As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
B2b Digital Marketing Strategy Powerpoint Presentation SlidesSlideTeam
You can download this product from -
https://www.slideteam.net/b2b-digital-marketing-strategy-powerpoint-presentation-slides.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
Deliver this complete deck to your team members and other collaborators. Encompassed with stylized slides presenting various concepts, this B2B Digital Marketing Strategy Powerpoint Presentation Slides is the best tool you can utilize. Personalize its content and graphics to make it unique and thought-provoking. All the fourty three slides are editable and modifiable, so feel free to adjust them to your business setting. The font, color, and other components also come in an editable format making this PPT design the best choice for your next presentation. So, download now.
Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests:
·The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets
·Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising
PERKENALKAN METRICS WORK INDONESIA.
Metrics Work Teams adalah Creative Digital Agency berbasis di Jakarta dengan tujuan untuk memberdayakan keterlibatan bisnis melalui solusi digital yang inovatif. Kami adalah tim super yang berfokus pada penciptaan hubungan intim antara merek dan target marketnya. tujuan kita simple yaitu meningkatkan penjualan dan reputasi brand anda di dunia digital marketing dengan strategi terbaik dari yang terbaik.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
B2b Digital Marketing Strategy Powerpoint Presentation SlidesSlideTeam
You can download this product from -
https://www.slideteam.net/b2b-digital-marketing-strategy-powerpoint-presentation-slides.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
Deliver this complete deck to your team members and other collaborators. Encompassed with stylized slides presenting various concepts, this B2B Digital Marketing Strategy Powerpoint Presentation Slides is the best tool you can utilize. Personalize its content and graphics to make it unique and thought-provoking. All the fourty three slides are editable and modifiable, so feel free to adjust them to your business setting. The font, color, and other components also come in an editable format making this PPT design the best choice for your next presentation. So, download now.
Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests:
·The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets
·Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising
PERKENALKAN METRICS WORK INDONESIA.
Metrics Work Teams adalah Creative Digital Agency berbasis di Jakarta dengan tujuan untuk memberdayakan keterlibatan bisnis melalui solusi digital yang inovatif. Kami adalah tim super yang berfokus pada penciptaan hubungan intim antara merek dan target marketnya. tujuan kita simple yaitu meningkatkan penjualan dan reputasi brand anda di dunia digital marketing dengan strategi terbaik dari yang terbaik.
Learn Digital Marketing and Earn Smart Way! Work From Home, Office or anywhere!
visit us for more details:-
www.DigitalMarketingAcademy.Site
www.DigitalHub.Fun
www.HIADM.COM
Award winning agency Impression shares advice, tips and guidance for online marketing for charities. Including:
The Not For Profit Environment - Introduction with Adam Bly
How to Use SEO to Drive Audience Engagement - Chloe Fair
Social Media Advertising for Not For Profits - Charlie Byrne
Purpose-Driven PR: How Not-For-Profits Are Leading The Way - Jess Hawkes
Learn how Google Marketing Platform and other tools can help you grow your startup with Albert Mai, Head of Growth at Glam Corner. You'll learn how to get started and leverage Google Marketing Platform, learn which tools to use and when and hear personal success stories.
Key Takeaways:
*How to get started with Google Marketing Platform
*How to grow your startup
*Which tools to use and when
I traveled to Miami to learn SEO from one of the best. Once I was finally home from my deployment I started a meetup in my city. This is the presentation that I gave during that time. Hopefully you can receive some value from it.
These simple steps will help you understand your business basics and how to go about promoting and marketing your business to get the returns you want. There are certain business fundamentals that when followed give you the greatest chance of success. If you have already been working at your business and you are not getting the results you want, use this as a refresher guide to see where you may have missed something.
Digital Marketing: How to Specify Tactics & StrategiesGeorge Yfantis
Digital Marketing Strategy:
How to Specify Tactics & Strategies
Recently I realized that most of Top-Experienced Digital Marketing Managers, Strategists and Executives, doesn’t follow a safe approach when they are going to publish a Paid Digital Marketing action. Instead, they trust their experience and their “feeling”.
