Off-page SEO tactics are an important part of an over all search engine optimization effort. This presentation covers what you should and should not do to obtain success.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
Link Strategies: The Who, What, and Why of Link BuildingRebecca Gill
In this presentation, Rebecca Gill reviews core concepts and strategies for using link building in SEO efforts. She discusses the types of links available, the power of link juice, best practices for building backlinks, and warniings to be aware of when building links.
Off-page SEO tactics are an important part of an over all search engine optimization effort. This presentation covers what you should and should not do to obtain success.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
Link Strategies: The Who, What, and Why of Link BuildingRebecca Gill
In this presentation, Rebecca Gill reviews core concepts and strategies for using link building in SEO efforts. She discusses the types of links available, the power of link juice, best practices for building backlinks, and warniings to be aware of when building links.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
Lead by Josh Bernstein, owner of Josh Bernstein Media, this session provided a one-of-a-kind behind the curtain look into the Google AdWords interface and learn the truth behind paid search. During this session, we explored the mystery and unknown of paid search with a transparent discussion.
With over 11 years experience in the channel, Josh is known as a true expert with AdWords and has worked and consulted with some of the biggest brands near & far including JCPenney, Chick-fil-A, Toyota, Scoutmob, The Tommy Nobis Center and many others! Josh is one of Atlanta's most trusted names when it comes to Google AdWords & paid search marketing.
If your company needs to submit a Facebook Marketing Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2SuPvpP
Simple, Clean & Impactful PPT for any type of real estate clients. You can change content as per your client need; you can also add Pricing page.
For more update on proposal PPT follow me @KhanAamair
his Slide of seo will guide you about off page seo techniques with the purpose to get higher ranking in Google Search Engine.Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
· Link Building
· Social Media Marketing
· Social bookmarking
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
With marketing budgets tight, it is imperative to ensure you get a steady flow of new web visitors. Search engines think backlinks are very important for SEO.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
Lead by Josh Bernstein, owner of Josh Bernstein Media, this session provided a one-of-a-kind behind the curtain look into the Google AdWords interface and learn the truth behind paid search. During this session, we explored the mystery and unknown of paid search with a transparent discussion.
With over 11 years experience in the channel, Josh is known as a true expert with AdWords and has worked and consulted with some of the biggest brands near & far including JCPenney, Chick-fil-A, Toyota, Scoutmob, The Tommy Nobis Center and many others! Josh is one of Atlanta's most trusted names when it comes to Google AdWords & paid search marketing.
If your company needs to submit a Facebook Marketing Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2SuPvpP
Simple, Clean & Impactful PPT for any type of real estate clients. You can change content as per your client need; you can also add Pricing page.
For more update on proposal PPT follow me @KhanAamair
his Slide of seo will guide you about off page seo techniques with the purpose to get higher ranking in Google Search Engine.Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
· Link Building
· Social Media Marketing
· Social bookmarking
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
With marketing budgets tight, it is imperative to ensure you get a steady flow of new web visitors. Search engines think backlinks are very important for SEO.
7 mesures radicales pour doubler le roi de votre budget marketing bto bAzalead
Lors de cet atelier, vous découvrirez notamment :
Une méthode infaillible pour concentrer vos actions sur une liste choisie de comptes-clé.
Les dispositions urgentes à adopter si vous souhaitez améliorer votre ROI.
La meilleure façon d’impliquer les commerciaux dans cette démarche sélective.
Les bons outils à utiliser pour piloter votre programme.
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
Le Retargeting en B2B : Nurturing, Linkedin, Remarketing, Email, DisplayGuillaume Rigal
Les marketeurs B2B investissent temps et budgets dans l'acquisition de trafic pour leurs sites - souvent pour générer des leads pour une force de vente ou pour apporter de nouvelles ventes ou de nouveaux clients sur un site marchand. Mais seule une petite fraction de ce trafic convertit. Que se passe-t-il pour ses internautes qui quittent un site sans remplir un formulaire, sans appeler ou sans finaliser leur commande ?
C’est un problème d’autant plus flagrant en B2B car 1) le trafic coûte généralement plus cher (par exemple les CPM en emailing sont bien plus élevés qu’en B2C), 2) les cycles de décision sont plus longs et complexes avec plusieurs interlocuteurs.
Il est donc nécessaire d’investir dans la conversion de ce trafic, en réitérant les messages, en apportant de l’information à ces prospects BtoB qui ont montré un intérêt pour un produit ou un service.
