WSI Lebanon provides all the internet marketing services that Lebanese companies need in order to leverage the power of the internet in order to achieve their business goals.

1. Cover Page
To be designed later

2. WSI Overview
WHO IS WSI?
Over the years our Consultants
WE’RE INDUSTRY LEADERS: Headquartered in have helped thousands of
Toronto, Canada, WSI has been developing businesses around the world
profitable Internet Marketing strategies for
businesses since the mid 1990s. Our network
to grow and prosper online
of certified Internet Marketing Consultants is and they’re ready to help your
the largest of its kind and we are ranked the business too.
#1 Internet Services Business in the world by
industry-leading Entrepreneur magazine. WSI
is committed to improving the profitability of
CUSTOMER FOCUSED: WSI listens and seeks
our customers through the use of leading-
to understand our customers’ businesses
edge digital technologies, delivered by
better, utilizing customer and Consultant
knowledgeable and service-oriented
feedback and expert research to find out
Consultants. As more businesses join the
what you need to grow your revenues online.
struggle to harness the Internet’s potential for
We’ve learned that you want a trusted
business growth and success, WSI is ready to
advisor who can simplify Digital marketing
effectively serve their needs with affordable
and help you choose the best options for
Internet Marketing and innovative website
your business needs. While WSI is constantly
solutions.
monitoring customer needs around the
world, our Consultants are located where
PROVEN EXPERIENCE WORKING FOR YOU:
your business operates and understand local
Over the years we’ve seen the rise of the
business conditions and opportunities.
website as a service and distribution
channel, the fall of the dot-coms and the
STRATEGICALLY ALIGNED: As a leading
explosive growth of Social Media. As the
provider of Digital Marketing Solutions to
Internet continues to evolve, so do our
businesses worldwide, WSI has aligned
systems, our products and our services.
themselves with industry leaders like
Today, emerging digital technologies and
Google, Lyris, SEMPO, MarketingSherpa, Reac
marketing techniques allow our Consultants to
hLocal and Webex. This means that when
take their clients’ Internet presence to the
you work with WSI you can be sure you’re
next level, while never losing focus of our key
working with a leading edge company that
goal—increasing a company’s profitability by
contributes and incorporates the best
building affordable Digital Marketing Solutions
practices in our field.
that work.

3. Our Services
Pay-Per-Click Services
Pay Per Click (PPC) advertising is an investment, and
just like any other, it has to pay for itself. PPC is
enormously powerful. You only advertise to people
Benefits
who are looking for what you have right now, and
you only pay when they respond by clicking through
to your website. The price is determined by an
ongoing real-time bidding process that is based on • Increase your sales
true market values. • Lower your cost per sale
• Get more visitors, leads, sales
and customers
WSI’s 5-Step Plan for Pay-Per-Click • Maximize your Google Adwords
budget
Step 1: Create an informative webpage • Professional brand promotion
• Ensure there is a call-to-action
Step 2: Generate a list of keywords
• Keywords that potential buyers would search
• Identify your negative keyword list Campaign Management
• Identify broad and exact matches phrases
Step 3: Build your campaign
• Research bid prices on Google Our campaign management
• Write your Google AdWords advertisements services will track and measure
the effectiveness of your ads on
Step 4: Monitor your results a monthly basis. We'll work with
• Split test ads against each other to achieve higher you to determine the most
click through rates appropriate and effective goals
for your PPC landing pages and
Step 5: Improve your performance advertising campaigns.
• Rewrite ads to improve click through rates
• Optimize landing pages to improve conversion rates
• Improve you ROI by adjusting bid prices

