This document provides tips for using LinkedIn effectively. It discusses setting up an informative personal profile by including a professional headline, employment history, education, contact info, and links. The background summary should identify one's target market, services, keywords, experience, and benefits for clients. The document also recommends engaging on LinkedIn by sharing content, promoting one's own blog and website, and offering recommendations to build credibility. Finally, it notes that corporate profiles and following industry resources can further leverage LinkedIn for business and marketing goals.
LinkedIn: Maximizing your Personal and Business ProfileBrian Huonker
Whether you’re creating a new LinkedIn Company Page or revamping an existing one, our guide to creating the perfect Company Page has got you covered.
From crafting a killer company description to choosing an eye-catching banner image, we’ll walk you through the entire process and will reveal some “pro tips” courtesy of LinkedIn.
Here’s what the session will cover:
Review Best Practices – See examples of the most successful LinkedIn Company Pages, plus insider tips from the folks at LinkedIn.
Develop a step-by-step checklist to create an exceptional Company Page.
Create the optimal LinkedIn images utilizing image templates in PPT and PSD format with the proper dimensions to create your logo, cover image, and more.
5 Questions you should ask before starting a corporate blogJeff Shuey
Before touching a keyboard, there are 5 important questions you should ask yourself and your company before beginning a blogging effort. If your company already has a corporate blog this session might expose a few new ideas to spice things up. In this fast-paced session a few time-tested and proven ideas will be explored and shared for getting started and staying on-track.
Originally presented at #WPC15 in Orlando on 7-14-2015
LinkedIn: Maximizing your Personal and Business ProfileBrian Huonker
Whether you’re creating a new LinkedIn Company Page or revamping an existing one, our guide to creating the perfect Company Page has got you covered.
From crafting a killer company description to choosing an eye-catching banner image, we’ll walk you through the entire process and will reveal some “pro tips” courtesy of LinkedIn.
Here’s what the session will cover:
Review Best Practices – See examples of the most successful LinkedIn Company Pages, plus insider tips from the folks at LinkedIn.
Develop a step-by-step checklist to create an exceptional Company Page.
Create the optimal LinkedIn images utilizing image templates in PPT and PSD format with the proper dimensions to create your logo, cover image, and more.
5 Questions you should ask before starting a corporate blogJeff Shuey
Before touching a keyboard, there are 5 important questions you should ask yourself and your company before beginning a blogging effort. If your company already has a corporate blog this session might expose a few new ideas to spice things up. In this fast-paced session a few time-tested and proven ideas will be explored and shared for getting started and staying on-track.
Originally presented at #WPC15 in Orlando on 7-14-2015
Lead Generation 101: How To Build A Responsive ListTope Olofin
Can your business thrive without prospects, clients or customers? If your answer to the question is “no", then you must have a Lead Generation system in your marketing arsenal. Simply put, you must have a consistent flow of people that you can showcase your products and service to because it will increase your chances of making a sale. This presentation dives deep into building a responsive list for your specific market.
Instructed by Linda Dessau.
Watch the full class here: http://www.onlinemarketinginstitute.org/classes/content-marketing/how-to-increase-conversions-with-customer-sourced-content/
Beyond the Click: SlideShare as a Lead Generation ToolEquilibria, Inc.
SlideShare is one of the world's largest content marketing platforms. Yet, many businesses (of all sizes) and subject matter experts are still unaware of its potential as a viable source of leads.
This case study, originally presented at the 2016 Minitab Insights Conference, documents the journey I took in determining if I could apply Six Sigma techniques to analyze data from SlideShare and eventually use those insights to increase my company's online sales.
That is in fact, the million dollar question - "What happens beyond a content viewer's click? Can an increase in content engagement lead to an increase in online sales"?
Find out the answer in my presentation!
It includes a process flow map as well as a summary of all project deliverables.
Effective Tips on LinkedIn - Building a strong profileMitesh Sanghvi
Effective Tips on LinkedIn is a series of presentations developed by Mitesh Sanghvi for beginners to LinkedIn to help them get most out of it. Building a strong profile is the first thing on LinkedIn. Best wishes!
The Dos and Don’ts of Gating Content for Lead GenerationUberflip
Many people draw a fine line between pop-up ads and gated content. Both can come across as obnoxious, and — if you’re not careful — blocking access to content with an in-your-face landing page can rub your audience the wrong way.
Lead Generation 101: How To Build A Responsive ListTope Olofin
Can your business thrive without prospects, clients or customers? If your answer to the question is “no", then you must have a Lead Generation system in your marketing arsenal. Simply put, you must have a consistent flow of people that you can showcase your products and service to because it will increase your chances of making a sale. This presentation dives deep into building a responsive list for your specific market.
Instructed by Linda Dessau.
Watch the full class here: http://www.onlinemarketinginstitute.org/classes/content-marketing/how-to-increase-conversions-with-customer-sourced-content/
Beyond the Click: SlideShare as a Lead Generation ToolEquilibria, Inc.
SlideShare is one of the world's largest content marketing platforms. Yet, many businesses (of all sizes) and subject matter experts are still unaware of its potential as a viable source of leads.
This case study, originally presented at the 2016 Minitab Insights Conference, documents the journey I took in determining if I could apply Six Sigma techniques to analyze data from SlideShare and eventually use those insights to increase my company's online sales.
That is in fact, the million dollar question - "What happens beyond a content viewer's click? Can an increase in content engagement lead to an increase in online sales"?
Find out the answer in my presentation!
It includes a process flow map as well as a summary of all project deliverables.