George Yfantis
Digital Marketing & Strategy Manager
www.giorgosyfantis.gr
info@giorgosyfantis.gr
https://twitter.com/GiorgosYfantis
https://gr.linkedin.com/in/GiorgosYfantis
http://www.slideshare.net/GiorgosYfantis
Digital Agency Credentials - James Gaubert - Bruce Clay LLCJames Gaubert
Great set of digital agency credentials produced by James Gaubert at Bruce Clay Advertising LLC in Dubai, UAE. Creds covers expertise in SEO, PPC, social media, paid media, creative and Website design & build!
The State Of Organic Search (SEO) Going Into 2015Danny Denhard
2014 has been a turbulent year in SEO, there have been a record number of changes, the SERP’s have changed in every vertical and the most recent updates have been some of the most discussed updates across social media and forums.
The following article asks six questions to some of the best minds in organic marketing and SEO, the article provides insights into what happened in 2014 and what they predict will happen in 2015 including a number of recommendations for you to consider or implement in the coming months.
The article contains views from agency heads, directors / heads of marketing and search departments and freelance consultants.
Getting Your Products on (and then off) the Shelf: Working with Brokers and C...Tinuiti
In this session, we’ve partnered with KMG Group, a vendor rep firm, to dive into data to look for when working with a new retailer and advertising strategies to put in place to attract consumers on specific retail platforms.
Yard + Cubed - The State of Marketing Planning Whitepaper - Preparing for 2022 Yard Digital
Digital marketing agency Yard partnered with multi-touch attribution vendor Cubed and commissioned a YouGov survey of 1,000 marketing leaders, to determine the state of marketing planning in 2021. Here's a summary of the results and a roadmap to plan and succeed in 2022.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
1. G o T o M a r k e t S t r a t e g y & P l a n
Engage Asia. Go Digital.
B2B (GO TO) Market Strategies
2. P R O F E S S I O N A L
• Worked across Netherland, Singapore, Indonesia & Malaysia
• For European FMCG companies Royal Friesland Campina in Marketing in Malaysia,
Danone in Netherlands, Danone Dumex in Singapore
• 10+ years experience in Business & Marketing Strategies for Fortune 500 companies &
Start Ups
• Marketing Trainer At General Assembly
• Regional Managing Director 2Stallions Digital Marketing Agency
Intro Daniël HEERKENS
3. A regional AGENCY
with GLOBAL reach
APAC Offices
• Singapore
• India
• Indonesia
• Philippines
• Malaysia (Q3)
4. We create AWARD
WINNING campaigns
G l o b a l B r a n d E x c e l l e n c e A wa r d s - W o r l d B r an d C o n g r e ss ‘ 1 9
M ar k e t i n g M ag az i n e ' s M ar k e t i n g E x c e l l e n c e A war d s’ 1 9
M ar k e t i n g M ag az i n e ' s A si a e C o m m e r c e A war d s’ 1 9
A si a ' s B e st B r a n d A wa r d s b y C M O A si a ‘ 1 9
S M E s A si a A wa r d 2 0 1 5 / 2 0 1 6
S i n g ap o r e B u si n e ss A wa r d s ‘ 2 0
6. 1. How Brands Grow Part 2: Emerging
Markets, Services, Durables, New
and Luxury Brands
2. Elon Musk: Tesla, SpaceX, and the
Quest for a Fantastic Future
3. The Lean Startup: How Constant
Innovation Creates Radically
Successful Businesses
4. Give Take Helping Others Success-
Adam Grant
Recommended Marketing/Business books
8. 1. Understanding the Digital Landscape & Changing Customer Journey
2. Go To Market (GTM) Strategy (inc SEO & strategy planning)
3. Successful Asian B2B case study
4. Covid-19 B2B Marketing impact
5. Questions (15m)
If time permits……..
• Marketing Automation B2B
• How to create b2b customer personas?
