The document discusses employer branding strategies on LinkedIn. It summarizes a 2015 Talent Trends report, highlights LinkedIn as a large global pool of talent, and notes that the best recruiters approach job marketing like product marketing. A case study shows how one company grew its follower base by 378% and received over 170 leads through a multi-step process of building awareness, engaging audiences, and directly recruiting talent on LinkedIn.
Presentazione eseguita da Stefania Romeo il 9 settembre 2015.
Come i social media trasformano l'approccio al recruiting, permettendo di costruire un seguito di candidati interessati al proprio brand da assumere in modo più veloce ed efficace.
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte...LinkedIn Italia
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte 2, Ingaggia i migliori talenti con il Content Marketing
Presentazione del webcast erogato da Beatrice Guasti e Tomaso Giusti il 18 giugno 2015
Webcast presentato da Valentina Napoli di LinkedIn il 19 gennaio 2016.
Come ottimizzare il profilo LinkedIn, sviluppare il proprio network e aggiornarsi professionalmente grazie a LinkedIn.
Scopri come trasformare il tuo approccio al recruiting con le soluzioni corpo...LinkedIn Italia
LinkedIn può trasformare il tuo approccio al recruiting grazie ai social media: scopri come utilizzare il social network più diffuso del mondo per ingaggiare, trovare e assumere i candidati migliori.
Presentazione effettuata da Fabio Rezzoagli il 14 aprile 2015
Il percorso consigliato da LinkedIn alle aziende per trovare e assumere i migliori talenti con il social recruiting si compone di 3 fasi: build (costruisci il tuo pool di follower e il tuo brand), engage (ingaggia i tuoi follower) and recruit (trova, contatta e assumi i candidati migliori). Presentazione di Fabio Rezzoagli
Presentazione eseguita da Stefania Romeo il 9 settembre 2015.
Come i social media trasformano l'approccio al recruiting, permettendo di costruire un seguito di candidati interessati al proprio brand da assumere in modo più veloce ed efficace.
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte...LinkedIn Italia
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte 2, Ingaggia i migliori talenti con il Content Marketing
Presentazione del webcast erogato da Beatrice Guasti e Tomaso Giusti il 18 giugno 2015
Webcast presentato da Valentina Napoli di LinkedIn il 19 gennaio 2016.
Come ottimizzare il profilo LinkedIn, sviluppare il proprio network e aggiornarsi professionalmente grazie a LinkedIn.
Scopri come trasformare il tuo approccio al recruiting con le soluzioni corpo...LinkedIn Italia
LinkedIn può trasformare il tuo approccio al recruiting grazie ai social media: scopri come utilizzare il social network più diffuso del mondo per ingaggiare, trovare e assumere i candidati migliori.
Presentazione effettuata da Fabio Rezzoagli il 14 aprile 2015
Il percorso consigliato da LinkedIn alle aziende per trovare e assumere i migliori talenti con il social recruiting si compone di 3 fasi: build (costruisci il tuo pool di follower e il tuo brand), engage (ingaggia i tuoi follower) and recruit (trova, contatta e assumi i candidati migliori). Presentazione di Fabio Rezzoagli
I segreti del Content Marketing per le società di ricerca e selezione del per...LinkedIn Italia
Come le società di ricerca e selezione del personale e le agenzie di staffing possono utilizzare il content marketing per trovare nuovi clienti, assumere consulenti e piazzare sempre più candidati. Webcast presentato da Cristina Arbini il 25 ottobre 2016.
Webcast presentato l'8 marzo 2016 da Valentina Napoli e Francesco Costanzo di LinkedIn Italia.
Presentazione di:
- Next Generation Recruiter
- Sponsored Jobs
- new jobs experience
- nuova flagship App
- LinkedIn Referrals
5 Tips to Sourcing like a Pro for In-House RecruitersLinkedIn Europe
This presentation was from a recent webinar we held explaining the best way to use LinkedIn Recruiter.
The 5 steps covered:
- Building your professional brand on LinkedIn
- How to use LinkedIn's recruiting solutions
- Mastering Boolean and other search techniques
- The Golden Rules of InMails
- Measuring Your Success
Do people know what it's like to work in your company?
Are you an employer of choice?