Retoucher ces clients potentiels identifiés, c'est possible avec le retargeting (aussi appelé remarketing). En B2B, le retargeting fonctionne aussi. Le retargeting B2B est d’ailleurs même plus riche car certaines techniques existent en B2B et non en B2C.
Dans cette présentation, nous aborderons les principes de base, le fonctionnement des adexchanges pour le Display, les différentes techniques de remarketing email, les opportunités sur terminaux mobile. Sans oublier que le retargeting B2B, c’est également possible sur les réseaux sociaux dont Linkedin.
Enfin, le nurturing et l’identification des adresses IP (Reverse IP Tracking) sont des techniques de retargeting propres au B2B et qui permettent de relancer les prospects commercialement.
Have you considered using Social Media to reach your existing customers or those who visit your website? We all belong to Facebook, LinkedIn and Twitter... Why not leverage that network to your benefit! We'll show you simple techniques to create your lists, which you can use to build a bigger audience.
L'email retargeting est un outil performant vous permettant d'augmenter vos taux de conversion de façon significative.
Comment toucher un visiteur dont vous ne possédez pas l'adresse email ?
Grâce à l'email retargeting, vous pouvez relancer ces visiteurs pour les inciter à valider leur panier, remplir un formulaire... tout en leur proposant des offres ciblées et personnalisées.
Masterclass: Advanced Strategies on LinkedIn [New York]LinkedIn
You’ve launched campaigns, A/B tested, and know LinkedIn best practices….
Now it's time to take your LinkedIn campaigns to the next level. Learn how with the help of this deck from our Masterclass series!
Génération de leads b2b - Découvrez de nouveaux leviersEffinity
Certes, la génération de lead est essentielle pour alimenter votre force commerciale mais séduire en B2B, c’est investir en amont de la conversion. De nombreux leviers peuvent être utilisés afin d’assurer une génération de leads B2B généreuse :
- Le display
- Les réseaux sociaux pro
- Le native advertisisng
- Le retargeting
Qu’il s’agisse d’email de relance, de relance téléphonique ou même postale, de diffusion de contenus pertinents via les réseaux sociaux, un « nurturing » consistant est important pour optimiser vos efforts.
Le retargeting BtoB ou comment augmenter sa visibilité auprès de son marchéSparklane
INTRODUCTION
Non, le retargeting n’est pas réservé à la grande consommation ! Afin d’appréhender tout le potentiel du reciblage publicitaire dans un contexte business to business, Zebaz y a consacré son 4ème Data Breakfast. Le retargeting, pour quoi faire ? Sur quels canaux communiquer ? Quel type de scénario mettre en place ? L’Agence B2B a été conviée à présenter tous les contours de cette technique marketing d’avenir.
SOMMAIRE
1- Le retargeting en 10 expressions clés
2- Les deux étapes du retargeting
3- Les cinq scénarios les plus courants
Présentation de la nouvelle solution Getplus Retargeting B2B, qui permet de relancer automatiquement les décideurs d'entreprises qui viennent de faire un parcours chaud sur votre site web. Avec le témoignage de Jean-Pierre Savi, Directeur marketing chez Orange Cloud for Business.
LinkedIn Ads: The B2B Advertisers Paradise By AJ WilcoxMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: The Social Ad Landscape: From Pinterest To Tumblr To LinkedIn To YouTube & Beyond. PRESENTATION: LinkedIn Ads: The B2B Advertisers Paradise - Given by AJ Wilcox, @wilcoxaj - B2 Linked, LinkedIn Ads Evangelist. #SocialPro #12B
Exceed Your Demand Gen Goals with LinkedInLinkedIn
LinkedIn offers best-in-class solutions for marketers to drive quality leads at scale, unlocking greater ROI
With LinkedIn, marketers can (1) target the audiences that matter most to their business -- including the accounts most important to their sales team -- (2) convert prospects in marketing- and sales-qualified leads, and (3) measure and prove the ROI of all your demand gen marketing on LinkedIn, including the quality of the leads you’re collecting for your business.
Le retargeting, ou reciblage publicitaire, est souvent présenté comme le graal de l'acquisition pour les sites de e-commerce. Excellents taux de clics et de conversion, rentabilité apparemment indiscutable. Mais qu'en est-il réellement ?
Cette présentation a pour but de vous permettre de comprendre le potentiel écart entre promesses et réalité de ce canal et de répondre aux questions suivantes :
- Comment calculer le R.O.I. réel du retargeting ?
- Comment l'optimiser ?
- Quelles sont les bonnes questions à se poser avant de se lancer ?
