Traditional lead generation has undergone substantial changes in recent years, thanks to new online and social marketing techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new ways to develop and qualify potential leads before passing them to sales.
In the age of the self-directed buyer, marketers need to find new ways to reach their potential customers and get heard through the noise. Instead of finding customers through mass advertising and email blasts, marketers must now focus on being found, and learn to build enduring relationships with buyers. This massive shift has sparked a huge transformation in marketing.
www.bibbyconsultinggroup.com.au
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8 Critical Success Factorsfor Lead GenerationGil.B
Until now, "lead generation" was associated with direct mail campaigns, sometimes supported by a flashy website, sporadic trade show appearances, intense email blasts or stabs at telemarketing, but with very little, if any, special attention brought to bear on the complex sale.
Meanwhile, marketers are constantly reminded that the company needs more sales leads NOW. Unfortunately, that immediacy often means sacrificing quality for sheer quantity.
A flood of ordinary, low-quality leads doesn\'t mean better sales - so why waste your time? The challenge is to adopt lead generation programs that will increase the odds of creating better sales leads, ultimately resulting in long-term, happy and profitable customers.
8 Critical Success Factorsfor Lead GenerationGil.B
Until now, "lead generation" was associated with direct mail campaigns, sometimes supported by a flashy website, sporadic trade show appearances, intense email blasts or stabs at telemarketing, but with very little, if any, special attention brought to bear on the complex sale.
Meanwhile, marketers are constantly reminded that the company needs more sales leads NOW. Unfortunately, that immediacy often means sacrificing quality for sheer quantity.
A flood of ordinary, low-quality leads doesn\'t mean better sales - so why waste your time? The challenge is to adopt lead generation programs that will increase the odds of creating better sales leads, ultimately resulting in long-term, happy and profitable customers.
Marketing, such a loosely used word in the business world and a treacherous task to undertake as a business owner. Businesses make or break on their strategies and developing a thorough marketing strategy is essential to any businesses success, small or large. So many questions arise when developing a marketing strategy. Where do I spend my money? How do I differentiate myself from my competitors? How much should I spend on online assets? Do I need to hire a marketing director? The questions could go on forever but one must know marketing basics and how to leverage not only a well-defined marketing budget but time, energy, and creativity to stand out of the crowd when trying to communicate with their target audiences.
Contact Anthony William Tucker to discuss hosting this workshop in your community for your city government, chamber of commerce, economic development entity, main street association, or other organizations that contain members who are seeking branding and marketing insight. Email AWT, william@tuckerforoklahoma.com or call, 918-613-0411.
Marketing, such a loosely used word in the business world and a treacherous task to undertake as a business owner. Businesses make or break on their strategies and developing a thorough marketing strategy is essential to any businesses success, small or large. So many questions arise when developing a marketing strategy. Where do I spend my money? How do I differentiate myself from my competitors? How much should I spend on online assets? Do I need to hire a marketing director? The questions could go on forever but one must know marketing basics and how to leverage not only a well-defined marketing budget but time, energy, and creativity to stand out of the crowd when trying to communicate with their target audiences.
The 4 P’s of Marketing: Confessions of a Guerrilla Marketer presented by the Innovation Center will address the very fundamentals to building a marketing strategy that encompasses understanding product/service, price, place, and promotion, the four p’s of marketing. The training session will also provide insight on how to become a guerrilla marketer and to stay top-of-mind when consumers are ready to make a purchasing decision. Guerrilla marketing was founded by Jay Conrad Levinson and was developed to help provide a system for businesses that don’t possess large marketing budgets like big brands, McDonald's or Nike, to market themselves in unique methods to earn the attention of their audiences and to increases sales revenue.
View the Upcoming Workshops page to see when and where the workshop will be held next. If you are interested in hosting a 4 P's of Marketing: Confessions of a Guerrilla Marketer workshop session in your community please contact the Innovation Center's Lynn Wilson, 918-343-7622, or by email, lwilson@rsu.edu.
RiseFuel's Beginners Guide to Inbound MarketingTony Shannon
By now, we've all heard how valuable—even essential—inbound marketing can be for growing sales and finding new customers. Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that inbound marketing is far more complex field than it first seems.
Diving in without a sense for what it's like can be overwhelming, and building a marketing strategy that provides real value takes both savvy and hard work, but fear not—we're here to help!
www.solvay.edu/am-creativity
This is the latest presentation used during the information session about Solvay Brussels School Advanced Master in Creativity & Marketing.
The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes.
Solvay Brussels School Advanced Masters have been developed to create a breed of 'out-thinkers'.
The Advanced Masters confer postgraduate university certificates in focused areas for Master students with no or limited professional experience (normally maximum 3 years).
Advanced Masters are designed as full-time programmes for one academic year, and represent 60 ECTS each.
Today, marketing is more than simply about doing some communications and throwing leads over the wall to sales. It is a discipline that touches every part of the sales cycle – attracting new customers, making them sales-ready, helping close the deal, converting new customers into advocates, delivering long-term repeat sales.
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customers’ relationships in ways that benefit the organization and its stakeholder.
Marketing Communication Mix: How to Build Strong Connections with Your Custo...QuekelsBaro
The marketing communication mix provides alI the necessary tools to effectively market your products in order to prosper in a competitive global market.