Check out this presentation to learn about:
- Influencing passive talent
- Trends in recruitment and employer branding
- Maximizing your use of LinkedIn
We held a recent webinar with Ali Abdel Khalek from the leading construction and engineering company Consolidated Contractors Company where they shared insights on how you can leverage LinkedIn to find and recruit talent in a very challenging industry in the Middle East: Construction, Oil and Gas.
LinkedIn Marketing Solutions 101, Dutch webcast presentationLinkedIn Europe
View, learn and share content from our recent Dutch webcast titled LinkedIn Marketing Solutions 101.
Presented by Markus Lammers and Sven Duppen on November 27th 2014.
This presentation is from our recent Graduate Webcast which highlights:
- Tips to proactively source student talent
- How to engage students using LinkedIn's free and paid for tools
- Best practice on building a strong employer brand to attract the next generation of professionals
ConnectIn London: The Transformative Power of Data & RelationshipsLinkedIn Europe
This presentation is from our recent ConnectIn London event where Ariel Eckstein, Managing Director of EMEA & Wendy Murphy, HR Director of EMEA at LinkedIn discussed how one can use data and relationships to make strategic decisions. Follow the conversation at #intalent.
This presentation is from a recent webinar which Lauren Fogarty held on how to recruit students using LinkedIn and the new features available to ensure you are attracting the right candidates.
If you want to find out more about recruiting students on LinkedIn, check out our new Student Recruiting eBook - http://business.linkedin.com/talent-solutions/c/14/9/student-recruiting-2-0-guide.html
Lauren Fogarty and Charles Hardy, LinkedIn's recruitment media and solutions experts talk through LinkedIn's offering for Graduate recruiting, how students in the UK use the platform, plus they highlight the new LinkedIn 'CheckIn' application for flawless graduate event lead capture
ConnectIn London: From Traditional to Strategic Talent AcquisitionLinkedIn Europe
This presentation is from our recent ConnectIn London event where Transport for London & Mark Group shared their story and next steps on evolving their approach to a strategic talent acquisition model. Follow the conversation at #intalent.
Sweden’s professionals go places with LinkedIn
Confident, ambitious and engaged with the world, LinkedIn’s members in Sweden are focused on making a difference in their lives and careers – and they trust the insight our platform provides to help them do it.
LinkedIn’s Swedish audience is mature, educated and affluent. 73% are aged 35 or over, 78% hold a university degree and 83% earn more than 300,000 SEK. Two out of five already hold manager-level positions, and as a group they are 65% more likely to see themselves as leaders. Unsurprisingly, this high-flying audience are frequent business travellers ‒ 40% made five international business trips in the past 12 months.
Our Swedish members don’t just take the lead in terms of their careers: 84% consider themselves early adopters and 89% view themselves as socially responsible. They value LinkedIn as a guide for both personal and business decisions, with 90% saying they trust the information they receive on our platform, 49% saying LinkedIn helps them drive business results, and one in three using our network to research their business decisions.
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...LinkedIn Talent Solutions
The age of socially engaged leadership. Nayomi Alexander, Senior Customer Success Consultant, LinkedIn. Daniel Sanders, Solutions Consultant, Talent Branding (APAC), LinkedIn
Today's high performing leaders are embracing social media to develop connections and build deeper engagement with their customers, employees and peers. Replete with examples of ‘social executives’, you will hear about fundamental changes in the ways that businesses interact with individuals in the social era to unlock organisational benefits. You’ll learn how to educate your executive leadership on all things social, further engaging them in building out their professional brands on LinkedIn, and in turn fueling your organisation’s overall success in attracting and engaging talent.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
I segreti del recruiting con LinkedIn per le impreseLinkedIn Italia
Scopri con Benedetta Ganassini di LinkedIn Italia come le soluzioni LinkedIn studiate appositamente per le esigenze delle imprese possano trasformare l'approccio al recruiting della tua azienda
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...LinkedIn Italia
I social network professionali stanno trasformando l'approccio delle aziende di successo alla Talent Acquisition.
In questo webcast, scopri come costruire la tua audience di candidati ideali interessati alla tua azienda grazie a una migliore conoscenza dei social media.
I segreti del Content Marketing per le società di ricerca e selezione del per...LinkedIn Italia
Come le società di ricerca e selezione del personale e le agenzie di staffing possono utilizzare il content marketing per trovare nuovi clienti, assumere consulenti e piazzare sempre più candidati. Webcast presentato da Cristina Arbini il 25 ottobre 2016.
