This document outlines a Facebook marketing proposal aimed at enhancing the digital presence and engagement of a client, referred to as (client_name). It details the strategies and objectives for improving social media visibility, managing content and conversions, optimizing news feeds, and monitoring key advertising metrics. Additionally, it includes information about the project's scope, timelines, investment options, and a case study demonstrating past success.

1. acebook Marketing
PROPOSAL TEMPLATE
Project Proposal: Proposal Name
Client: Client Name
Submitted by: User Assigned

2. Dear (Client_name),
Thanks for reaching to us for the Facebook marketing campaign required by your firm (client_name). We understand to thrive highly competitive market,
(Client_name) needs an attractive online campaign. The visitors can get more insights about (client_name) offerings and buy them.
We are offering modern solution with combination of web marketing, email and digital marketing techniques that will assure your landing/home page with
quality traffic and increased Facebook marketing audience leads.
Our team of highly innovative professional promise to deliver you with instant results in such extremely competitive market.. We help you in –
› Increasing your social media presence
› Promoting your engaging content at all major digital websites
Our firm (company_name) has reputation of satisfying client across the globe. We believe in going beyond client’s expectation by optimum utilization of our
website ranking strategies.
Feel free to contact in case of any issue in context of improving the visibility of your home or landing page, we look forward to get positive response from
you soon.
Sincerely,
(Company_name)
Cover Letter for
FACEBOOK
MARKETING PROPOSAL
2

3. › Project Context
› Project Objectives
› Managing Pages and Conversion
› Optimizing News Feed
› Advertising Key Metrics
› Timeframe
Your Investment
Company Overview
Our Past Experience
Contract
Next Steps…
Project Overview
Scope of Services
› About Us
› Our Team
› Client Testimonials
› Case Study
CONTENTS
Table of
3

4. › Project Context
› Project Objectives
› Managing Pages and Conversion
› Optimizing News Feed
› Advertising Key Metrics
› Timeframe
Project Overview
Scope of Services
› About Us
› Our Team
› Client Testimonials
› Case Study
CONTENTS
Table of
Your Investment
Company Overview
Our Past Experience
Next Steps…
Contract
4

5. Project Context for
FACEBOOK
MARKETING PROPOSAL
We have identified that your firm(client_name) is facing
issue mentioned below -
Effective digital marketing campaign
Increase the social media presence
Increase engagement and influence in social media communities
Increase the number leads into conversions
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6. FACEBOOK MARKETING PROPOSAL
An effective digital marketing campaign requires well thought campaign objectives, careful campaign objectives, expertise in social media, advanced
and compelling content, research skills, campaign implementation and tracking procedures. So the objectives for the goal achievement are -
Managing Pages
& Conversion
We will focus on growing
your community by posting
compelling content and
engaging conversations
Optimizing
News Feed
We will optimize your
news feed in order to
improve conversions
Advertising
Key Metrics
We will track, monitor the
performance of social media
platform accounts, campaigns
and lead nurturing.
Project Objectives for
6

7. › Project Context
› Project Objectives
› Managing Pages and Conversion
› Optimizing News Feed
› Advertising Key Metrics
› Timeframe
Your Investment
Company Overview
Our Past Experience
Next Steps…
Project Overview
Scope of Services
› About Us
› Our Team
› Client Testimonials
› Case Study
Table of
CONTENTS
Contract
7

8. Managing
PAGES &
CONVERSION
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Communicating your brand visibility catering to customer needs & supporting customer issues.
Four activities are mentioned below -
Management of community and content
Presenting positive brand image in the community through
compelling content at regular basis
Managing brand experts
Managing positive feedback from the people following the brand by
managing Facebook style and brand development
Fast response and engagement
Giving quick responses to customer for their
fruitful engagement
Measuring insights and interactions
Analyze the community conversations and identifying the
motivational factors for their engagement

9. We have analyzed that your brand’s posts do not appear on the user’s News feed automatically who are following
you. So we will adopt the strategy of the News feed optimization so that more posts will be liked and shared and
ultimately leads to improved conversions.
Content Interaction Regularly interacting with users with compelling content
Performance of Posts High priority to posts with more likes, shares and comments
Recency High priority to the content that is trending at current scenario
Activities associated with this strategy -
9
Optimizing
NEWS FEED

10. Facebook offers a wide range of campaign tracking mechanisms that help in improving ad
performance as it is crucial to get understanding that how audience is reacting to a particular ad.
Ad engagement rate – number individuals who liked, commented or shared
Cost per click - total cost per number of clicks
Click through tare – number of clicks per number of impressions
Cost per impression - total cost per number of impressions
Pages likes - number of pages liked per number of impressions
Cost per app install - total cost per number of adds installed
Cost per page like – total cost per number of pages liked
Assessing overall Facebook advertising performance on various metrics mentioned below -
10
Advertising
KEY METRICS

11. Timeframe for
FACEBOOK
MARKETING PROPOSAL
Stages Duration in week
Research and Development 4 weeks
Campaign Creation 6 weeks
Campaign Launch 2 weeks
Monitoring, Analytics and Adjustments Ongoing
11

12. › Project Context
› Project Objectives
› Managing Pages and Conversion
› Optimizing News Feed
› Advertising Key Metrics
› Timeframe
Next Steps…
Project Overview
Scope of Services
› About Us
› Our Team
› Client Testimonials
› Case Study
CONTENTS
Table of
Your Investment
Company Overview
Our Past Experience
Contract
12

