This document provides an overview of strategies for taking LinkedIn campaigns to the next level. It discusses using matched audiences for more targeted campaigns. Specific tips are provided for setting up website and contact retargeting using matched audiences. Examples are given of content to use for different stages in the sales funnel. The document also discusses balancing accuracy and scale when using matched audiences. It provides a hypothetical example of layering multiple targeting criteria to reach IT decision makers. Overall, the key points covered are how to leverage matched audience functionality for more advanced targeting, examples of content for different stages, and tips for balancing accuracy and scale.
Learn how to easily connect your job posts to LinkedIn members with the right skills and expertise.
For an overview of job posts on LinkedIn: http://bit.ly/1Tz7x7u
To learn more best practices for writing job descriptions: http://bit.ly/1Tz8nkL
Sponsored Updates enables you to publish relevant content straight to the feed of any member on the LinkedIn site. That means your own brand content will appear right alongside other high-quality updates from news sites, thought leaders, and member connections. It's a great way to get your message in front of the people that matter most to your business.
Getting started is easy. In fact, in less than an hour we'll show you how to create and sponsor content, set up campaigns, and measure performance. We'll even tackle best practices like how to:
- Keep your content relevant
- Build trust through authenticity
- Boost performance using images and video
Join us to learn how you can start driving qualified leads on the world’s only professional feed.
How to Bridge The Trust Divide [Infographic]LinkedIn
For the first time in the Edelman Trust Barometer’s 17-year history,
trust has fallen globally across all institutions: government,
business, media and NGOs.
So what can marketers proactively do to build trust? Here are 5 practical steps to take.
Exclusive Webinar: LinkedIn for Lead Generation: Build Your ArmyLinkedIn
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn.
Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven.
In this webinar you will learn:
1. The importance of using social media for driving leads.
2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare.
3. The types of content that work best for driving leads on LinkedIn.
4. Best practices for messaging, visuals and targeting for your campaigns.
5. How to track and optimize your LinkedIn campaigns for maximum effectiveness.
View the presentation here:
http://youtu.be/KZZkryzdy7E
Whether you're just starting out, or have been around for years, there are always opportunities to get more out of LinkedIn for your small business. Here are 5 simple things that can help take your efforts to the next level.
Masterclass: Advanced Strategies on LinkedIn LinkedIn
You’ve launched campaigns, A/B tested, and know LinkedIn best practices….
Now it's time to take your LinkedIn campaigns to the
next level. Learn how with the help of this deck from our Masterclass series!
Learn how to easily connect your job posts to LinkedIn members with the right skills and expertise.
For an overview of job posts on LinkedIn: http://bit.ly/1Tz7x7u
To learn more best practices for writing job descriptions: http://bit.ly/1Tz8nkL
Sponsored Updates enables you to publish relevant content straight to the feed of any member on the LinkedIn site. That means your own brand content will appear right alongside other high-quality updates from news sites, thought leaders, and member connections. It's a great way to get your message in front of the people that matter most to your business.
Getting started is easy. In fact, in less than an hour we'll show you how to create and sponsor content, set up campaigns, and measure performance. We'll even tackle best practices like how to:
- Keep your content relevant
- Build trust through authenticity
- Boost performance using images and video
Join us to learn how you can start driving qualified leads on the world’s only professional feed.
How to Bridge The Trust Divide [Infographic]LinkedIn
For the first time in the Edelman Trust Barometer’s 17-year history,
trust has fallen globally across all institutions: government,
business, media and NGOs.
So what can marketers proactively do to build trust? Here are 5 practical steps to take.
Exclusive Webinar: LinkedIn for Lead Generation: Build Your ArmyLinkedIn
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn.
Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven.
In this webinar you will learn:
1. The importance of using social media for driving leads.
2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare.
3. The types of content that work best for driving leads on LinkedIn.
4. Best practices for messaging, visuals and targeting for your campaigns.
5. How to track and optimize your LinkedIn campaigns for maximum effectiveness.
View the presentation here:
http://youtu.be/KZZkryzdy7E
Whether you're just starting out, or have been around for years, there are always opportunities to get more out of LinkedIn for your small business. Here are 5 simple things that can help take your efforts to the next level.
Masterclass: Advanced Strategies on LinkedIn LinkedIn
You’ve launched campaigns, A/B tested, and know LinkedIn best practices….
Now it's time to take your LinkedIn campaigns to the
next level. Learn how with the help of this deck from our Masterclass series!
Live Webinar: Harnessing the Power of Full Funnel MarketingLinkedIn
In this presentation, Sean Callahan, Senior Manager, Content Marketing at LinkedIn Marketing Solutions, and Justin Gray from LeadMD will discuss why more marketers are embracing full-funnel marketing. Explore how full-funnel marketing helps companies reach, nurture, and acquire prospects in the upper, middle and lower funnel. Justin will share how LeadMD recommends a full-funnel marketing approach to drive results for its clients.
In this webinar, you’ll discover:
Why changes in the buyer’s journey have made full-funnel marketing a necessity
What metrics are best for each stage of the funnel
The most effective tactics for reaching, nurturing, and acquiring prospects and customers
Masterclass: Advanced Strategies on LinkedIn [Boston]LinkedIn
You’ve launched campaigns, A/B tested, and know LinkedIn best practices….
Now it's time to take your LinkedIn campaigns to the next level. Learn how with the help of this deck from our Masterclass series!
Are you part of the 94% of B2B marketers who are using LinkedIn to disrtibute content*? Do you have the knowledge you need to be successful?
Join LinkedIn's Content Marketing Consultant, Jaime Pham, on November 19th for a reprise of her high-demand August webcast on how to be an effective content marketer on LinkedIn.
Webinar Agenda:
1. Content on LinkedIn: what works
2. Top tips for crafting a compelling company or sponsored update
3. Case studies
4. Q & A
Learn how to get the most out of their free LinkedIn account, and how to use our paid recruiting tools to become a hiring ninja!