Webcast presentato l'8 marzo 2016 da Valentina Napoli e Francesco Costanzo di LinkedIn Italia.
Presentazione di:
- Next Generation Recruiter
- Sponsored Jobs
- new jobs experience
- nuova flagship App
- LinkedIn Referrals
5 Tips to Sourcing like a Pro for In-House RecruitersLinkedIn Europe
This presentation was from a recent webinar we held explaining the best way to use LinkedIn Recruiter.
The 5 steps covered:
- Building your professional brand on LinkedIn
- How to use LinkedIn's recruiting solutions
- Mastering Boolean and other search techniques
- The Golden Rules of InMails
- Measuring Your Success
Do people know what it's like to work in your company?
Are you an employer of choice?
Check out this presentation to learn about:
- Influencing passive talent
- Trends in recruitment and employer branding
- Maximizing your use of LinkedIn
We held a recent webinar with Ali Abdel Khalek from the leading construction and engineering company Consolidated Contractors Company where they shared insights on how you can leverage LinkedIn to find and recruit talent in a very challenging industry in the Middle East: Construction, Oil and Gas.
LinkedIn Marketing Solutions 101, Dutch webcast presentationLinkedIn Europe
View, learn and share content from our recent Dutch webcast titled LinkedIn Marketing Solutions 101.
Presented by Markus Lammers and Sven Duppen on November 27th 2014.
This presentation is from our recent Graduate Webcast which highlights:
- Tips to proactively source student talent
- How to engage students using LinkedIn's free and paid for tools
- Best practice on building a strong employer brand to attract the next generation of professionals
ConnectIn London: The Transformative Power of Data & RelationshipsLinkedIn Europe
This presentation is from our recent ConnectIn London event where Ariel Eckstein, Managing Director of EMEA & Wendy Murphy, HR Director of EMEA at LinkedIn discussed how one can use data and relationships to make strategic decisions. Follow the conversation at #intalent.
This presentation is from a recent webinar which Lauren Fogarty held on how to recruit students using LinkedIn and the new features available to ensure you are attracting the right candidates.
If you want to find out more about recruiting students on LinkedIn, check out our new Student Recruiting eBook - http://business.linkedin.com/talent-solutions/c/14/9/student-recruiting-2-0-guide.html
Lauren Fogarty and Charles Hardy, LinkedIn's recruitment media and solutions experts talk through LinkedIn's offering for Graduate recruiting, how students in the UK use the platform, plus they highlight the new LinkedIn 'CheckIn' application for flawless graduate event lead capture
ConnectIn London: From Traditional to Strategic Talent AcquisitionLinkedIn Europe
This presentation is from our recent ConnectIn London event where Transport for London & Mark Group shared their story and next steps on evolving their approach to a strategic talent acquisition model. Follow the conversation at #intalent.
Sweden’s professionals go places with LinkedIn
Confident, ambitious and engaged with the world, LinkedIn’s members in Sweden are focused on making a difference in their lives and careers – and they trust the insight our platform provides to help them do it.
LinkedIn’s Swedish audience is mature, educated and affluent. 73% are aged 35 or over, 78% hold a university degree and 83% earn more than 300,000 SEK. Two out of five already hold manager-level positions, and as a group they are 65% more likely to see themselves as leaders. Unsurprisingly, this high-flying audience are frequent business travellers ‒ 40% made five international business trips in the past 12 months.
Our Swedish members don’t just take the lead in terms of their careers: 84% consider themselves early adopters and 89% view themselves as socially responsible. They value LinkedIn as a guide for both personal and business decisions, with 90% saying they trust the information they receive on our platform, 49% saying LinkedIn helps them drive business results, and one in three using our network to research their business decisions.
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...LinkedIn Talent Solutions
The age of socially engaged leadership. Nayomi Alexander, Senior Customer Success Consultant, LinkedIn. Daniel Sanders, Solutions Consultant, Talent Branding (APAC), LinkedIn
Today's high performing leaders are embracing social media to develop connections and build deeper engagement with their customers, employees and peers. Replete with examples of ‘social executives’, you will hear about fundamental changes in the ways that businesses interact with individuals in the social era to unlock organisational benefits. You’ll learn how to educate your executive leadership on all things social, further engaging them in building out their professional brands on LinkedIn, and in turn fueling your organisation’s overall success in attracting and engaging talent.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
I segreti del recruiting con LinkedIn per le impreseLinkedIn Italia
Scopri con Benedetta Ganassini di LinkedIn Italia come le soluzioni LinkedIn studiate appositamente per le esigenze delle imprese possano trasformare l'approccio al recruiting della tua azienda
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...LinkedIn Italia
I social network professionali stanno trasformando l'approccio delle aziende di successo alla Talent Acquisition.