Todays OUTLINE
9. G o T o M a r k e t S t r a t e g y & P l a n
1.Understanding the Digital
Landscape & Changing B2B
Customer Journey
10. G o T o M a r k e t S t r a t e g y & P l a n
Company
Website,
Video & Mobile
News-
paper
Direct Mail
TV
Email
WEBRadio
PPC
Outdoor
SEO
WEB
2005-2009 | Web-centric Marketing
Company
News-
paper
Direct
Mail
TV
WEB
Radio
Outdoor
1995-2004 | Traditional Marketing + Web
Full disruption to everyday life. “Push Marketing” was key &
ads from different mediums were forcefully pushing
customers to buy
Google’s rise brought along Search Engine Optimization (SEO). Instead of forcing your
business in front of people, you let people who are interested find your business
instead. Also known as “pull marketing”
10
THE MARKETING Story So Far
11. G o T o M a r k e t S t r a t e g y & P l a n
B2B buyers are already
through their buying
cycle when they
approach vendors.
60%
Engagement
11
Digital Marketing 2018 ONWARDS
Company
Website,
Video & Mobile
News-paper
Direct Mail
TV
Email
WEBRadio
PPC
Outdoor
SEO
WEB
12. G o T o M a r k e t S t r a t e g y & P l a n
This is thought leadership, brought to life through
compelling content
It’s not aimed at
everyone but at
targeted leads.
Incites action by
guiding not forcing
CONTENT MARKETING USES YOUR INSIGHT TO
CREATE RELEVANT, INTERESTING AND ENGAGING
CONTENT TARGETED AT POTENTIAL LEADS AND
CUSTOMERS
THAT SELLS WITH THEM
12
Content Marketing In A NUTSHELL
13. G o T o M a r k e t S t r a t e g y & P l a n
IT’S THE EXACT OPPOSITE
Advertising
(Outbound)
Sell
Distract, interrupt
Budget
A hammer
Content Marketing
(Inbound)
Help, teach, advise
Attract, connect, interact
Brains
A magnet
13
So is CONTENT MARKETING Another Form of Advertising?
14. G o T o M a r k e t S t r a t e g y & P l a n
14
The Customer Journey is CHANGING
15. G o T o M a r k e t S t r a t e g y & P l a n
PURCHASEINTENTHIGHLOW
Social
Post
Website
/ Online
Potential Leads
Goal: Brand Awareness
1.
Direct
Contact
Leads
Goal: Product Knowledge
2.
Opportunities
Goal: Closed Deal
3.
15
The 3-STEP GUIDE
to Generate More
Leads & Active
Customers back to
your website
16. G o T o M a r k e t S t r a t e g y & P l a n
16
2. B2B Go to Market Digital
STRATEGY
17. G o T o M a r k e t S t r a t e g y & P l a n
Go to Market Digital Strategy
A) Marketing Focus & KPIs
B) B2B vs. B2C way of marketing marketing
C) Website SEO Audit & Optimization
D) Advertising Strategy on FB/IG, Google & LinkedIn
17
18. G o T o M a r k e t S t r a t e g y & P l a n
Source: State of Inbound 2017 Report18
A) Marketing focus & KPIs
19. G o T o M a r k e t S t r a t e g y & P l a n
1. Converting contracts/leads to customers
2. Growing traffic to the website
3. Providing the ROI of your marketing activities
19 Source: State of Inbound 2017 Report
A) Marketing focus & KPIs
MOST IMPORTANT KPIs FOR MARKETERS
IN ASIA
20. G o T o M a r k e t S t r a t e g y & P l a n
20
Email & CRM
Own your owned
MEDIA & DATA
21. G o T o M a r k e t S t r a t e g y & P l a n
21
B) B2B vs B2C Marketing
22. G o T o M a r k e t S t r a t e g y & P l a n
22
B) B2B vs B2C Marketing
23. G o T o M a r k e t S t r a t e g y & P l a n
23
B) B2B vs B2C Marketing Purchase process
B 2 B P U R C H A S E P R O C E S S I S
T O T A L L Y D I F F E R E N T T H A N B 2 C
P U R C H A S E P R O C E S S
Note ROPO: Research Online, Purchase Online
24. G o T o M a r k e t S t r a t e g y & P l a n
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet
has changed how we decide what to buy. Google calls this online decision-making
moment the Zero Moment of Truth, or simply, ZMOT. The ZMOT refers to the moment in the
buying process when the consumer researches a product prior to purchase.