This crash course will walk you through the full suit of LinkedIn hiring tools you can use to quickly find quality candidates for your open roles. You'll learn how to overcome top hiring challenges most department managers face and how you can make the most out of your existing LinkedIn account. Become a pro at using LinkedIn and learn about all of the available hiring and recruiting features available to you.
We’ll uncover how to:
1. Master LinkedIn’s free and paid marketing features to promote your company and attract top talent
2. Use the most effective tools to find highly qualified candidates for your open jobs
3. Build your own personal brand as a credible hiring manager
4. Plus more!
Learn more: https://lnkd.in/gNGGrEW
Modern Lead Generation Strategies & Techniques To Supercharge Your Pipeline I...Sales Hacker
What You'll Learn:
- How to use data to build pipeline effectively.
- Secret tactics and tips to generate awareness and engage in effective sales conversations online with the right buyers.
- Why Growth Hacking doesn’t really work (unless you have a strong marketing flywheel in place)
- How to optimize your social presence and build a personal brand “hub”
- How to create tactical how-to style content that earns trust and converts.
- Creative ways to use video to fill your pipeline.
- How to repurpose content effectively and maximize your content’s “mileage.”
- How to tap into engaged communities and build referral networks.
Live from LinkedIn: The Secret Sauce to Marketing on LinkedInLinkedIn
They say you shouldn’t share your house recipes with the world, but why wouldn’t we? We WANT you to replicate our success!
This deck brings together the minds of LinkedIn Marketing’s content, demand generation and ad operations teams to reveal the tactics the LinkedIn team uses to see a higher ROI from our ads - and how you can too. Discover:
- How we define objectives for marketing on our platform
- How we balance organic and paid
- What we’ve learned about targeting, testing and optimizing campaigns
- Our approach to bidding and budget management
- How we built an always-on content strategy
Tactical Plan to Content Marketing on LinkedInLinkedIn Europe
Live webcast: Hosted by Christina O'Connor and Alex Rynne LinkedIn Marketing Solutions. They share insider tips on how to maximise the use of LinkedIn for content marketing.
Masterclass: Exceed Your Demand Generation GoalsLinkedIn
Marketers are more likely than ever to have a seat at the revenue table with the C-suite. But with this raised profile comes added accountability. Increasingly, marketers are concerned with how to exceed demand gen objectives that demonstrate their impact to the bottom line. Learn how you can target, convert and measure on LinkedIn, and how you can use the platform to deliver real business impact.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
As a brand marketer today, you’ve never had greater responsibility or a more measurable impact on your company’s bottom line. The good news is you’ve also never had access to better tools or more precise data to help you succeed.
Semiocast : LinkedIn the B2B Marketing Platform (2017)Semiocast
Discover in this report by Semiocast new statistics on LinkedIn social network to establish your Social Selling strategy: Who are LinkedIn users? How to reach top 1%? What is the best frequency to share content on the social network?
This is a presentation from our recent webcast 'The Power of Media and Content'. Part II of the Social Recruiting series for Staffing, Search and Recruitment agencies with Alex Charraudeau.
This presentation will provide a five step fail proof guide to put your social media plan into practice, and ideas you can implement immediately to get ahead of your competition using LinkedIn.
Live Webinar: LinkedIn Ads Platform Master Class for Higher EdLinkedIn
88% of graduate admissions staff rate LinkedIn as the best social network to find qualified candidates, according to Carrington Crisp’s recent survey.
Learn from the experts at LinkedIn about how you can reach these high-quality prospects using LinkedIn Campaign Manager, our self-service tool for managing and tracking campaigns.
This webcast is perfect for social media marketing practitioners who want to build their expertise in developing successful social campaigns. You’ll learn practical advice on how to:
Reach your target audience on LinkedIn
Set-up your dashboard to optimize bids, budgets, and audience targeting
Optimize your Sponsored Content to increase engagement and results
In this exclusive webcast, Account Management Lead, Clara Pinillos, will share tips on how to realize the full creative potential of a LinkedIn profile. You’ll also gain insider advice on profile, long-form posts and other LinkedIn tools that agency professionals are using to increase their productivity and success.
After attending this session, you'll understand:
- How to create a rock star LinkedIn profile
- The importance of having a strong professional brand
- How to build your own professional brand
Join experts from LinkedIn for an interactive session as we walk you through the best ways to use key features, and get the answers you need to become a more effective and efficient user.
Check out weekly product tips: LNKD.IN/product-tips
How to Increase Your Content Reach and Engagement Through Employee AdvocacyLinkedIn
We've put together materials on the benefits of empowering your employees to share smart, quality content. With data backed up by LinkedIn insights, we’ll show you why - and how - you should implement your own employee advocacy program.
In this webcast, you’ll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from CH2M and LinkedIn
How to Measure the Impact of Our Actions with Data | Talent Connect London 2014LinkedIn Talent Solutions
Understand how data can impact the marketing revolution that is happening within talent acquisition, how to develop KPIs to measure, and how Talent Brand Index can be used to indicate how your talent brand is performing.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...LinkedIn
Apresentação de Jennifer Brannigan, Head de Soluções de Mídia América do Norte e América Latina do LinkedIn, no ConnectIn São Paulo, realizado no dia 23 de junho de 2015. O ConnectIn São Paulo reúne os maiores líderes do mercado para compartilhar os desafios de hoje e inspirar as soluções de amanhã.
Présentation de la nouvelle solution Getplus Retargeting B2B, qui permet de relancer automatiquement les décideurs d'entreprises qui viennent de faire un parcours chaud sur votre site web. Avec le témoignage de Jean-Pierre Savi, Directeur marketing chez Orange Cloud for Business.
Live Webinar: Harnessing the Power of Full Funnel MarketingLinkedIn
In this presentation, Sean Callahan, Senior Manager, Content Marketing at LinkedIn Marketing Solutions, and Justin Gray from LeadMD will discuss why more marketers are embracing full-funnel marketing. Explore how full-funnel marketing helps companies reach, nurture, and acquire prospects in the upper, middle and lower funnel. Justin will share how LeadMD recommends a full-funnel marketing approach to drive results for its clients.