This educational workshop is perfect for paid social practitioners who want to learn more about how to best reach LinkedIn members in their Feed or via Text Ads. Session will include hands on work with our platform, tools, and dashboards. Inquire with your Account Executive if you would like to attend.
Step by step guide on LinkedIn Ads
1. Campaign Goals
2. Campaign Name
3. Targeting
4. Budget & Time Period
5. Creative Assets
6. Ad Approval
7. Tracking Results
Click here to get started today!: https://www.linkedin.com/ads/home
The LinkedIn Ads Playbook will help you get your campaigns started on the world's largest professional network.
The playbook covers LinkedIn Ads campaign setup, targeting, bidding, budgeting, creative development, and more. Connect with the world's largest audience of active, influential professionals. Launch your campaign in minutes.
The LinkedIn Ads Playbook will help you get your campaigns started on the world's largest professional network.
The playbook covers LinkedIn Ads campaign setup, targeting, bidding, budgeting, creative development, and more. Connect with the world's largest audience of active, influential professionals. Launch your campaign in minutes.
WSI Lebanon provides all the internet marketing services that Lebanese companies need in order to leverage the power of the internet in order to achieve their business goals.
Cheat Sheet Guide to Setting Up Successful LinkedIn Ad CampaignsTodd Hentnick
This guide will help you get a grip on your LinkedIn ad campaigns - covering targeting, your offer, image creation, ad copy, budgeting, and performance evaluation.
10 Strategies to Better Manage Pay-Per-Click Ads.ecommerce Trends
Unlock the potential of your business with Pay-Per-Click Ads! Our simple, yet effective campaigns will put your business in front of the right customers and draw more attention. With our amazing targeting capabilities, you'll be able to reach your desired audience quickly and generate more leads in no time. Start turning clicks into sales with Pay-Per-Click Ads today!
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
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Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
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Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. Table of contents
STEP
Take your campaigns to the next level Optimizing Bids
03
04 10
STEP
Key drivers for advertising success Landing Pages
04
05 11
STEP
Creating Multiple Campaigns Tracking Performance
01 05 12
STEP
Targeting Common Situations Advertisers Face
02 07 13
STEP
Refresh and Test Creative
03 08
linkedin.com/ads | 2
3. Take your What we’ll cover:
campaigns to the • Creating Multiple Campaigns
next level •
•
Targeting
Ad Creatives
• Landing Pages
Now that you’ve set up at least one campaign • Conversions and Analytics
using LinkedIn Ads, it’s time to learn how to • Common Situations Advertisers Face
improve your results and attract more of the right
customers.
linkedin.com/ads | 3
4. Key drivers for
advertising success:
✓ Know your competitors and what
differentiates you from them. ✓ Create strong ad creatives to test new
ideas, while keeping your message fresh.
✓ Establish a test plan, so you can measure
and improve results. ✓ Target unique segments to find the perfect
mix of targeting facets.
✓ Build multiple campaigns to test different
campaign elements. ✓ Develop effective landing pages that drive
conversion.
linkedin.com/ads | 4
5. STEP
01
Products & Services
Create a different campaign for each of your products,
services, or conversion goals.
Create multiple
Multiple Ad Versions
campaigns to test Create multiple versions of your ads for each campaign.
This will help you discover which ads perform best for
and optimize spend
each unique campaign.
Note: Click-through rate (CTR) is a good indicator of how
an ad is performing.
Creating multiple campaigns is a crucial step for
optimizing your advertising spend and achieving
your marketing goals. Geography
Create campaigns for different geographic regions.
Monitor performance and adjust your messaging, bids, or
budgets by region, if appropriate.
In general, good ads have a CTR greater than 0.03%.
linkedin.com/ads | 5
6. STEP
01
Unique Audiences
Create a different campaign for each unique audience
you want to target.
Example
If you’re trying to reach graphic designers in Los Angeles and
media buyers in New York, you should target those types of
Create multiple
professionals in different campaigns. You can create ad copy
that speaks directly to that audience and gauge which types
of professionals your ads resonate with.
campaigns to test
different audiences i
Same Audience
Create different campaigns to test targeting the same
audience in different ways.
Example
If your product appeals to marketing managers, you could set
up individual campaigns that target by industry (Marketing
& Advertising), Job Function (Marketing), and Job Title
(Marketing Manager).
Give yourself at least 2-3 days to ensure you’re receiving
reliable results when measuring impressions and clicks.
linkedin.com/ads | 6
7. STEP
02
Develop your
targeting
We strongly recommend that you create multiple campaigns
to test different audiences and target criteria.