24
B) B2B vs B2C Marketing
25. G o T o M a r k e t S t r a t e g y & P l a n
• Localized websites domain in the countries
you are active for example .sg .my .au
• Local SEO
• Local sales staff
• Languages localized in all marketing activities
• Localized (product/services)
• Localized blog content
• Images/videos localized
25
B2B CHECK LIST
GOING DIGITAL
26. G o T o M a r k e t S t r a t e g y & P l a n
26
C) What is a SEO
website AUDIT?
Website audit is a full analysis of all the factors that affect
website’s visibility in search engines.
This standard method gives a complete insight into any
website, overall traffic and individual pages. Website audit is
completed solely for marketing purposes
Source: Wikipedia
27. G o T o M a r k e t S t r a t e g y & P l a n
Features Of A ‘Good’ Business Website
That Attracts Targeted Visitors To Help Fulfill
My MARKETING/ BUSINESS Objectives
‘Well Branded’
‘Lead Generating’
‘Revenue Generating’
27 Source: Wikipedia
Website OBJECTIVES
28. G o T o M a r k e t S t r a t e g y & P l a n
28
How to Start Your WEB AUDIT
1. Free website tools you can use to
audit your web property:
Link: https://www.webpagetest.org/
Select location as Singapore or relevant
countries where your brand is active
29. G o T o M a r k e t S t r a t e g y & P l a n
29
How to Start Your WEB AUDIT
2. Other website links you can use
https://gtmetrix.com/
https://tools.pingdom.com/
https://www.webpagetest.org/
https://developers.google.com/speed/pagespeed/insights/
Note:
Select location as Singapore or relevant nearest countries where your brand is active (if possible)
30. G o T o M a r k e t S t r a t e g y & P l a n
30
Results web AUDIT
Problems are usually found in: Video, images, font & page sizes
31. G o T o M a r k e t S t r a t e g y & P l a n
Keep Visitors On Your Website
Load Your Site
Quickly!
Website Optimization
31 Source: Wikipedia
32. G o T o M a r k e t S t r a t e g y & P l a n
Profitable Startup, In Business For 5 Years
Before
via gtmetrix.com
After
Result
1. 80% improvement in people NOT leaving the site immediately
2. 68% improvement in how much of the site is browsed
Case Study Website OPTIMIZATION
33. G o T o M a r k e t S t r a t e g y & P l a n
STEPS PURPOSE
Use smaller image sizes
( http://compressjpeg.com/ )
Smaller file size loads faster.
Enable Gzip compression for your website
( https://gtmetrix.com/enable-gzip-compression.html )
Compressing reduces the overall size of your website,
allowing it to download faster.
Leverage browser caching
( https://gtmetrix.com/leverage-browser-caching.html )
Allows static website content to be stored with the end
user to improve future loading times.
33
WHAT YOU CAN DO
Source: Wikipedia
34. G o T o M a r k e t S t r a t e g y & P l a n
STEPS PURPOSE
Make sure every page on your website has a title & meta
description that is descriptive
To control how your search results look like on Google.
Create a sitemap.xml file
( www.xml-sitemaps.com )
To tell Google which pages you want to show in their
search results.
Set up a robots.txt file for your website
( http://tools.seobook.com/robots-txt/ )
To give permission to Google to index your website.
Create an account on Google Webmaster Tools
( https://www.google.com/webmasters/tools )
To inform Google that your website exists.
Submit your sitemap to Google Webmaster Tools To speed up how quickly Google indexes your website
pages.
34
How to be FOUND…
35. G o T o M a r k e t S t r a t e g y & P l a n
35
Website ranking FACTORS
A L L T H E I M P O R T A N T E L E M E N T S T H A T I M P A C T
Y O U R S E A R C H R A N K I N G S I N A P E R I O D I C T A B L E
S T Y L E .
Source: Wikipedia
• Content
• Links
• (GOOGLE) Rank Brain
36. G o T o M a r k e t S t r a t e g y & P l a n
36
What to do for your On-Page SEO?
• Optimize Your Website
Indexable
Fast Loading
Mobile Friendly
• Create Content
Creating High Quality Content
• Optimize Content
Titles
Meta Description
Headline Analysis For Social Shares
37. G o T o M a r k e t S t r a t e g y & P l a n
37
4. What Do Higher Rankings Mean For Your Business?
More visibility for your business that results in
Greater volume of qualified traffic to your website that
leads to
More conversions to leads / sales that
IMPROVES your bottom line!
