This document provides an overview of a LinkedIn workshop presented by Bruce Bennett on March 23, 2020. The workshop covered best practices for optimizing a LinkedIn profile, including adding a professional photo, customizing the headline and summary, listing relevant skills, creating a job search agent, building connections, and participating in groups. The goal was to help attendees understand how to create a compelling profile and effectively use LinkedIn for job searching and professional networking.

1. For Your Job
Search
brought to you by
Bruce A. Bennett
Career Coach Corner
March 23, 2020

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Zoom controls are at the bottom of the screen
Moving cursor will display the control bar
Zoom Controls

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The chat feature allows you to ask question
Type message and hit enter to send message
Zoom Controls

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Introduction & Notes for session
Introduction
Professional Career in Media & Marketing Research
MCWN Volunteer & Contractor
Career Coach Corner Blogger, Presenter & Podcaster
General Notes for Today
My contact info is on last slide
Presentation file available upon request
Workshop is interactive, Q/A & Parking lot
Red Arrows
Evaluation forms are 2 sided
Other: LinkedIn Job Search
Comments on the survey forms
Sign out of LinkedIn

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Outline & Goals for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Strategic Practices - Break
Building your network
Searching
Settings
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent in LinkedIn
Research employers on LinkedIn & the Internet

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LinkedIn - What is it & Why use it?
Over 645 million professionals use LinkedIn to
exchange information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking Site
Connection referrals
Research Individual or Company
 Norm Galvin at InsightsNow
Find Employment Opportunities

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LinkedIn Profile

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LinkedIn Navigation Tab - Home

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LinkedIn Navigation Tab - My Network

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LinkedIn Navigation Tab - Jobs

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LinkedIn Navigation Tab - Messaging

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Important Messaging Setting

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LinkedIn Navigation Tab - Notifications

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LinkedIn Navigation Tab - Me

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LinkedIn Navigation Tab - Work

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Profile Overview
Editing Your Profile Information

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Editing Your LinkedIn Profile URL

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Editing Your LinkedIn Profile URL

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Editing Your LinkedIn Profile URL
Delete computer generated digits & Save

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Editing Your LinkedIn Profile URL

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Editing Your Profile
Providing a custom banner enhances a profile

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Editing Your Profile Contact Info

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Editing Your Profile Contact Info

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Editing Your Profile Contact Info

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Editing Your Profile Contact Info

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Editing Your Profile Contact Info

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LinkedIn Strategic Practices
1. All Star profile with photo
2. Headline that’s descriptive and accurate, not title
3. Summary section with call to action
4. Utilize Skills section and other key words
5. Create a job search agent
6. Activity update reading a book, view webinar
attending a seminar, trade show or conference
7. Use # and @ for better visibility on social media
8. Build your network of connections
9. Recommendations
10. Following target companies
11. Who Viewed Your Profile?
12. Participation & discussions in Network & Groups

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Have a professional photo appearance
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Strategic Practice - Photo

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Optimize Your Important SKILLS
The first word in your headline gets the SEO results from
LinkedIn’s search algorithm.
Thus, it’s critical that you start your headline with your
most important SKILL.
Many members don’t understand this, so if you do it, you
will get powerful SEO results.
It matters because if you don’t come up high in search
results, then you won’t get the chance to convince
someone to click through to your profile.
LinkedIn Profile Nuance

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Strategic Practice - Headline

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Most people have a headline that states their position
It doesn’t tell people why they should connect with you
It doesn't tell them how you add value
It doesn't tell them how you can solve their problem
You have to set YOURSELF apart
You need to show that YOU are the expert
Strategic Practice - Headline

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Multiple Choice Quiz Time
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping French and
American Companies expand their International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ Company
C. Internet Marketing Expert | Looking For New Business
Partnerships That Need Help With Marketing... Lets Connect!
LinkedIn Profile UVP

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Strategic Practice - Headline
Include Skills in your positions and headline
 Never use the word “Searching” or “Opportunity” in
your headline.
 2018 top ten overused buzzwords on LinkedIn used last year
Specialize, Experienced, Skilled, Leadership, Passionate,
Expert, Motivated, Creative, Strategic, Focused
 2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious, Value-Add, Expert,
Ninja, Guru

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• Your summary could start with email address and
contact information on the very first line
• Paragraph one should be about what you do, your
job title, work experience and keywords (your
defined skills)
• Paragraph two should show how you have added
value to a previous employer - tell a story (STAR)
• Paragraph three should tell how you will solve a
company’s problems - use a story (STAR)
• Close with a call to action, “call me if……”
Strategic Practice - About or Summary

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Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
Strategic Practice - LinkedIn Skills

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Strategic Practice - LinkedIn Skills
You choose which three skills to feature

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Strategic Practice - LinkedIn Skills
Start typing a new skill to identify best fit
LinkedIn auto populates & defines key skills

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Strategic Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

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LinkedIn Profile - Nuance

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Strategic Practice - Job Search Agent
LinkedIn suggests jobs based on your profile data,
e.g. job titles, skills, companies, etc.