Marketing & Sales Witnessing the Biggest Business IntegrationHarsh
Who determines the target customer?
Who controls the buying process?
Who rakes in revenue?
Know all the answers in this e-book.
To know more, visit - www.denave.com
Integrated marketing communication merupakan cara pendekatan pemasaran terkini yang sesuai dengan paradigma pemasaran yang terbaru, mengikuti arus globalisasi dengan perkembangan pesat teknologi informasi dan adanya deregulasi di pelbagai bidang.
Dalam pemasaran suatu produk baik produk yang tangible maupun produk jasa, manajemen Integrated marketing communication memfokuskan pada pengelolaan brand atau merek produk, dengan membina, mengembangkan, merek tersebut (managing brand), diperkuat dengan menjalin hubungan baik dengan pihak-pihak terkait (stakeholders relationship) yang mengarah ke customer relationship management (CRM).
The B2B Marketer's Lead Generation Field GuidePascal Bourhis
To learn how to track and identify your ideal buyer, amplify your efforts across multiple channels, and work with sales to capture different types of leads.
The Definitive Guide to Engaging Content MarketingĐức Lê
Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.
In this comprehensive, 110+ page guide, we cover topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.
You'll learn how to:
Identify and map your buyer personas and journeys
Develop your brand voice and style guide
Optimize your content mix and create an editorial calendar
Resource your team and extend the shelf life of your content
Measure and optimize your content
Marketing, such a loosely used word in the business world and a treacherous task to undertake as a business owner. Businesses make or break on their strategies and developing a thorough marketing strategy is essential to any businesses success, small or large. So many questions arise when developing a marketing strategy. Where do I spend my money? How do I differentiate myself from my competitors? How much should I spend on online assets? Do I need to hire a marketing director? The questions could go on forever but one must know marketing basics and how to leverage not only a well-defined marketing budget but time, energy, and creativity to stand out of the crowd when trying to communicate with their target audiences.
Contact Anthony William Tucker to discuss hosting this workshop in your community for your city government, chamber of commerce, economic development entity, main street association, or other organizations that contain members who are seeking branding and marketing insight. Email AWT, william@tuckerforoklahoma.com or call, 918-613-0411.
Marketing, such a loosely used word in the business world and a treacherous task to undertake as a business owner. Businesses make or break on their strategies and developing a thorough marketing strategy is essential to any businesses success, small or large. So many questions arise when developing a marketing strategy. Where do I spend my money? How do I differentiate myself from my competitors? How much should I spend on online assets? Do I need to hire a marketing director? The questions could go on forever but one must know marketing basics and how to leverage not only a well-defined marketing budget but time, energy, and creativity to stand out of the crowd when trying to communicate with their target audiences.
The 4 P’s of Marketing: Confessions of a Guerrilla Marketer presented by the Innovation Center will address the very fundamentals to building a marketing strategy that encompasses understanding product/service, price, place, and promotion, the four p’s of marketing. The training session will also provide insight on how to become a guerrilla marketer and to stay top-of-mind when consumers are ready to make a purchasing decision. Guerrilla marketing was founded by Jay Conrad Levinson and was developed to help provide a system for businesses that don’t possess large marketing budgets like big brands, McDonald's or Nike, to market themselves in unique methods to earn the attention of their audiences and to increases sales revenue.
View the Upcoming Workshops page to see when and where the workshop will be held next. If you are interested in hosting a 4 P's of Marketing: Confessions of a Guerrilla Marketer workshop session in your community please contact the Innovation Center's Lynn Wilson, 918-343-7622, or by email, lwilson@rsu.edu.
RiseFuel's Beginners Guide to Inbound MarketingTony Shannon
By now, we've all heard how valuable—even essential—inbound marketing can be for growing sales and finding new customers. Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that inbound marketing is far more complex field than it first seems.
Diving in without a sense for what it's like can be overwhelming, and building a marketing strategy that provides real value takes both savvy and hard work, but fear not—we're here to help!
www.solvay.edu/am-creativity
This is the latest presentation used during the information session about Solvay Brussels School Advanced Master in Creativity & Marketing.
The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes.
Solvay Brussels School Advanced Masters have been developed to create a breed of 'out-thinkers'.
The Advanced Masters confer postgraduate university certificates in focused areas for Master students with no or limited professional experience (normally maximum 3 years).
Advanced Masters are designed as full-time programmes for one academic year, and represent 60 ECTS each.
Today, marketing is more than simply about doing some communications and throwing leads over the wall to sales. It is a discipline that touches every part of the sales cycle – attracting new customers, making them sales-ready, helping close the deal, converting new customers into advocates, delivering long-term repeat sales.
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customers’ relationships in ways that benefit the organization and its stakeholder.
Marketing Communication Mix: How to Build Strong Connections with Your Custo...QuekelsBaro
The marketing communication mix provides alI the necessary tools to effectively market your products in order to prosper in a competitive global market.
Marketing & Sales Witnessing the Biggest Business IntegrationHarsh
Who determines the target customer?
Who controls the buying process?
Who rakes in revenue?
Know all the answers in this e-book.
To know more, visit - www.denave.com
Integrated marketing communication merupakan cara pendekatan pemasaran terkini yang sesuai dengan paradigma pemasaran yang terbaru, mengikuti arus globalisasi dengan perkembangan pesat teknologi informasi dan adanya deregulasi di pelbagai bidang.