In questo webcast, scopri come costruire la tua audience di candidati ideali interessati alla tua azienda grazie a una migliore conoscenza dei social media.
Fai partire la tua azienda con LinkedIn in pochi semplici passiLinkedIn Italia
Grazie a LinkedIn è possibile trasformare l'approccio al recruiting della propria azienda per raggiungere i candidati migliori in meno tempo. ma quanto è complicato? Che risorse sono necessarie? Quanto tempo ci vuole e quali sono i passi da seguire? Per scoprirlo, scaricate questa presentazione del webcast tenuto da Valentina Napoli di LinkedIn Italia il 14 aprile 2016.
Ricevi troppe candidature che non corrispondono alle tue esigenze? Fai fatica a trovare i candidati giusti? Le tue offerte di lavoro non vengono accettate?
Scopri come le Talent Solutions di LinkedIn possono rendere più efficiente il tuo processo di attrazione, ricerca, selezione e assunzione dei talenti!
Webcast presentato da Valentina Sciarmella il 13 ottobre 2016
Social Recruiting: i vantaggi di allineare corporate brand, consumer brand ed employer brand.
Workshop presentato da Cristina Arbini, Beatrice Guasti e Tomaso Giusti di LinkedIn Italia il 28 giugno 2016.
Ali Matar, Marcello Albergoni e Marina Fantini di LinkedIn presentano la storia dell'azienda nel mondo e in Italia, le nuove Talent Solutions e la vision per il futuro dell'azienda.
Scopri con LinkedIn i trend dei candidati e del recruiting in Italia e come applicarli per rendere più efficace la tua strategia di talent acquisition. Webcast presentato da Maria Pedrinelli e Marina Fantini di LinkedIn Italia il 15 dicembre 2016.
ConnectIn Italia 2016: la storia di LuxotticaLinkedIn Italia
Davide Gugliotta di Luxottica spiega la strategia di employer branding e talent acquisition della propria azienda, in equilibrio tra approccio globale ed esigenze locali
Webcast linked in per i professionisti e per le aziendeLinkedIn Italia
Webcast presentato da Alberto Benigno il 16 febbraio 2016.
Come ottimizzare il proprio profilo, creare e gestire la propria company page e utilizzare le soluzioni LinkedIn per la talent acquisition e l'employer branding.
Webcast presentato da Tomaso Giusti e Luis Alvarez di LinkedIn Italia.
Scopri com gli esperti di LinkedIn Italia chi sono, dove sono, cosa cercano e come attirare e assumere u talenti Digital sempre più richiesti dalle aziende.
Do you easily attract new talent? Is your brand well-known?
It's not just about being well-known; being a publicly known brand doesn't automatically mean you'll attract the right people, just that people are aware of your products or services. The motivations and decisions that go into buying a soft drink, for example, are very different to how people decide to place big bets with their careers. Employer branding may be owned by the HR or Marketing department, but it is the responsibility of the entire organisation. Make sure that employer branding is discussed at the boardroom level within your company to ensure your future business success. It is not a campaign-based strategy, but an ongoing business strategy.
During this workshop we will share more on the importance of Employer Branding and how to unify your brand. We will also share how to be successful in communicating the right message to the right audience and the importance of the C suite playing a part in the go to market strategy.
The session will be led by LinkedIn’s Senior Solutions Consultant, Marlene de Koning who is a Brand Strategy Consultant in our Amsterdam office. She combines a strong background in marketing and business with in-depth knowledge on employer branding.
Interested in learning more about LinkedIn Career Pages? In this webinar, we'll cover the basics of Career Pages, as well as some more advanced and powerful features. We use real world examples from best in class Career Pages to demonstrate the range of what's possible.
Join LinkedIn’s Erica Benedetto and IDEXX's Heather Jury for this session on actionable ways to use your LinkedIn Career Page to enhance your Talent Brand.
