on LinkedIn. It covers:
1. Building an effective recruiting profile and branding the agency on LinkedIn
2. Expanding reach and increasing efficiency through LinkedIn Recruiter features
3. Crafting InMails that appeal to candidates by including what they want to know like responsibilities, growth opportunities, and company culture.
Similar to Making Impact - LinkedIn presentation to GE Chicago (20)
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
11. LinkedIn Facts
LinkedIn has more than 380 million members in over 200 countries and territories
We are the world’s largest professional network
LinkedIn is currently available in 24 languages: Arabic, English, Simplified
Chinese, Traditional Chinese, Czech, Danish, Dutch, French, German, Indonesian,
Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian,
Russian, Spanish, Swedish, Tagalog, Thai & Turkish
In Q1 2015, more than 75% of new members came to LinkedIn from outside the
United States
LinkedIn launched a simplified Chinese language site in February 2014, and
China is now our quickest growing 1M+ member country (8M+ members)
LATAM is our quickest growing region (Brazil is the leading country in the region
with 21M+ members)
Students and recent college graduates are LinkedIn's fastest-growing
demographic
12. LinkedIn’s primary lines of business
Talent Solutions - 62%
Marketing Solutions - 20%
Premium Subscriptions - 18%
12
13. LinkedIn’s suite of products continues to grow
13
1
3
LinkedIn
Pulse Connected
Job SearchRecruiter
18. Add a
professional photo
1
More views with a profile
photo than without
14x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
18
20. Draft a
compelling summary
3
Focus on career accomplishments and
aspirations
Recommend 40 words or more
Include keywords – not buzzwords
20
21. Detail your past
work experience
4
More profile views than
those without
12x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
21
23. Add skills and get endorsed
for them
6
Include a mix of high level
and niche skills
23
24. Include Volunteer
Experiences & Causes
7
More profile views than
those without
6x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
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31. Helping you grow and engage your network
31
Sharing updates vs. publishing posts
Share links, articles,
images, quotes or anything
else your followers might
be interested in
Deeply explore topics that
matter to you, then watch
the comments to see your
impact
UPDATES PUBLISHING
Personalize this deck by adding your LI profile photo and your name
We first started painting a picture of this vision roughly three years ago. And at that time, it was just that: A vision. But a funny thing happened over the last five years. Our vision started to become a reality:
~280M members, 200+ countries, 20+ languages
3.5M active company profiles
300k jobs
Tens of thousands of standardized skills, 3B+ endorsements
Billions of weekly updates, 1.5M Groups,15M presos on Slideshare, Pulse, Influencers
The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity (can add examples of closing the skills gap, students determining their path, economists doing research, etc.)
The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity.
Our value propositions for members – three ways that LinkedIn helps its members
An ideal starting point for connecting with your professional world is building a great profile on LinkedIn
Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague.
Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Inspire the viewer to read more.
Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.
It’s essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than one position listed.
Illustrate your unique professional story and achievements by adding visuals such pictures, compelling videos, links to news stories and innovative presentations to your experience section.
Add skills – The optimal number is unique to each person. Include a mix of high level and niche skills and be specific.
Get Endorsements -Add skills that your connections can endorse you for and recognize those you’ve worked with on their professional skills. There are over 3 billion endorsements given to date on LinkedIn.
Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.
There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. I am going to dive deeper into a couple of these.
SlideShare – upload you presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to your LinkedIn profile
Groups – We have over 2.1M groups on LinkedIn – connect with other professionals with similar interests to you. Collaborate, share, discuss
Pulse – Consume content on the topics that interest you.
Influencers – Follow industry influencers
We also have member publishing, which hopefully you’ve heard of. We’re going to dive deeper into that in a little bit.
Upload your latest presentations to SlideShare to share your perspective and key information with other professionals worldwide
Look for groups relating to your industry, function, and career interest –– then join a few to stay up to date on trending topics and news. Build a solid professional reputation by sharing your ideas and commenting on others’ posts and providing advice where appropriate.
Keep up to date on industry news and articles on LinkedIn that will make you better at the job you have now.
Grow your reach: Writing on LinkedIn is a great way to tap into and grow your network. Not only will your posts reach your connections, you can also build a following
The usage of our platform has dramatically shifted and content now gets 7x more engagement than jobs on LinkedIn. Today, we are the definitive platform for professionals to gain and share content and insights.