This document provides an overview of LinkedIn and best practices for using it. It introduces the three speakers, Christy Belden, Emily Carroll, and Emily Van Winkle, and their relevant experience. It then covers why LinkedIn is useful for professional networking, recruiting, marketing and advertising. It also outlines LinkedIn features and account types as well as best practices for personal, professional, job seeking, and marketing uses of LinkedIn. The document concludes with contact information for the speakers.
This document provides an overview of LinkedIn and best practices for using the professional networking platform. It discusses why LinkedIn is a useful tool, how it can be used personally, professionally, and for marketing purposes. The presentation outlines LinkedIn features, account types, and concludes with best practices for personal networking, company profiles, job seeking, and marketing/lead generation.
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Profile features, mining and marketing techniques that help you connect with prospects, clients and partners.
We will examine enhancements to LinkedIn that make it indispensable for finding business prospects, closing sales, and building a professional network that supports your brand and feeds your business.
LinkedIn began in 2003 and has since grown to over 50 million members worldwide, establishing itself as the leading professional social networking platform. While maintaining a focus on business relationships and opportunities, LinkedIn faces strategic dilemmas around whether to remain a closed platform or open up, how much to incorporate social features while keeping a professional focus, and how to best expand globally while addressing regional differences. Overall, LinkedIn is positioned for continued growth by balancing these considerations and responding flexibly to changes in the competitive landscape and economy.
LinkedIn started as a contact network but switched to becoming a hiring service. However, it does not lead in hiring, networking, or media. After Microsoft acquired LinkedIn for $26 billion in 2016, LinkedIn faced issues with conflicts of interest, easy headhunting of employees, and damage to businesses from competitors advertising. The document proposes that LinkedIn transition to becoming a global connected database across HR, networking, media, and other areas rather than just a single website.
This document discusses how LinkedIn can help business owners and professionals connect with others and generate leads. It provides tips for using LinkedIn effectively, including developing a strategy, building credibility through a complete profile and participation, connecting with others through groups and answers to questions, and communicating regularly through status updates, questions, and blogs. The key point is that simply having a LinkedIn profile is not enough - one must actively network and provide value to others on the platform to maximize its benefits.
This document provides an overview of LinkedIn and best practices for using the professional networking platform. It discusses why LinkedIn is a useful tool, how it can be used personally, professionally, and for marketing purposes. The presentation outlines LinkedIn features, account types, and concludes with best practices for personal networking, company profiles, job seeking, and marketing/lead generation.
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Profile features, mining and marketing techniques that help you connect with prospects, clients and partners.
We will examine enhancements to LinkedIn that make it indispensable for finding business prospects, closing sales, and building a professional network that supports your brand and feeds your business.
LinkedIn began in 2003 and has since grown to over 50 million members worldwide, establishing itself as the leading professional social networking platform. While maintaining a focus on business relationships and opportunities, LinkedIn faces strategic dilemmas around whether to remain a closed platform or open up, how much to incorporate social features while keeping a professional focus, and how to best expand globally while addressing regional differences. Overall, LinkedIn is positioned for continued growth by balancing these considerations and responding flexibly to changes in the competitive landscape and economy.
LinkedIn started as a contact network but switched to becoming a hiring service. However, it does not lead in hiring, networking, or media. After Microsoft acquired LinkedIn for $26 billion in 2016, LinkedIn faced issues with conflicts of interest, easy headhunting of employees, and damage to businesses from competitors advertising. The document proposes that LinkedIn transition to becoming a global connected database across HR, networking, media, and other areas rather than just a single website.
This document discusses how LinkedIn can help business owners and professionals connect with others and generate leads. It provides tips for using LinkedIn effectively, including developing a strategy, building credibility through a complete profile and participation, connecting with others through groups and answers to questions, and communicating regularly through status updates, questions, and blogs. The key point is that simply having a LinkedIn profile is not enough - one must actively network and provide value to others on the platform to maximize its benefits.
The document discusses how LinkedIn can be used to generate business leads and build credibility. It explains that LinkedIn allows users to connect with both strong and weak contacts, and that weak contacts who are outside one's normal network can often provide the most value. It also emphasizes that simply having a LinkedIn profile is not enough, and that users need a clear strategy and goals to maximize their effectiveness on the site for lead generation and brand awareness.
Using LinkedIn to Drive Prospect and Stakeholder EngagementBen Wright
Included: an overview of LinkedIn, creating a profile that gets viewed, creating LinkedIn company pages, using LinkedIn for prospecting, using LinkedIn for targeted advertising
The Ultimate Guideline to Growing Your Followers on LinkedIn Company PageSocialityio
This document provides guidance on how to effectively grow and manage a LinkedIn company page. It discusses that LinkedIn users are professionals seeking industry insights and connections, so a company page should focus on quality over quantity and share relevant industry content. The document analyzes top performing company pages and recommends strategies like consistent posting of valuable content, using analytics to understand audiences, and engaging with groups to build connections. The goal is to position the company as an industry thought leader to attract potential customers and drive traffic.