In this free webinar, you’ll learn:
• The Power of Talent Brand: How to position your organization's unique employer value proposition
• The Value of Personalized Content: Customize your page with multiple views to appeal to diverse talent profiles
• Broadening your Career Page Reach : Attract and engage potential applicants at every stage of the candidate journey
Learn more: http://linkd.in/17c1WNO
Quantify your impact: how to measure the ROI of your talent brand | Talent Co...LinkedIn Talent Solutions
Today’s talent leaders are more empowered than ever to quantify the connection between talent brand and talent acquisition success. However, with so much data at your fingertips, it’s easy to get overwhelmed. Join us to learn how to pinpoint the key metrics & data points that matter most when measuring your talent brand and use them to tell a cohesive ROI story. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Disrupting the Customers Journey: Gartner Customer 360 Summit 09092015Andy Yasutake
Who really owns the customer experience? High level overview of LinkedIn, What customers' expect, our Member First and differentiating culture that helps LinkedIn's 380M+ Members and Customers get the most out of their journey as we connect them with opportunity
Build Engage Recruit - How to Build your Talent BrandLinkedIn Europe
Your marketers and sales people think and work entirely differently than they did 10 years ago. Has your approach to hiring also changed?
Your competitors are no longer content to rely on active job seekers. Companies are now able to build their brand online, engage top talent and recruit the most talented people.
In this presentation, we discuss:
- How to build your brand online
- How to engage your audience
- How to recruit top talent
Investing in your Talent Brand and measuring successLinkedIn Europe
We held a recent webinar with Catherine Schlieben, Director of Recruitment, at WorldPay and Lindsay Brady, Insights Manager, at LinkedIn where they discussed how WorldPay invested in their Talent Brand, specifically in Singapore and the results they saw from it.
This story is about their brand journey and the obstacles they have faced along the way.
They shared:
- The importance of your Talent Brand & tips to build your Talent Brand Strategy
- How to get buy in from key stakeholders & get started
- An example of a branding campaign they carried out in Singapore to hire a team
- And finally, how they measured their success & future plans
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
Top Tips for Measuring the Return on Investment of your Talent Brand Strategy...LinkedIn Talent Solutions
Learn practical, actionable tips on how you can measure the return on investment of your Talent Brand strategy,
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Want to know more about building your brand and engaging your target audience? This presentation covers these topics plus the latest in talent migration trends in Ireland.
From InDemand 2014, Jessica Steinberg who is the Talent Community Manager for ADP's employer brand, emphasizes how marketing and recruitment go hand-in-hand to increase candidate awareness and engagement.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
In this webcast, SapientNitro shares how they defeated organizational challenges to identify their talent brand and align that with their talent acquisitions strategy.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Hoe aantrekkelijk bent u als werkgever? Staan kandidaten voor u in de rij?
Als u op zoek bent naar toptalent is uw reputatie als werkgever een belangrijke factor. En is het belangrijk dat de juiste doelgroep u weet te vinden en kan ontdekken wat u te bieden heeft.
Maar wat als u nu meerdere doelgroepen heeft of in verschillende landen opereert? Wij adviseren u graag over hoe u verschillende doelgroepen kunt aanspreken en nodigen u daarom graag uit voor de LinkedIn Talent Branding Workshop.
Tijdens deze workshop gaan wij in op het belang van uw Talent Brand en uw communicatie naar verschillende doelgroepen. En geven wij praktische tips hoe u hier succesvol in kunt zijn.
We look forward to partnering with you as your IT service provider and as performance enhancement business consultants. We are here to offer you the support you need to bring innovation and value to your clients guiding them along the way to their next digital transformation destination
Similar to Webcast LinkedIn e AIDP: Employer Branding (20)
Allinea il tuo profilo LinkedIn ai tuoi obiettivi di carrieraLinkedIn Italia
Sei uno studente o neolaureato? Ecco alcuni consigli per ottimizzare il tuo profilo LinkedIn in modo che ti iauti a realizzare i tuoi obiettivi di carriera personali!
Sei uno studente o neolaureato? Ecco i consigli di LinkedIn per creare il tuo profilo, sviluppare il tuo network ed essere attivo online in modo da costruire e comunicare il tuo personal brand a livello professionale.
Scopri come valorizzare la rete di alumni su LinkedInLinkedIn Italia
Sei uno studente o neolaureato? Scopri gli strumenti dedicati da LinkedIn al mondo delle università per scoprire i percorsi di carriera ed entrare in contatto con gli alumni della tua università!
Sei uno studente o neolaureato? Ecco alcuni consigli per sviluppare il tuo network su LinkedIn e trovare contatti professionali utili per la crescita della tua carriera!