Dalam pemasaran suatu produk baik produk yang tangible maupun produk jasa, manajemen Integrated marketing communication memfokuskan pada pengelolaan brand atau merek produk, dengan membina, mengembangkan, merek tersebut (managing brand), diperkuat dengan menjalin hubungan baik dengan pihak-pihak terkait (stakeholders relationship) yang mengarah ke customer relationship management (CRM).
The B2B Marketer's Lead Generation Field GuidePascal Bourhis
To learn how to track and identify your ideal buyer, amplify your efforts across multiple channels, and work with sales to capture different types of leads.
The Definitive Guide to Engaging Content MarketingĐức Lê
Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.
In this comprehensive, 110+ page guide, we cover topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.
You'll learn how to:
Identify and map your buyer personas and journeys
Develop your brand voice and style guide
Optimize your content mix and create an editorial calendar
Resource your team and extend the shelf life of your content
Measure and optimize your content
The Definitive Guide to Engaging Content MarketingAutonomy Hub
Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.
In this comprehensive, 110+ page guide, topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.
You'll learn how to:
Identify and map your buyer personas and journeys
Develop your brand voice and style guide
Optimize your content mix and create an editorial calendar
Resource your team and extend the shelf life of your content
Measure and optimize your content
Compelling content is at the heart of every successful marketing strategy today, the fuel for your Demand Generation engine. Learn how to create it and where to put it.
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
The goal of “social selling” is to increase sales by fostering relationships with potential prospects and stimulating conversations with those customers through social media platforms. For
example, on LinkedIn, marketing specialists share advice with a targeted audience of firms in a specific area (e.g., eCommerce, SaaS, finance).
Consistent participation on the platform increases their credibility and eventually, their
clientele. This approach allows you to market your business without making your posts look
like ads.
The goal of both traditional social media marketing and social selling is to make a sale. Social media marketing focuses on branding and aiming to reach a wider audience rather than just deal closures. On the other hand, in social selling, you leverage your own personal brand to connect with potential buyers. To put it simply, social selling is sales-focused, while social media marketing is more concerned with expanding a company’s brand. It’s setting yourself up as a credible thought leader or industry expert to get more sales.
A quick presentation for startup teams willing to experiment with new marketing tools.
Teams who are trying to sell to B2B need to implement scalable ways to sell to their clients. Inbound Marketing is entirely based on content creation and allows team to create a process to generate more qualified leads.
In this presentation you'll find some explanation on how to implement inbound quickly and what are the needs for your team.
My name is Aziz Morsly - you can contact me @azizmorsly
Lead nurturing is an essential aspect of any successful marketing strategy. In today's digital age, consumers have access to a wealth of information at their fingertips, making it important for businesses to generate leads and nurture them until they are ready to purchase. By building relationships with potential customers through valuable content and personalized interactions, businesses can increase conversion rates, improve customer retention, and better understand their target audience. In this article, you will learn everything about Lead Nurturing—keep reading.
This process of building relationships with potential customers provides them with valuable information and guidance to turn them into paying customers. Today, consumers have access to a wealth of information at their fingertips, making it important for businesses to generate leads and nurture them until they are ready to make a purchase. Here’s a simple list of ways you can cultivate strong customer relationships and turn them into long-term customers.
1. Understand Your Target Audience
Before you begin any lead nurturing activities, you must have a vivid understanding of your target audience. What are their pain points? What are their interests? What motivates them to make a purchase? By answering these questions, you can create content that will directly speak to their needs and interests. You can also tailor your lead nurturing activities to their specific needs, increasing conversion chances.
2. Create Valuable Content
Creating valuable content is one of the most effective ways to nurture leads. Content marketing involves creating and sharing relevant, informative, and engaging content for your target audience. This can include blog posts, whitepapers, videos, webinars, and more. By providing your leads with valuable content, you can position yourself as an industry expert, build trust with your prospects, and keep them engaged throughout the buyer's journey.
Your customers are smarter, more capable, and better- informed than ever before. This new breed of consumer demands a better breed of marketing, and the Pardot platform has the capabilities to get you there.
Having compelling and relevant content is indeed very important, and there are different ways to determine what content to create. But that’s only part of the picture. In this eBook, we are going to explore how to use your content to generate high quality leads. In the following pages, you’ll learn how to revolutionize the way you build, execute and measure your content marketing strategies
using Microsoft Dynamics CRM by creating a collaborative and complete content marketing campaign.
LinkedIn for Students - What Graduates Need to KnowNathanial Bibby
Creating a strong profile on LinkedIn is one of the most important things to get right.
It’s much more than a traditional CV, as it’s always online, where potential employers are looking to discover the right person for the right opportunity.
When it comes to forging a great career, relationships matter, and it’s important to start with your immediate network, like your colleagues at university.
Over time, you’ll realize it’s not only who you know, but who your connections known that can make all the difference.
So, when it comes to apply for that dream internship or job, you’ll be amazed the mutual connections you’ll already have to make that first introduction.
LinkedIn is the destination for students and recent grads to find internships and jobs.
Get a head start on your career with this slide deck for graduates.
LinkedIn for Business Insights is a resource that is part of module one of the LinkedIn Insider online training course.