Once you have some initial results, work on identifying the
Here are some things to consider when thinking most viable campaigns and optimizing on the most effective
about your target audience on LinkedIn: targeting criteria.
Sometimes one targeting selection can make all the difference.
Where are they located? Mark Smith
Age 45
Title Accounting Director
Do they work in a certain industry? Company ABC Investing Corp.
Location San Francisco Bay Area
Professional interests
Do they have specific job functions? Entrepreneurship, Leadership,
Finance/Accounting, Investing
Do they belong to certain LinkedIn Groups?
Do they have certain skills or expertise?
We recommend an audience size of 100,000 to 400,000
targeted members for a successful campaign, especially
new ones. Before targeting age and gender, try targeting
by seniority. Some profiles do not indicate an age or
gender, and those members will not be shown an ad.
linkedin.com/ads | 7
8. STEP
03
Optimize and
Refresh Your Image
50x50 pixel image Description
Creative Headline
Up to 25 characters
Up to 75 characters
Make your ad stand out by creating a
compelling and persuasive image, headline,
and description. Strong images and ad copy
have a large role in successful LinkedIn Ads Need a Corporate Career?
campaigns. Gourmet catering for private parties.
Affordable prices. Get a free quote.
Make higher click through rates (CTR) your
goal with strong ad copy. When testing Tasty Corp Catering has 1,680 followers on LinkedIn
creative, make sure to hold your targeting
constant and rotate ads evenly, so the ads are
tested against the same audience.
Test each component of your creative (image, From
copy, call-to-action) independently by making Your name or company
a different ad for each element.
To create a new campaign with the same
targeting and ads, click New Ad Campaign
and select Duplicate Existing.
Give yourself at least 2-3 days to ensure you’re receiving
reliable results when measuring impressions and clicks.
linkedin.com/ads | 8
9. STEP
Testing your ad elements 03
to maximize results.
Images have a large impact on your click
Speak directly to your target audience and use
through rate. Try images with bright colors and
vocabulary relevant to their profession. Also,
✓ faces (if relevant) that will catch your audience’s
attention and generate interest. Build creatives
that are sharp, crisp, and clear. Avoid images
✓ you’ll want to test copy that uses eye-catching
words and phrases: Limited Time, Off, Discount,
Exclusive, Free, Special, Now, New, Save.
that don’t fill the 50x50 pixel space.
Powerful call-to-action terms drive clicks and The ads that perform best (highest CTR), will
higher conversion rates: Download, Get More be shown more often. This “Optimize Click
✓ Information, Contact Us, Call, Request Info, Get
a Quote, Sign Up Now, Sign Up, Start Now,
Apply, Join, Try, See How, Hurry.
✓ Through Rate” setting is strongly recommended
(although you can rotate ad variations evenly if
you prefer or plan to manage the ads closely.)
When optimizing and refining ad copy, make increasing
CTR your primary goal.
linkedin.com/ads | 9
10. STEP
04
Optimize your bids
What’s the right bid? When you created your initial
campaigns, you should have set a bid price and
decided on a Cost per Click (CPC) or Cost per Tip
1,000 Impressions (CPM) payment method. Most
successful advertisers choose to bid on a CPC Very tight targeting may require you to bid over the
basis. suggested range to serve impressions.
Initially, we recommend bidding in or above the
suggested bid range. This will make it more likely
that your ads receive impressions and clicks. If Note
you are not receiving impressions or clicks, you
may need to increase your bid, especially if the The Max CPC bid as indicated in the bid interface is the
audience you are targeting is very competitive. highest bid you are willing to pay per click. In reality, you
will only pay 1 cent over the 2nd highest bidder. So if the
A common tactic is to begin with a high bid and
suggested bid range is $2.50 - $3.00 and you bid $5 and
lower it as you optimize your ad creative and CTR. the next highest bid is $3.00, you will only pay $3.01. In
addition, strong campaign performance and CTR often
Additionally, when advertising for time sensitive decreases your actual CPC.
activities (e.g. a speaking event), we recommend
you bid at the high end of the range or above the
range. This will increase the number of impressions
you receive and improve the likelihood of you
reaching your goals prior to the event.
linkedin.com/ads | 10
11. Landing Pages STEP
05
The landing page is the web page users are directed to once they click on your ad, and it’s the last piece
to driving sales, leads, or conversions. Be sure your landing page is a continuation of your ad targeting,
creative, and offer. If someone comes to your landing page looking for a free trial offer, but can’t find it,
they are likely to quickly leave the page.
Customize your landing page and offers to
✓ match your ad campaigns (this includes both
targeting and ad copy). ✓ Different target audiences and offers should
have different landing pages.
