Helpful advice on how to grow your business using social media marketing. Covering planning, defining your audience, creating content and some useful time hacks and time saving tips.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
Branding in the new era has shifted to more engagement orientated due to the advent of Web 2.0 and Social Media.The presentation aims at how, where and when aspects of it...
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Paid media
Search engine marketing
Display advertisement
Social media advertisement
Campaign planning
Cookies
Display banner
Video display ad
Text link advertisement
Mobile advertisement
Gamification
Video games
Native advertising
Instagram
Ephemeral content
How to use hashtags
Run contests
Shoppable tags
Influencers
How to find influencers
The use of emojis
Lead magnet
In today’s connected culture, earning and maintaining attention is hard.
Funnels and channels are out of date and irrelevant. Digital is no longer about reach or exposure. Or, it is, but not just about that. Reach is the beginning. Digital success is all about ‘what’s next.’
Building relationships is about humanity: People respond to being asked for help.. It’s no longer about attention or loyalty, its about a shared sense of purpose. From Tom’s to Patagonia, mission is key.
Caleb Gardner, Digital Director of Organizing For Action, is strategist behind President Obama’s digital relationship-building operation. He joins Barefoot Proximity’s strategist Craig Heimbuch for a discussion about the nature of relationships between people and brands and why digital success means behaving more like humans than marketers.
1. How should marketers and movements think about strategy in today’s digital climate? Do traditional funnels and channel thinking still matter?
2. Why is asking for help more important than offering something for free? And how does digital ubiquity make it easier to create real relationships at scale?
3. Why does reach matter less than depth? How can brands and movements benefit from the thinking that 60M followers don’t matter?
Find out the answer to these questions in BBDO + Proximity's presentation, "Human Nature @Scale."
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
Branding in the new era has shifted to more engagement orientated due to the advent of Web 2.0 and Social Media.The presentation aims at how, where and when aspects of it...
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Paid media
Search engine marketing
Display advertisement
Social media advertisement
Campaign planning
Cookies
Display banner
Video display ad
Text link advertisement
Mobile advertisement
Gamification
Video games
Native advertising
Instagram
Ephemeral content
How to use hashtags
Run contests
Shoppable tags
Influencers
How to find influencers
The use of emojis
Lead magnet
In today’s connected culture, earning and maintaining attention is hard.
Funnels and channels are out of date and irrelevant. Digital is no longer about reach or exposure. Or, it is, but not just about that. Reach is the beginning. Digital success is all about ‘what’s next.’
Building relationships is about humanity: People respond to being asked for help.. It’s no longer about attention or loyalty, its about a shared sense of purpose. From Tom’s to Patagonia, mission is key.
Caleb Gardner, Digital Director of Organizing For Action, is strategist behind President Obama’s digital relationship-building operation. He joins Barefoot Proximity’s strategist Craig Heimbuch for a discussion about the nature of relationships between people and brands and why digital success means behaving more like humans than marketers.
1. How should marketers and movements think about strategy in today’s digital climate? Do traditional funnels and channel thinking still matter?
2. Why is asking for help more important than offering something for free? And how does digital ubiquity make it easier to create real relationships at scale?
3. Why does reach matter less than depth? How can brands and movements benefit from the thinking that 60M followers don’t matter?
Find out the answer to these questions in BBDO + Proximity's presentation, "Human Nature @Scale."
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Esteban Contreras
Creating, Curating and Cultivating the Social Web: How Brands Can Make Sense of the Madness. By Esteban Contreras, Social Media Manager for Samsung USA. This was presented at the Marketing 2.0 Conference in Paris, France on March 29th, 2011. If you're interested in content creation, content curation, community management, social media strategy and marketing, then this presentation might provide some insights. Let me know if you have any questions. I'm @SamsungEsteban and @SocialNerdia on Twitter.