In this webinar, you’ll discover:
Why changes in the buyer’s journey have made full-funnel marketing a necessity
What metrics are best for each stage of the funnel
The most effective tactics for reaching, nurturing, and acquiring prospects and customers
Masterclass: Advanced Strategies on LinkedIn [Boston]LinkedIn
You’ve launched campaigns, A/B tested, and know LinkedIn best practices….
Now it's time to take your LinkedIn campaigns to the next level. Learn how with the help of this deck from our Masterclass series!
Are you part of the 94% of B2B marketers who are using LinkedIn to disrtibute content*? Do you have the knowledge you need to be successful?
Join LinkedIn's Content Marketing Consultant, Jaime Pham, on November 19th for a reprise of her high-demand August webcast on how to be an effective content marketer on LinkedIn.
Webinar Agenda:
1. Content on LinkedIn: what works
2. Top tips for crafting a compelling company or sponsored update
3. Case studies
4. Q & A
Learn how to get the most out of their free LinkedIn account, and how to use our paid recruiting tools to become a hiring ninja!
This crash course will walk you through the full suit of LinkedIn hiring tools you can use to quickly find quality candidates for your open roles. You'll learn how to overcome top hiring challenges most department managers face and how you can make the most out of your existing LinkedIn account. Become a pro at using LinkedIn and learn about all of the available hiring and recruiting features available to you.
We’ll uncover how to:
1. Master LinkedIn’s free and paid marketing features to promote your company and attract top talent
2. Use the most effective tools to find highly qualified candidates for your open jobs
3. Build your own personal brand as a credible hiring manager
4. Plus more!
Learn more: https://lnkd.in/gNGGrEW
Modern Lead Generation Strategies & Techniques To Supercharge Your Pipeline I...Sales Hacker
What You'll Learn:
- How to use data to build pipeline effectively.
- Secret tactics and tips to generate awareness and engage in effective sales conversations online with the right buyers.
- Why Growth Hacking doesn’t really work (unless you have a strong marketing flywheel in place)
- How to optimize your social presence and build a personal brand “hub”
- How to create tactical how-to style content that earns trust and converts.
- Creative ways to use video to fill your pipeline.
- How to repurpose content effectively and maximize your content’s “mileage.”
- How to tap into engaged communities and build referral networks.
Live from LinkedIn: The Secret Sauce to Marketing on LinkedInLinkedIn
They say you shouldn’t share your house recipes with the world, but why wouldn’t we? We WANT you to replicate our success!
This deck brings together the minds of LinkedIn Marketing’s content, demand generation and ad operations teams to reveal the tactics the LinkedIn team uses to see a higher ROI from our ads - and how you can too. Discover:
- How we define objectives for marketing on our platform
- How we balance organic and paid
- What we’ve learned about targeting, testing and optimizing campaigns
- Our approach to bidding and budget management
- How we built an always-on content strategy
Tactical Plan to Content Marketing on LinkedInLinkedIn Europe
Live webcast: Hosted by Christina O'Connor and Alex Rynne LinkedIn Marketing Solutions. They share insider tips on how to maximise the use of LinkedIn for content marketing.
Masterclass: Exceed Your Demand Generation GoalsLinkedIn
Marketers are more likely than ever to have a seat at the revenue table with the C-suite. But with this raised profile comes added accountability. Increasingly, marketers are concerned with how to exceed demand gen objectives that demonstrate their impact to the bottom line. Learn how you can target, convert and measure on LinkedIn, and how you can use the platform to deliver real business impact.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
As a brand marketer today, you’ve never had greater responsibility or a more measurable impact on your company’s bottom line. The good news is you’ve also never had access to better tools or more precise data to help you succeed.
Semiocast : LinkedIn the B2B Marketing Platform (2017)Semiocast
Discover in this report by Semiocast new statistics on LinkedIn social network to establish your Social Selling strategy: Who are LinkedIn users? How to reach top 1%? What is the best frequency to share content on the social network?
This is a presentation from our recent webcast 'The Power of Media and Content'. Part II of the Social Recruiting series for Staffing, Search and Recruitment agencies with Alex Charraudeau.
This presentation will provide a five step fail proof guide to put your social media plan into practice, and ideas you can implement immediately to get ahead of your competition using LinkedIn.
Live Webinar: LinkedIn Ads Platform Master Class for Higher EdLinkedIn
88% of graduate admissions staff rate LinkedIn as the best social network to find qualified candidates, according to Carrington Crisp’s recent survey.
Learn from the experts at LinkedIn about how you can reach these high-quality prospects using LinkedIn Campaign Manager, our self-service tool for managing and tracking campaigns.
This webcast is perfect for social media marketing practitioners who want to build their expertise in developing successful social campaigns. You’ll learn practical advice on how to:
Reach your target audience on LinkedIn
Set-up your dashboard to optimize bids, budgets, and audience targeting
Optimize your Sponsored Content to increase engagement and results
In this exclusive webcast, Account Management Lead, Clara Pinillos, will share tips on how to realize the full creative potential of a LinkedIn profile. You’ll also gain insider advice on profile, long-form posts and other LinkedIn tools that agency professionals are using to increase their productivity and success.
After attending this session, you'll understand:
- How to create a rock star LinkedIn profile
- The importance of having a strong professional brand
- How to build your own professional brand
Join experts from LinkedIn for an interactive session as we walk you through the best ways to use key features, and get the answers you need to become a more effective and efficient user.
Check out weekly product tips: LNKD.IN/product-tips
How to Increase Your Content Reach and Engagement Through Employee AdvocacyLinkedIn
We've put together materials on the benefits of empowering your employees to share smart, quality content. With data backed up by LinkedIn insights, we’ll show you why - and how - you should implement your own employee advocacy program.