TiE Institute Tourmalet Social Business "Leveraging Your Network"Robert (Rob) Burns
This session was held on Nov 17, 2011 at PwC Tower, 18 York Street in Toronto.
The session focus was on ‘Leveraging Your Network’.
Session Overview
The workshop’s specific focus was on the following aspects:
• Goals and Concepts of Networking
• Fundamentals of Relationship Building
• Tools and Systems of Social Networking
• Maintaining Communication Richness
• Strategies to Leverage Your Network
Presenters
Bobby Umar, President, Raeallan
Katherine Roos, Small Business Manager, Enterprise Toronto
Robert Burns, President, Tourmalet Advisory Services
Shelley Mayer, Founder, Ramp Communications Inc.
InsideView success story Knowledge Lake InsideView
http://learnmore.insideview.com/Microsoft.html
“ With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment. “
KnowledgeLake learned about InsideView during a conversation with another CRM vendor. After gathering more information and feedback, KnowledgeLake implemented a proof of concept for Sales to test the solution in a live environment. The feedback was very positive. In fact, the Sales team preferred InsideView over Hoovers which was also being used at the time.
“In addition to everything we needed to add, InsideView gave us what has become one of the most beneficial components of our CRM system—social sales intelligence,” said Barb Potter, Director of Marketing for KnowledgeLake.
“With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment.”
InsideView is now deployed throughout KnowledgeLake’s entire Sales and Marketing departments.
Online & More: Is Your Digital Footprint in the Digital Age?Denny McCorkle
This is my session presentation for the Radius of Influence Legal Marketing Conference in Denver on May 1, 2015.
In this presentation I talked about the digital do’s and don’ts of defining, monitoring, and improving your digital footprint and brand identity.
This includes the importance of using the social web for search engine optimization, social media optimization, networking convergence, and as a personal learning network.
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
This document outlines a presentation about optimizing LinkedIn for organizational success. It discusses establishing a LinkedIn strategy and optimizing personal profiles according to criteria like being accurate, locatable, impactful, value-based, and engaging. The presentation teaches how to expand networks through connections, groups, and searches and provides tips for engaging followers through regular updates on personal and company pages. The key takeaways are to finalize a strategy, optimize profiles, expand networks, engage in groups, leverage searches, complete company pages, adopt an operating rhythm, and get help from LinkedIn's nonprofit resources.
The document discusses why building a follower base on LinkedIn is important for businesses. It provides an overview of how recruitment is changing in the digital age. It then discusses the psychology of why people follow brands and companies on social media, such as the fear of missing out. The document outlines several ways to get followers, such as generating word-of-mouth, being interesting, and advertising. It recommends tailoring content for both active and passive job seekers. Businesses should focus on creating leaders, not just followers, and moving people through the stages of awareness to conversion.
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13
Linkedin Profile Optimization for Talent and Customer Attraction
There are approximately 3 billion people in the global workforce. LinkedIn's vision is to create economic opportunity for every one of them. The development of the world's first Economic Graph will lead to making that vision a reality. This, of course, is no easy task. Our vision is grand, but it's not unattainable.
So, here's the challenge: Given the wealth of data that exists within LinkedIn, what research would you propose that has the potential to create greater economic opportunity?
We are launching the LinkedIn Economic Graph Challenge to encourage researchers, academics and data-driven thinkers to solve some of the most challenging economic problems of our times.
Together, we believe we can effectively remove barriers to economic growth and create opportunity for every member of the global workforce.
This document discusses using social media for recruitment, employee engagement, and job seeking. It defines Web 2.0 as online technologies that allow user participation and outlines popular social media platforms. Benefits of social media include attracting passive candidates, improving branding and the candidate experience, and reducing costs. Risks include legal issues, so companies should create social media policies.
The document provides an overview of social media activities including awareness building, inventory services, policy creation, training, monitoring, and market research for customers and publications/blogs. It discusses creating a social media strategy and policy, monitoring and measuring ROI, key social media platforms, and concludes with tips for getting started with social media for a business. The document contains an agenda and discusses topics like goals, objectives, ambassador teams, and rolling out a social media project.
Winners of the LinkedIn Economic Graph ChallengeLinkedIn
When we launched the LinkedIn Economic Graph Challenge in October 2014, our goal was to work with the best researchers across the U.S. to help solve some of the world’s most pressing issues of our time, using LinkedIn data. We have selected 12 finalists to work with us. Each team submitted a compelling proposal to utilize LinkedIn data to create economic opportunity. These teams aim to solve problems as diverse as closing employee skill gaps, achieving municipal economic improvements and relieving inequality in the labor market. Their results could potentially positively impact millions of people.
More at http://economicgraphchallenge.linkedin.com
A hands-off B2B lead generation system using social media to produce 10 30+ online meetings each month like clockwork for your business. This program is for
Business Owners
Sales & Marketing
Entrepreneurs
Service Providers
The document discusses the evolution of software documentation from simple readme files to a major component of modern software. It notes testers now must verify both code and documentation are correct. The document also provides a checklist for documentation testing, covering audience, terminology, content accuracy, examples, and more. It describes techniques for loosely-coupled documents like manuals and tightly-coupled documents integrated into software.