4. Our Services
Competitive Analysis
To be successful in online marketing, businesses
must gain a search advantage over their competition.
Not understanding your key competitor’s online Report Features
activities will result in lost opportunities. It is
important to know what your competitors are doing
on the Internet, so that you can combat and reduce
any advantage they have. • Review of your site framework
• Home page review of your top
WSI’s Internet Competitor Analysis is developed to competitor sites
provide detailed information on how your • Competitor analysis of the top
competitors use Internet marketing to promote their 10 websites in your industry
products and services. This detailed report will help • Competitors’ top 20 organic
you understand your competitors’ strengths and keyword phrases
weaknesses. Strategic use of this online business
intelligence will help to strengthen your competitive
advantage and improve your online business decision
process.
Report Contents
Key Benefits
• Identify organic keywords that competitors are
targeting • Full competitor dashboard
• Identify competitor paid search strategies, including PPC keywords, daily
keywords and ads spend, web pages, keyword
• Work out competitors’ estimated monthly online phrases etc.
marketing budget • WebScan audit of all competitors
• Redefine your online business strategy against • Overall analysis of how you rate
your competitors’ to Increase your Return on among your competitors
Investment (ROI )
• Identify email campaigns that your competitors
are deploying and counter them with more
relevant campaigns that generate a greater
response

5. Our Services
Search Engine Marketing
If you want to rank #1 for your targeted keywords,
you need to understand how search engines work.
You must know what factors search engines use in What exactly is SEM?
ranking websites and how they “read” and “index”
web pages.
At WSI, we have a 3-Step plan to help businesses When we talk about SEM
like you to identify and create the quality website (Search Engine Marketing) we
content that Google loves. We will also ensure that are talking about marketing
you are fully leveraging Search Engine Marketing tactics like search engine
(SEM) in your business to help drive you more optimization, PPC, social media
revenue. optimization, display
advertising and banner
advertising.
3-Step SEO Plan
Step 1: Dominate your particular industry sector
• Identify your target audience
Benefits
• Set your website goals/ objectives
• Understand what persuades your audience
• Scout your competition • Get a custom-made plan for
your website
Step 2: Get your website ranked as high as possible • Increase your site traffic
• Ensure your site structure is search engine • Generate quality leads naturally
friendly • Reach your customers where
• Identify the keyword phrases your audience use they are searching
• Identify off-site activities that will get you links • Increase conversions by
building your brand awareness
Step 3: Track, Monitor, Adjust
• Track your keyword rankings
• Analyze your website’s visitor activity
• Monthly reports detailing website performance
• Provide recommendations for improvements

6. Our Services
Web Analytics
Every marketing campaign on the Internet needs to
be tracked in order to make it successful. After
planning and implementation, tracking tools are Types of Reports
necessary to calculate the ROI of a particular
campaign. We provide you with a monthly report and
make suggestions where changes need to be made to
improve your Website Performance.
• Site Overview
• Search Report
Web Analytics Helps You Understand • Data Dissection
• What’s Changed
• Which keywords are attracting your most • Campaign Report
desirable business prospects • Funnel Report
• What advertising copy pulled the most responses • Click Fraud Report
• Which landing pages and content make the most
money for you
• How visitors found your website
• Which pages and links are most popular
• Whether or not your campaign is directing traffic
to the correct pages
Benefits
• Visitor segmentation to identify the sources that
generate first time and returning visitors
• Easily measure performance of
both online and offline
marketing campaigns
• Revenue tracking reports
providing extreme ROI analysis
• Easy to read graphs and pie
charts provides a greater
understanding of metrics

7. Our Services
Content Marketing Plan
When you add relevant content to your website on
an ongoing basis, generally monthly, the overall
quality of your website increases and will then be Benefits
recognized by search engines as a valuable content
rich site. By optimizing content with relevant
keywords, you will get organic (free) focused traffic
driven to your site. • Increase traffic to your site
• More quality leads and sales
Every page is an opportunity to make a sale. This • Greater customer reach
content on the page is an investment to your • Build brand credibility and trust
business, not a marketing expense. Our professional • Increase your ROI significantly
copywriters will create persuasion architecture and • Generate more effective site
write your pages to convert internet visitors to copy that visitors will read
customers and let your pages make the sales for you.
WSI’s 3-Step Approach
Step 1: Analyze your business objectives What You Can Expect
• Evaluation quality of existing website content
• Identify goals and who you should be targeting
Step 2: Keyword research and content integration • Extend your online brand by
• Keyword analysis and research of target audience increasing keywords featured in
• Write and edit quality keyword rich content Google’s top 20 results
• Create press releases and distribute accordingly • Decrease dependence on pay
per click
Step 3: Management and measurement of results • Diversify ways to engage with
• Analysis of search engine rankings and site activity your prospects
• Monthly reporting of results and site improvement
• Recommendations on how we can continually
increase your website’s content quality.