Effective Tips on LinkedIn - Building a strong profileMitesh Sanghvi
Effective Tips on LinkedIn is a series of presentations developed by Mitesh Sanghvi for beginners to LinkedIn to help them get most out of it. Building a strong profile is the first thing on LinkedIn. Best wishes!
The Dos and Don’ts of Gating Content for Lead GenerationUberflip
Many people draw a fine line between pop-up ads and gated content. Both can come across as obnoxious, and — if you’re not careful — blocking access to content with an in-your-face landing page can rub your audience the wrong way.
9 Steps To Optimizing Linkedin For Business, Personal Branding & Career Oppor...Anfernee Chansamooth
Here are 9 steps to help entrepreneurs, small business owners, and career professionals optimize LinkedIn for business, personal branding & career opportunities.
7 Tips to Help Uncover Hidden Blog Content in Your CPA FirmSkoda Minotti
If you’re just starting your blogging journey, or want to supplement your existing blogging strategy, this helpful presentation will surprise you with the many places content can be found.
The key to harnessing the power of LinkedIn? Gain greater visibility. This presentation explore ways that you can optimize certain elements of your LinkedIn presence (both personal and company), so you will increase your visibility and sales funnel for more business.
How to Build your business with LinkedIn - Presented by Pete Sabine for the ...Contra Costa Home Search
Discover how to use LinkedIn to integrate social media to grow your real estate business. Presented by Pete Sabine and moderated by Brad Andersohn with the Zillow Academy.
In this presentation, you will learn:
- How to provoke confidence and credibility while showcasing yourself as a professional
- How to position you as a thought-leader in your industry for massive career growth
- How to position you and your brand above your competition
- How to align your business goals and target audience so you can reach your true potential
LinkedIn is not an online resume, a professional facebook and it is most definitely not ALL about you. It is a professional social network that is dynamic, social and YES professional... but more importantly it is a search engine for many recruiters and companies looking for great vendors. Is your LinkedIn profile optimized for this search engine?
As the speaking business recovers from the Great Pandemic, the path to success has changed. Those who can adapt to what's ahead will thrive. And it's not going to be that hard...if you are willing to work a little smarter and employ a few simple tools.
Attendees will learn:
How to build a sustainable business model based on turning every engagement into opportunities for additional work.
How to create value adds for your clients that separate you from your competition
Simple content marketing hacks that will get you notices by paying clients
Online reviews have become extremely important for companies. They can help improve your businesses’ search engine ranking, as well as generate conversions. Today, 92% of consumers read online reviews (vs. 88% in 2014), and are more likely to click on your business listing if they see those golden stars. Consequently, online reviews generate more clicks from potential customers. Check out this post for more information on the importance of online reviews.
At WSI, we take the time to create branded solutions, targeted to your industry and clientele. Take a look at our web design portfolio to see some of the custom designs we’ve created for our clients over the years.
2. Why Use LinkedIn?
5 Great Reasons…
• Increases personal visibility and
brand awareness
• Helps improve Google ranking
• Source of traffic to your Website
• Opportunity to promote new products
and services
• Strengthen customer trust
3. Benefits of LinkedIn
Benefits to You and Your Organization:
• Increases trust & credibility
• Positions you as the expert
• Social Media channel to promote blog
posts, articles, white papers, case studies
• Increase online touch points
• Allows you to be top-of-mind
4. Personal Profile
Professional Headline
- Provide a succinct title and the main area of expertise
- List present and past employment
- List where you went to school or trained
Contact Information
- Make it easy for people to reach you; include
phone number, address and email address
- Use bullet points for easy reading
- Add up to 3 URLS; Website, Blog, Portfolio
Links to Your Website
- LinkedIn provides quality inbound links
- Permanent link to your blog
- Add links to Portfolio of works
5. Background Summary
Standard Features
- Identify your target market
- List specific services
- Use keywords specific to your
industry…
- Length of time in business
- WIIFM: What benefit will a
prospective client expect
to receive.
- Use bullet points
6. Public Profile URL
Be sure to customize your public profile URL
- Click on the link to your profile beside your contact info and
there is a whole other level of profile management capabilities
7. Profile Extras + + +
Awards and Accolades
- Post awards, accolades and significant
achievements…It’s OK to brag a little
Presentations & Marketing Materials
- Add (embed) a video as some people prefer watching a video
- Add Powerpoint presentations via Slideshare
- Upload images or branded pdf documents
- Post a whitepaper or case study
8. LinkedIn Activity
- Promote recent blog posts and attach the link
- Share articles of value relating to your industry
- New product launches
- New How-to videos posted to YOUR Website
- Press releases with link to YOUR Website
- Upcoming events, conferences
- New trends in your industry
- What is your competition writing about?
Become a thought leader today!
What can be shared with your community?
9. Endorsements
- Take the time to add a list of main services
The default display is 10, anything beyond this
gets posted below and not as visible.
- Don’t bother listing 30 areas of expertise, as it
only makes it more difficult for people to
decide what to endorse.
Newest LinkedIn feature
10. Recommendations
- Take the time to offer up a recommendation but
don’t do it to with the expectation of
receiving something in return.
- It is perfectly acceptable to ask for a
recommendation via the LinkedIn
platform.
- Offer to swap recommendations
- Send a customized message to request as
opposed to the default message.
Important Credibility Factor
15. WSI Profile
• Internet Marketing Firm since 2000
• Certified Digital Marketing Professional for 2013
• WI Chamber of Commerce Accolades Winner 2010