Visit www.linkedinsider.com.au to find out more information about the world's top LinkedIn training course for sales professionals and business owners.
Build a Powerful Brand & Dominate on LinkedIn, WA 2018Nathanial Bibby
Join us for a lunch 'n' learn session and learn how to build a powerful brand for your business and dominate on LinkedIn.
Build and Powerful Brand
Differentiation and dominance through strong branding is key to ongoing success in today's business landscape.
In this Lunch 'n' Learn session your presenters will de-mystify business branding and show you how to build a powerful brand that will get your business noticed and effectively engage with your target market.
A strong brand creates trust and makes emotional connections with your audience. If your brand falls short of this, you need to take action and get back in the race, and we'll show you how.
Dominate on LinkedIn
Social media has fundamentally changed the way we do business. Tap into the world's largest social network of business professionals with over 570 million members. 1/4 members are key decision makers and 80% are using LinkedIn when making buying decisions.
Learn how to build a magnetic personal brand, grow your followers, stand-out from the crowd, generate leads and the insider hacks to getting engagement with your content.
This is a once in a lifetime opportunity to learn the insider secrets to unleashing the power of LinkedIn.
Look forward to seeing you there.
A light lunch will be provided prior to the presentation on both Branding and LinkedIn.
Lunch & Networking: 12 - 12.30
Presentations: 12:30 - 2
Venue: MG Room, Kailis Leederville, 101 Oxford Street, Leederville
Parking: There is plenty of metered parking in and around Kailis in Leederville.
Presenters:
Nathanial Bibby - Managing Director of Bibby Consulting Group
Nathanial is the founding LinkedIn trainer at the Australian Digital Marketing Institute (ADMi) and the Founder of Linkedinsider. A popular influencer on LinkedIn with 26K followers and each post reaching as many as 240K views.
Bibby Consulting Group impressive list of clients including Westpac, Channel 7, BT Financial Group, Western Union, Harvey Norman, Apple and even the Fremantle Dockers. Bibby's LinkedIn strategies on LinkedIn have generated over $400 million in sales for his clients over the past 5 years.
www.bibbyconsultinggroup.com.au
Becky Sangster - Director of Platinum Mix
With over 20 year's of industry expeience and working with well over 200+ businesses in Perth through her consulting business, Platinum Mix, Becky has accumulated a wealth of experience in branding and strategic marketing.
She is passionate about branding and sharing her branding wisdom with businesses so they can shine in their marketplace.
www,platinummix.com.au
How to Generate a Massive Supply of Leads with Social MediaNathanial Bibby
Webinar Recording >> https://youtu.be/a3WM_HgkraA
How to Generate a Massive Supply of Leads with Social Media (Webinar 2017)
Be the Difference, Melbourne, 24 - 25 Oct 2017
Register Now - https://goo.gl/UKfyVf
Speakers include:
Paul McCarthy
Daniel Flynn
Samuel Johnson
Yvonne Adele
Jason Cunningham
Lisa McInnes-Smith
David Penglase
Nathanial Bibby
Subscribe to our channel here: http://www.youtube.com/user/bibbycons...
Nathanial Bibby is a digital marketer and founder of Bibby Consulting Group, a full-service digital marketing agency specialising in B2B lead generation.
With over 13 years of Digital Marketing experience, Nathanial has helped 4,000+ businesses gain a competitive edge through effective business growth strategies.
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9 Things Every Salesperson Should Know About Social SellingNathanial Bibby
The most important aspect of your online marketing strategy these days, is your Social Media presence. Google factors this into its rankings, your customers judge you by it, and if you lack in this area it is costing you in lost business.
Outsource the management of your Social Media Profiles to professionals, and have a team of trained professionals who ‘live and breathe’ social media managing your campaigns so that you can focus on growing your business and more effective areas.
Bibby Consulting Group is a full-service digital marketing agency specialising in B2B lead generation. With over 12 years of Digital Marketing experience, Bibby has been at the forefront of the information age.
Download some free gifts, get access to exclusive offers, live events and industry updates here: http://bibbyconsultinggroup.com.au/fr...
Follow us:
Instagram: http://instagram.com/bibbyconsulting
Facebook: http://facebook.com/bibbyconsulting
Twitter: http://twitter.com/bibbyconsulting
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LinkedIn: http://linkedin.com/company/bibby-con...
Bibby Consulting: http://bibbyconsultinggroup.com.au
Nathanial Bibby: http://nathanialbibby.com.au
LinkedInsider: http://linkedinsider.com.au
Growing your business is not just about cash flow, it's about building the asset...so why do so many business owners get stuck in a rut?
Because they are usually just too busy. Busy doing busy-ness rather than building a business.
Too many business owners are focused on Turnover and Profit while not even considering the value of their business. What will your business look like when it is finished?
For most, they have not even considered this question! Imagine being able to name the sale price of your business and then getting it!
In this series you will hear from four experts in their field talk about the challenges and solutions to growing and maximizing the value of your business.
During this event, you will learn how to:
Prepare your business for sale
Maximise your selling price
Create your business system
Build your Social Media Assets
www.bibbyconsultinggroup.com.au
www.nathanialbibby.com.au
Hosted by Goals International and Auction Services WA, “Home Grown Heroes” will bring together some of WA’s most successful agents to explain the philosophies and processes behind their success.