8. Our Services
Email Marketing
Email marketing is a proven method of keeping in
touch with prospects and existing customers.
It is a cost-effective solution to creating top of mind Benefits
brand recognition and increase sales.
Our Services • Provide customers with relevant
business and industry news
• Import existing email database into a leading-edge • Stay connected with your clients
Email Marketing system • More effective response rates
• Integrate a subscribe form on the website to build than other marketing tactics
the list • An inexpensive way to get more
• Create an email marketing campaign by providing prospects to read about your
content ideas that can be sent to your database business
• Develop an email marketing graphic template
• Track and measure the open rate, click through
rate, and order rate
• Apply content and provide drafts for signoff of all
email distributions Our Objectives
• Improve the quality of your
current email list
• Increase brand recognition
• Drive repeat traffic to your
business
• Build long-term relationships
• Increase overall sales

9. Our Services
Conversion Architecture
What is Conversion Architecture?
Conversion Architecture starts by defining your The 40/40/20 Rule
business goals and target audience, and then
ensuring that every element of your site persuades
visitors to take the desired actions.
Conversion Architecture follows
the 40/40/20 Rule – 40% Audience
These elements include:
Targeting, 40% Offer and 20%
• Persuasive copy
Creativity. These figures come
• Calls to action
from the Direct Marketing
• Conversion tools
Association (DMA) in its outlining
of parameters that determine the
The guiding philosophy of Conversion Architecture
success of a marketing campaign.
is that all websites must have a persuasive purpose.
Building your site with Conversion Architecture in
mind will result in more visitors doing what you want
them to online – whether that is signing up for a free
consultation or buying a new product. Benefits
• Increase your site ROI potential
• Create conversion paths in your
site to better direct customers
• Optimize your site layout
according to best practices
• Ensure visitors are able to
navigate through your purchase
funnels
WSI Conversion Architecture Chart

10. Our Services
Social Media Marketing
Break into the world of social media and create,
brand and manage your online presence. WSI will
show you how to leverage the social media frenzy Social Profile Setup
to your advantage and capture the attention of the
largest growing audience online.
Whether you’re goal is to establish your brand, • Facebook and LinkedIn
capture additional market share, or conduct real-time • Personal and group profiles
market research, social media should be part of any • Import contacts from Outlook
serious online marketing strategy. • Join groups, populate group,
addition of applications
• Banner and text advertising
Social Media Services campaign setup as well as
management
• Social profile creation and management
• Write and add 4 blog posts per month
• YouTube – uploads of optimized videos
• WSI’s “How to Social Media guide” Benefits
• Social Media monitoring & listening of industry
trends & brands
• Social bookmarking links posted in top social
networks
• Capture the attention of the
• Monthly review detailing account activity and growth
largest growing online audience
• One hour per month coaching via telephone
• Conduct real-time market
• Introductory training on social media
research
• Interact and update easily
• Build brand awareness
affordably

11. Case Studies

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19. Sample Reports
Site Audit Reports

20. Sample Reports
Internet Marketing
Insight Reports

21. Sample Reports
Email Marketing Reports

22. Sample Reports
Web Analytic Reports

23. Sample Reports
Competitive Analysis
Reports

24. Our Consultants are the new breed of business advisors. Like your
lawyer, your accountant, your stock broker—each a trusted business
partner whose expertise you rely on to succeed—a WSI Digital
Marketing Consultant is in your local community to ensure your
business realizes the full profit potential offered by digital marketing
technologies. In a nutshell, they are specially trained and certified
Digital Marketing experts, ready to deliver consulting services that best
meet your business needs and your budget.
The products and services described herein are the property of Research and Management Corporate
(RAM), its affiliated or related companies and are provided by franchisees of the WSI IM franchise system.
©2010 RAM. All rights reserved.
For further information, contact us on 70/007 351 or 70/333 037
0r email us @ info@wsialtamer.com