38. G o T o M a r k e t S t r a t e g y & P l a n
When you search for your brand name:
e.g. ‘2Stallions’
38
Results by doing THIS
39. G o T o M a r k e t S t r a t e g y & P l a n
39 Source: Ahrefs
How to TRACK your website SEO rankings?
Website audit SEO off site (Ahrefs is a paid tool)
40. G o T o M a r k e t S t r a t e g y & P l a n
40
YOUR KEYWORDS
RANKING
Source: Ahrefs
41. G o T o M a r k e t S t r a t e g y & P l a n
41 Source: Ahrefs
YOUR KEYWORDS
RANKING
42. G o T o M a r k e t S t r a t e g y & P l a n
42 Source: Ahrefs
YOUR TRAFFIC
GROWTH
43. G o T o M a r k e t S t r a t e g y & P l a n
43
D) Digital/Marketing Strategy
Planning B2B
44. G o T o M a r k e t S t r a t e g y & P l a n
For instance, our marketing objectives have been:
‣ Increase brand awareness: Main priority as low brand awareness results in low sales
‣ Drive sales online and offline at…. : High priority but lower priority than brand awareness as sales
conversions are only trackable offline..
44
Marketing OBJECTIVES
45. G o T o M a r k e t S t r a t e g y & P l a n
Awareness
The target audience gets
exposed to the brand via
touch points.
Mindset:
“I want to know..”
Consideration
The target audience evaluates the
brand. Provide information they need
to make the decision to evaluate.
Mindset:
“I want to choose..”
Purchase
The target audience
selects the brand and
makes the purchase.
Mindset:
“I want to buy..”
Advocacy
The customer shares their
experience and views,
effectively championing
the brand.
Mindset:
“I want to engage..”
45
Understand the Basic
User JOURNEY
O u r s t r a t e g y w i l l s t i l l r e m a i n f o c u s e d o n
t h e b a s i c u s e r j o u r n e y . T h e r e ’ s s t i l l l o w
b r a n d a w a r e n e s s a n d i n o r d e r t o d r i v e
s a l e s , c o n t e n t s h o u l d s t i l l f o c u s o n r a i s i n g
a w a r e n e s s f i r s t t o p u s h t h e m d o w n t h e
m a r k e t i n g f u n n e l .
46. G o T o M a r k e t S t r a t e g y & P l a n
46
Awareness
• Content Marketing
• Social Media Posts
• Search Ads
• SEO
• Google Display Network
(GDN)
Consideration
• Search Ads
• Remarketing
• Email Marketing
• Social Media
Advertising
Purchase
• Search Ads
• Social Media Advertising
• Email Marketing
Advocacy
• Social Media
• Email Marketing
Digital STRATEGY &
the CUSTOMER
JOURNEY
T h i s i l l u s t r a t e s t h e d i f f e r e n t
d i g i t a l c h a n n e l s w e C A N u s e t o
t a r g e t t h e d i f f e r e n t s t a g e s o f t h e
c u s t o m e r j o u r n e y .
47. G o T o M a r k e t S t r a t e g y & P l a n
47
EXAMPLES Marketing Objectives & KPIs
B a s e d o n m a r k e t i n g o b j e c t i v e s , w e s e t t h e K P I s ( i . e . o n 2 4 A p r i l 2 0 2 0 ) a s s u c h :
48. G o T o M a r k e t S t r a t e g y & P l a n
48
49. G o T o M a r k e t S t r a t e g y & P l a n
49
SEM Campaign STRUCTURE
50. 04 | The Blueprint for Successful Content
G o T o M a r k e t S t r a t e g y & P l a n
5
0
3.B2B Case Study
52. 52
Q U A L I F I E D L E A D S M O R E C O N V E R S I O N S M O R E W E B S I T E L E A D S
CAMPAIGN
OBJECTIVES
53. 53
SEO DELIVERY - RESEARCH & ANALYSIS
W E B S I T E A U D I T
01 K E Y W O R D R E S E A R C H
02
C O M P E T I T O R S A N A L Y S I S
03 B A C K L I N K A N A L Y S I S
04
54. 54
SEO DELIVERY - IMPLENTATION & OPTIMISATION
O N - P A G E
01 O f f - p a g e
02
55. 55
Campaign Solutions
S E O + T R A F F I C + C O N V E R S I O N S C O U N T RY S P E C I F I C
W E B S I T E S
56. 56
MARKETING TO SALES QUALIFIED LEADS
PERFORMANCE
€XXX, XXX
Whole of 2018
Growing pipeline from website leads
The pipeline generation in 2018 from web forms was just Euro XXX,XXX and in 2019 the pipeline from January to June 2019 is Euro
X,XXX,XXX. This represents a growth of 2619% more pipeline than the previous year.