This document is the GNU Library General Public License which grants users the freedom to share and modify libraries while protecting the author's rights. It allows libraries to be used in both free and non-free programs, provided the terms of the license are followed. The license places requirements on redistributors of modified libraries to maintain the freedom granted by the license.
The document discusses the evolution of software documentation from simple readme files to a major component of modern software. It notes testers now must thoroughly test documentation in addition to code. Documentation comes in many forms, from user manuals to help systems integrated into software. The document provides a checklist for documentation testing including ensuring technical accuracy, comprehensiveness of topics, and consistency of terms and content for the intended audience. Auto-generated documentation from source code comments is also discussed.
The document discusses how LinkedIn can be used to generate business leads and build credibility. It explains that LinkedIn allows users to connect with both strong and weak contacts, and that weak contacts who are outside one's normal network can often provide the most value. It also emphasizes that simply having a LinkedIn profile is not enough, and that users need a clear strategy and goals to maximize their effectiveness on the site for lead generation and brand awareness.
Using LinkedIn to Drive Prospect and Stakeholder EngagementBen Wright
Included: an overview of LinkedIn, creating a profile that gets viewed, creating LinkedIn company pages, using LinkedIn for prospecting, using LinkedIn for targeted advertising
The Ultimate Guideline to Growing Your Followers on LinkedIn Company PageSocialityio
This document provides guidance on how to effectively grow and manage a LinkedIn company page. It discusses that LinkedIn users are professionals seeking industry insights and connections, so a company page should focus on quality over quantity and share relevant industry content. The document analyzes top performing company pages and recommends strategies like consistent posting of valuable content, using analytics to understand audiences, and engaging with groups to build connections. The goal is to position the company as an industry thought leader to attract potential customers and drive traffic.
TiE Institute Tourmalet Social Business "Leveraging Your Network"Robert (Rob) Burns
This session was held on Nov 17, 2011 at PwC Tower, 18 York Street in Toronto.
The session focus was on ‘Leveraging Your Network’.
Session Overview
The workshop’s specific focus was on the following aspects:
• Goals and Concepts of Networking
• Fundamentals of Relationship Building
• Tools and Systems of Social Networking
• Maintaining Communication Richness
• Strategies to Leverage Your Network
Presenters
Bobby Umar, President, Raeallan
Katherine Roos, Small Business Manager, Enterprise Toronto
Robert Burns, President, Tourmalet Advisory Services
Shelley Mayer, Founder, Ramp Communications Inc.
InsideView success story Knowledge Lake InsideView
http://learnmore.insideview.com/Microsoft.html
“ With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment. “
KnowledgeLake learned about InsideView during a conversation with another CRM vendor. After gathering more information and feedback, KnowledgeLake implemented a proof of concept for Sales to test the solution in a live environment. The feedback was very positive. In fact, the Sales team preferred InsideView over Hoovers which was also being used at the time.
“In addition to everything we needed to add, InsideView gave us what has become one of the most beneficial components of our CRM system—social sales intelligence,” said Barb Potter, Director of Marketing for KnowledgeLake.
“With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment.”
InsideView is now deployed throughout KnowledgeLake’s entire Sales and Marketing departments.
Online & More: Is Your Digital Footprint in the Digital Age?Denny McCorkle
This is my session presentation for the Radius of Influence Legal Marketing Conference in Denver on May 1, 2015.
In this presentation I talked about the digital do’s and don’ts of defining, monitoring, and improving your digital footprint and brand identity.
This includes the importance of using the social web for search engine optimization, social media optimization, networking convergence, and as a personal learning network.
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
This document outlines a presentation about optimizing LinkedIn for organizational success. It discusses establishing a LinkedIn strategy and optimizing personal profiles according to criteria like being accurate, locatable, impactful, value-based, and engaging. The presentation teaches how to expand networks through connections, groups, and searches and provides tips for engaging followers through regular updates on personal and company pages. The key takeaways are to finalize a strategy, optimize profiles, expand networks, engage in groups, leverage searches, complete company pages, adopt an operating rhythm, and get help from LinkedIn's nonprofit resources.
The document discusses why building a follower base on LinkedIn is important for businesses. It provides an overview of how recruitment is changing in the digital age. It then discusses the psychology of why people follow brands and companies on social media, such as the fear of missing out. The document outlines several ways to get followers, such as generating word-of-mouth, being interesting, and advertising. It recommends tailoring content for both active and passive job seekers. Businesses should focus on creating leaders, not just followers, and moving people through the stages of awareness to conversion.
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13
Linkedin Profile Optimization for Talent and Customer Attraction
There are approximately 3 billion people in the global workforce. LinkedIn's vision is to create economic opportunity for every one of them. The development of the world's first Economic Graph will lead to making that vision a reality. This, of course, is no easy task. Our vision is grand, but it's not unattainable.
So, here's the challenge: Given the wealth of data that exists within LinkedIn, what research would you propose that has the potential to create greater economic opportunity?
