SlideShare a Scribd company logo
Maximise the Value
of Your Business
Nathanial Bibby
1. Connections
2. Subscriptions
3. Growth
1. Marketing
2. Customer Service
3. Lead Generation
4. Payments / Referrals
5. Product / Community
The New Normal
Customer Journey Mapping
Stand-Out from the Crowd
“I’ve gone from literally zero profile
views to being in the top 3% in my
network – in only 7 days!”
- Lilly Munro, Business Development
Google searches account for
40% of profile views.
Leverage your contacts across
multiple social profiles.
How to export your
connections on LinkedIn.
… and Google
FIND
Find people in your target demographic
to connect with.
Measure: # Requests
CONNECT
Targetted invitation to target market to
join your network.
Measure: # Accepts
ENGAGE
Create opportunity with new network
members.
Measure: # Leads
500 277 42
•“Wow, thanks a million
guys! After just a few days
I have almost doubled my
network and already have
10 qualified leads!”
Take the conversation offline.
College for Adult Learning received 122 leads within month one of their lead
generation campaign, HR Mangers in the following industries…
Healthcare Food Production Not for Profit
Requests Connect Engage Leads Requests Connect Engage Leads Requests Connect Engage Leads
582 247 206 49 505 195 160 61 74 30 30 12
42.44% 23.79% 38.61% 38.13% 40.54% 40%
Digital Strategy Session
Fast track your success with a 1-on-1 digital strategy
session including:
 Audit of existing digital assets including social
profiles, website(s), content published, etc.
 Development of buyer persona(s) and customer
journey map
 Digital marketing plan with staged priorities and
success measures
 Identify opportunities for leverage, low-cost
high-impact
Only 10 spaces available.
Thank you.

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How to Maximise the Value of Your Business

  • 1. Maximise the Value of Your Business Nathanial Bibby
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  • 7. 1. Marketing 2. Customer Service 3. Lead Generation 4. Payments / Referrals 5. Product / Community
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  • 22. “I’ve gone from literally zero profile views to being in the top 3% in my network – in only 7 days!” - Lilly Munro, Business Development
  • 23. Google searches account for 40% of profile views.
  • 24. Leverage your contacts across multiple social profiles.
  • 25. How to export your connections on LinkedIn.
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  • 29. FIND Find people in your target demographic to connect with. Measure: # Requests CONNECT Targetted invitation to target market to join your network. Measure: # Accepts ENGAGE Create opportunity with new network members. Measure: # Leads
  • 31. •“Wow, thanks a million guys! After just a few days I have almost doubled my network and already have 10 qualified leads!”
  • 33. College for Adult Learning received 122 leads within month one of their lead generation campaign, HR Mangers in the following industries… Healthcare Food Production Not for Profit Requests Connect Engage Leads Requests Connect Engage Leads Requests Connect Engage Leads 582 247 206 49 505 195 160 61 74 30 30 12 42.44% 23.79% 38.61% 38.13% 40.54% 40%
  • 34. Digital Strategy Session Fast track your success with a 1-on-1 digital strategy session including:  Audit of existing digital assets including social profiles, website(s), content published, etc.  Development of buyer persona(s) and customer journey map  Digital marketing plan with staged priorities and success measures  Identify opportunities for leverage, low-cost high-impact Only 10 spaces available.