7. LinkedIn: A global pool of talent
4M+
INDONESIA
3M+
PHILIPPINES
2M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
22M+
BRAZIL
118M+
UNITED STATES OF
AMERICA
11M+
CANADA
31M+
INDIA
7M+
AUSTRALIA
1M+
NEW ZEALAND
4M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
19M+
UNITED KINGDOM
10M+
FRANCE
8M+
ITALY
2M+
BELGIUM
1M+
DENMARK
4M+
TURKEY
5M+
NETHERLANDS
2M+
SWEDEN
7M+
SPAIN
13M+
CHINA
400M+
Members
worldwide +2 New members per second
8. 75% of members are considered passive candidates – but most are
open to considering a new opportunity
Open to talking to a recruiter
Completely satisfied; don’t want to move
Reaching out to personal network
Actively looking
Casually looking a few times a week
12%
13%
15%
45%
15%
Sweet Spot
Source: LinkedIn 2014 Talent Trends Survey, n=18K, 26 countries
9. Knowledge
The definitive professional
publishing platform
Network
We connect the world’s
professionals
Identity
The professional profile of
record
Professionals come to LinkedIn to develop their careers,
not just to find jobs
11. Great recruiters think about jobs the
way marketers think about products
Strong brands move people toward
purchase long before they enter the store
12. Your company’s reputation as a place to work is the single most
significant and strongest driver of job consideration
17%
The company has
a reputation for
great people
7%
The company has
a reputation for
being prestigious
20%
The company has a
reputation for great
products and services56%
The company has a
reputation as
a great place to work
Source: LinkedIn 2014 Talent Trends Survey, n=18K, 26 countries
13. Employer Branding is a form of Marketing
Goal
Audience
Messaging
Call to Action
Customer
Journey
Sales / Fidelity Hires / Retention
Prospects and customers Candidates and employees
Consumer Value Proposition Employer Value Proposition
Purchase our products or
services
Come work with us / Stay
with us
Awareness Interest Intent
Purchase
Awareness Interest Application
Hire
Marketing Employer Branding
23. Follower Insights
Growth 1 July – 1 November 2015
Growth
Italy 57%
US 51%
UK 56%
China 104%
Spain 146%
France 73%
Turkey 116%
Switzerland 89%
Germany 79%
30. 30
Recruiting on LinkedIn in Three Steps
Build Engage Recruit
+12,708 high quality and relevant
new followers from specific industry
in desired Geos
+76 job views/week
+1,000 career page
visits/week
+170 interested
candidates
Our goal to connect the world’s professionals also means that the majority of our members are not coming to LinkedIn only to look for a job – they are here networking with colleagues, keeping up to date on their professional news, with companies they are interested in.
LinkedIn recently released results from our 2014 Talent Trend survey of more than 18K+ global professionals on LinkedIn. We concluded that 75% of LinkedIn’s members are considered to be passive candidates – but most are open to considering a new opportunity, either by reaching out to their personal network or open to talking to a recruiter. So while most members on LinkedIn aren’t actively seeking a new role, you have the chance to influence their consideration of your company as a place to work.
More on Talent Trends: We surveyed 18,000+ fully-employed professionals in 26 countries around the world to understand their attitudes to jobseeking, career evaluation and career management.
Question: How would you describe your job search status?
LinkedIn is the only place on the web where you can recruit both passive and active candidates
Traditional job boards provide access to only the 30% of professionals who are actively looking
LinkedIn provides access to both these, and the over 70% of passive candidates who are not actively searching on job boards.
Many of these members are the people you’re interested in hiring, and you are already hiring people who are on LinkedIn
We know this because we can track every time a member changes his or her profile to your company
Active candidates are also an important source of hire, but LinkedIn helps you access BOTH these candidates and these tens of millions of passive candidates can’t be reached anywhere else.
They’re on LinkedIn because we provide them with the tools to help our members show the world who they are, benefit from who they know, and build on what they know so they can accomplish more in their professional lives.
And it’s the reason why it’s so important to make these people aware that you are hiring, and to influence the conversation with these individuals long before they come in your door for an interview.
This is the same as the world of consumer marketing. Let’s say someone in the market for a new BMW motorcycle.
It’s pretty unlikely that the customer walked into the store without any prior knowledge of BMW, their products or their brand.