We are launching the LinkedIn Economic Graph Challenge to encourage researchers, academics and data-driven thinkers to solve some of the most challenging economic problems of our times.
Together, we believe we can effectively remove barriers to economic growth and create opportunity for every member of the global workforce.
This document discusses using social media for recruitment, employee engagement, and job seeking. It defines Web 2.0 as online technologies that allow user participation and outlines popular social media platforms. Benefits of social media include attracting passive candidates, improving branding and the candidate experience, and reducing costs. Risks include legal issues, so companies should create social media policies.
The document provides an overview of social media activities including awareness building, inventory services, policy creation, training, monitoring, and market research for customers and publications/blogs. It discusses creating a social media strategy and policy, monitoring and measuring ROI, key social media platforms, and concludes with tips for getting started with social media for a business. The document contains an agenda and discusses topics like goals, objectives, ambassador teams, and rolling out a social media project.
Winners of the LinkedIn Economic Graph ChallengeLinkedIn
When we launched the LinkedIn Economic Graph Challenge in October 2014, our goal was to work with the best researchers across the U.S. to help solve some of the world’s most pressing issues of our time, using LinkedIn data. We have selected 12 finalists to work with us. Each team submitted a compelling proposal to utilize LinkedIn data to create economic opportunity. These teams aim to solve problems as diverse as closing employee skill gaps, achieving municipal economic improvements and relieving inequality in the labor market. Their results could potentially positively impact millions of people.
More at http://economicgraphchallenge.linkedin.com
A hands-off B2B lead generation system using social media to produce 10 30+ online meetings each month like clockwork for your business. This program is for
Business Owners
Sales & Marketing
Entrepreneurs
Service Providers
The document discusses the evolution of software documentation from simple readme files to a major component of modern software. It notes testers now must verify both code and documentation are correct. The document also provides a checklist for documentation testing, covering audience, terminology, content accuracy, examples, and more. It describes techniques for loosely-coupled documents like manuals and tightly-coupled documents integrated into software.
This document is the GNU Library General Public License which grants users the freedom to share and modify libraries while protecting the author's rights. It allows libraries to be used in both free and non-free programs, provided the terms of the license are followed. The license places requirements on redistributors of modified libraries to maintain the freedom granted by the license.
The document discusses the evolution of software documentation from simple readme files to a major component of modern software. It notes testers now must thoroughly test documentation in addition to code. Documentation comes in many forms, from user manuals to help systems integrated into software. The document provides a checklist for documentation testing including ensuring technical accuracy, comprehensiveness of topics, and consistency of terms and content for the intended audience. Auto-generated documentation from source code comments is also discussed.
HelloPT is an application that allows users to control PowerPoint presentations from an iPhone or iPod touch. It provides major functions like slide navigation and control, slide notes, and using the screen as a digital whiteboard. The application works with PowerPoint 2000 through 2010 on Windows XP, Vista or 7, and requires installation of the HelloPT Server software on a Windows server.
The document discusses the evolution of software documentation from simple readme files to a major component of modern software. It notes testers now must ensure documentation is correct, covering various classes of documentation and checklists for testing. Techniques include proofreading loosely coupled documents and more rigorous testing of tightly integrated documentation. Auto-generated code documentation from source comments is also discussed.
This document provides an overview of different software development life cycle (SDLC) models including Waterfall, Iterative, V-Model, Spiral, and Rapid Application Development (RAD) models. It discusses the phases and processes of each model. The document is from a tutorial on software testing that trains thousands of students each year and has millions of video views. It aims to help people master software testing and automation.
BLAST is a novel presentation format that encourages rapid knowledge transfer through short slides of 8 words or less to avoid "death by powerpoint". It aims to efficiently convey key information in a brief format. The presentation and additional references on the BLAST format can be found at blast.emcrit.org.
This document is the GNU Library General Public License which protects users' freedom to share and change libraries. It allows developers to use free libraries in non-free programs while preserving users' freedom to modify libraries. Key conditions for modifying libraries include maintaining copyright and license notices, licensing modified libraries under the same terms, and ensuring facilities still operate if not supplied by an application.
This document provides an overview of different software development life cycle (SDLC) models including Waterfall, Iterative, V-Model, Spiral, and Rapid Application Development (RAD) models. It discusses the phases and processes of each model. The document is from a tutorial on software testing that trains thousands of students each year and has millions of video views. It aims to help people master software testing and automation.
This document discusses software testing and its importance. It begins by debunking some myths about testing versus development. It then provides definitions of software testing and describes the typical testing life cycle, including unit testing, integration testing, regression testing, load testing, and more. The document offers tips on how to plan and organize test cases. It addresses common questions around automation, bugs, and costs. It distinguishes verification from validation and lists some common testing tools.
SUNARTS is a project created in a very special atmosphere and personal mood. The search of well-being often brings Absurdum to various forms of art. As a result of the search you will find a symbiosis of text, musical context and photography. The artist would like to bring you to the opportunity to think about your special reality.