€
X,XXX,XXXJan – Jun 2019
2619%
G R O W T H
62. 62
G o T o M a r k e t S t r a t e g y & P l a n
7 Action points Go to Market Digital Strategy
62
https://www.bluecorona.com/blog/recession-marketing-strategies/
1.Don’t arbitrarily cut your marketing budget
Building and maintaining a brand that consumers recognize and trust is one of the best ways to reduce risk when
the economy takes a turn for the worst. That’s why, in each recession cycle, the companies with a strong brand
presence have come out on top.
2.Do a deep dive of your target audience’s recession behavior
Slide 73 HBR
3.Analyze and track everything—now
During a recession, knowing exactly what return each marketing investment is providing and why will be your key
to not just survival, but growth. Digital marketing has long been accepted as the best low-cost, high-return
marketing strategy, largely due to measurability and targeting capabilities
4.Focus on existing customers
5.Increase conversion rates by testing, tweaking, and repeating
63. 63
G o T o M a r k e t S t r a t e g y & P l a n
7 Action points Go to Market Digital Strategy
63
6. New Markets
In times of crisis, B2B eCommerce businesses pivot and take on new business structures. As B2C experiences
shortages, customers turn to the source, leading to B2B2C and D2C scenarios. Other B2Bs see new opportunities
where previously there were none.
7.Omnichannel B2B eCommerce
Worldwide stay-at-home orders mean a large influx of customers moving online, straining digital
commerce merchants from B2C, B2B, to B2D. As people remain isolated and the need for essential goods
remains high, they turn to online shopping.
https://oroinc.com/b2b-ecommerce/blog/b2b-commerce-and-coronavirus-business-impact-and-long-
term-trends/
65. M a r k e t i n g A u t o m a t i o n B o o t c a m p
65
6. EMAIL MARKETING &
MARKETING AUTOMATION:
WHAT’S THE DIFFERENCE
66. M a r k e t i n g A u t o m a t i o n B o o t c a m p
66
Why Email
MARKETING?
• There are 3.9 billion email accounts in 2019
• Open rates for email marketing messages range from
10-30% with click-through averaging at 2-3%.
• A user that’s opted in to your emails is much more
receptive and likely to take an action
67. How About Marketing
Automation THEN?
Difference between email marketing & marketing automation
Many believe that Marketing Automation is just Email
Marketing on steroids but it is so much more…
Marketing Automation has the power to save time and
increase revenue while offering all the functions of
most email marketing services.
68. M a r k e t i n g A u t o m a t i o n B o o t c a m p
68
Why Marketing AUTOMATION?
W h a t d o e s t h a t m e a n ?
MARKETING AUTOMATION ALLOWS BUSINESS TO
NURTURE POTENTIAL LEADS WITH HIGHLY
PERSONALISED, USEFUL CONTENT, CONVERTING
THEM FROM LEAD INTO DELIGHTED CUSTOMERS.
It guides them through your
sales funnel
Content that discusses
their problems and
concerns while
introducing your business
as a solution.
It doesn’t just stop with leads. Marketing
automation helps keep customers engaged.