Nathanial Bibby speaks on how to leverage social media for real estate.
“So often we look to other sources for guidance, bringing in speakers from over east or overseas,” Auction Services WA director Ryan Thompson said.
“However, we have some of the best agents in Australia right here in WA.
“We’ve asked them to share their pathways to success so that more agents can follow in their footsteps.”
Other speakers include LJ Hooker Claremont principal Vivien Yap, michaelkeil.com property director Michael Keil, Geraldton Property Team director Lara Sadowski, Harcourts Mandurah principal Ben Hatch and Mr Thompson.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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2. www.bibbyconsultinggroup.com.au
Lead Generation in the Digital Age
Lead generation can help your sales teams spend more time selling and less time with
administrative tasks and prospecting, because you are giving them warm, well qualified
leads.
In fact, according to a recent benchmark study by Marketo, companies with mature
lead generation practices achieve better sales productivity and higher revenue growth.
Mature companies achieve 133% greater revenue versus their plan than average
companies, and 174% more than the least mature companies.
Additionally, sales reps at mature companies spend 73% of their time selling (rather than
on administrative tasks, training, etc.).
At companies without mature lead generation strategies, sales reps spend only 57% of
their time selling. If you can generate more leads for your sales team, not only are you
helping your company grow, but you are also helping marketing’s credibility. You are no
longer seen as a cost centre, but as a viable part of the revenue team.
2
“Within 30 days of commencing my
lead generation campaign the
Bibby Consulting team had
optimised my profile, and I am
consistently meeting with at least 2
potential clients every day…
This is the most effective lead
generation system I have come
across and the team have been
exceptional in their standard of
customer service and
professionalism. In my opinion, Bibby
Consulting is the leading social
media agency for business
professionals in Australia.”
- Dean Djokic, Clarity Interiors
3. www.bibbyconsultinggroup.com.au
Transformation of Lead Generation
Traditional lead generation has undergone
substantial changes in recent years, thanks
to new online and social marketing
techniques. In particular, the abundance of
information readily available online has led
to the rise of the “self-directed buyer” and
the emergence of new ways to develop and
qualify potential leads before passing them
to sales.
In the age of the self-directed buyer,
marketers need to find new ways to reach
their potential customers and get heard
through the noise. Instead of finding
customers through mass advertising and
email blasts, marketers must now focus on
being found, and learn to build enduring
relationships with buyers. This massive shift
has sparked a huge transformation in
marketing.
3
THEN NOWMission
Customer Intelligence
Mechanics & Tactics
Measurements
3rd party data (Nielsen)
Intuitive decision making Fact-based decision making
Owned, big data
Exploding/integrated channelsFew/isolated channels
Point in time blasts Continuous relationships
Behavioral
1:1 Targeting
Demographic
Being found
Representing customer
Finding customers
Represent the company
Mass advertising
4. www.bibbyconsultinggroup.com.au
The New Buying Process
In the old world of information scarcity, “lead generation” meant that
marketing found the names of potential buyers early on in their buying
journey, and then passed those names directly to sales. Buyers expected
to be educated by the sales team, and sales expected to speak to
uneducated, early-stage buyers who weren’t always qualified.
Today, a variety of educational resources are easily found through search
engines, social media, and other online channels. Through content
produced and distributed by organisations, today’s buyer can learn a
great deal about a product or service before even speaking to a
salesperson. This makes your digital presence more important than ever.
Both decision makers and influencers are now most likely to find you—
before you find them.
According to Forrester, buyers might be anywhere from two-thirds to 90%
of the way through their buying journey before they contact the vendor,
making it difficult for sales to influence the buyer’s decisions. Buyers can
now delay talking to sales until they are experts themselves.
Luckily, a solid lead generation strategy will help you build trust and
capture the interest of your buyers during the self-education process, and
before they’re ready to contact sales.
4
5. www.bibbyconsultinggroup.com.au
Defining A Lead
5
LOCATION
When profiling your leads,
you need to look at
demographics —
quantifiable identifiers
which characterise your
lead population.
Typical demographic
attributes begin with
location.
INDUSTRY
Firmogaphics, which are
used as criteria by B2B
companies, are
organisational
characteristics which
help you find your ideal
customer organization,
e.g.: Company size &
Revenue, Number of
divisions and Industry.
KEY DECISION MAKERS
You can also often
determine a
prospect’s place in the
buying process by
analysing his or her
BANT (Budget,
Authority, Need, and
Timeline) attributes.
INTERESTS
Need: Your lead has to
need your product or
service. Is there a pain
that your product or
service can solve?
6. www.bibbyconsultinggroup.com.au
Mapping Lead Generation
Top-of-Funnel (TOFU)
A person in this buying phase is at the beginning of your
sales and marketing funnel, and is aware of your product
or service but is not ready to buy. Individuals in the TOFU
stage should be primarily offered educational materials.
We break the TOFU stage down into three sub-stages:
• Name: This indicates an individual whose name has
officially entered our database— but names are just
names, not leads. Names are not yet engaged with our
company— just because they dropped their business
cards in a fishbowl at an event doesn’t make them
actual leads.
• Engaged: We don’t move names into the next stage
until they have had a meaningful interaction with us.
Engaged individuals know they are in our system, and
they expect us to email and communicate with them
over time.