In this webcast, you’ll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from CH2M and LinkedIn
How to Measure the Impact of Our Actions with Data | Talent Connect London 2014LinkedIn Talent Solutions
Understand how data can impact the marketing revolution that is happening within talent acquisition, how to develop KPIs to measure, and how Talent Brand Index can be used to indicate how your talent brand is performing.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...LinkedIn
Apresentação de Jennifer Brannigan, Head de Soluções de Mídia América do Norte e América Latina do LinkedIn, no ConnectIn São Paulo, realizado no dia 23 de junho de 2015. O ConnectIn São Paulo reúne os maiores líderes do mercado para compartilhar os desafios de hoje e inspirar as soluções de amanhã.
Présentation de la nouvelle solution Getplus Retargeting B2B, qui permet de relancer automatiquement les décideurs d'entreprises qui viennent de faire un parcours chaud sur votre site web. Avec le témoignage de Jean-Pierre Savi, Directeur marketing chez Orange Cloud for Business.
Le retargeting BtoB ou comment augmenter sa visibilité auprès de son marchéSparklane
INTRODUCTION
Non, le retargeting n’est pas réservé à la grande consommation ! Afin d’appréhender tout le potentiel du reciblage publicitaire dans un contexte business to business, Zebaz y a consacré son 4ème Data Breakfast. Le retargeting, pour quoi faire ? Sur quels canaux communiquer ? Quel type de scénario mettre en place ? L’Agence B2B a été conviée à présenter tous les contours de cette technique marketing d’avenir.
SOMMAIRE
1- Le retargeting en 10 expressions clés
2- Les deux étapes du retargeting
3- Les cinq scénarios les plus courants
Génération de leads b2b - Découvrez de nouveaux leviersEffinity
Certes, la génération de lead est essentielle pour alimenter votre force commerciale mais séduire en B2B, c’est investir en amont de la conversion. De nombreux leviers peuvent être utilisés afin d’assurer une génération de leads B2B généreuse :
- Le display
- Les réseaux sociaux pro
- Le native advertisisng
- Le retargeting
Qu’il s’agisse d’email de relance, de relance téléphonique ou même postale, de diffusion de contenus pertinents via les réseaux sociaux, un « nurturing » consistant est important pour optimiser vos efforts.
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
7 mesures radicales pour doubler le roi de votre budget marketing bto bAzalead
Lors de cet atelier, vous découvrirez notamment :
Une méthode infaillible pour concentrer vos actions sur une liste choisie de comptes-clé.
Les dispositions urgentes à adopter si vous souhaitez améliorer votre ROI.
La meilleure façon d’impliquer les commerciaux dans cette démarche sélective.
Les bons outils à utiliser pour piloter votre programme.
Have you considered using Social Media to reach your existing customers or those who visit your website? We all belong to Facebook, LinkedIn and Twitter... Why not leverage that network to your benefit! We'll show you simple techniques to create your lists, which you can use to build a bigger audience.
L'email retargeting est un outil performant vous permettant d'augmenter vos taux de conversion de façon significative.
Comment toucher un visiteur dont vous ne possédez pas l'adresse email ?
Grâce à l'email retargeting, vous pouvez relancer ces visiteurs pour les inciter à valider leur panier, remplir un formulaire... tout en leur proposant des offres ciblées et personnalisées.
Le Retargeting en B2B : Nurturing, Linkedin, Remarketing, Email, DisplayGuillaume Rigal
Les marketeurs B2B investissent temps et budgets dans l'acquisition de trafic pour leurs sites - souvent pour générer des leads pour une force de vente ou pour apporter de nouvelles ventes ou de nouveaux clients sur un site marchand. Mais seule une petite fraction de ce trafic convertit. Que se passe-t-il pour ses internautes qui quittent un site sans remplir un formulaire, sans appeler ou sans finaliser leur commande ?
C’est un problème d’autant plus flagrant en B2B car 1) le trafic coûte généralement plus cher (par exemple les CPM en emailing sont bien plus élevés qu’en B2C), 2) les cycles de décision sont plus longs et complexes avec plusieurs interlocuteurs.
Il est donc nécessaire d’investir dans la conversion de ce trafic, en réitérant les messages, en apportant de l’information à ces prospects BtoB qui ont montré un intérêt pour un produit ou un service.
Retoucher ces clients potentiels identifiés, c'est possible avec le retargeting (aussi appelé remarketing). En B2B, le retargeting fonctionne aussi. Le retargeting B2B est d’ailleurs même plus riche car certaines techniques existent en B2B et non en B2C.
Dans cette présentation, nous aborderons les principes de base, le fonctionnement des adexchanges pour le Display, les différentes techniques de remarketing email, les opportunités sur terminaux mobile. Sans oublier que le retargeting B2B, c’est également possible sur les réseaux sociaux dont Linkedin.
Enfin, le nurturing et l’identification des adresses IP (Reverse IP Tracking) sont des techniques de retargeting propres au B2B et qui permettent de relancer les prospects commercialement.
LinkedIn Ads: The B2B Advertisers Paradise By AJ WilcoxMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: The Social Ad Landscape: From Pinterest To Tumblr To LinkedIn To YouTube & Beyond. PRESENTATION: LinkedIn Ads: The B2B Advertisers Paradise - Given by AJ Wilcox, @wilcoxaj - B2 Linked, LinkedIn Ads Evangelist. #SocialPro #12B
Exceed Your Demand Gen Goals with LinkedInLinkedIn
LinkedIn offers best-in-class solutions for marketers to drive quality leads at scale, unlocking greater ROI
With LinkedIn, marketers can (1) target the audiences that matter most to their business -- including the accounts most important to their sales team -- (2) convert prospects in marketing- and sales-qualified leads, and (3) measure and prove the ROI of all your demand gen marketing on LinkedIn, including the quality of the leads you’re collecting for your business.
Le retargeting, ou reciblage publicitaire, est souvent présenté comme le graal de l'acquisition pour les sites de e-commerce. Excellents taux de clics et de conversion, rentabilité apparemment indiscutable. Mais qu'en est-il réellement ?
Cette présentation a pour but de vous permettre de comprendre le potentiel écart entre promesses et réalité de ce canal et de répondre aux questions suivantes :
- Comment calculer le R.O.I. réel du retargeting ?
- Comment l'optimiser ?