BLAST is a novel presentation format that encourages rapid knowledge transfer through short slides of 8 words or less to avoid "death by powerpoint". It was created by Scott Weingart MD, FACEP to share information quickly in an engaging way through concise slides and references provided online for further reading.
This document discusses various monetization options for mobile apps, including freemium, paid, and advertising models. Freemium involves a free version of the app with optional paid upgrades or subscriptions to unlock additional features. In-app advertising is also discussed, where apps are free but include ads, and users can pay to remove ads. The document provides examples like Candy Crush, which generates billions in revenue through in-app purchases despite being initially free to download. It suggests choosing a monetization approach based on the type of app and whether the target market is open to paying for downloads or content.
Hospital Information system guide. Working Specification of all modules and necessary architecture of the HIS software. It will help you to customize the system as per your requirement of hospital
This presentation covers through the history of automobile industry, Indian automobile industry, production of automobile and Future trend of this industry
The document provides an overview of using LinkedIn for personal, professional, and marketing purposes. It introduces three vice presidents from LeapFrog Interactive - Christy Belden, Emily Carroll, and Emily Van Winkle - and provides their backgrounds and specialties. The document then covers why LinkedIn is useful, its key features, account types, best practices for different uses, and has a question and answer section.
Linkedinbest Practice Services2009 Matt Edittimvertz
The document discusses using LinkedIn for business purposes. It provides statistics on LinkedIn's large user base and growth. It then describes LinkedIn as a professional networking platform and outlines services to help organizations and individuals leverage LinkedIn, including coaching, training programs, and developing an enterprise-wide LinkedIn strategy.
The document discusses using LinkedIn for business purposes. It provides statistics on LinkedIn's large user base and growth. It then describes LinkedIn as a professional networking platform and outlines services to help organizations and individuals leverage LinkedIn, including coaching, training programs, and developing an enterprise-wide LinkedIn strategy.
LinkedIn is a professional social media platform that can be used by organizations for various purposes such as recruitment, advertising, generating leads, and measuring engagement. It allows users to create professional profiles, connect with colleagues, search for potential candidates and clients, and share content and updates. Some key benefits include reaching a large professional audience, finding qualified leads, introducing users to potential clients, and helping recruit new talent.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
The document provides an overview of LinkedIn and best practices for using the professional social media platform. It discusses who participates on LinkedIn and their demographics. The benefits of LinkedIn for business purposes are outlined, including providing a place for professional networking and connections. Guidelines are given for optimizing a LinkedIn profile, engaging with groups, finding target markets, and regularly updating one's presence to increase their digital footprint on the site.
Social Media Marketing for B2B Business Development - Business Marketing Asso...Erin Moloney
In this presentation that I gave to the Business Marketing Association's St. Louis, MO chapter on April 1, 2010, I go over the best sites to analyze for driving more leads into the sales pipeline for a B2B organization.
Leverage the Power of Social Media for Your Business: Presented by CiscoSquareOne|Consulting
The document provides an overview of social media presented by Susan Burton Lowry. It discusses definitions of social media and popular platforms, industry best practices, strategic approaches and tools for social media use, and considerations for small businesses. It also addresses risks, listening strategies, and developing a social media plan and policy.
This document provides an overview of LinkedIn's marketing solutions for building relationships with professionals worldwide. It outlines LinkedIn's audience of over 225 million users, their engagement with content and connections on the platform, and how marketers can precisely target users through ads, company pages, groups, mobile solutions, and social ads. The final sections discuss priority accounts, engagement strategies, and thank the audience for their time.
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
This document provides an overview of social media strategies and best practices for Cisco partners. It discusses listening to customers and insights, seeding and participating in social networks, using social media for visibility, education and communication, crowdsourcing, and addressing risks. Specific platforms and metrics are mentioned for various strategies. Best practices include alignment with business objectives and having a strategic plan that includes listening, learning, planning, participation and measuring initiatives.
How To Get The Most Out Of LinkedIn For Real Estate ProfessionalsLinkedIn
The document provides tips for real estate professionals to get the most out of LinkedIn for business purposes. It discusses optimizing one's profile, growing one's professional network on LinkedIn, and contributing insightful content to build expertise and influence potential clients. The key aspects of social selling outlined are using LinkedIn to build a professional brand online, develop new connections, and share knowledge to attract leads and transform sales processes.
The document provides information on how LinkedIn can be effectively used for B2B marketing and professional networking. It notes that personal profiles are the most important as they are what appears in search results. It outlines key elements to include in a profile like photography, title, industry, location and contact details. The document recommends optimizing the profile by adding experience, references, skills, endorsements and networking with over 501 connections. It also emphasizes regularly posting updates and joining relevant groups. University and company pages are also highlighted as important ways to engage an audience on LinkedIn.
The document provides information on how LinkedIn can be effectively used for B2B marketing and professional networking. It discusses how personal profiles, company pages, groups, posts, and updates can help maximize a professional brand on LinkedIn. Key points include building an optimized personal profile with experience, skills, references and 500+ connections; using company pages and showcases to engage with followers; and creating valuable updates and participating in groups to start conversations and build word of mouth. The document emphasizes that LinkedIn generates the highest conversion rates of social media for B2B and recommends universities also leverage their LinkedIn presence.
