Uploaded byNathanial Bibby
LinkedIn for Business Insights
The document presents strategies for leveraging LinkedIn as a powerful tool for business growth, emphasizing its potential to serve as a vast network for lead generation and referrals. It outlines a structured approach to building a referral network, maintaining visibility, and positioning oneself as a market leader, while also offering insights into optimizing LinkedIn profiles for better outreach results. Furthermore, it promotes a 90-day challenge with a double money-back guarantee to ensure participant success in implementing these strategies.
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LinkedIn for Business Insights
- 1. Building the Foundation Keyinsights that every sales person must know about LinkedIn, and why this is the biggest networking opportunity of the century.
- 2. thedigitalinstitute.com.au GROW YOUR BUSINESSWITH LINKEDIN
- 3. What’s Your Strategy? thedigitalinstitute.com.au 4 GROWYOUR BUSINESS WITH LINKEDIN “Wow, thanks a million guys. After just a few days I have almost doubled my network and already have 10 qualified leads!” “I’ve had a profile for years, but didn’t realize how easy it was to find and target people that fit the profile of my ideal client.” GROW YOUR BUSINESS WITH LINKEDIN
- 4. About Bibby Consulting thedigitalinstitute.com.au 4 GROWYOUR BUSINESS WITH LINKEDIN Australia’s First LinkedIn Specialists Founded LinkedIn Courses at ADMi LinkedIn Coach for City Desktop 12+ Years Digital Experience Sales & Marketing for 3000+ Businesses Partnership with Linked Strategies (US) GROW YOUR BUSINESS WITH LINKEDIN
- 5. More of ourproprietary LinkedIn strategies I’ll tell you about towards the end of the call….. A LinkedIn business development process with a 70% response rate LinkedIn Lead Gen on 20 minutes a day Using LinkedIn Sponsored Updates to Grow Your List and Increase Sales (142% ROI) GROW YOUR BUSINESS WITH LINKEDIN 5
- 6. 6GROW YOUR BUSINESSWITH LINKEDIN 6 Webinar Outline Template Recommended for B2B Webinars Recommended Duration Section & Slide Description 90 seconds Title Slide 60 seconds Bonus Slide (optional, but highly recommended) 3-4 minutes Why Should Your Prospects Care? Back it up with case studies, research, etc. 3 minutes About you and your business. Be sure to make it very clear why you are qualified as an expert on the topic. 60 seconds Overview of what they will learn (agenda) 20-30 minutes Content Slides: The number of slides needed, will depend on your topic. The shorter you can go on the duration the better, as you can use the short duration as a selling point to get people interested in attending. The longer you go, the more people will drop out. 2-3 minutes Testimonials & Social Proof If possible, use a video testimonial 3-4 minutes ROI Justification This one is important!! Your goal is to help the prospect discover the ROI of your services/products 3-4 minutes Presentation of Your Offer/Services Walk them through how your services work. Then give them an opportunity to engage with you. 2 minutes Bonus (optional) 5-10 minutes Q&A 3 minutes Close
- 7. Helping to moderateall of your questions….. Moderator Here to moderate but a ton of people in chat so if he cant get to your questions, we’ll definitely get back to you after the webinar ( I presume you want a screen shot of your LinkedIn photo) GROW YOUR BUSINESS WITH LINKEDIN
- 8. Who is Nathanial Bibby? INTRODUCTION Intro myself,brief, simple (ADD PIC HERE & SOCIAL PROOF) GROW YOUR BUSINESS WITH LINKEDIN
- 9. More free training…… GROWYOUR BUSINESS WITH LINKEDIN At the end of today’s training…… we’ve got an awesome free bonus for everybody.
- 10. Where to reach the most influential affluent peoplein your market? Over 300 Million People 77% of Users are Age 25 and Above Average Household Income is $83,000 Faster (2x) monthly active user growth (7%) than either Fb or Twitter Over 5 million businesses GROW YOUR BUSINESS WITH LINKEDIN
- 11. Virtually Limitless Poolof Prospects on Linked • (opp for more text or just an image) GROW YOUR BUSINESS WITH LINKEDIN
- 12. Does your completionknow about these Strategies •……… GROW YOUR BUSINESS WITH LINKEDIN
- 13. Social Proof –A System 3 Step Lead Generation “Eight-two percent of small business owners have said their main source of new business comes from referrals, so its no surprise they’re taking a hard look at technologies that boost social visibility and feed the referral engines”. (OPP FOR PIC) i.e GROW YOUR BUSINESS WITH LINKEDIN
- 14. If you arestill wondering……. “In a study of 3,128 HubSpot B2B customers, LinkedIn generated the highest visitor-to-lead conversion rate at 2.60%, four times higher than Twitter (.67%) and seven times better than Facebook (.39%).” GROW YOUR BUSINESS WITH LINKEDIN
- 15. Old Business vsPeople Like You Following along with the slides, fill in the following blanks: GROW YOUR BUSINESS WITH LINKEDIN TRADITIONAL BUSINESSES LINKEDIN SAVVY BUSINESS Limited to a small circle of influence Sees as a true leader in your market Always on the hunt for new business Not always working with your ideal clients. Substantially reduced advertising costs.