Note: Video broken into 4 parts are attached to the 4 final slides. You can also find these videos here http://www.youtube.com/view_play_list?p=AB5FA2277D2F9063
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
This webinar focuses on how to reach and build your audience. Jakob Fenger of Mirabel Technologies discusses the most popular tools that are being used. He will show an example of how you can present audience knowledge to prospects/advertisers and how that can help create revenue.
Presentation from Blue Glass conference on marketing in the era of search, social and video and how many people are wasting money by advertising where there is banner blindness or measuring vanity metrics.
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
What does it take to succeed in 2014? Not to scare you, but this year's gonna be a doozy. From tiny consumer attention spans (they're down to 8 seconds now) to social media overload, social marketers have a tough year ahead.
Luckily, there's hope! Our free Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. You’ll learn:
- The eight major obstacles facing social marketers in 2014
- Why each obstacle is really an opportunity in disguise
- 47 (count ‘em – 47!) actionable steps you can take right now
Learn more about Georgia ONmyLINE, the search engine for online programs and courses offered at Georgia's public colleges and universities all part of the University System of Georgia. Also learn about marketing opportunities about institutions, students, programs, and more!
www.georgiaonmyline.org
www.facebook.com/gaonmyline
www.twitter.com/usggoml
www.pinterest.com/georgiaonmyline
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Esteban Contreras
Creating, Curating and Cultivating the Social Web: How Brands Can Make Sense of the Madness. By Esteban Contreras, Social Media Manager for Samsung USA. This was presented at the Marketing 2.0 Conference in Paris, France on March 29th, 2011. If you're interested in content creation, content curation, community management, social media strategy and marketing, then this presentation might provide some insights. Let me know if you have any questions. I'm @SamsungEsteban and @SocialNerdia on Twitter.
Note: Video broken into 4 parts are attached to the 4 final slides. You can also find these videos here http://www.youtube.com/view_play_list?p=AB5FA2277D2F9063
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
This webinar focuses on how to reach and build your audience. Jakob Fenger of Mirabel Technologies discusses the most popular tools that are being used. He will show an example of how you can present audience knowledge to prospects/advertisers and how that can help create revenue.
Presentation from Blue Glass conference on marketing in the era of search, social and video and how many people are wasting money by advertising where there is banner blindness or measuring vanity metrics.
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
What does it take to succeed in 2014? Not to scare you, but this year's gonna be a doozy. From tiny consumer attention spans (they're down to 8 seconds now) to social media overload, social marketers have a tough year ahead.
Luckily, there's hope! Our free Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. You’ll learn:
- The eight major obstacles facing social marketers in 2014
- Why each obstacle is really an opportunity in disguise
- 47 (count ‘em – 47!) actionable steps you can take right now
Learn more about Georgia ONmyLINE, the search engine for online programs and courses offered at Georgia's public colleges and universities all part of the University System of Georgia. Also learn about marketing opportunities about institutions, students, programs, and more!
www.georgiaonmyline.org
www.facebook.com/gaonmyline
www.twitter.com/usggoml
www.pinterest.com/georgiaonmyline
AAU offers Associate and Bachelor’s Degree programs in Business Administration,
Computer Information Systems, Criminal Justice, and General Studies as well as
Certification Programs in Business Administration, Computer Information Systems and
Criminal Justice. The University delivers student-centered academic programs in an
online distance learning environment that allows students to pursue their degree from the
comfort of their home, workplace, or wherever they choose to study.
At Experis, we’ve built a reputation for providing results-driven solutions and experienced talent that help companies create competitive advantage. Combining our deep industry knowledge and an unmatched understanding of human potential, we custom tailor our services to fit your needs – from professional talent resourcing to complete project solutions.
Through our extensive networks and subject matter expertise, we are uniquely positioned to offer compelling propositions to solve the human capital challenges faced by our clients.