• Target: Once an individual has engaged, we use our
lead scoring to find out whether they are a qualified
potential buyer—which means they fit our
demographic and behavioural criteria.
6
AWARE
FRIEND
KNOWN NAMES
PROSPECT
LEAD
OPPORTUNITYCUSTOMER
7. www.bibbyconsultinggroup.com.au
Mapping Lead Generation
Middle-of-Funnel (MOFU)
This buying phase occurs in the middle of your sales and marketing
funnel. A person arrives here after he or she has displayed buying
behaviour, engaged with your content, and is potentially a sales
lead. Your offers for MOFU leads are still educational, but they will
be more geared towards your product or service.
We break the MOFU stage down into two sub-stages:
• Lead: This stage is where a target actually becomes a lead. Once
a Sales Rep has a conversation with them, we convert them into
an official sales lead. And if they are not yet ready to buy, we can
recycle them back to the target stage for more nurturing.
Note: the majority of leads are not sales ready. This doesn’t mean
the Sale Rep’s conversation was a waste of time— human
interaction is an important part of developing (or nurturing) the
relationship.
• Sales Lead: If leads are qualified buyers, the Sales Rep then passes
them to an AE (Account Executive). That sales rep has seven days
to either turn the sales lead into an opportunity or have a sales
interaction, or to send that lead back to marketing for more
nurturing.
7
AWARE
FRIEND
KNOWN NAMES
PROSPECT
LEAD
OPPORTUNITYCUSTOMER
8. www.bibbyconsultinggroup.com.au
Mapping Lead Generation
Bottom-of-Funnel (BOFU)
This buying phase occurs at the bottom of your
funnel, and indicates that your lead is close to
becoming a customer. Your offers for BOFU leads
are very specific to your product or service.
We break the BOFU stage down into two sub-
stages:
• Opportunity: Leads in this stage are sales
accepted and are actively being worked by
sales. We actually maintain an opportunity
quota to make sure enough opportunities are
created each period. Note: if people are paid
based on opportunity creation, opportunities
require a very solid, agreed-upon definition. They
cannot be subjective.
• Customer: Lastly, we have the customer stage!
These are closed-won deals.
8
AWARE
FRIEND
KNOWN NAMES
PROSPECT
LEAD
OPPORTUNITYCUSTOMER
9. www.bibbyconsultinggroup.com.au
Key Definitions
Target
The profile of the decision makers and
influencers that we want to speak with.
Reach
The number of people contacted as a
result of your campaign. This generally is
done via targeted messaging, also by
content marketing, group posts, and
thought leadership.
Connection
Somebody that has agreed to be part of
your network and vice versa. Also known
as a 1st connection, and their connections
become 2nd connections of yours.
Engagement
In the context of our campaigns this is
when we take action to grab the target’s
attention.
3rd party data (Nielsen)
Intuitive decision making
Few/isolated channels
Demographic
Representing customer
Mass advertising
10. www.bibbyconsultinggroup.com.au
Thought Leadership
Why is thought leadership important?
Content is the foundation of your lead generation
efforts. The Content Marketing Institute defines content
marketing as “the marketing technique of creating
and distributing relevant and valuable content to
attract, acquire, and engage a clearly defined and
understood target audience—with the objective of
driving profitable customer action”.
Think of content as the fuel for all of your marketing
campaigns—from email to social to event collateral.
Marketers have come to rely on content to engage
prospects and customers in today’s new buyer
landscape. You must create content that educates,
inspires, and begs to be shared. It should help leads
overcome challenges and achieve their aspirations. If
you are able to do that, leads will flock to you, and
you’ll gain their trust. Trust is ultimately what creates
customers out of leads.
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What Form Can My Content Take?
Content is more than just ebooks. It can
come in many forms, so think outside of
the box!
Articles Infographics Slideshares
Blog posts Kits Surveys
Case
studies
Large
definitive
guides
Reference
guides
Cheat
sheets
Podcasts Templates
Checklists Videos Visual
content
Ebooks Webinars Whitepapers
Email Workbooks
11. www.bibbyconsultinggroup.com.au
Thought Leadership vs. Promotional Content
Content Marketing CTAs
That said, even educational content should have a
strong, clear, call-to action (or CTA). What is a CTA?
It’s the part of your marketing message that should
persuade people to act. Your standard CTA might
ask the reader to subscribe to your blog, download
another ebook, or to sign up for a demo.
11
Regardless of what your ask is, your CTA must:
• Stand out
• Clearly define what you want the lead to do
• Create urgency
• Be positioned in a prominent area
Any vendor can publish feature
focused brochures and other product-
related content. But the trusted
vendors—the ones that rise above the
noise—are those focused on helping
their target audience. Buyers naturally
gravitate toward these vendors.
Instead of constantly pushing sales
messages to your leads, you want to
teach people the benefits of what
you do.
At the outset of your content
planning, it’s important to make a
distinction between promotional
content and thought leadership.
Thought leadership demonstrates a
deep understanding of your
prospects’ and customers’ pain
points, and guides them toward
solutions.
12. www.bibbyconsultinggroup.com.au
The Content Planning Process
Like any element of your marketing, you shouldn’t
dive into content marketing without a strategy.
