The document provides an overview of using LinkedIn for personal, professional, and marketing purposes. It introduces three vice presidents from LeapFrog Interactive - Christy Belden, Emily Carroll, and Emily Van Winkle - and provides their backgrounds and specialties. The document then covers why LinkedIn is useful, its key features, account types, best practices for different uses, and has a question and answer section.
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Kane Partners offers customized company training and presentations on LinkedIn, from the "How To", Building Business, Advanced Settings, Etiquette to purely Informational. Here are a few select slides from a recent presentation with the Philadelphia Business Journal in June 2010. For more detail or for your own presentation please give us a call!
Profile features, mining and marketing techniques that help you connect with prospects, clients and partners.
We will examine enhancements to LinkedIn that make it indispensable for finding business prospects, closing sales, and building a professional network that supports your brand and feeds your business.
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Kane Partners offers customized company training and presentations on LinkedIn, from the "How To", Building Business, Advanced Settings, Etiquette to purely Informational. Here are a few select slides from a recent presentation with the Philadelphia Business Journal in June 2010. For more detail or for your own presentation please give us a call!
Profile features, mining and marketing techniques that help you connect with prospects, clients and partners.
We will examine enhancements to LinkedIn that make it indispensable for finding business prospects, closing sales, and building a professional network that supports your brand and feeds your business.
There are approximately 3 billion people in the global workforce. LinkedIn's vision is to create economic opportunity for every one of them. The development of the world's first Economic Graph will lead to making that vision a reality. This, of course, is no easy task. Our vision is grand, but it's not unattainable.
So, here's the challenge: Given the wealth of data that exists within LinkedIn, what research would you propose that has the potential to create greater economic opportunity?
We are launching the LinkedIn Economic Graph Challenge to encourage researchers, academics and data-driven thinkers to solve some of the most challenging economic problems of our times.
Together, we believe we can effectively remove barriers to economic growth and create opportunity for every member of the global workforce.
The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook and other social media to find jobs.
LinkedIn APIs: leverage content and connections from within your site or app
Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network.
From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site.
To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well.
For more information visit: http://developer.linkedin.com/
Handout used in Professional Learning Laboratory webinar held on August 31, 2010 entitled Social Media for the Practical Economic Development Professional.
Finding the Best and Brightest Students to Build Your Company | Talent Connec...LinkedIn Talent Solutions
Learn about LinkedIn’s fastest growing demographic, students and recent graduates, and how to recruit the future leaders of your organization.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn
High Net Worth Investors Pt. 2 - Leveraging Social Media to Reach Affluent Investors.
This deck gives insights and best practices for reaching affluent investors with social media, based on new research from LinkedIn and Cogent Research. By Marie Rice, Cogent Research and Eileen Loustau, BlackRock, Inc.
Winners of the LinkedIn Economic Graph ChallengeLinkedIn
When we launched the LinkedIn Economic Graph Challenge in October 2014, our goal was to work with the best researchers across the U.S. to help solve some of the world’s most pressing issues of our time, using LinkedIn data. We have selected 12 finalists to work with us. Each team submitted a compelling proposal to utilize LinkedIn data to create economic opportunity. These teams aim to solve problems as diverse as closing employee skill gaps, achieving municipal economic improvements and relieving inequality in the labor market. Their results could potentially positively impact millions of people.
More at http://economicgraphchallenge.linkedin.com
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
There are approximately 3 billion people in the global workforce. LinkedIn's vision is to create economic opportunity for every one of them. The development of the world's first Economic Graph will lead to making that vision a reality. This, of course, is no easy task. Our vision is grand, but it's not unattainable.
So, here's the challenge: Given the wealth of data that exists within LinkedIn, what research would you propose that has the potential to create greater economic opportunity?
We are launching the LinkedIn Economic Graph Challenge to encourage researchers, academics and data-driven thinkers to solve some of the most challenging economic problems of our times.
Together, we believe we can effectively remove barriers to economic growth and create opportunity for every member of the global workforce.
The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook and other social media to find jobs.
LinkedIn APIs: leverage content and connections from within your site or app
Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network.
From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site.
To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well.
For more information visit: http://developer.linkedin.com/
Handout used in Professional Learning Laboratory webinar held on August 31, 2010 entitled Social Media for the Practical Economic Development Professional.