Please feel free to reach out for an insightful discussion on how we may be able to assist you.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Coursera. Coursera offers massive open online courses and thus challenges the current business models of most universities. It offers these online courses to its students and to the students of other universities. By using courses that have been developed by universities and other organizations and by offering these courses to thousands if not millions of potential customers, Coursera has much lower costs per course and per student than do conventional universities. These slides analyze the challenges for Coursera and the potential solutions in the form of customer selection, value proposition, and method of value capture.
Finding it hard to sell social media to the boss? This comprehensive presentation is full of the facts that support why social media is becoming a mainstream business tool. Did you know that more than 40% of Australian businesses gain new customers through social networks?
Study in australia consultants in hyderabadnewedgecs
Best overseas education consultants in Hyderabad. Scholarship guidance and visa assistance, admission guidance, finance assistance. http://newedgecs.com study in Australia consultants in Hyderabad. We provide extensive training for IELTS, PTE, TOEFL and GRE with trained tutors.
Experis IT was exclusively selected by Client to do a PeopleSoft ELTP Program. We got 20 candidates trained by Oracle India on curriculum co-developed by Experis IT - Oracle - Client.
Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentSimon Penson
Learn Inbound is Ireland's foremost digital marketing conference. It was also the platform from which Zazzle founder Simon Penson launched a new campaign against the current 'misuse' and 'misunderstanding' of what content marketing is, and how it should be delivered.
The Brand as Publisher Masterplan - Content Marketing for the Next DecadeSimon Penson
Content Marketing faces major challenges ahead with increasing competition forcing brands to execute better. That's where brand as publisher comes in. It's content marketing for the next decade!
The Holistic Approach to Marketing Your Mediation Practice - LaFleurChip LaFleur
This presentation covers all the essentials for marketing your mediation practice online. It was presented by Founder and President of LaFleur Marketing, Chip LaFleur at the Voluntary Facilitative Mediation (VFM) Training Seminar in Grand Rapids in March 2018. You can read more about this specific topic on our blog here: https://lafleur.marketing/blog/mediation/
What we do: We provide a full online marketing solution with social media at the core.
How we do it: Our clients receive a customised digital marketing solution tailored to provide maximum return on investment.
What we do differently: We take time to immerse ourselves in our clients’ business in order to understand what makes them tick and how to speak to their audience in a uniquely creative way.
How to Negotiate the Value of Your InfluenceSensei Project
Chris Curley's SITSum (Social Influencers Travel Summit) presentation showing how an influencer can increase and prove their value of their social media postings for a brand.
LinkedIn for Business Insights is a resource that is part of module one of the LinkedIn Insider online training course.
Visit www.linkedinsider.com.au to find out more information about the world's top LinkedIn training course for sales professionals and business owners.
Presentation slides from Inbound and Digital Marketing Workshop at Temecula Startup Week 2018. Review tips and tricks to getting your startup off the ground using Inbound methodologies to build community and grow into a sustainable business. Presented by Matt Simpson and Trey Evans of Magnetic Creative.
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
Exposure Ninja - Making Social Media Marketing ProfitableExposure Ninja
In this webinar, Social Media Ninja Kavita Sharma will be giving you a guide to growing your business in the long and short term using Twitter, Facebook, Google+, LinkedIn and YouTube. From planning your content to timing your posts, building your audience and optimising your profiles, this 45 minute Webinar with 15 minute Q&A will help you ninja-ify your social, whatever your business.
Buy the guide here: http://exposureninja.com/product/the-essential-social-media-guide/
Watch the webinar here: http://exposureninja.com/webinar-replay-profitable-social-media-marketing/
Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Top 5 content marketing tips for attracting high quality trafficMoodyo Social Social
If you’re looking to more than double your stats for traffic that sticks, remember that you’re coexisting in a cyber world where content is king. After ample research, gathering information on the subject and attempting to implement the strategies of internet’s finest in content marketing, combined with a few personal experiences at Moodyo, I’ve decided to create a compilation of all this valuable knowledge so you don’t have to dig. That’s right, I’ll put together the pieces based on content marketing’s major players, along with my own personal two cents so you walk away with a solid foundation on how to attract high quality traffic, and lots of it.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
content marketing voor organisaties en (lokale) besturenKoen Denolf
In deze sessie leg ik uit waarom 'Dag van het Informatieblad' beter 'Dag van de content marketing' zou heten. We moeten vertrekken vanuit de content, niet het medium. Eens we weten wat we moeten vertellen, kunnen print en digitaal elkaar versterken.