Content marketing isn’t about creating content for
its own sake — it’s about engaging prospective
buyers. To do that effectively, you need a plan that
reflects your goals, an understanding of your target
audience’s top concerns, content ideas that align
to these concerns, and a calendar for developing
content on an ongoing basis.
Creating Your Personas
The first step is to create your buyer personas—most
brands will need more than one. A buyer persona
can be defined as a representation of your ideal
customer. Personas are developed based on
customer demographics and behavior, along with
your own understanding of their motivations and
challenges.
12
Buyer personas help you:
• Determine what kind of content you need
• Set the tone, style, and delivery strategies for
your content
•Target the topics you should be writing about
•Understand where buyers get their
information and how they want to consume
it
13. www.bibbyconsultinggroup.com.au
The Content Planning Process
Focus on the following topics when creating each persona:
• Background: Basic details about your ideal customer and his or her
company
• Job details: Key job responsibilities, likes and dislikes about job
• Main sources of information: Where your persona does his or her
research
• Goals: Persona’s primary and secondary goals
• Challenges/pain points: Your persona’s challenges, and the emotions
which accompany those challenges
• Preferred content medium: How your persona likes to absorb content
• Quotes: Bring your personas to life with actual quotes gathered during
interviews
• Objections: The objections you anticipate from your persona during the
sales process
• Role in purchase process: Persona’s influence in the decision making
process
• Marketing message: The messaging that speaks directly to this persona
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Conducting Interviews and
Research
To create your buyer personas,
you should conduct interviews
with customers, prospects, and
members of your sales and
customer service teams. You
can also send out surveys and
do your own research.
14. www.bibbyconsultinggroup.com.au
Keyword Research
When creating your SEO
strategy, first determine your
keywords – i.e. what you want to
rank highly for – and then
optimise for those terms. This
means that when someone
searches for that term, you’ll
come up in the first results.
Keywords should be chosen
based on:
• Relevant business goals
• Traffic opportunity
• Competition
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Keyword Research
Try Google Adwords Keyword Planner to find
new search terms. Before you implement your
new keywords, research click-through-rate
(CTR) estimates in Keyword Planner, so that
you can determine conversion success over
time. Tools like Google Webmaster can help
you measure your results. When researching
keywords, ask yourself:
• How relevant is this keyword to my website,
my products and services, and my content?
• If someone searches for this keyword, will he
or she find my offerings useful?
• Do we have content to offer for this keyword
or will we have to create content?
• Will traffic for this keyword deliver leads to
our sales team?
15. www.bibbyconsultinggroup.com.au
Social Media Management
15
SOCIAL FOR LEAD
GENERATION
Social for Lead Generation
Power Tips
1. Don’t take yourself too
seriously
2. Organic isn’t enough on
its own; don’t be afraid to
pay to boost your
presence
3. Focus on valuable
content and solid offers
4. Create strong calls-to-
action (CTAs)
5. Always add value
6. Never forget that social is
a two-way street
PEER-TO-PEER
INFLUENCE MARKETING
A recent Forrester survey found
that only 20% of buyers believe
what a brand says about itself,
because people view any brand-
to-buyer communication as an
advertisement. Conversely, 70% of
buyers trust the recommendations
of their friends and family. When
people learn about your brand
through social, it gives you the
opportunity to turn those “Likes”
into leads. By adding elements of
social to your campaigns, you
empower customers, prospects,
and fans to become brand
advocates.
SOCIAL SHARING
Social sharing amplifies your
message and your lead
generation efforts, but getting
people to share isn’t easy.
People are motivated to
share by:
1. Reputation enhancement
2. Access to something
exclusive
3. Opportunities for co-
creation/authorship
4. Competitions
5. Altruism
16. www.bibbyconsultinggroup.com.au
Social Media Management: Facebook
Facebook boasts the largest user base of any
social network, so it’s essential that you have a
presence there. Formerly dismissed by marketers
as too “personal” for business correspondence,
it’s become an increasingly common way to
deliver messaging. With more than 1.1 billion users,
and many opportunities for paid advertisements,
Facebook is a critical element of any lead
generation campaign.
16
Contagious Content
So what works on Facebook for lead generation? The key is to strike a balance
between offering content that is valuable for brand positioning, and offering
content that is fun and shareable on social channels. If you can show value to your
followers, your lead generation efforts can have a true network effect.
17. www.bibbyconsultinggroup.com.au
Social Media Management: Twitter
Think of Twitter as a virtual water cooler for marketing professionals: it’s a
vibrant community where businesses can generate leads, and thought
leaders can discuss relevant industry topics.
17
Use Twitter to spread the word about specific product offerings, and as a
forum for potential customers to learn more about you and your products and
like Facebook, Twitter offers many opportunities for marketers to collect and
generate leads.
With 218 million users,
Twitter can’t be
ignored. Twitter can
help you to foster
continuous, real-time
engagement with your
customers and
prospects.
18. www.bibbyconsultinggroup.com.au
Social Media Management: LinkedIn
LinkedIn goes beyond personal profiles and
status updates; it’s a great resource for
networking, influencer relationship building,
and lead generation opportunities through
paid programs. Because users visit the site for
purely work-related purposes, LinkedIn lends
itself to making business connections.
18
Company Page
Building out your company page is the first step to
optimising LinkedIn for lead generation. Your
company page tells users who you are, what you do,
and why they should follow you.