- Quelles sont les bonnes questions à se poser avant de se lancer ?
This educational workshop is perfect for paid social practitioners who want to learn more about how to best reach LinkedIn members in their Feed or via Text Ads. Session will include hands on work with our platform, tools, and dashboards. Inquire with your Account Executive if you would like to attend.
Live Webinar: Market to Who Matters - How to Get Started with Advertising on ...LinkedIn
Join us for our live demo of our advertising solutions: LinkedIn Sponsored Content and LinkedIn Text Ads. These products allow you to connect with the world's largest audience of active, influential professionals. In this webinar you will learn how:
- Sponsored Content enables you to publish relevant content straight to the feed of any member across desktop and mobile. With native ads in the world’s professional feed, your content marketing captures the attention of highly engaged people – and drives qualified traffic right to you.
- Text Ads are easy to create and great for budget-conscious campaigns—set your own budget and only pay for ads that work on our pay-per-click platform.
How to do affiliate marketing NOT PUBLISHED.pdfmoonchaudhy
"Unlock the secrets of successful affiliate marketing with our comprehensive guide. From choosing the right niche to scaling your business, discover essential strategies, tips, and pitfalls to avoid. Whether you're a beginner or seasoned marketer, this article is your roadmap to maximizing income through affiliate marketing. Dive in and take your online ventures to new heights!"
Growth Hacking Asia's presentation on Facebook Advertising. Learn how to set up a landing page to direct your ads to, plus the specifics of ads like lookalike and custom audiences.
HOW TO START EARNING WITH AFFILIATE MARKETINGNATHAN SPEAKS
This E=book is centered at helping
both beginners and experts understand how affiliate marketing works and how to earn big with this powerful tool and also a step to step guide on how to start making money with affiliate marketing today.
Driving conversions from your LinkedIn AdsLinkedIn
Getting started with conversion tracking is a great first step to measuring the ROI from your LinkedIn ads. Whether you're tracking content downloads or sign-ups for your webinar, we're here to help you succeed with conversion tracking.
Please join us for this webcast where we'll discuss topics from setup to interpreting your conversion results. We'll cover top tips for success when getting up and running with conversion tracking. We'll also help you think through different strategies for using conversion tracking for your marketing objectives.
Also joining us is Priyank Savla from NetBrain, who will share his experiences with conversion tracking. Savla will discuss how he leveraged conversion tracking to keep a pulse on metrics that matters most to NetBrain, and how he used that information to take his LinkedIn strategy to the next level.
In this webcast, you’ll learn:
- Top tips and tricks to help you succeed when setting up conversion tracking
- Use conversion data and metrics, and optimize for each step of the conversion funnel to get the leads you want
- Case Study: Hear from Priyank Savla about how NetBrain used conversion tracking to better understand their leads and use conversion metrics to better optimize their LinkedIn
- Sponsored Content performance
Similar to Masterclass: Advanced Strategies on LinkedIn [New York] (20)
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
6. Time to Take Your LinkedIn Campaigns to the
Next Level
7. Agenda
The Next Step in Targeting:
Matched Audiences
↓
The Next Step in Strategy:
Marrying Sales + Marketing
↓
The Next Step in Reach:
Pairing Products for Impact
↓
The Next Step in Conversions:
Lead Gen & Measurement
↓
The Next Step for LinkedIn:
Product Roadmap
10. Matched Audiences Overview
What Targeting Functionality Exists with the Release of
Matched Audiences within Campaign Manager
11. Adding a LinkedIn
Insight Tag
IMPORTANT:
Skip this step if you already have
an insight tag on your page
Add a lightweight javascript code
to your site
Instructions / FAQ
Video: Generating a LinkedIn Insight Tag
1
Only add one tag per website domain
Make sure all your domains are listed on the Insight Tag
menu or the retargeting segment may not work correctly.
2
Give the tag some time to build
While the tag may take up to 48 hours to build your
audience, you can set up your website targeting
segments right away.
3
1
STEP
11
12. Copy + paste the Insight Tag code into your site’s
global footer, or email the instructions to your web
team.
if you already have a
LinkedIn tag on your site
If adding the tag to your global website
footer is not possible, tag the page(s)
you want to use for website retargeting
While website retargeting
may work with an image pixel,
javascript tag is recommended
IMPORTANT: SKIP THIS STEP
WORKAROUND FOR GLOBAL TAG
IMAGE PIXEL SUPPORT
12
13. Creating website
retargeting
audience segments
Once your account is set up, navigate
through the campaign creation flow until
you reach the targeting page
Click on Create an audience to retarget
Define the web URLs that will make up
your website retargeting segments
1
2
3
Complete setup steps and activate
your campaign
4
Your campaign can begin delivering once your
audience segment reaches 300 members
2
STEP
13
14. Once you arrive on the targeting page, click on Create an audience to retarget.
User must have “Account manager” or
“Campaign manager” access to
access website retargeting
ACCESS TO CREATE AUDIENCES
14
15. Name your audience segment and add the specific web page
URLs you’d like to use in your retargeting audience.
Only you and admins managing your
campaign will see the audience name
The URLs must belong to a domain
you entered in your Insight Tag
You can always come back and add
additional URLs to your audience segment
SEGMENT NAME
ADD THE WEBSITE URL
ADDING MORE URLS
Multiple URLs in one segment are “OR”
example: “acme.com/products” OR
“acme.com/services”
“OR” RELATIONSHIP BETWEEN URLS
15
16. You have three different website URL options when setting up your website retargeting audience segment.
“Starts with” – Select this option to
include any page whose URL starts with
these characters.
“Exact” – Select this option to target
pages whose URL matches these
characters in their entirety.
“Contains” – Use this only on pages
whose URL contains these characters.
16
17. Let your
audience build
3
STEP
Once you’ve finished setting up your audience,
click “Done” to proceed.
You can proceed with setting your campaign live or save your campaign
as a draft until the audience builds up.
If you set your campaign live, it can begin delivering
as soon as your segment reaches 300 people.
