Come utilizzare i social media per trasformare l'approccio al recruiting: costruire una base di follower, ingaggiarli con contenuti mirati, infine assumerli contattandoli direttamente. Presentazione di Francesco Costanzo e Tomaso Giusti di LinkedIn Italia.

1. 2014, September the 18th
#LinkedInDay
Le soluzioni LinkedIn a servizio della funzione HR
Linkedin Day - Rome

2. Presenting for you:
Francesco Costanzo
Talent Solutions Consultant
Tomaso Giusti
Media Solutions Consultant

3. THE WORLD IS CHANGING FAST…
Candidates & Companies
More Connectivity
More Choice
More Channels
1980’s
1990’s
2000’s
2010’s
Filing Cabinet
Recruiters
Offline Database
Job Channels
Social Media

4. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY
57%
of the decision to ‘buy’ is now made before any commercial contact with your business

5. SOCIAL MEDIA FUNNEL
Build Awareness
Engage
Leads
Sell

6. SOCIAL MEDIA FUNNEL
Build Awareness
Engage
Leads
Hire

7. PROFESSIONALS USE LINKEDIN FOR 3 VALUABLE REASONS
KNOWLEDGE
The definitive professional publishing platform
NETWORK
We connect the world’s professionals
IDENTITY
The professional profile of record

8. are passive and not looking to move
80%
60%
of them are open to opportunity!!

9. THE BEST RECRUITERS ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING
1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY
2

10. WE RECOMMEND 3 SIMPLE ACTIONS
YOUR FOLLOWERS & YOUR BRAND
NURTURE YOUR TARGET AUDIENCES
HIRE THE RIGHT TALENTS
BUILD
ENGAGE
RECRUIT

11. RECRUIT
RELEVANT JOBS
RECRUITER
ENGAGE
CONTENT UPDATES
CAREER PAGES
YOUR LINKEDIN JOURNEY STARTS HERE
BUILD
TARGETED MEDIA
EMPLOYEE ADS

12. YOUR LINKEDIN JOURNEY
RECRUIT
ENGAGE
BUILD

13. ACCELERATE FOLLOWER GROWTH
Reach out to potential clients & candidates and convert them into followers
BUILD
TARGETED
CAMPAIGNS
300%
Follower base increase - Symphony Teleca

14. LEVERAGE YOUR EMPLOYEES
BUILD
EMPLOYEE PROFILE ADS
of page views are members looking at members
76%
Reach out to your employees network and convert them into followers

15. CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS
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What good is a post on Facebook if you have no friends?
Followers are more likely to recommend
your business
2.5
x
78%
Followers are 78% more likely to respond to an InMail
of members are interested in job opportunities from companies they are following
79%

16. YOUR LINKEDIN JOURNEY
RECRUIT
ENGAGE
BUILD

17. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGING
ENGAGE
Page visitors see the content that is relevant to them
≤ 400%
increases in candidate conversions achievable with targeted content
CAREER
PAGES
IMAGES
JOBS
VIDEO’S

18. KEEP YOUR FOLLOWERS UP TO DATE
Your potential audience
300 M
Ensure you are always top of mind
ENGAGE
CONTENT
UPDATES
Relevant content Encourages likes & shares

19. ACCELERATE YOUR ENGAGEMENT REACH
uplift in click through rates for updates
25%
the usual content traffic
3x
Reach a wider audience before you even have them as followers
ENGAGE
SPONSORED
UPDATES

20. YOUR LINKEDIN JOURNEY
RECRUIT
ENGAGE
BUILD

21. PROMOTE YOUR JOBS TO THE BEST CANDIDATES
RECRUIT
RELEVANT
JOB POSTS
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from companies they are following
79%

22. PROACTIVELY SOURCE CANDIDATES
RECRUIT
RECRUITER
Get full visibility of profiles
Reach out using InMail
Workflow and
Collaboration tools
78%
Followers are 78% more likely to respond to
an InMail
Increased access to the network

23. Followers
Ideal flow
BUILD, ENGAGE AND RECRUIT FOR SUCCESS
RELEVANT JOBS
CAREER PAGES
TARGETED MEDIA
EMPLOYEE ADS
RECRUITER
CONTENT UPDATES
BUILD
ENGAGE
RECRUIT

24. Grazie!