Finding the Best and Brightest Students to Build Your Company | Talent Connec...LinkedIn Talent Solutions
Learn about LinkedIn’s fastest growing demographic, students and recent graduates, and how to recruit the future leaders of your organization.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn
High Net Worth Investors Pt. 2 - Leveraging Social Media to Reach Affluent Investors.
This deck gives insights and best practices for reaching affluent investors with social media, based on new research from LinkedIn and Cogent Research. By Marie Rice, Cogent Research and Eileen Loustau, BlackRock, Inc.
Winners of the LinkedIn Economic Graph ChallengeLinkedIn
When we launched the LinkedIn Economic Graph Challenge in October 2014, our goal was to work with the best researchers across the U.S. to help solve some of the world’s most pressing issues of our time, using LinkedIn data. We have selected 12 finalists to work with us. Each team submitted a compelling proposal to utilize LinkedIn data to create economic opportunity. These teams aim to solve problems as diverse as closing employee skill gaps, achieving municipal economic improvements and relieving inequality in the labor market. Their results could potentially positively impact millions of people.
More at http://economicgraphchallenge.linkedin.com
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
Linked in means business - a free downloadable playbookFan Foundry
Learn Social Selling, amp up your Networking, and get updated insights on:
- Career Management
- Content marketing
- Brand journalism
- Profile enrichment
- Group management
- Lead generation
- Company pages
... and more.
Be sure to download it (it's free) so you can make use of the embedded menu, navigation features and resource links. Subscribe to receive quarterly updates!
Branding Yourself Online was a presentation given to the Louisville Wedding Association on February 06, 2012. It spoke to the need to understand how your business is represented online and how you can create and curate to affect your brand using Search Marketing and Social Media.
Build Engage Recruit - How to Build your Talent BrandLinkedIn Europe
Your marketers and sales people think and work entirely differently than they did 10 years ago. Has your approach to hiring also changed?
Your competitors are no longer content to rely on active job seekers. Companies are now able to build their brand online, engage top talent and recruit the most talented people.
In this presentation, we discuss:
- How to build your brand online
- How to engage your audience
- How to recruit top talent
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
LinkedIn has become a valuable content channel. It presents a tremendous opportunity for B2B businesses to influence buying decisions. A recent study shows that 85% of LinkedIn users say that LinkedIn is the most valuable social network to deliver content.
Using this slide deck, Bernie Borges of Find and Convert and GetLinkedInHelp.com's Kristina Jaramillo co-hosted a recent webinar for marketers, business development professionals and business executives interested in learning how to combine content marketing with LinkedIn to influence buying decisions.
In this webinar, attendees learned:
1. How to integrate conversation-based content marketing into your LinkedIn marketing strategy.
2. Easy ways to add content to your LinkedIn profile to attract decision-makers and influencers.
3. What it means to be an influencer - and why most B2B companies are not!
4. How to become an influencer to attract the type of business opportunities you seek.
Contact information for Bernie and Kristina is featured within this presentation for you to connect and follow them to learn more.
How Financial Services Professionals can Leverage LinkedIn Sales NavigatorJennifer Benincasa
The way financial services professionals drive new business opportunities has changed as cold calls and email blasts are an obsolete method in conducting business. There is now an easier and more efficient way for financial services professionals to leverage LinkedIn to develop new business opportunities, build relationships, and drive revenue.
Hear firsthand from one of our top performing regional financial services sales manager as she reveals how her team partners with organizations to drive success through Sales Navigator.
During this webinar, you'll learn:
• How to use Sales Navigator to find and engage with your decision-makers and track existing relationships
• How LinkedIn is partnering with Financial Services Organizations
• Advanced strategies to help deepen relationships with existing clients, uncover new prospect accounts and drive new revenue
• Best practices on how to use Sales Navigator day-to-day to prospect, manage accounts, drive and encourage adoption
Our new whitepaper highlights the benefits that a company can reap from developing a structured ecosystem approach to the platform, backed up with a strong editorial strategy for the Company and Group discussion spaces.
In addition, the whitepaper discusses community management strategies on LinkedIn.
Similar to linkedin101ppt-130804174926-phpapp01-1309240209... (20)
1. LinkedIn 101
July 28, 2011
Christy Belden, Vice-President Media + Marketing
Emily Carroll, Strategic Planning + Consumer Insights
Emily Van Winkle, Communications + PR
2. Christy Belden 2
Vice President, Media + Marketing, LeapFrog Interactive
Experience: 11 years
The Courier-Journal
University of Louisville
SEMPO Certified
Google AdWords Individually
Certified
Christy knows marketing. PPC, SEO,
social media, email, mobile,
traditional—she’s been there and done
that. She continues to build a deep well
of experience and is always in touch
with the trends and strategies that
provide a solid return on clients’
investments.