- 16. AGENDA 1. How toBuild a Massive Referral Network with The Most Influential Players in Your Market 2. How to Continuously Stay Top of Mind 3. How to Position Yourself as #1 in Your Market GROW YOUR BUSINESS WITH LINKEDIN “Plus: Giving away some legit free training at the end…..”
- 17. Building the Foundation…… “Giveme six hours to chop down a tree and I will spend the first four sharpening the axe” – Abraham Lincoln” GROW YOUR BUSINESS WITH LINKEDIN
- 18. Lay the Foundation… Coaches,Consultants etc….. ……….. GROW YOUR BUSINESS WITH LINKEDIN
- 19. HOW? The most effectivestrategy for reaching out ……. …… GROW YOUR BUSINESS WITH LINKEDIN
- 20. We are goingto give you the exact message that is converted….. build suspense ……………. …………. GROW YOUR BUSINESS WITH LINKEDIN
- 21. Get introduced ……………………….. …………………………. GROW YOURBUSINESS WITH LINKEDIN
- 22. Reach out •……………………………… •……………………………… GROW YOURBUSINESS WITH LINKEDIN
- 23. What are yourdesired results? • Get out piece of paper • How many leads do you want in next 90 days? • Overcome objections • Quality vs Quantity • Do the Math GROW YOUR BUSINESS WITH LINKEDIN
- 24. What are yourdesired results? • Be conservative GROW YOUR BUSINESS WITH LINKEDIN
- 25. What’s the fullpotential of this system? Referral network: 10,000 influencers within one year 2 + deals per month = $X? per month GROW YOUR BUSINESS WITH LINKEDIN
- 26. Common Misconceptions 1. “BeingSuccessful on LinkedIn means making pitches and offers to people you connect with.” 2. “You need a brand new, cutting edge website to effectively generate leads online” 3. “If you're not connected to many people initially, its not worth investing time on LinkedIn” GROW YOUR BUSINESS WITH LINKEDIN
- 27. You now havethe tools to….. GROW YOUR BUSINESS WITH LINKEDIN 1. Build a referral networking with 500 to 3,000+influencers/referral partners 2. Keep your name in front of these direct connections and thousands of others in your target market 3. The third step…..How to position yourself as #1
- 28. How to becomethe #1Expert in Your Market on LinkedIn •……………………… GROW YOUR BUSINESS WITH LINKEDIN
- 29. Profile Optimisation? Done! •…. •…. GROWYOUR BUSINESS WITH LINKEDIN
- 30. ??????...... GROW YOUR BUSINESSWITH LINKEDIN “Unless commitment is made, there are only promises and hopes; but no plans.” – Peter F. Drucker
- 31. Why LinkedIn Insider? GROWYOUR BUSINESS WITH LINKEDIN
- 32. All Training Modulesand Lessons GROW YOUR BUSINESS WITH LINKEDIN
- 33. Does your competitionknow about these strategies? •( I need to obtain a better image or find Ipsos quote” •…….. GROW YOUR BUSINESS WITH LINKEDIN
- 34. ????? Get EVERYTHING. Ourentire system for $.......... $XX per month x 12 = $......... = $......... GROW YOUR BUSINESS WITH LINKEDIN
- 35. LinkedIn Insider/Special Prixce •(letsdiscuss pic) GROW YOUR BUSINESS WITH LINKEDIN
- 36. 90 Day Challenge Followour system, and you’ll achieve the following: • Build a referral network of at least 500 influencers within 90days • Maintain top of mind status as a leading expert in your area • Generate at least one new deal within 3 months (90 days) If you follow our training, you don’t get those results ….we’ll DOUBLE YOUR MONEY BACK…Simple as that (enter url here) GROW YOUR BUSINESS WITH LINKEDIN
- 37. TWO Guarantee 1. 90Day Challenge = Double Your Money Back AND 2. 30 Days No Questions Asked 100% Money Back (enter URL here) GROW YOUR BUSINESS WITH LINKEDIN
- 38. 38GROW YOUR BUSINESSWITH LINKEDINGROW YOUR BUSINESS WITH LINKEDIN