Our new whitepaper highlights the benefits that a company can reap from developing a structured ecosystem approach to the platform, backed up with a strong editorial strategy for the Company and Group discussion spaces.
In addition, the whitepaper discusses community management strategies on LinkedIn.
Best Practices Social Media Marketing For BusinessSurekha Parekh
This document provides an overview of social media marketing for businesses. It discusses the importance of social media marketing, defines key terms like social media marketing and different social media channels. It also provides best practices for social media marketing including tips for using platforms like Facebook, LinkedIn, blogs and Twitter. Measurement of social media effectiveness and engagement is also covered. The document aims to help businesses understand social media marketing and how to get started.
This document discusses how to brand yourself online as a wedding professional. It covers managing your online footprint through tools like Facebook, Twitter, LinkedIn and blogs. It emphasizes why having an online presence is important, as digital wedding trends show more people use social media and mobile apps to plan weddings. Statistics on top social media influencers in the wedding industry are provided. The document also discusses personal branding, questions to consider, and tips for expanding your online footprint through networking, maintaining professional social profiles, using Twitter and blogging.
Similar to linkedin101ppt-130804174926-phpapp01-130924020940-phpapp02.pptx (20)
Happiness is a serious topic that deserves thoughtful consideration. While happiness seems like a lighthearted subject, it has deep importance to human well-being and quality of life. Effectively pursuing happiness requires understanding what really brings fulfillment and meaning to our lives.
BLAST is a novel presentation format that uses less than 8 words per slide to encourage rapid knowledge transfer. It aims to prevent "death by PowerPoint" through concise slides and rapid delivery of information over 8 minutes or less. Additional details and references for the BLAST format can be found at blast.emcrit.org.
BLAST is a novel presentation format that uses less than 8 words per slide to encourage rapid knowledge transfer. It aims to prevent "death by PowerPoint" through concise slides and rapid discussion. More information on the BLAST format and references can be found at blast.emcrit.org.
BLAST is a novel presentation format that uses less than 8 words per slide to encourage rapid knowledge transfer. It aims to prevent "death by PowerPoint" through concise slides and brief explanations to keep presentations engaging and fast-paced. More details on the BLAST format and references can be found at blast.emcrit.org.
BLAST is a novel presentation format that encourages rapid knowledge transfer through short slides of 8 words or less to avoid "death by powerpoint". It aims to efficiently convey key information in a brief format. The presentation and additional references on the BLAST format can be found at blast.emcrit.org.
This document provides an overview of software testing, including definitions, concepts, and types of testing. It discusses what testing is, who conducts testing, and the differences between verification and validation, testing and debugging, and other related terms. It also covers testing myths, standards related to testing, and the different types of testing including manual testing and automation testing. Finally, it discusses testing methods like black box, white box, and grey box testing as well as different levels of testing from unit to acceptance testing and types of non-functional testing.
BLAST is a novel presentation format that encourages rapid knowledge transfer through short slides of 8 words or less to avoid "death by powerpoint". It aims to efficiently convey key information in a brief format. The presentation and additional references on the BLAST format can be found at blast.emcrit.org.
The document provides tips for creating engaging slide presentations, noting that slides should use images rather than just text to convey messages and evoke emotion, make only one main point per slide with limited words, and ensure bullet points do not appear all at once but are revealed sequentially to maintain audience attention. It warns against using clipart and including excessive text or data dumps in slides.
The document provides tips for creating engaging slide presentations, noting that slides should use images rather than just text to convey messages and evoke emotion, have a maximum of six words per slide and one main point per slide, and bullet points should not all be shown at once. Images are recommended over clipart to carry the message in an impactful way.
This document discusses software testing and its importance. It begins by debunking some myths about testing versus development. It then provides definitions of software testing and describes the typical testing life cycle, including unit testing, integration testing, regression testing, load testing, and more. The document offers tips on how to plan and organize test cases. It addresses common questions around testing and the costs of poor quality. Finally, it distinguishes verification from validation and lists some common testing tools.
This document discusses software testing and its importance. It begins by debunking some myths about testing versus development. It then provides definitions of software testing and describes the typical testing life cycle, including unit testing, integration testing, regression testing, load testing, and more. The document offers tips on how to plan and organize test cases. It addresses common questions around testing and the costs of poor quality. Finally, it distinguishes verification from validation and lists some common testing tools.
The document discusses the evolution of software documentation from simple readme files to a major component of modern software. It notes testers now must verify both code and documentation are correct. The document also provides a checklist for documentation testing, covering audience, terminology, content accuracy, examples, and more. It describes techniques for loosely-coupled documents like manuals and tightly-coupled documents integrated into software.
This document discusses software testing and its importance. It begins by debunking some myths about testing versus development. It then provides definitions of software testing and describes the typical testing life cycle, including unit testing, integration testing, regression testing, load testing, and more. The document offers tips on how to plan and organize test cases. It addresses common questions around automation, bugs, and costs of poor quality. It distinguishes between verification and validation in testing. Finally, it lists some common tools used for testing.