3. Emily Carroll
Strategic Planning + Consumer Insights
3
Experience: 5 years
Executive Communications
Bellarmine University
SEMPO Certified
Google AdWords Certified
2011 AdFed “Hot 10” Young Professionals
Emily does the legwork that helps clients’
media campaigns reach their target
audiences. She makes sure their
advertising dollars are invested in the
best possible venues, to return optimal
results.
4. Emily Carroll
Communications + PR
4
Experience: 9 years
Eastern Kentucky University
Social Media Club of Louisville
Public Relations Society of America
Emily works with the social and
engaging side of interactive marketing,
helping our clients connect with their
target consumers and develop a rapport
with them. With her finger placed firmly
on the pulse of the online social sphere,
Emily establishes the connections and
builds the trust that makes consumers
want to become customers.
6. Agenda
+ Why LinkedIn
+ Using LinkedIn
+ Account Types
+ Personal Usage: Résumé Building
Job-Seeking
+ Professional Usage: Employee Recruitment
Company Profiles
+ Marketing Usage: Advertising
Lead Generation
Research
+ Best Practices
+ Q&A
6
9. Why LinkedIn
+ Strong world-wide reach
+ Business to business sales opportunity
+ Professional audience focus
+ Highly trusted by Google
+ Built to be SEO friendly
9
Sources: http://www.imediaconnection.com/content/29335.asp
10. Why LinkedIn
115 million active users world-wide
10
Users 97 times more likely to have college or post-grad degree
LinkedIn is the number 2 most popular social media network
Nearly 2 billion people searches on LinkedIn in 2010
Sources: Audience 360 Survey, LinkedIn, May 2010
LinkedIn Surpasses MySpace as 2nd Most Popular Online Social
Network, July 2011, HubSpot
LinkedIn Marketing Solutions, LinkedIn 4.25.11 (US only)
11. Why LinkedIn
Of social media users, 61% use LinkedIn for
professional networking
11
LinkedIn Members
Source: How Are People Really Using LinkedIn? Mashable, July 2011
12. Why LinkedIn 12
67% of LinkedIn users access their profile daily or
a few times a week
“How Are People Really Using LinkedIn?” Mashable, July 2011
LinkedIn Members
13. Why LinkedIn 13
Source: Audience 360 Survey, LinkedIn, May 2010
LinkedIn Members
82% of members are more
confident in the professional
info received on LinkedIn
compared to other social
networks
14. Why LinkedIn 14
Top-Level Executives
22% use LinkedIn for industry networking
20% use LinkedIn to promote business
Source: How Are People Really Using LinkedIn? Mashable, July 2011
LinkedIn Members
15. Why LinkedIn 15
Middle Management
LinkedIn Members
24% use LinkedIn for keeping in-touch
20% use LinkedIn for industry networking
Source: How Are People Really Using LinkedIn? Mashable, July 2011
16. Why LinkedIn 16
Entry-Level
24% use for job search
23% use for co-worker networking
LinkedIn Members
Source: How Are People Really Using LinkedIn? Mashable, July 2011
17. Why LinkedIn 17
LinkedIn Members
More than 80% of LinkedIn
members are company
decisions makers
Source: Audience 360 Survey, LinkedIn, May 2010
18. Why LinkedIn
Professional Audience Focus
Medium-sized business professionals: 13 M
Small business professionals: 4.4M
Financial services professionals: 3.8M
Technology professionals: 3.4M
VPs and C-level executives: 3.2M
Companies with LinkedIn profiles: 1M
18
Sources: LinkedIn Marketing Solutions, LinkedIn 4.25.11 (US only)
eConsultancy blog “20+ Mind-blowing social media statistics: One year later,
http://econsultancy.com/us/blog/7334-social-media-statistics-one-year-later
19. Why LinkedIn 19
LinkedIn Accounts
61% of LinkedIn users have the basic account
39% of LinkedIn users have a premium account
Source: How Are People Really Using LinkedIn? Mashable, July 2011
20. Why LinkedIn 20
Lead Generation
47.8% of B2B sales
professionals use LinkedIn
more for
prospecting/research than a
year ago
B2B Sales Pros Turn to LinkedIn, April 2010, eMarketer
21. Why LinkedIn 21
Lead Generation
61% of B2B companies acquired a customer using LinkedIn
Source: 2011 State of Inbound Marketing, March 2011, HubSpot
22. Why LinkedIn 22
70% of people use LinkedIn for job hunting
80% of people use LinkedIn as a primary recruitment tool
40% of Fortune 100 companies use LinkedIn for recruiting
Sources: LinkIn by the Numbers, June 2010, HubSpot
