The document introduces the next generation of LinkedIn career pages, designed to enhance talent acquisition by offering personalized and authentic insights into company culture and job opportunities. Key features include improved navigation, customizable storytelling options, personalized job recommendations, and enhanced analytics to measure results. The migration process for existing content is streamlined, making it easy for companies to adopt the new design with minimal effort.

1. 1
Next Generation
LinkedIn Career Page

3. NEXT GENERATION
LinkedIn Career Pages
Introducing

4. Agenda
Main new features & benefits
Introducing the new product
Q & A
Live product demo
Migration specifics

5. ● Reach more of the right talent
Introducing the Next Generation of LinkedIn Career Pages
Attract great talent with an authentic, personalized look at your culture & jobs
● Tell an authentic story
● Drive quality applicants
● Measure impact

6. Perks and benefits
54
%
66
%
Culture and values
50
%
Mission and vision
We work for companies, not jobs.
What candidates want to know most about your company

7. Next Gen LinkedIn Career Pages deliver results
More of the content candidates seek, for more of the results you want
Job Views
+175%
+60%
Page Views per Visitor

8. Features & Benefits
Next Generation LinkedIn Career Pages

9. 1. Reach the right talent
New “visual tabs” and dropdown navigation drive organic traffic and discovery
Admins can set Targeted
Audience Views to private, or
public (appears in dropdown)
Careers tab replaced with Life
and Jobs tabs*

10. 2. Tell an authentic story
Life tab is a rich canvas for companies to tell an authentic story
Featured Leaders
Employee Photos
Employee Articles
Life tab: fully customizable page

11. 3. Drive quality applicants
Jobs tab offers every candidate personalized recommendations and insight
Jobs tab is automatically personalized to every
page viewer (no Admin setup work!)
Personalized Job
Recommendations
Job Search bar
Automated Company Insights
Meet the Team (company
employees similar to viewer)

12. 4. Measure key results
Expanded in-product analytics dash makes it easy to see results and strategic insights
Visitor
Demographic
Insights
Recruiting
Pipeline
Impact

13. Migration Specifics
Next Generation LinkedIn Career Pages

14. These content assets will
migrate over automatically:
● Hero Image
● Custom Modules (2)
● Employee Testimonials (not
shown in image)
You can then add new content
to these modules:
● Video in the Hero
● Company Leaders
● Photo Gallery
● Employee Perspectives
In-product guidance and other
resources will be there to help!
Snapshot of how content will be migrated to Next Gen LCP
Existing content automatically slots into new design, no customer action needed

15. This Week: This is a window of time for you to set up new features privately
Early-Mid October (estimated):
○ Next Gen pages start ramping (becoming visible) to LinkedIn users
○ Ramp happens over estimated 2-4 weeks
Mid-Late October (estimated): General availability for new customers
Where we go from here
Member ramp timeline

16. LIVE DEMO
Next Generation LinkedIn Career Pages

17. Q&ALearn more:
Tools and Resources