This document provides an overview of software testing, including definitions, concepts, and types of testing. It discusses who performs testing, when testing should start and end, and the differences between verification and validation, testing and debugging, and other related terms. The document also covers testing myths, standards related to quality assurance and testing, and types of manual and automated testing. In summary:
- Software testing is the process of evaluating a system or component to identify issues and ensure it meets specified requirements. It is performed by testers, developers, project managers, and end users.
- Testing should start early and continue throughout the software development life cycle, though formal testing typically occurs later in phases like testing. There is no single
This document provides an overview of different software development life cycle (SDLC) models including Waterfall, Iterative, V-Model, Spiral, and Rapid Application Development (RAD) models. It discusses the phases and processes of each model. The document is from a tutorial on software testing that trains thousands of students each year and has millions of video views. It aims to help people master software testing and automation.
1. LinkedIn 101
July 28, 2011
Christy Belden, Vice-President Media + Marketing
Emily Carroll, Strategic Planning + Consumer Insights
Emily Van Winkle, Communications + PR
2. Christy Belden 2
Vice President, Media + Marketing, LeapFrog Interactive
Experience: 11 years
The Courier-Journal
University of Louisville
SEMPO Certified
Google AdWords Individually
Certified
Christy knows marketing. PPC, SEO,
social media, email, mobile,
traditional—she’s been there and done
that. She continues to build a deep well
of experience and is always in touch
with the trends and strategies that
provide a solid return on clients’
investments.
3. Emily Carroll
Strategic Planning + Consumer Insights
3
Experience: 5 years
Executive Communications
Bellarmine University
SEMPO Certified
Google AdWords Certified
2011 AdFed “Hot 10” Young Professionals
Emily does the legwork that helps clients’
media campaigns reach their target
audiences. She makes sure their
advertising dollars are invested in the
best possible venues, to return optimal
results.
4. Emily Carroll
Communications + PR
4
Experience: 9 years
Eastern Kentucky University
Social Media Club of Louisville
Public Relations Society of America
Emily works with the social and
engaging side of interactive marketing,
helping our clients connect with their
target consumers and develop a rapport
with them. With her finger placed firmly
on the pulse of the online social sphere,
Emily establishes the connections and
builds the trust that makes consumers
want to become customers.
6. Agenda
+ Why LinkedIn
+ Using LinkedIn
+ Account Types
+ Personal Usage: Résumé Building
Job-Seeking
+ Professional Usage: Employee Recruitment
Company Profiles
+ Marketing Usage: Advertising
Lead Generation
Research
+ Best Practices
+ Q&A
6
9. Why LinkedIn
+ Strong world-wide reach
+ Business to business sales opportunity
+ Professional audience focus
+ Highly trusted by Google
+ Built to be SEO friendly
9
Sources: http://www.imediaconnection.com/content/29335.asp
10. Why LinkedIn
115 million active users world-wide
Users 97 times more likely to have college or post-grad degree
LinkedIn is the number 2 most popular social media network
Nearly 2 billion people searches on LinkedIn in 2010
10
Sources: Audience 360 Survey, LinkedIn, May 2010
LinkedIn Surpasses MySpace as 2nd Most Popular Online Social
Network, July 2011, HubSpot
LinkedIn Marketing Solutions, LinkedIn 4.25.11 (US only)
11. Why LinkedIn
Of social media users, 61% use LinkedIn for
professional networking
11
LinkedIn Members
Source: How Are People Really Using LinkedIn? Mashable, July 2011
12. Why LinkedIn 12
“How Are People Really Using LinkedIn?” Mashable, July 2011
67% of LinkedIn users access their profile daily or
a few times a week
LinkedIn Members
13. Why LinkedIn 13
Source: Audience 360 Survey, LinkedIn, May 2010
82% of members are more
confident in the professional
info received on LinkedIn
compared to other social
networks
LinkedIn Members
14. Why LinkedIn 14
Source: How Are People Really Using LinkedIn? Mashable, July 2011
Top-Level Executives
22% use LinkedIn for industry networking
20% use LinkedIn to promote business
LinkedIn Members
15. Why LinkedIn 15
Middle Management
24% use LinkedIn for keeping in-touch
20% use LinkedIn for industry networking
LinkedIn Members
Source: How Are People Really Using LinkedIn? Mashable, July 2011
16. Why LinkedIn 16
Entry-Level
24% use for job search
23% use for co-worker networking
LinkedIn Members
Source: How Are People Really Using LinkedIn? Mashable, July 2011
17. Why LinkedIn 17
More than 80% of LinkedIn
members are company
decisions makers
LinkedIn Members
Source: Audience 360 Survey, LinkedIn, May 2010
18. Why LinkedIn
Professional Audience Focus
Medium-sized business professionals: 13 M
Small business professionals: 4.4M
Financial services professionals: 3.8M
Technology professionals: 3.4M
VPs and C-level executives: 3.2M