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Update career interests to inform recruiters with your
expertise, job titles, and locations
Strategic Practice - Job Search Agent

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Update career interests to inform recruiters with your
expertise, job titles, and locations
Strategic Practice - Job Search Agent

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Update career interests to inform recruiters and/or all
LinkedIn members with your job titles, and locations
Strategic Practice - Job Search Agent

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Update career interests to inform recruiters with the types
of employment you would consider
Strategic Practice - Job Search Agent

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Strategic Practice - Job Search Agent

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Strategic Practice - Job Search Agent

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Search for relevant jobs posted on LinkedIn
Use a job title & location to start a search
Strategic Practice - Job Search Agent

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LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

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Opt in for Daily or Weekly updates
Select notifications, email or both
LinkedIn Job Search Agent

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Apply button redirects you to company website
LinkedIn Job Applications

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Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

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LinkedIn Easy Apply Application

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LinkedIn Easy Apply Job Application

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LinkedIn Easy Apply Job Application

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Strategic Practice - Activity Dashboard

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Strategic Practice - Your Activity
Activity posting can be about articles, recognition, etc.

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Strategic Practice - Your Activity

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Strategic Practice - Your Activity

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Strategic Practice - Your Activity
Find information about the individuals viewing
your posts to determine if your message
is reaching the intended targets

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Strategic Practice - Your Activity

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Strategic Practice – Hashtags & @
 The hashtag # symbol is a powerful tool
 Use it to reach a larger audience
 Gain more visibility and/or marketing
 Appropriate use is #LinkedInTips
 Those individuals following #LinkedInTips
will have it appear in their feed
 The ampersand @ symbol allows you to reach,
market to or recognize a specific person
Appropriate use .e.g. @MaureenMueller or
@BruceBixler
 Both symbols work with other social media

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Strategic Practice – Hashtags & @
Enter in a topic to find variations of the theme

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Strategic Practice – Hashtags & @
LinkedIn indicates how many followers a topic has

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Strategic Practice – Hashtags & @
When typing a name, click on the person in the list

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Strategic Practice – Hashtags & @
LinkedIn completes the name for you & hyperlinks it

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Strategic Practice – Hashtags & @
Complete typing your comments and click the Post
button to complete the action
The individual will receive a notice that you
referenced them in a post

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LinkedIn recommends connections and alumni
Building Your LinkedIn Network

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Click on blue Connect button
Building Your LinkedIn Network

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Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
Building Your LinkedIn Network

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Make it personal and engaging
There is a limit of 300 characters
Building Your LinkedIn Network

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2nd Level – Click Connect Button, Message Locked
Building Your LinkedIn Network

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2nd Level – Click connect or Message group member
Building Your LinkedIn Network

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3rd Level - Click on 3 dots to connect
Building Your LinkedIn Network

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3 dots
reveal
several
options
including
Connect
Building Your LinkedIn Network

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LinkedIn Recommendations

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Strategic Practice - Follow Companies
Keep current with your target companies
LinkedIn enables you to easily view news & jobs

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Strategic Practice - Follow Companies
LinkedIn company page features many details

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Strategic Practice - Follow Companies

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Strategic Practice - Follow Companies

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Strategic Practice - Search Companies

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Strategic Practice - Search Companies

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Strategic Practice - Search Companies

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Strategic Practice - Who Viewed You?

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Strategic Practice - Who Viewed You?

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Strategic Practice - Who Viewed You?

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LinkedIn Groups
Two ways to access your LinkedIn Groups

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LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

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LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

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LinkedIn Groups
This is Linked N Chicago (LiNC) group
You can change settings or leave a group

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LinkedIn Groups
You can view & search the members of a group
This makes it easy to message a non-connection

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LinkedIn Groups
These 2 posts from Linked N Chicago (LiNC)
illustrate one reason to join groups

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Group Participation
Become a "SME”, post new topic or respond to posts

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LinkedIn Searching
Find people, companies, jobs, groups using various
search filters

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LinkedIn Searching
Location, current company are 2 great search filters

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LinkedIn Searching
Using All Filters allow for expanded searching by job
title, e.g. Recruiter or Talent Acquisition

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LinkedIn Settings

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LinkedIn Settings
Settings are divided into four main areas

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LinkedIn Settings
Add 2nd email addy and mobile number

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LinkedIn Settings
There are three profile viewing options

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LinkedIn Settings
You can turn off sharing edits if you are making
multiple changes to your profile

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LinkedIn Settings
Upload your resume under Job Application Settings

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LinkedIn Settings
Additional information & settings are available

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JobScan.co for LinkedIn
Compares your resume to job description

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JobScan.co for LinkedIn
My resume scored 35% when compared to Echo job

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JobScan.co for LinkedIn
LinkedIn optimization requires a premium service

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Success Stories
Jeff B. – Project Manager
Enhanced his LinkedIn profile after this workshop and got hired
Jeremy H. – IT Professional
Improved his profile after this workshop & 1on1 critique to get found & hired
Nick C. – Retail Loss Prevention
Attended all workshops and incorporated learnings to get hired
Samantha B. – Senior Year College Student
Incorporated my recommendations, found on LinkedIn and offered job
Lucille G. – Real Estate
1on1 critique, attended my workshops and offered job
I want to add your name to the list!!

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McHenry County Workforce Network
March Career Workshops & Services
McHenry County Workforce Network Website
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Bruce Bennett – March 23 and April 13 & 27
1:00pm, 2:00pm or 3:00pm
Email: mcwnbennett@hotmail.com

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Upcoming Events
McHenry County Workforce Network
500 Russel Court, Woodstock IL 60098
Getting Started with LinkedIn
Webinar Available on MCWN website
Start with a Resume and Finish
with an Interview
Monday April 13 , 2020 from 9:00am to 12:00pm

109. Feel free to follow up or
connect with me on LinkedIn
Bruce A. Bennett
815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
Podcast: https://www.spreaker.com/show/b-squared-linkedin