Offer relevant and useful information on your
Focus on a single action you want your visitors landing page, so visitors have a reason to
✓ to take. Too many options creates clutter and
confusion, often lowering conversion rates. ✓ stay and engage.Examples: Unique value
proposition, images/videos, benefits, customer
testimonials, and a strong call to action.
There’re a lot of tips on the web for building great landing pages, but with LinkedIn Ads, you already know a lot about your
audience through targeting. Take this audience knowledge into account when creating your landing pages.
linkedin.com/ads | 11
12. Tracking Performance: Analytics
If you’re looking to measure your return on ad spend or simply understand the performance
of your campaigns, having insight into your website visitor behavior and conversion rates is
vital. Without proper tracking you’ll be unable to understand the true value of the traffic and
awareness your campaign is creating.
The most common way of tracking conversions, sales, or leads is through a website analytics
tool. We suggest you contact your webmaster or hosting provider if you’re unsure about how
to find or implement a third-party analytics tool.
Once you have your analytics set up, we recommend tracking your campaigns in the most
detailed fashion possible. Tagging your destination URLs with channel, campaign, audience,
and ad-level tracking will result in the most comprehensive evaluation of your ad performance.
linkedin.com/ads | 12
13. Bonus Section: Common Situations
Advertisers Face
Now that you’re tracking your results, you’re bound to find room for improvement. Here are a few
common situations that advertisers may encounter and how to react:
Situation: Your target audience is not driving enough impressions or clicks
• Increase the number of LinkedIn members who see your ads by broadening your targeting criteria.
• For example, is your product or service gender specific? If not, remove that targeting filter.
• Are there any geographic areas or industries you are missing that you might need to add?
• Consider creating a new campaign with a different target audience. This expands your audience
footprint and allows you to track the performance of different target segments separately.
• Think about increasing your bid above the suggested bid range. Your bid will be more competitive
and will likely receive more impressions.
linkedin.com/ads | 13
14. Bonus Section: Common Situations
Advertisers Face
Situation: Your CTR is too low or begins to drop
• Try experimenting with different ad variations that target specific audiences. Break up one
campaign (for example, targeting 900,000 members) into 3 smaller campaigns (targeting
300,000 members each), and write ads specifically for each of those smaller audiences.
• Increase your bid. If your target audience is highly competitive, then another advertiser may
take impressions from you if you do not have a winning bid.
• Revisit the target audience you’ve selected. It may be too big or too narrow. As a general
rule, an audience of smaller than 100,000 members may result in very few to no clicks.
Remember, even if you expand your target audience, you should keep your ad copy as
relevant and targeted as possible.
• Reevaluate your target audience by picturing your ideal customers. Are there any
job functions (like Marketing or Finance) or industries (like Pharmaceuticals or
Telecommunications) that you can use to narrow your audience further?
linkedin.com/ads | 14
15. Bonus Section: Common Situations
Advertisers Face
Situation: You need more leads or inquiries
• Make sure your ad is relevant to what you offer and is attractive to the audience that you’re
targeting.
• Try providing special offers or free trials of your products or services.
• Optimize your landing page to give your target audience an easy way to complete the
action you’d like them to take. The landing page should deliver what the ad promised (free
whitepaper, free trial or product demo, discount on a product, etc.)
• Rethink your target audience and test additional campaigns. For example, is there another
type of member on LinkedIn that could benefit from your product other than who you
typically sell to?
linkedin.com/ads | 15
16. Bonus Section: Common Situations
Advertisers Face
Situation: You want to reduce your cost per click
• Work on improving your CTR. The LinkedIn Ads platform rewards campaigns that are
relevant and appealing to their target audience, and better performance often results in
downward trending CPCs.
• Try experimenting with different headlines, images, and descriptions.
• Turn off ad variations that aren’t performing well.
• Refine your targeting criteria. Is your audience so large that your ad isn’t relevant to
a majority of the LinkedIn members you are currently targeting? As a general rule,
audience sizes over 3 million members may be too big.
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17. Bonus Section: Common Situations
Advertisers Face
Situation: Your budget is not allowing for enough impressions or clicks
• Try experimenting with day parting to improve ROI. Day parting is choosing a specific time
of day for your ads to be shown. You have the ability to turn your campaigns on or off at any
time manually from your dashboard.
• LinkedIn displays ads at different rates during the day, depending on when users are
active on the site.
• Note that an advertising “day” is based on Greenwich Mean Time (GMT), which
starts at 4pm Pacific (7pm Eastern) in the US.
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