We need sometime to build your audience…
17
18. Once you’ve finished setting up your campaign, you can access your retargeting
audiences under Tools/Account Assets in the top navigation menu.
18
19. Clicking Edit will allow you to edit details on any retargeting audiences you’ve
created.
You can add any additional URLs if needed here (please note that it will take up to 48 hours to add any
additional audiences).
19
20. Helpful tips to keep in mind
Audiences will not be matched unless the Insight Tag is correctly installed. Please
make sure that the Insight Tag appears as Verified before building your audiences.
Depending on traffic across your website segments, your audience may take time to build. At
least 300 members must be matched before campaign can begin serving impressions.
Once at least 300 members are matched, the campaign will launch automatically
if you activated your campaign by clicking “Launch.”
Keep in mind broader may be better depending on your site traffic. Test broader website
segments before going super niche.
20
24. Start by accessing Matched Audiences from the Account Assets menu
Once you’re in the Uploaded list audiences menu, click on Upload a list.
Remember, Matched Audiences lists are
stored at Account Level. This means
that multiple campaigns within the same
account can use the same list.
25. Choose the type of list you are uploading (accounts OR contacts) and follow the correct
formatting. Remember to limit to one list per file. We recommend 300 companies or more
(maximum 30,000).
Label the header row
“companyname”
Select here if you
want to upload
either a CSV of
accounts or
contacts
26. Finish setting up your targeting and launch your campaign.
Once you launch your campaign and LinkedIn matches at least 300 members, your campaign can begin
delivering.
(Please note that it may take up to 48 hours to process)
Don’t forget to launch your campaign!
Impressions will begin delivering only after
LinkedIn matches enough members.
You may
include or
exclude an
account list.
27. Account lists you’ve created will appear under the Uploaded list audiences
tab.
In this tab, you can view or add additional account and contact lists.
28. Targeting using uploaded lists: A few things to remember
Use a CSV file following the correct format
using the approved templates
• Check spelling
• Avoid using special characters, URLs.
• Remove all formatting for optimal match rates.
Avoid hyper-targeting; it could limit scale and
delivery of your campaign. This includes:
• Uploading lists that are too small (we recommend
at least 1,000 companies or 10,000 emails), or
• Layering too many targeting criteria in addition to
the account list.
Target influencers or decision makers
for optimal response rates.
Larger lists will likely have better match rates.
29. Matched Audiences Overview
What Targeting Functionality Exists with the Release of
Matched Audiences within Campaign Manager
35. Noteworthy Items:
For larger lists, it may take up to 48hrs for the lists to appear
The lists will automatically sync to your marketing automation
platform (within 24hrs)
List must hit 300 people before it can be used as a targetable
segment, though we recommend lists of around 10,000 contacts
for scale
38. Use Cases Content How to Measure
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
repurpose top performing blog
articles and run on Sponsored
Content.
Engagement or Movement
within Pipeline
(Marketo Interesting Moments
or Eloqua Digital Body
Language)
39. Use Cases Content How to Measure
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
repurpose top performing blog
articles and run on Sponsored
Content.
Engagement or Movement
within Pipeline
(Marketo Interesting Moments
or Eloqua Digital Body
Language)
Marketing or Sales Qualified
Leads
Overview of the product or
platform, product examples,
testimonials and case studies
Opportunity Creation
40. Use Cases Content How to Measure
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
repurpose top performing blog
articles and run on Sponsored
Content.
Engagement or Movement
within Pipeline
(Marketo Interesting Moments
or Eloqua Digital Body
Language)
Marketing or Sales Qualified
Leads
Overview of the product or
platform, product examples,
testimonials and case studies
Opportunity Creation
Contacts in Pipeline
Promote a guide on specific
features; deep product insights
& how to guides
Movement in Pipeline
(i.e. Exploration Opp to
Proposal or Closed Won)
41. Use Cases Content How to Measure
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
repurpose top performing blog
articles and run on Sponsored
Content.
Engagement or Movement
within Pipeline
(Marketo Interesting Moments
or Eloqua Digital Body
Language)
Marketing or Sales Qualified
Leads
Overview of the product or
platform, product examples,
testimonials and case studies
Opportunity Creation
Contacts in Pipeline
Promote a guide on specific
features; deep product insights
& how to guides
Movement in Pipeline
(i.e. Exploration Opp to
Proposal or Closed Won)
New Customers / High Value
Customers/ Upsell
Opportunities
Product How-To’s, Case
Studies, Product Releases or
Industry News that relates back
to value prop
Reduced Churn / Upsell &
Renewal Rate (Retention
Marketing)
42. Use Cases Content
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
we repurpose our top
performing blog articles and run
on Sponsored Content.
Marketing or Sales Qualified
Leads
Promote Sophisticated
Marketer’s Guide - overview of
the platform, product examples,
testimonials and case studies
Contacts in Pipeline
Promote a guide on specific
LinkedIn features - highlighting
the power of LinkedIn targeting
New Customers / High Value
Customers/ Upsell
Opportunities
Product How-To’s, Case
Studies, Product Releases or
Industry News that relates back
to value prop
43. Use Cases Content
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
we repurpose our top
performing blog articles and run
on Sponsored Content.
Marketing or Sales Qualified
Leads
Promote Sophisticated
Marketer’s Guide - overview of
the platform, product examples,
testimonials and case studies
Contacts in Pipeline
Promote a guide on specific
LinkedIn features - highlighting
the power of LinkedIn targeting
New Customers / High Value
Customers/ Upsell
Opportunities
Product How-To’s, Case
Studies, Product Releases or
Industry News that relates back
to value prop
44. Use Cases Content
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
we repurpose our top
performing blog articles and run
on Sponsored Content.
Marketing or Sales Qualified
Leads
Promote Sophisticated
Marketer’s Guide - overview of
the platform, product examples,
testimonials and case studies
Contacts in Pipeline
Promote a guide on specific
LinkedIn features - highlighting
the power of LinkedIn targeting
New Customers / High Value
Customers/ Upsell
Opportunities
Product How-To’s, Case
Studies, Product Releases or
Industry News that relates back
to value prop
45. Use Cases Content
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
we repurpose our top
performing blog articles and run
on Sponsored Content.