For most people the decision may not have been made entirely in advance, but it certainly wasn’t all made in the store either. That person went in with a lot of information already in their minds – maybe they have a friend who owns a BMW, and consistently talks about how well designed and efficient it is. Maybe they are aware of the brand because of their association with travel / touring television shows. Or, that person did their research before entering the store to read reviews and feedback from other motorcyclists on the web. P
Perhaps also they have an emotive attachment to the brand. Whereas classic Harley Davidson speaks of over the top unnecessary design, big straight highways, beards and bandits – BMW speaks the opposite of careful utilitarian design, travelling across rugged landscapes mountains and deserts and of sophistication and clean lines.
All of these touch points influence the consumer, and make it more likely that they go to purchase BMW than another bike from a lesser known manufacturer.
Successful Talent Acquisition teams think about jobs the way marketers think about products. By knowingly building, communicating and managing a Talent Brand strategy, you can influence candidates’ perception of your company well before they are ready to consider a new job.
And when these members do consider a new job, the biggest driver of job consideration – above great products, people, or known prestige – is your company’s reputation for being a great place to work.
This is what leads me to Talent Brand, and why it’s so important. Understanding and defining your Talent Brand will help you to not only be aware of where you stand today, but help you to influence your reputation to these potential candidates, so more of these members consider your company for their next opportunity.
Employer branding is, at its core, just a type of marketing aimed at driving people to become employees of your company.
(Animate)
If we break down the key components of marketing (goal, audience, messaging, and call to action), we can easily see how we can use these to define an employer branding strategy that will take people along the journey to becoming your employee.
(Animate)
Let’s take a look at how each of these things works in the context of marketing vs. employer branding.
What is your goal? In marketing it is to generate sales. In employer branding, it’s to generate hires.
Who is your audience? In marketing, it’s prospects and existing customers. In employer branding, it’s candidates (or potential candidates) and your own employees.
What’s the core of your messaging? In marketing, it’s your consumer value proposition. In employer branding, it’s your employer value proposition.
What’s the call to action? In marketing, it’s to purchase products or services. In employer branding, it’s come work with us!
What path does the customer or candidate take to ultimately make a purchase decision or accept an offer? The first two stages are the same for both marketing and employer branding: awareness and interest. Customers then go on to intent and purchase while candidates go on to the application and hire stage.
As you can see, both marketing and employer branding break down to the same components. Understanding this can help facilitate collaboration between your talent acquisition and marketing teams because it puts you together on common ground and speaking the same language.
Implementing this core solution will help to develop your talent brand, strategically source, and target the right candidates with opportunities.
There are three key things companies do to dramatically increase their hiring effectiveness on LinkedIn:
The first is using LinkedIn to find and engage the very best passive talent. Recruiter is the best sourcing tool out there, and recruiting teams are using Talent Pipeline features to become more proactive in managing pipelines of talent. Since organizations typically don’t have the bandwidth to source every hire proactively, it’s critical to be able to scale your recruiting efforts.
The second element of the solution is personalized job targeting. Since we know that your target talent is on LinkedIn, we first need to ensure that all your professional roles are on the LinkedIn network. LinkedIn’s matching algorithm will serve up the right job to the right candidate, to ensure that only qualified candidates will be exposed to your open opportunities.
The third element is developing a talent brand on LinkedIn. Companies are tapping into their employees’ networks and leveraging company pages to promote their brand and attract talent.
These aren’t three independent pillars, but rather three elements of a single solution that reinforce one another.
When companies post all professional jobs on LinkedIn, these jobs make their employer branding content more relevant for each candidate.
Likewise, communicating a rich talent brand and leveraging employee profiles to connect with candidates creates a more compelling reason for candidates to apply to your job postings.
Finally, when candidates understand what opportunities are available and have encountered your employer brand, they’re much more likely to respond to outreach from your recruiters, which makes your team’s proactive sourcing efforts more effective.
Adopting this holistic strategy will help an organization to hire more of the right candidates for their roles.
So, your LinkedIn strategy should consist of three very simple steps.
We have a series of products that help you on every step of this journey, and these combined will help you drive significant results when engaging with clients, candidates and consultants.
We help you leverage the power of your own employees to build your Followers as well as sending targeted advertising campaigns to your key audiences.
We then provide you with means that help you communicate and engage with your Followers with relevant content
And finally equip you with the tools to help you do what you do best – recruit.