69. M a r k e t i n g A u t o m a t i o n B o o t c a m p
69
Feature comparison
Email Marketing VS Marketing Automation
• Sends Mass Emails
• Tracks Open Rates and Clicks
• Easy to Build Landing Page
• Easy to Build Web Forms
Email Service*
Provider
Marketing
Automation
*Email service providers can be zoho, mailchimp and many others
70. M a r k e t i n g A u t o m a t i o n B o o t c a m p
70
Email Service*
Provider
Marketing
Automation
• Easy to Create Multi-Step Campaigns
• Integrates with all Direct Mail, Social Media,
and More
• Data Deduplication and Normalization
• Scores Leads
Feature comparison
71. M a r k e t i n g A u t o m a t i o n B o o t c a m p
71
Email Service*
Provider
Marketing
Automation
• Recycles and Nurtures Leads
• Ensures Only Qualified Leads go to Sales
• Measures the impact on Marketing Initiatives
on Revenue
Feature comparison
72. M a r k e t i n g A u t o m a t i o n B o o t c a m p
72
Is Marketing Automation RIGHT For Your
ORGANIZATION?
• Your customer buying process lasts longer than a week
• Sending emails alone does not seem to drive sales
• Your marketing team needs an easier way to create and send targeted, multi-
touch email campaigns
• You sell different products or services to different demographics
73. M a r k e t i n g A u t o m a t i o n B o o t c a m p
• You want to send different messages to different titles and industries
• Your sales people are complaining about the quality of leads your marketing team is
delivering
• You want to know which of your marketing campaigns are the most effective
• You can’t tell if you should be spending more or less money on marketing
73
Is Marketing Automation RIGHT For Your
ORGANIZATION?
74. M a r k e t i n g A u t o m a t i o n B o o t c a m p
74
Benefits of Marketing
AUTOMATION
Your
Company
Increase Lead
Volume &
Quality
Decisions
Based On
Data
Close More
Sales
Build Reputation
Do More
With The
Same Team
Nearly 80%
of top-performing companies have used
marketing automation >2 years
75. M a r k e t i n g A u t o m a t i o n B o o t c a m p
75
WHAT CAN YOU AUTOMATE?
76. M a r k e t i n g A u t o m a t i o n B o o t c a m p
76
What CAN I automate?
MEDICAL SERVICES:
Dentist, Orthodontist, Physiotherapy
77. M a r k e t i n g A u t o m a t i o n B o o t c a m p
77
EDUCATION:
Tuition/Childcare centre, Schools, Universities
Success STORIES
78. M a r k e t i n g A u t o m a t i o n B o o t c a m p
78
LEISURE:
Sports, Adventure, Travel, Beauty, Fitness And
many more.
Success STORIES
79. M a r k e t i n g A u t o m a t i o n B o o t c a m p
79
When repetitive processes are automated, small business
owners can instead devote time to the goals that really
matter-like GROWING the BUSINESS
Success STORIES
80. M a r k e t i n g A u t o m a t i o n B o o t c a m p
80
Whether you’re meeting new potential customers or responding to those who have
already called or emailed, automated processes allow you to gain and retain leads
more quickly and efficiently.
1. LEADS
2. SALES
Think of automation software as the project manager for your sales
team. While software helps your team focus on the most important
tasks ahead, it also keeps track of leads who aren’t yet ready to buy,
ensuring progress at every stage of the sales journey.
What processes to AUTOMATE?
81. M a r k e t i n g A u t o m a t i o n B o o t c a m p
81
Automation software encourages customers to buy and buy again—even if they
forget to reorder, abandon a shopping cart or let a credit card expire.
3. E-Commerce
4. Customer Service and Engagement
Automation allows you to treat customers as you would if you had more time. Help
customers immediately, respond to their feedback and even send wishes for a happy
birthday.
What processes to AUTOMATE?
82. M a r k e t i n g A u t o m a t i o n B o o t c a m p
82
What processes to AUTOMATE?
Hosting an event keeps you busy enough. Let automation handle some of the details,
like registrations, confirmations and promotion.
5. EVENTS
And MANY MORE things to AUTOMATE..
84. 2 S t a l l i o n s
Remember that a conversion is not the
same as a purchase. A conversion might
be signing up for a free newsletter or
downloading a free whitepaper. But every
conversion has real, measurable value
for the company, even if there is no cash
exchanges hands.