Follow these key best practices when building out
your LinkedIn company page:
• Optimise your company page for keywords—
people frequently run searches on LinkedIn, so
make sure you show up in results.
• Add tabs to your company page— these are
usually “Careers”, “Products”, and “Insights”. Your
“Products” tab should be optimised for search.
• Post on LinkedIn at least once daily to establish
your presence.
• Consider adding videos and other media to your
product pages to further engage users.
19. www.bibbyconsultinggroup.com.au
Social Media Management: Google Plus
Google+ is quickly becoming an essential part of
any business’s social media strategy, but it’s also a
must for lead generation. Already boasting 90
million users, Google is making Google+ accounts
mandatory for all Gmail users and those who want
to post comments on YouTube. Google+ also now
plays a major role in SEO.
About Us Page
Use the “About Us” page on Google+ to give
audiences a quick overview of your business. From
there, you can link to specific pages and services,
directing potential customers to the most important
pages on your website. Make sure your copy is SEO
friendly, but—as always—avoid keyword stuffing.
Claiming Ownership of Your Content
Google search results greatly favour those who
engage with Google+. Google Authorship is how
Google authenticates authors, and how it begins
to “trust” you as a quality source of content.
19
Google+ Hangouts
Google+ Hangouts are a great way to generate
buzz, sharing, and brand awareness. Gather
thought leaders in your industry for a panel or a
topical chat. Send out invites to your customer
and prospect base, and make sure you promote
heavily on social.
20. www.bibbyconsultinggroup.com.au
What Our Clients Say…
“Nathanial Bibby is a brilliant social media expert, and can help you get to #1 on LinkedIn searches for your desired
keywords. I will certainly be recommending Nathanial's course moving forward.”
20
Florence Aimonetti, Branding Specialist
“Nathanial sharing his knowledge on LinkedIn and Online Marketing was extremely helpful and I'd highly
recommend his course.”
Ryan Marks, Telecommunications
“Nathanial's approach to business and training is all about giving value. I will certainly be recommending the
LinkedIn training for HR professionals and business people in general, as well as Nathanial for his online marketing
expertise!”
Grace Bovalina, Human Resources Manager at Eleuthera Group
“Nathanial showed me a whole new way of looking at it in terms of networking and lead generation. I had 3
enquiries about possible work within a week of completing the course so clearly it works! Couldn’t recommend it
more for those looking to take advantage of the ever-growing online market.”
Dave Roberts, Director - Sidecar Creative
21. www.bibbyconsultinggroup.com.au
What Our Clients Say…
“I recently had the pleasure of learning how to use LinkedIn properly to build our network and get more customers
with LinkedIn Coach, Nathanial Bibby.... One of the best things I found about the course, was that it wasn't so
technical, but business-focused and results-driven. There was a huge amount of information to learn, but Nathanial
managed to ensure the entire class was inspired and engaged the whole time.”
21
Graham Patten, Sales Associate at EnergyAware
“Nathanial shared with us the actual strategies he uses himself, and the secrets to using LinkedIn for lead
generation. It has only been a couple of weeks since the training and I am already seeing some outstanding
results!!”
Nalin Chandra, Business Development Manager | Sales Manager | IT Manager
“When it comes to using LinkedIn to get more leads, Nathanial has seen it all. It was great to learn from somebody
who has actually been there, and implemented the strategies they're teaching. I highly recommend his course to
anyone looking to find more customers in a specific industry. Two thumbs up!”
Nicholas Kane
“Nathanial’s delivery of LinkedIn training at the Australian Digital Marketing Institute justifiably came with high
recommendation. Nathanial has great style & is a clear communicator – fabulous attributes for a course trainer &
very much appreciated by those there to learn.”
Suzanne Cavanagh, Social Media Marketing Strategist | Tourism Marketing Consultant | Director at Creative Planet Media
22. www.bibbyconsultinggroup.com.au
What Our Clients Say…
“When it comes to using LinkedIn to get more customers, Nathanial is the expert in Australia. In the finance industry,
traditional marketing methods are expensive and largely ineffective. The LinkedIn course showed me how I can get
in touch with potential clients that fit my ideal profile in a matter of minutes and the best way to contact them. “
22
Louis Detata, Investment Adviser | Financial Adviser | Portfolio Manager
“Nathanial recently delivered a session on LinkedIn strategies for business professionals and how to use this powerful
medium to generate leads. The class was energetic, engaging and inspiring. I left the class with a strong
understanding of how LinkedIn could be used to assist my business and the important role it plays in my overall
marketing strategy. “
Nick Murfett, Professional Coach and Mentor
“The LinkedIn Fundamentals course was exactly what we needed to gain the knowledge required to easily engage
with our target audience without spending thousands of dollars on marketing. In 3 hours we learnt how to optimize
our profile and lead generation skills that will benefit us for many years to come. If you’re looking to grow your
business, I strongly recommend Nathanial’s LinkedIn Training.”
Stephen Golding, Business Manager at College For Adult Learning
“Nathanial assisted me with his LinkedIn training. Not only did the training help me review my profile for my personal
brand, but also how to utilise LinkedIn for generating leads for my business. He adapted and personailised his
training program to give me the maximum results I was looking for. I highly recommend Nathanial for this training.”
Matt Phipps, Director - RealtyWeber