SlideShare a Scribd company logo
SOCIAL MEDIA PROPOSAL
For Real Estate Clients
/KhanAamair
NOTE: PLEASE CHANGE ALL THE INFORMATION IN THIS PROPOSAL
ACCORDING TO YOUR CLIENT NEEDS.
IF YOU WANT ANY TYPE OF HELP RELATED WITH DIGITAL
MARKETING OR PROPOSALS YOU CAN MESSAGE ME ON
INSTAGRAM OR TWITTER
/KhanAamair
WHAT IS SOCIAL MEDIA
 Social media is the collective of online communications channels
dedicated to community-based input, interaction, content-sharing
and collaboration.
WHY SOCIAL MEDIA
 Marketing is no longer about the stuff that you make, but about the
stories you tell.
SOCIAL MEDIA USER STATS
600
Million Users
1
Billion
Search/Day
120
Million Users
95
Million Users
350
Million Users
150
Million Users
/KhanAamair
WHAT IS SOCIAL MEDIA BENEFITS
 The next evolution in a company’s web presence typically comes in the
form of its social media channels. Social media marketing is very
important for businesses because of its inexpensiveness and ability to
reach large number of targeted audiences within less time and very
little efforts. According to Forbes, 94% of Businesses are using social
media and 85% said that it has given their business more exposure.
 Social media is effective and inexpensive
 Customer acquisition is easy on social media
 Social media enables direct customer interaction
 Social media marketing can generate more leads/sales
 Branding can be done effectively on social media
/KhanAamair
SOCIAL MEDIA PLATFORMS
/KhanAamair
OUR OBJECTIVE
 Lead Generation.
 To Make your “Landing Page” easily findable over the web.
 To Get More Traffic/Visitors to the Landing Page or Website from social
media.
 Increase Awareness & Engagement.
 Increase Community.
 Increase footfall at Project Place.
 Create buzz about the project.
 Posts based on competitor analysis.
 Posts based on user profiling and user behavior.
/KhanAamair
SOURCE OF LEAD GENERATION
Online Paid Media Ads
Google AdWords / PPC Facebook
Display
Ads
Display
Ads
Search
Ads
/KhanAamair
GOOGLE SEARCH AD’S EXAMPLE
/KhanAamair
FACEBOOK AD’S EXAMPLE
/KhanAamair
FACEBOOK AD’S EXAMPLE
/KhanAamair
AD’S CONTENT & CREATIVE EXAMPLE
/KhanAamair
WHAT WILL BE OUR APPROACH
 Position (Client Name) As:
 Industry Authority
 Innovative
 Futuristic
 Elegant
 Premium
 Research & Analysis of competitor activities.
 Design & Copy of creative's.
 Sharing content for posting with client, for approvals.
 Campaign Management
 Responding to comments
 Campaign Monitoring
 Campaign Tweaking
 Media Budget Management
 Weekly Reporting
 Create Brand Awareness & Recall
/KhanAamair
OUR TARGETING
 TG:
 Male/ Female, 35+, HNIs, UHNIs, Investors, Wealth Managers Upper
Management(Directors, CXO and CTOs in MNC)
 Top Doctors, Lawyers, CA, Engineers, Investors, Traders
 HNI clients, family business owners, Investment Bankers
 Primary: End users & Investors
 Secondary: Fund Managers
 Target industries: IT, Automobile, Finance, Banking, Media & others
 TG geographies: Mumbai, Pune, Cash rich belts, Overseas
/KhanAamair
TYPE OF CAMPAIGN’S
Google
AdWords
+
Facebook
Search
Campaigns
Brand Competitors
Product
Specific i.e. NA
Plots /
Bungalow Plots
Investment
Specific
Display
Campaigns
Project
Location +
Suburbs
Specific
Google
Re-Marketing
/KhanAamair
HOW WE ACHIEVE LEAD GENERATION GOAL
 Quality Keyword Analysis
 Wider Reached Targeting
 Attracts Exactly the Right User
 Product Level & Specific
 Long Tail Keywords
 Rich Ad-Copies
 More focus on Banner Ads
 Improves CTR & Ad Performance
 Generates Relevant & Quality Leads
 Creation of Closed SEM Specific Landing Page
 Improves Conversion Rate i.e. Click to Lead
 Lower down Cost per Click & Cost per Lead
 Optimizations
 Real-Time Bidding
 Negative Keywords
 Seasonality Patterns
Online Platform
+
/KhanAamair
WHY SEM, IS SO IMPORTANT
 Why is SEM important?
 1. Print is being obsolete
 2. Informed buyers are taking e-route to search service providers
 3. Fastest and most effective tool for lead generation
 Why is SEM important for Prime PMG ?