Marketing or Sales Qualified
Leads
Promote Sophisticated
Marketer’s Guide - overview of
the platform, product examples,
testimonials and case studies
Contacts in Pipeline
Promote a guide on specific
LinkedIn features - highlighting
the power of LinkedIn targeting
New Customers / High Value
Customers/ Upsell
Opportunities
Product How-To’s, Case
Studies, Product Releases or
Industry News that relates back
to value prop
46. Noteworthy Items:
Need to have content that is tailored to the customer
base you are bringing over
Need to be prepared to measure traction and
movement within your Contact Management Platform
(cpc, cpl, or mql measurement doesn’t truly measure
success here)
50. Use Cases Content
Demographic Targeting [EXCLUDING]
Known or Engaged Prospects
High Level Content, Introductory Assets,
Value Prop/Industry News
Retargeting [EXCLUDING] Current
Clients
Educational pieces, Product
Options/Demos, Case Studies
Retargeting or Demographic Targeting
[EXCLUDING] Competitor List
Same As Above (ensures you are not
wasting impressions or sharing your
content strategy)
...Now Lets Use It!
63. EXAMPLE
Let’s Get Robust
FA=IT,
Director+
in North
America
IT Groups
with
Manager+
Marketo
Contacts in
Pipeline
Site
Retargeting
ABM List
from Field
Team
IT Skills
with
Manager+
Layer
IT Decision
Makers
68. Sales and Marketing are converging
Awareness
Revenue
Marketing
Sales
Marketing is...
❏ Engaging prospects
deeper in the funnel
❏ Measuring impact
on close rates and
sales cycle
Sales is...
❏ Driving brand awareness
via social
❏ Playing a bigger role in
educating customers
1
69. Missing the Mark Lack of Visibility Mixed Messaging
Marketers fail to consistently
target and reach the people
who Sales deem high-value
Sales lacks visibility into how
buyers have engaged with
marketing campaigns and content
Marketing and Sales use
different stories and content to
communicate with customers
Companies face three challenges while aligning
Sales & Marketing
2
70. Aligned Sales and Marketing effortsSales and Marketing teams today
What Sales and Marketing alignment could look like
Sales Marketing
✓ Focus on the same buyers
✓ Shared insight and common messaging
✓ Drive revenue together
✓ Targeting different audiences
✓ Lack of collaboration
✓ Misaligned objectives
3
Sales Marketing
71. The Challenge
LinkedIn Campaigns are
bringing in leads to your
inbound sales teams, but
not converting to Sales
Accepted leads (i.e. High
Volume but Low Quality)
Marrying Sales + Marketing On LinkedIn
72. The Challenge
You are having trouble with
scaling campaigns that are
targeting your decision
maker
Marrying Sales + Marketing On LinkedIn
73. The Solution
Identify Gaps between your
Saved Leads and Target
Audiences. Then adjust your
marketing efforts to align
with sales to increase
traction and/or expand scale
Marrying Sales + Marketing On LinkedIn
76. Sales Navigator companies have seen the following success
*Averages of influenced opportunities based on a June ‘17 analysis of 600+ CRM-synced companies with at least 6 months on contract
Larger Deals
when using Sales Navigator to
connect with decision makers
Higher Win Rates
when using Sales
Navigator to close deals
Opportunities Sourced
when using Sales Navigator to
find customers*
35%+5%+34%
79. But There is Room for Improvement Among Other Industries
Retail
Professional
Services
Government
80. Connect Campaign Manager
to Sales Navigator
Unlock an audience you
couldn’t target before
Target saved accounts &
leads using Matched
Audiences
A solution to nurture your sales team’s high-value accounts and contacts
Coming Soon: Sales Navigator Account and Contact Targeting
81. 5
You reach these saved accounts and
leads with LinkedIn’s suite of
ad products
How does Sales Navigator Account and Contact Targeting work?
Step 1: Sales Activity
Sales saves an Account...
Step 2: Integration Step 3: Ads Delivery
Karen, join FixDex forum to be part
of a community for business.
Sales reps identify leads and accounts
in Sales Navigator as high-value and
save them
These accounts and leads are brought
into Campaign Manager and become
targetable
91. Metric Sponsored Content Alone Text Ads
Conversions 581 405
Conversion Rate 0.35% 40%
Cost Per Conversion $467.73 $25.64
Investment $300k/qtr $10k/qtr
Product Pairing for Evergreen Content
Tech Company (Security) | 500 Employees | Privately Held
92. Product Pairing for Evergreen Content
Tech Company (Security) | 500 Employees | Privately Held
93. SnapCap is an online lending platform that specializes in
offering loans to small business owners who are
under-served by banks or who may not have access to
capital.
94.
95.
96. The Next Step in Conversions:
Lead Gen & Measurement
98. Lead Gen Forms
What You’re Trying to
Improve
KPI Will Lead Gen Forms Help?
Conversion Rate CPL
Yes, by removing the friction of
conversions on mobile devices
99. Lead Gen Forms
What You’re Trying to
Improve
KPI Will Lead Gen Forms Help?
Conversion Rate CPL
Yes, by removing the friction of
conversions on mobile devices
Marketing Qualified Leads MQL
Yes, IF what is hindering the
movement to MQL or SQL is the need
for prospects to download more
assets or certain assets (demos, free
trial etc.)
Sales Qualified Leads SQL
100. Lead Gen Forms
What You’re Trying to
Improve
KPI Will Lead Gen Forms Help?
Conversion Rate CPL
Yes, by removing the friction of
conversions on mobile devices
Marketing Qualified Leads MQL
Yes, IF what is hindering the
movement to MQL or SQL is the need
for prospects to download more
assets or certain assets (demos, free
trial etc.)