40% of Fortune 100 companies use LinkedIn corporate
recruiting solutions, September 2009, talent.linkedin.com/blog
23. Why LinkedIn 23
Source: Is this next Adler prediction as far off at his last few,
December 2010, LinkedIn Recruiting Solutions,
talent.linkedin.com/blog
Job Seeking
44% of LinkedIn users are
not actively looking for
employment, but open to
new opportunity discussion
24. Why LinkedIn
24
Ads on LinkedIn reach 6.1%of Americans online
Source: comScore Ad Metrix, September 2010
Advertising
25. Why LinkedIn
46% of advertisers have social search marketing top of mind –
including LinkedIn
25
Source: Why Social Media Is Top Priority for Search Marketers,
November 2010, eMarketer
Advertising
27. LinkedIn Features
Personal
27
+ Job search
+ Online reputation management
+ Profile optimization: descriptive, relevant and compelling copy
+ Professional recommendations
+ Resume builder
+ Personalized homepage
+ LinkedIn Groups
Source: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia
Connection, June 2011, http://www.imediaconnection.com/content/29335.asp
28. LinkedIn Features
Job Search
28
+ Search for connections within your industry, i.e. SEO include specific zip
code and job title (manager, director)
+ Look-up firms and call or request email address to send CV resume
+ Join groups & interact
Paid Profile
+ LinkedIn inmail – ability to message potential employers & contacts
directly
Source: Jake Langwith, “How to Find a Job Using LinkedIn,” July 2011
http://www.clickz.com/clickz/column/2076879/job-linkedin
29. LinkedIn Features
Company Profiles
29
+ Careers – company job openings
+ Products + services
+ Customer recommendations
+ Analytics – interactivity level and value
+ Syndicate tweets and blog posts
+ Custom LinkedIn microsite
Source: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia
Connection, June 2011, http://www.imediaconnection.com/content/29335.asp
30. LinkedIn Features
Ad Solutions – Marketing on LinkedIn
30
+ Easy to develop ads
+ Highly targetable
+ Straightforward cost structure
+ Split-testing functionality
31. LinkedIn Features
Lead Generation
31
+ Search filters
+ Introduction via mutual connections
+ Join industry groups and participate in conversations
43. LinkedIn 101
Best Practices – Personal Networking
+ Create a unique, relevant tagline
+ Include all relevant past employers, organizations and associations
+ Ask for recommendations – at least one per job
+ Include relevant URLs – professional social profiles,
current employer, blog
+ Optimize text associated with links
+ Post regular updates to stay top of mind
with your network
43
Source: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia
Connection, June 2011, http://www.imediaconnection.com/content/29335.asp
44. LinkedIn 101
Best Practices – Company Profile
+ Upload logo, create a keyword optimized description
+ Include open company positions
+ Build module for all relevant products & services
+ Incorporate the “recommend” API link
+ Encourage customer recommendations
+ Incorporate company Twitter & blog
feeds
44
Source: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia
Connection, June 2011, http://www.imediaconnection.com/content/29335.asp
45. LinkedIn 101
Best Practices – Job Seeking
+ Connect with people you know, especially those in your industry
+ Conduct a targeted people search to locate contacts related to your industry or specialty
– connect with them
+ Include relevant keywords in your tagline, experience and specialties, add
skills “tags” – this will help you be found in searches
+ Request invitations to relevant groups and engage regularly
+ Incorporate your LinkedIn profile into your resume - number of connections
and recommendations are valuable to potential employers
45
Sources: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia
Connection, June 2011, http://www.imediaconnection.com/content/29335.asp
How to Find a Job Using LinkedIn, Jake Langwith, ClickZ, July 2011,
http://www.clickz.com/clickz/column/2076879/job-linkedin
46. LinkedIn 101
Best Practices – Marketing + Lead Generation
+ Keep ads direct and concise
+ Optimize campaign to best performing ad(s)
+ Don’t bombard users with information overload
+ Use LinkedIn as a research tool
+ Find connections, explore opportunities
46