 1. Weak web presence
 2. International brand and great brand value
 3. To surge ahead of the competition
 4. To appear against keywords which will take more time to be ranked with SEO
 5. Competition Keyword Targeting
/KhanAamair
/KhanAamair

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Social Media Proposal For Real Estate

  • 1. SOCIAL MEDIA PROPOSAL For Real Estate Clients /KhanAamair
  • 2. NOTE: PLEASE CHANGE ALL THE INFORMATION IN THIS PROPOSAL ACCORDING TO YOUR CLIENT NEEDS. IF YOU WANT ANY TYPE OF HELP RELATED WITH DIGITAL MARKETING OR PROPOSALS YOU CAN MESSAGE ME ON INSTAGRAM OR TWITTER /KhanAamair
  • 3. WHAT IS SOCIAL MEDIA  Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. WHY SOCIAL MEDIA  Marketing is no longer about the stuff that you make, but about the stories you tell. SOCIAL MEDIA USER STATS 600 Million Users 1 Billion Search/Day 120 Million Users 95 Million Users 350 Million Users 150 Million Users /KhanAamair
  • 4. WHAT IS SOCIAL MEDIA BENEFITS  The next evolution in a company’s web presence typically comes in the form of its social media channels. Social media marketing is very important for businesses because of its inexpensiveness and ability to reach large number of targeted audiences within less time and very little efforts. According to Forbes, 94% of Businesses are using social media and 85% said that it has given their business more exposure.  Social media is effective and inexpensive  Customer acquisition is easy on social media  Social media enables direct customer interaction  Social media marketing can generate more leads/sales  Branding can be done effectively on social media /KhanAamair
  • 6. OUR OBJECTIVE  Lead Generation.  To Make your “Landing Page” easily findable over the web.  To Get More Traffic/Visitors to the Landing Page or Website from social media.  Increase Awareness & Engagement.  Increase Community.  Increase footfall at Project Place.  Create buzz about the project.  Posts based on competitor analysis.  Posts based on user profiling and user behavior. /KhanAamair
  • 7. SOURCE OF LEAD GENERATION Online Paid Media Ads Google AdWords / PPC Facebook Display Ads Display Ads Search Ads /KhanAamair
  • 8. GOOGLE SEARCH AD’S EXAMPLE /KhanAamair
  • 11. AD’S CONTENT & CREATIVE EXAMPLE /KhanAamair
  • 12. WHAT WILL BE OUR APPROACH  Position (Client Name) As:  Industry Authority  Innovative  Futuristic  Elegant  Premium  Research & Analysis of competitor activities.  Design & Copy of creative's.  Sharing content for posting with client, for approvals.  Campaign Management  Responding to comments  Campaign Monitoring  Campaign Tweaking  Media Budget Management  Weekly Reporting  Create Brand Awareness & Recall /KhanAamair
  • 13. OUR TARGETING  TG:  Male/ Female, 35+, HNIs, UHNIs, Investors, Wealth Managers Upper Management(Directors, CXO and CTOs in MNC)  Top Doctors, Lawyers, CA, Engineers, Investors, Traders  HNI clients, family business owners, Investment Bankers  Primary: End users & Investors  Secondary: Fund Managers  Target industries: IT, Automobile, Finance, Banking, Media & others  TG geographies: Mumbai, Pune, Cash rich belts, Overseas /KhanAamair
  • 14. TYPE OF CAMPAIGN’S Google AdWords + Facebook Search Campaigns Brand Competitors Product Specific i.e. NA Plots / Bungalow Plots Investment Specific Display Campaigns Project Location + Suburbs Specific Google Re-Marketing /KhanAamair
  • 15. HOW WE ACHIEVE LEAD GENERATION GOAL  Quality Keyword Analysis  Wider Reached Targeting  Attracts Exactly the Right User  Product Level & Specific  Long Tail Keywords  Rich Ad-Copies  More focus on Banner Ads  Improves CTR & Ad Performance  Generates Relevant & Quality Leads  Creation of Closed SEM Specific Landing Page  Improves Conversion Rate i.e. Click to Lead  Lower down Cost per Click & Cost per Lead  Optimizations  Real-Time Bidding  Negative Keywords  Seasonality Patterns Online Platform + /KhanAamair
  • 16. WHY SEM, IS SO IMPORTANT  Why is SEM important?  1. Print is being obsolete  2. Informed buyers are taking e-route to search service providers  3. Fastest and most effective tool for lead generation  Why is SEM important for Prime PMG ?  1. Weak web presence  2. International brand and great brand value  3. To surge ahead of the competition  4. To appear against keywords which will take more time to be ranked with SEO  5. Competition Keyword Targeting /KhanAamair