Sales Qualified Leads SQL
Opportunity Creation
# Of Opps Touched by LI,
or end ROI of LI
Not Directly. May be useful to include
within your strategy, but pay close
attention to lead quality, and ensuring
your targeting is locked in
101. Noteworthy Items:
Lead Gen forms are only on mobile at this time
Help to reduce the friction of a conversion on mobile
Will help if your main issues are at the point of conversion, but
will not be an immediate fix for quality issues that are surrounding
MQL/SQL, or overall ROI
103. Measure lead quality and advertising ROI
Laptop screen area
103
Use conversion tracking
Measure leads
collected on your
website with LinkedIn’s
free native conversion
tracking tool
104. Use demographic
analytics
Ensure you’re converting
the right people: Use
LinkedIn’s campaign
reporting to measure the
types of segments you’re
converting.
Measure lead quality and advertising ROI
Laptop screen area
104
109. Evolving our platform to increase advertiser ROI
Exceed
marketer
objectives
Prove
value through
analytics &
insights
Simplify
usability of
products &
capabilities
Target
the audiences that
matter
112. New Targeting
Facets
Recently released
Launched in July
Follower targeting
Target members following your
LinkedIn Company Page
Company connection targeting
Reach first-degree connections
of company employees
115. Campaign Manager
Visual Refresh
Recently released
A new look for campaign manager –
guidance when you need it, a more
familiar design, easier access to
your account assets
Announced in July
116. LinkedIn Audience Network
Recently released
Scale your reach by running ads
through our partner app network
Launched to all advertisers in
September
Exceed Marketer
Objectives
117. LinkedIn Marketing Partner Program Expansion
Media Buying
Leverage experts to scale your
LinkedIn campaigns
Marketing Analytics
Gain paid and organic campaign
performance insights
Audience Management
Target and manage your contacts
more effectively on LinkedIn
For more information, visit go/lmspartners
17 new partners across three new categories
*
Recently released
119. Integrate trusted 3rd
party
tracking to better track results
3rd
party impression
tracking
Recently Released & Upcoming release
Launching: Dynamic Ads & Text Ads (Q3)
Upcoming Release: Sponsored Content (Q4)
Prove Value Through
Analytics &
Insights
120. Refreshed Reporting
View
Upcoming release
New reporting view to understand
performance quickly and easily
Target The
Audiences
That Matter
Prove Value Through
Analytics &
Insights
121. Asset Management
Upcoming release
Share website audiences and
uploaded lists across your
Campaign Manager accounts
Launch in Q4
Exceed Marketer
Objectives
Target The
Audiences
That Matter
123. Drive content downloads
with your target audience
Whitepaper
Download Ad Unit
Upcoming release
Pilot in Q3 | Q4 Launch
124. Lead Gen Forms for
Sponsored InMail
Collect even more quality leads
from your Sponsored InMail with
seamless pre-filled forms
Launch in Q3
Upcoming release
Exceed Marketer
Objectives
Exceed Marketer
Objectives
jstein@runity.com
127. Nurture your sales organization’s
high-value accounts and leads
Sales Navigator
Account & Contact
Targeting
Upcoming release
Pilot in Q3, Launch in Q4
Connect to data integration
Target The
Audiences
That Matter
128. 2018
upcoming solutions
• Objective-based campaign creation and optimization –
Create campaigns based on your marketing objectives
• Pre-launch campaign predictions – Understand how your
campaign is likely to perform
• Intent and interest based targeting – Reach audiences
based on signals of their intent and interests
• Trending content insights – Understand topics that most
resonate with your target audiences
131. marketer objectives
Exceed
• Whitepaper Download Ad Unit (Dynamic Ads) | Q3 2017
Drive content downloads with your target audience
• Lead Gen Forms For Sponsored InMail | Q3 2017
Easily collect quality leads through InMail messaging using
pre-filled forms
• Conversion Auto-Optimization | Q3 2017
Let LinkedIn automatically adjust your Sponsored Content
campaign bid to get more website conversions at a better price
• Carousel Sponsored Content | Q4 2017
Better engage your audience with a content carousel
• Sponsored Video | Q4 2017
Engage your audiences with video content across the web
132. value through
analytics & insights
Prove
• 3rd
Party Impression Tracking | Q3 & Q4 2017
Trusted 3rd party tracking of results
• Refreshed Reporting View | Q4 2017
New reporting view to understand performance quickly and
easily
133. usability of products &
capabilities
Simplify
• Improved Ad Creation | Q3 2017
Enhanced ad preview, better sharing of account assets, and
ability to edit Sponsored Content after launch
• Campaign Groups | Q4 2017
Organize, manage, budget, and report across campaigns (and
IOs) within one "permanent" account
• Manager Accounts | Q4 2017
Allow agencies & clients to easily share access to LI business
(or enterprise) accounts easily and securely
134. the audiences
that matter
Target
• Sales Navigator Account & Contact Targeting | Q4 2017
Nurture leads saved by your sales teams
• Location Targeting Options | Q4 2017
Deliver ads based on members’ profile location or profile
location and IP address
• Asset Management | Q4 2017
Share website audiences and uploaded lists across your
Campaign Manager accounts
137. Matched Audiences - Retargeting Lists
A few things to remember
Remember to run general
brand/Direct response content in
addition to Retargeting to make
sure you’re filling the funnel with
the relevant audience
Start broad -- begin by
retargeting your full website
traffic, and add additional filters
as the audience grows
Retargeting audiences must be at
least 300 members in order to
start serving impressions
138. Matched Audiences - Account Lists
A few things to remember
Target influencers or decision makers
for optimal response rates.
Ensure lists follow the correct
formatting by using one of the
templates available. Remove all
special characters and check
spelling
Avoid hyper-targeting; it could limit scale and
delivery of your campaign. This includes:
• Uploading too small a list of companies or
• Layering too many targeting criteria in
addition to the account list.
139. Matched Audiences - Email Lists
A few things to remember
Ensure lists follow correct formatting
and are using the approved templates.
Check spelling and avoid special
characters
Avoid hyper-targeting; it could limit
scale and delivery of your campaign.
This includes:
• Uploading too small a list of
contacts, or
• Layering too many targeting criteria
in addition to the account list.
Target influencers or decision makers
for optimal response rates.