13. Packages Basic Pro Advanced
Purpose Ideal for Startups Ideal for growing business Ideal for enterprise business
Description
› Custom tab builder
› Facebook cover designer
› Unlimited schedules posts
› Post suggestions
› 1 Facebook fan page per account
› 3 Team members
› All Basic features
› Mobile app
› Premium phone and email support
› Facebook ads tools
› 6 Facebook fan page per account
› 5 Team members
› All Pro features
› Premium templates
› Premium apps
› Facebook ads training
› 12 Facebook fan page per account
› 8 Team members
Price $150 per month $350 per month $500 per month
Your Investment for
FACEBOOK
MARKETING PROPOSAL
13

14. › Project Context
› Project Objectives
› Managing Pages and Conversion
› Optimizing News Feed
› Advertising Key Metrics
› Timeframe
Your Investment
Company Overview
Our Past Experience
Next Steps…
Project Overview
Scope of Services
› About Us
› Our Team
› Client Testimonials
› Case Study
Contract
CONTENTS
Table of
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15. About Us for
FACEBOOK
MARKETING PROPOSAL Who We Are
Founded in 2006, we have necessary expertise to provide and implement
digital marketing strategy and online applications for customer engagement
Growth of customer by
digital disruption
Mission
We offer cathartic growth
through digital excellence
Vision
Core Values -
Trusted Partner Digital Excellence
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16. 16
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Marquis Salazar
Marketing Director
Morgan Ryan
Technology Director
Digital Solutions
Katherine Reynolds
TEAM (1/2)
Our

17. 17
Aniyah Peters
Technology
Director
Dexter Murphy
Ecommerce
Solutions
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Our
TEAM (2/2)

18. › Project Context
› Project Objectives
› Managing Pages and Conversion
› Optimizing News Feed
› Advertising Key Metrics
› Timeframe
Next Steps…
Project Overview
› About Us
› Our Team
› Client Testimonials
› Case Study
Contract
Scope of Services
CONTENTS
Table of
Your Investment
Company Overview
Our Past Experience
18

19. Lewis Spencer
Rowan Hooper
Designation
Company Name
Designation
Company Name
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Client Testimonials (1/2)
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20. 20
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Dexter Turner
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Company Name
Company Name
Company Name
Company Name
Designation
Company Name
Ben Watts
Isabella Owen
Company Name
Designation
Designation
Client Testimonials (2/2)

21. Case Study for
FACEBOOK
MARKETING PROPOSAL
We proposed our client with the solution to the issue they were facing. We knew that our client
was into organizing lower budget weddings so we begin our process by performing research on
the industry magazines, popular wedding websites. We got the insight that their target audience
were young couples so we created Facebook ads offering free download of wedding checklist.
Results
In initial first week, our client got 5 qualified enquiries
At 9 week, enquiries increased 12 per week
S O L U T I O N
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Our Client (client_name) started their online business of wedding planning and were with no client base.
They designed the website but were not aware about how to get the traffic on the website.

22. › Project Context
› Project Objectives
› Managing Pages and Conversion
› Optimizing News Feed
› Advertising Key Metrics
› Timeframe
Next Steps…
Project Overview
Scope of Services
› About Us
› Our Team
› Client Testimonials
› Case Study
CONTENTS
Table of
Your Investment
Company Overview
Our Past Experience
Contract
22

23. Contract for
FACEBOOK
MARKETING PROPOSAL
› 3 week opportunity to review our week and provide feedback
› Not liable to the firm and third party for damages
Services Rendered
› We agree to put our best efforts in return we expect your
cooperation in providing needed information regarding to website
Mutual Cooperation
› Fifty percent of initial fees at the point of contract signing and it will act as deposit
› Remaining 50% has to be submitted after project completion
Terms of Payment
› Right modify, reject, cancel or stop at any point processes
but are imbibed to reimburse us all costs and expenses
Plans Cancellation
› All efforts to preserve confidentiality of information
Confidentiality
› This agreement should commence from (date) and shall continue till
termination by either party by not less than 60 days notice given in writing.
Terms and Termination
23

24. › Project Context
› Project Objectives
› Managing Pages and Conversion
› Optimizing News Feed
› Advertising Key Metrics
› Timeframe
Your Investment
Company Overview
Our Past Experience
Contract
Next Steps…
Project Overview
Scope of Services
› About Us
› Our Team
› Client Testimonials
› Case Study
CONTENTS
Table of
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25. It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work together.
Discuss the desired changes
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will
send you the separate copy of the signed contract for your record
Feel free to contact
Add text here
Add text here
Signature
Proposed Lead
{ user_assigned }, { user_title }
Signature
Default Contact
{ client_contact_first }, { client_contact_last }
{ client_name }
Next Steps for
FACEBOOK
MARKETING PROPOSAL
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CONTACT
Us # street number, city, state
Address
0123456789
Contact Number
emailaddress123@gmail.com
Email Address

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Additional Slides

28. About Us
FACEBOOK
MARKETING PROPOSAL
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Target Audience
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audience's attention.
Value Clients
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Preferred By Many

29. Our Mission
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FACEBOOK MARKETING PROPOSAL
GOAL
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MISSION
VISION

30. 30 60 90 Days Plan
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FACEBOOK MARKETING PROPOSAL
30 Days
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60 Days
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90 Days
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31. Timeline
FACEBOOK
MARKETING PROPOSAL
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2015
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2019
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2016
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2018
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2017
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32. Roadmap
FACEBOOK
MARKETING PROPOSAL
01
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02
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03 04
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