LinkedIn for Business Insights

Building the Foundation
Key insights that every sales person must know about LinkedIn,
and why this is the biggest networking opportunity of the century.

thedigitalinstitute.com.au
GROW YOUR BUSINESS WITH LINKEDIN

What’s Your Strategy?
4
“Wow, thanks a million guys. After just a few days I have almost
doubled my network and already have 10 qualified leads!”
“I’ve had a profile for years, but didn’t realize how easy it was to find
and target people that fit the profile of my ideal client.”

About Bibby Consulting
4
 Australia’s First LinkedIn Specialists
 Founded LinkedIn Courses at ADMi
 LinkedIn Coach for City Desktop
 12+ Years Digital Experience
 Sales & Marketing for 3000+ Businesses
 Partnership with Linked Strategies (US)

More of our proprietary LinkedIn strategies I’ll
tell you about towards the end of the call…..
 A LinkedIn business development process with a 70% response rate
 LinkedIn Lead Gen on 20 minutes a day
 Using LinkedIn Sponsored Updates to Grow Your List and Increase Sales
(142% ROI)
5

6GROW YOUR BUSINESS WITH LINKEDIN
6
Webinar Outline
Template
Recommended
for B2B
Webinars
Recommended Duration Section & Slide Description
90 seconds Title Slide
60 seconds Bonus Slide (optional, but highly recommended)
3-4 minutes
Why Should Your Prospects Care?
Back it up with case studies, research, etc.
3 minutes
About you and your business.
Be sure to make it very clear why you are qualified as an expert on the topic.
60 seconds Overview of what they will learn (agenda)
20-30 minutes
Content Slides:
The number of slides needed, will depend on your topic. The shorter you can go on the
duration the better, as you can use the short duration as a selling point to get people
interested in attending. The longer you go, the more people will drop out.
2-3 minutes
Testimonials & Social Proof
If possible, use a video testimonial
3-4 minutes
ROI Justification
This one is important!! Your goal is to help the prospect discover the ROI of your
services/products
3-4 minutes
Presentation of Your Offer/Services
Walk them through how your services work. Then give them an opportunity to engage with
you.
2 minutes Bonus (optional)
5-10 minutes Q&A
3 minutes Close

Helping to moderate all of your
questions…..
Moderator
Here to moderate but a ton of people in chat so if he cant get to your
questions, we’ll definitely get back to you after the webinar
( I presume you want a screen shot of your LinkedIn photo)

Who is
Nathanial
Bibby?
INTRODUCTION
Intro myself, brief, simple
(ADD PIC HERE & SOCIAL PROOF)

More free training……
At the end of today’s training……
we’ve got an awesome free bonus for everybody.

Where to
reach the
most
influential
affluent
people in
your
market?
 Over 300 Million People
 77% of Users are Age 25 and Above
 Average Household Income is $83,000
 Faster (2x) monthly active user growth (7%) than
either Fb or Twitter
 Over 5 million businesses

Virtually Limitless Pool of Prospects
on Linked
• (opp for more text or just an image)

Does your completion know about
these Strategies
•………

Social Proof – A System 3 Step Lead
Generation
“Eight-two percent of small business owners have said their main source
of new business comes from referrals, so its no surprise they’re taking a
hard look at technologies that boost social visibility and feed the referral
engines”.
(OPP FOR PIC) i.e

If you are still wondering…….
“In a study of 3,128 HubSpot B2B customers, LinkedIn generated the
highest visitor-to-lead conversion rate at 2.60%, four times higher than
Twitter (.67%) and seven times better than
Facebook (.39%).”

Old Business vs People Like You
Following along with the slides, fill in the following blanks:
TRADITIONAL BUSINESSES LINKEDIN SAVVY BUSINESS
Limited to a small circle of influence
Sees as a true leader in your market
Always on the hunt for new business
Not always working with your ideal clients.
Substantially reduced advertising costs.

AGENDA
1. How to Build a Massive Referral Network with The Most Influential
Players in Your Market
2. How to Continuously Stay Top of Mind
3. How to Position Yourself as #1 in Your Market
“Plus: Giving away some legit free
training at the end…..”

Building the Foundation……
“Give me six hours to chop
down a tree and I will
spend the first four
sharpening the axe” –
Abraham Lincoln”

Lay the Foundation…
Coaches, Consultants etc…..
………..

HOW?
The most effective strategy for reaching out
…….
……

We are going to give you the exact message
that is converted….. build suspense
…………….
………….

Get introduced
………………………..
………………………….

Reach out
•………………………………
•………………………………

What are your desired results?
• Get out piece of paper
• How many leads do you
want in next 90 days?
• Overcome objections
• Quality vs Quantity
• Do the Math

What are your desired results?
• Be conservative

What’s the full potential of this
system?
Referral network: 10,000 influencers within one
year
2 + deals per month = $X? per month

Common Misconceptions
1. “Being Successful on LinkedIn means making pitches and offers to people you
connect with.”
2. “You need a brand new, cutting edge website to effectively generate leads online”
3. “If you're not connected to many people initially, its not worth investing time on
LinkedIn”

You now have the tools to…..
1. Build a referral networking with 500 to 3,000+influencers/referral partners
2. Keep your name in front of these direct connections and thousands of
others in your target market
3. The third step…..How to position yourself as #1

How to become the #1Expert in
Your Market on LinkedIn
•………………………

Profile Optimisation? Done!
•….
•….

??????......
“Unless commitment is made,
there are only promises and
hopes; but no plans.” – Peter F.
Drucker

Why LinkedIn Insider?

All Training Modules and Lessons

Does your competition know about
these strategies?
•( I need to obtain a better image or find
Ipsos quote”
•……..

?????
Get EVERYTHING. Our entire system for $..........
$XX per month x 12 = $.........
= $.........

LinkedIn Insider/Special Prixce
•(lets discuss pic)

90 Day Challenge
Follow our system, and you’ll achieve the following:
• Build a referral network of at least 500 influencers within 90days
• Maintain top of mind status as a leading expert in your area
• Generate at least one new deal within 3 months (90 days)
If you follow our training, you don’t get those results ….we’ll
DOUBLE YOUR MONEY BACK…Simple as that
(enter url here)

TWO Guarantee
1. 90 Day Challenge = Double Your Money Back
AND
2. 30 Days No Questions Asked 100% Money Back
(enter URL here)

38GROW YOUR BUSINESS WITH LINKEDINGROW YOUR BUSINESS WITH LINKEDIN

LinkedIn for Business Insights

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