Becoming the Media - Using Content Marketing to Launch Your StartupJoe Pulizzi
This is a presentation that Joe Pulizzi gave at USC - Marshall School of Business to Alan Weiss' class on Internet Marketing.
In it, Joe discusses why all companies need to be media companies today, and how you can launch a small startup with minimal capital based on understanding your audience and using online content strategy and marketing.
Similar to Grow your Business with Social Media (20)
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
6. SO WHAT?
“Well, think about how expensive it is to advertise on
tv…..”
“Then… look at how much time people spend on social
media compared to tv”
#NOBRAINER
7. SOME REASONS WHY YOU SHOULD DO IT
1. IT’S A LEVEL PLAYING FIELD AND GIVES COMPANIES OF ALL
SIZES EQUAL OPPORTUNITY
2. IT’S A CHANCE TO ENGAGE WITH YOUR CUSTOMERS IN THEIR
DAY TO DAY LIVES
3. YOU CAN STAND OUT AS A THOUGHT LEADER BY SHARING YOUR
AMAZING KNOWLEDGE
4. YOU CAN GAIN A COMPETITIVE ADVANTAGE OVER THE
BUSINESSES THAT AREN’T DOING IT.
5. A VERY COST EFFECTIVE METHOD OF PROMOTING YOUR
BUSINESS COMPARED TO OTHER ADVERTISING MEDIUMS
10. “First think about your key objectives, what do you want to
achieve from your social media activity?”
ATTRACT NEW CUSTOMERS?
INCREASE WEBSITE TRAFFIC?
IMPROVE ENGAGEMENT?
GROW YOUR FOLLOWING?
11. THINK BIG
ACT SMALL
MOVE Q U I C K
“Then, set goals according to your objectives.”
“BSQ goal setting is a quick and simple goal setting method”
12. “Here’s a simple example of BSQ goal setting.”
“Let’s say you want to increase social media sales…”
THINK BIG ACT SMALL MOVE QUICK
Increase sales from
social media to 15%
of total revenue in 8
months
Develop social media strategy By October
Create and populate content plan By November
Start to roll out new content plan By December
Set up blog By December
Begin engaging with influencers and followers By January
Launch January offers By January
Create social media adverts By February
Review & revise content plan based on results By February
Work with influencers to increase outreach By May
14. “All of your social media activity should be created with
your target audience in mind. Here’s some tactics you can
employ to define that audience and find them.”
PERSONA CREATION
Age, gender, goals, interests & challenges
RESEARCH & LISTENING
Search social networks, keywords
USE LOCAL HASHTAGS
#Wiltshire #Chippenham #Community
17. • Biggest
audience
• Grow brand
awareness
• Cost-effective
& targeted ad
platform
• Image-based
• Highly engaged
audience
• Instagram stories
can increase
engagement further
• If you want to
increase B2B
leads LinkedIn is
the obvious
choice
• Huge pool of people
• Managing customer
service
• Good for promoting
special offers
“Think about which social media platform your audience
uses. Pick 1 or 2 and do them really well rather than
diluting your message too much remember CONSISTENCY IS
KEY!”
19. Authority
Area
(Your area of expertise)
Customer
Needs
(Why do customers buy your
product / service)
“According to Joe Pulizzi, author of Content inc. the sweet spot of
content production is the combination of…………..”
20. BLOG
“If you don’t have a blog, create one on your
website. This is where you will host all your
brilliant content!”
“Marketers who prioritise blogging are 13x more likely to
achieve a positive ROI on their efforts”
Source: [state of inbound]
22. “Don’t spam your audience with promotional posts, follow
the 80/20 rule, after all no-one likes being sold to!”