Key metrics include:
§ conversion rate
§ click-through rate
§ bounce rate
§ social media conversion rate
MICRO CONVERSIONS
85. ∂
Videos Images Carousel
Collection Offers Images Dynamic
Canvas ads can be created to work with most of the
above ad types
Videos Images Carousel
Offers Images
2 S t a l l i o n s
FACEBOOK & INSTAGRAM ADVERTISING OPTIONS
86. 2 S t a l l i o n s
FACEBOOK & INSTAGRAM ADVERTISING FLOW
87. ∂
2 S t a l l i o n s
LINKEDIN ADVERTISING OPTIONS
Sponsored Content Dynamic Ads Text Ads Carousel Ads Video Ads
Sponsored Content Dynamic Ads
Sponsored Inmail
Sponsored InMail Lead Gens Forms
Video Ads
Sponsored Content
Sponsored InMail
89. 2St allions
Lead magnet capture email
• Discounts
• Free Stuff or Give Away
campaigns
• Stand a change to win
90. G o T o M a r k e t S t r a t e g y & P l a n
90
7.How to Create Customer
Personas
91. G o T o M a r k e t S t r a t e g y & P l a n
91
• TOP LEVEL
e.g. Sales & Revenue
• PRIMARY OBJECTIVE
E.g. Brand Awareness Or Thought Leadership
• SECONDARY OBJECTIVE
E.g. Build a Community
Define BUSINESS
OBJECTIVES
B E F O R E W E B E G I N T O C R E A T E T H E C U S T O M E R
P E R S O N A S , W E N E E D T O H A V E C L E A R
B U S I N E S S O B J E C T I V E S .
92. G o T o M a r k e t S t r a t e g y & P l a n
92
BUSINESS OBJECTIVES
BUSINESS OBJECTIVES BUSINESS IMPACT (REASON WHY)
Sales.
Help the sales team close sales more quickly.
Allow us to engage a full time sales person.
Community.
Develop a loyal community who interact with our brand
socially.
A loyal community can help us gain more eyeballs allowing
sales team to close sales effectively.
Thought Leadership.
Develop name recognition and respect.
Again to get greater visibility for content and more organic
traffic.
93. G o T o M a r k e t S t r a t e g y & P l a n
93
A persona is a detailed depiction of
your perfect visitor/customer.
You can have more than 1 for your
business but we recommend no more
than 3.
What is a PERSONA?
94. G o T o M a r k e t S t r a t e g y & P l a n
94
Why do you need PERSONAS?
Content
• To craft the right message
• For focused company communication
• To humanize marketing
Sales
• For sales/marketing positioning
• To improve your sales funnel
95. G o T o M a r k e t S t r a t e g y & P l a n
95
CUSTOMER
PERSONA
B2B
Rachel Wong
Marketing Manager
Social Media Marketing
Key decision-maker
32YEARS OLD
$90,000/yr
Urban Location
Master’s Degree
Married, No Kids
Goals & Challenges
• Save time online
• Find interesting content to share
• Maximize social media resources
Values & Fears
• Values dependability, clarity,
good UI, fast support
• Objects to pricing and poor value
value proposition during sales
process
Elevator Pitch
Use buffer to schedule post to your
favorite social profiles. We’ll even
show you the best content to share,
and you can add with one click.
Marketing Message
• Ultimate social media scheduling
tool
How We Can Help
• Schedule posts to a queue
• Content suggestions
In The
Industry
04
YEARS
95
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How to create your own PERSONA
1) Collect Data (‘WHO’) Google Analytics
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Understand the Interests of your VISITORS
Affinity categories are used to reach potential customers, to make them aware of your brand or product. These are users higher in the purchase funnel, near the beginning of the
process.
In-market audiences: Users in these segments are more likely to be ready to purchase products or services in the specified category. These are users lower in the purchase
funnel, near the end of the process.
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Understand
where your
visitors comes
from
(CHANNELS)
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How to create
YOUR OWN
PERSONAS
(for those without analytics)
Create a demographic survey for
the ‘WHO’ and send it out to as
many people as possible
2) Conduct Surveys
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(for those without analytics)
• Face to face or phone. Reach out to your customers/readers
or prospects
• This section informs more of the ‘WHO’ and the ‘WHAT’,
‘WHY’ & ‘HOW’
• Conduct a minimum of 3 interviews & ask qualitative
questions
3) Conduct Interviews
How to create
YOUR OWN
PERSONAS