Companies with LinkedIn profiles: 1M
18
Sources: LinkedIn Marketing Solutions, LinkedIn 4.25.11 (US only)
eConsultancy blog “20+ Mind-blowing social media statistics: One year later,
http://econsultancy.com/us/blog/7334-social-media-statistics-one-year-later
19. Why LinkedIn 19
LinkedIn Accounts
61% of LinkedIn users have the basic account
39% of LinkedIn users have a premium account
Source: How Are People Really Using LinkedIn? Mashable, July 2011
20. Why LinkedIn 20
47.8% of B2B sales
professionals use LinkedIn
more for
prospecting/research than a
year ago
Lead Generation
B2B Sales Pros Turn to LinkedIn, April 2010, eMarketer
21. Why LinkedIn 21
61% of B2B companies acquired a customer using LinkedIn
Lead Generation
Source: 2011 State of Inbound Marketing, March 2011, HubSpot
22. Why LinkedIn 22
Sources: LinkIn by the Numbers, June 2010, HubSpot
40% of Fortune 100 companies use LinkedIn corporate
recruiting solutions, September 2009, talent.linkedin.com/blog
70% of people use LinkedIn for job hunting
80% of people use LinkedIn as a primary recruitment tool
40% of Fortune 100 companies use LinkedIn for recruiting
23. Why LinkedIn 23
Source: Is this next Adler prediction as far off at his last few,
December 2010, LinkedIn Recruiting Solutions,
talent.linkedin.com/blog
44% of LinkedIn users are
not actively looking for
employment, but open to
new opportunity discussion
Job Seeking
24. Why LinkedIn
Ads on LinkedIn reach 6.1% of Americans online
24
Source: comScore Ad Metrix, September 2010
Advertising
25. Why LinkedIn
46% of advertisers have social search marketing top of mind –
including LinkedIn
25
Source: Why Social Media Is Top Priority for Search Marketers,
November 2010, eMarketer
Advertising
27. LinkedIn Features
Personal
27
+ Job search
+ Online reputation management
+ Profile optimization: descriptive, relevant and compelling copy
+ Professional recommendations
+ Resume builder
+ Personalized homepage
+ LinkedIn Groups
Source: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia
Connection, June 2011, http://www.imediaconnection.com/content/29335.asp
28. LinkedIn Features
Job Search
28
+ Search for connections within your industry, i.e. SEO include specific zip
code and job title (manager, director)
+ Look-up firms and call or request email address to send CV resume
+ Join groups & interact
Paid Profile
+ LinkedIn inmail – ability to message potential employers & contacts
directly
Source: Jake Langwith, “How to Find a Job Using LinkedIn,” July 2011
http://www.clickz.com/clickz/column/2076879/job-linkedin
29. LinkedIn Features
Company Profiles
29
+ Careers – company job openings
+ Products + services
+ Customer recommendations
+ Analytics – interactivity level and value
+ Syndicate tweets and blog posts
+ Custom LinkedIn microsite
Source: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia
Connection, June 2011, http://www.imediaconnection.com/content/29335.asp
30. LinkedIn Features
Ad Solutions – Marketing on LinkedIn
30
+ Easy to develop ads
+ Highly targetable
+ Straightforward cost structure
+ Split-testing functionality
43. LinkedIn 101
Best Practices – Personal Networking
+ Create a unique, relevant tagline
+ Include all relevant past employers, organizations and associations
+ Ask for recommendations – at least one per job
+ Include relevant URLs – professional social profiles,
current employer, blog
+ Optimize text associated with links
+ Post regular updates to stay top of mind
with your network
43
Source: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia
Connection, June 2011, http://www.imediaconnection.com/content/29335.asp
44. LinkedIn 101
Best Practices – Company Profile
+ Upload logo, create a keyword optimized description
+ Include open company positions
+ Build module for all relevant products & services
+ Incorporate the “recommend” API link
+ Encourage customer recommendations
+ Incorporate company Twitter & blog
feeds
44
Source: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia
Connection, June 2011, http://www.imediaconnection.com/content/29335.asp
45. LinkedIn 101
Best Practices – Job Seeking
+ Connect with people you know, especially those in your industry
+ Conduct a targeted people search to locate contacts related to your industry or specialty
– connect with them
+ Include relevant keywords in your tagline, experience and specialties, add
skills “tags” – this will help you be found in searches
+ Request invitations to relevant groups and engage regularly
+ Incorporate your LinkedIn profile into your resume - number of connections
and recommendations are valuable to potential employers
45
Sources: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia
Connection, June 2011, http://www.imediaconnection.com/content/29335.asp
How to Find a Job Using LinkedIn, Jake Langwith, ClickZ, July 2011,
http://www.clickz.com/clickz/column/2076879/job-linkedin
46. LinkedIn 101
Best Practices – Marketing + Lead Generation
+ Keep ads direct and concise
+ Optimize campaign to best performing ad(s)
+ Don’t bombard users with information overload
+ Use LinkedIn as a research tool
+ Find connections, explore opportunities
46