80% of content
informs, educates and entertains
20% of content
Promotes your business
23. “We all lead busy lives and can’t spend 99% of our time creating
content. Think about these content time hacks.”
RE-POST YOUR OWN CONTENT
RE-PURPOSE EXISTING CONTENT
SHARE AND LIKE OTHERS CONTENT
SHARE LATEST INDUSTRY NEWS
24. “How often should you post? This is the minimum we would
recommend”
BLOG 1-4 X POSTS A WEEK
TWITTER 3 X PER DAY
FACEBOOK 2 X PER DAY
LINKEDIN 1 X PER DAY
INSTAGRAM 1 X PER DAY
26. “Whilst you will achieve great results through posting
organically. Advertising on social media can be really
effective for the following reasons.”
HIGHLY TARGETED
COST EFFECTIVE RELATIVE TO OTHER ADVERTISING
REACH AUDIENCE BEYOND YOUR NETWORK
BOOST PARTICULAR POST OR CAMPAIGN
28. “Consider using these hacks on all of your posts to
maximise reach and increase engagement”
USE # TO REACH A WIDER AUDIENCE
USE @ TO ENGAGE WITH USERS
USE EMOJI’S FOR PERSONALITY
USE IMAGES TO BE MORE ENGAGING
29.
30. “These are just a couple of useful tools to save you
time………..there’s hundreds out there”
32. FOLLOWERS: THINK QUALITY NOT QUANTITY
ENGAGEMENT: LIKES, SHARES, MENTIONS
ENQUIRIES: ACTUAL CUSTOMERS
“There’s no point in creating all this marvellous content
unless you are measuring its success. Here’s some
different metrics to consider depending on your
objectives.”
33. NEED SOME HELP?
GIVE US A MEOW
C U R I O U S C A T D I G I T A L
meow@curiouscatdigital.co.uk
www.curiouscatdigital.co.uk
0330 3301947
35. TRUSTED BY
SOME OF THE
UK’S BEST
KNOWN
BRANDS
“Savills engaged Claire from Curious Cat Digital as
an email marketing consultant. Claire helped us to
move from one email platform to another, train
internal colleagues on the new platform and made
recommendations about future email marketing
strategy. Claire delivered everything that was asked
of her and more. I would have no hesitation in
recommending her.”
Graham Smith, Online Marketing Manager, Savills
C U R I O U S C A T D I G I T A L
36. OUR SERVICES
C U R I O U S C A T D I G I T A L
a f u l l d i g i t a l m a r k e t i n g s e r v i c e o f f e r i n g
D I G I TA L M A R K E T I N G
S T R AT E G Y
PAY- P E R -
C L I C K ( P P C )
S E A R C H E N G I N E
O P T I M I S AT I O N ( S E O )
B 2 B L E A D
G E N E R AT I O N
C O N T E N T
M A R K E T I I N G
A F F I L I AT E
M A R K E T I N G
S O C I A L M E D I A
S T R AT E G Y
E M A I L
M A R K E T I N G
C O P Y W R I T I N G
37. EXPERIEN
CE FIRST
Our clients are only served by
our team with 10+ years
experience in digital
marketing and B2B sales
CURIOUS
BY NAME…
We love getting out and
seeing our clients, we’re
always curious about their
business
WE’LL CALL
YOU
We proactively keep our
clients up to date with the
latest industry changes giving
them (and us) the competitive
advantage
RESULTS
DRIVEN
We’re commercially focused,
aligning ourselves with our
clients KPI’s and goals
NIMBLE
Our model allows us to scale
our business according to
projects and maintain a low
cost base
DISTRIBUTE
D TEAM
Our team work remotely
giving us access to a global
talent pool and giving them
freedom to manage their own
time
WHY WE’RE DIFFERENT
C U R I O U S C A T D I G I T A L
38. THANKS FOR READING
C U R I O U S C A T D I G I T A L
meow@curiouscatdigital.co.uk
www.curiouscatdigital.co.uk
0330 3301947
Editor's Notes
My name’s Paul and this is Claire, we’re from Curious Cat Digital and are here to talk to you about how you can grow your business using social media.
Questions:
1. Can I have a show of hands if your company has a social media account?
2. Keep your hands up if it posts once a day or more?
3. Keep your hands up if you have a documented social media strategy?
So… Social Media…. Why do we bother
Well it might surprise some of you just how long we spend on different Social Media platforms in a lifetime
As you can see we spend the longest on YouTube, video content is the most engaging particularly in the younger generation
Overall though we spend 5 years and 4 months on average in our lifetime,
How does that compare to our other daily activities?
Interestingly we spend nearly 4 times more time socialising on social media than we do socialising in person.
Think about how much brands spend advertising on TV when having a presence on social media is free. Yet there’s very little difference in time people spend on the two activities, what a great opportunity!
And lets look at what else could we do in the same time we spend on social media?
That’s pretty amazing isn’t it?
Ultimately, the point is social media has become and will remain a huge part of our daily lives.
If you’re potential customers are spending such a huge amount of time on social media then this is a great place for your business to be visible.
So… We know we people spend a lot of time on social media
But what are the benefits to your business of being active on social media?
Everyone is given the same opportunity to get their voice heard, it doesn’t matter how big your company is - social media does not discriminate
If your customers are spending so much time here, it’s a great place for you to speak with them
You can stand out as an authority on a subject matter
If your competitors aren’t doing it as well as you, you’ll have an advantage!
As I mentioned before, you can be visible to potential customers at a much lower cost than other mediums.
So now Claire’s going to talk about the fundamentals of any social media strategy
So we can see it’s important but how can you make the most of this opportunity, where so you start?
Being active on social channels is not just about mindlessly posting content.
You need a well thought out plan and a consistent approach. The brands that commit to a strategic approach are ultimately the most successful.
So what sort of goals might you set in relation to social media?
At any point in time, your business may have one or more of the above core objectives.
The key thing is turning these objectives into specific goals you can move towards.
A really simple and quick approach to goal setting uses the BSQ framework.
Think Big – What would be a major accomplishment?
Act Small – Which steps would we need to take in order to achieve this goal?
Move Quick – What timeframe would work to achieve each of these steps?
[Organisational Psychologist Van Rooy]
So you can see how quick and easy this framework is to implement, but just having these actions in place will keep things on track and give you an overall goal to aim for.
[Organisational Psychologist Van Rooy]
Once we’ve established what we’re looking to achieve we want to think about our audience.
How can you attract a following of your potential customers?
Personas are fictional characters used to represent your different customers. Creating personas will help you understand your customers’ behaviours and needs.
Conducting research will help you understand the conversations happening around your industry. You can do this within each platform or using tools like SocialMention.
Using local hashtags will help get your message in front of your local community to increase your audience and engagement.
A good starting point is to think about 3 different customers your business has.
Create personas for them based on who they are and their age, gender, goals, interests and challenges.
Next we need to think about the most appropriate social media platform for our business.
If you have limited resource, which many SMEs do, “Pick one or two and do it really well”.
So how do you decide which platforms are most appropriate for your business?
Facebook – is still the number one network in terms of total number of active users. There are now 50 million small businesses with a Facebook presence.
Instagram – is perfect for creative businesses. Audience engagement on Instagram is higher than Facebook and Twitter.
LinkedIn – LinkedIn is the obvious choice if you are a B2B business looking to raise your profile and get more leads.
Twitter – like FB has a huge number of users. It’s a great platform for sharing timely content like news, offers and promotions. And it’s also a great way of managing customer service.
On all of these platforms, you can strengthen your connection with your local community through using location hashtags and following and supporting other local businesses.
Now you know what you’re hoping to achieve, who you’re targeting and where, you now need to think about your content.
Area of Authority – what is does your business do? In what field are you the experts?
Customer Needs – What makes customers by your products or what are your customers biggest challenges?
If you’re a B2C business like restaurant it will be your food, so aspirational pictures of your food could be a good starting point
If you’re an accountancy firm it will be your expertise, so guides on tax or calculating VAT would be valuable to your audience.
Where to start – a simple company brainstorm on all the common questions your customers ask you.
Each question could be a great topic for an article.
So you’ve got a load of great articles but where should you post them?
It is essential to host a blog on your website:
When you produce articles they should be posted on your blog first of all and then shared on social media.
When people click on your social media link they will be taken back to your website which is where you can convert them into customers.
This will increase you company visibility on search engines as it’s fresh content which Google likes
Think about the formats you’ll use according to your audience.
You might want to vary your format to test what gets the best engagement.
If you have a technical or analytical audience you might find whitepapers and reports are best.
If you have a younger audience entertaining content like photo’s videos and infographics might be more appealing.
Your probably wondering how you will have time to create all of this content?
As part of your strategy you should look to have a mix of valuable content and promotional content.
The 80:20 rule is a good way to divide up your content with 80% being informative valuable or entertaining content an 20% directly promoting your business.
If there is too much promotional content you will lose the interest of your audience as no one likes being sold to.
We always recommend having a steady stream of new content but don’t have to create everything from scratch.
Your most popular pieces of content can be re-posted on a regular basis
You’ve probably already created content for presentations and training that can be re-purposed into informative articles
It’s also good to engage with other social media influencers by sharing or liking their content.
Keep an eye out for industry news that you can share on your social media channels that is relevant to your audience
Whatever you do, it’s vital to be consistent
In terms of how often you should be posting, aim for these frequencies to ensure your audience continues to grow. Most importantly stay consistent and choose a frequency that you can stick to.
Whilst posting consistently high quality content will grow your following, you should also consider where appropriate the opportunity to advertise.
Each platform has the ability to pay to either advertise of promote posts to a wider audience beyond your network
The advantage of the adverts is that they can be targeted directly at your created personas
The fact that they are so targeted also makes them cost effective as they will only appear in people’s feeds who are likely to have an interest in your product or service.
We’ve got a few tips and tricks to share with you to help when producing and promoting your content.
Here are some tops hacks for your social your posts…
Hashtags make your content discoverable to people outside of your existing network – this is a great way to gain new followers.
When you tag other users in your content, they’ll be notified. This form of engagement with others can lead to them returning the favour – another way of reaching a new, relevant audience.
Emojis, when used well, are a great way of getting across your personality – humanising the brand and making sure your audience know real people are behind your social media efforts.
Facebook posts with images receive 2.3 x more engagement than those without - so consider using images wherever possible.
Here’s a nice example of where all of the above hacks have been incorporated to create a professional-looking and well-optimised post.
Buffer is a post scheduling tool – meaning you don’t have to remember to post and then panic when you’ve forgotten. You can line up your posts once a week - a much more efficient use of time.
Feedly is a resource for finding popular content to share. Find the best stories on the web for your chosen topics and share with your audience – a great content curation tool.
Hashtagify.me helps you find and select the most popular hashtags to use in your posts.
Look beyond number of followers
Here’s some different KPI’s too look at
Ultimately you want to find a way to track if new customers are coming via social media
My name’s Paul and this is Claire, we’re from Curious Cat Digital and are here to talk to you about how you can grow your business using social media.
Questions:
1. Can I have a show of hands if your company has a social media account?
2. Keep your hands up if it posts once a day or more?
3. Keep your hands up if you have a documented social media strategy?
My name’s Paul and this is Claire, we’re from Curious Cat Digital and are here to talk to you about how you can grow your business using social media.
Questions:
1. Can I have a show of hands if your company has a social media account?
2. Keep your hands up if it posts once a day or more?
3. Keep your hands up if you have a documented social media strategy?