With marketing budgets tight, it is imperative to ensure you get a steady flow of new web visitors. Search engines think backlinks are very important for SEO.

1. Effective Backlink
Strategies
© 2010 Matizmo Ltd.

2. Introduction
There is no denying that budgets are
currently very tight in marketing.
© 2010 Matizmo Ltd.

3. Introduction
There is no denying that budgets are
currently very tight in marketing.
© 2010 Matizmo Ltd.
In order for money to stretch further, and marketing resources to
be used fully, many organisations are developing and
implementing backlink strategies.

4. Introduction
Essentially, a backlink
is a link from other
sites to yours.
© 2010 Matizmo Ltd.

5. Introduction
Essentially, a backlink
is a link from other
sites to yours.
© 2010 Matizmo Ltd.
In SEO terms, the
search engines
love them.

6. Introduction
Essentially, a backlink
is a link from other
sites to yours.
© 2010 Matizmo Ltd.
They are used as a way of verifying the usefulness of
your site and therefore help search engines decide where
your site should rank in the search engine results.
In SEO terms, the
search engines
love them.

7. Introduction
The more quality backlinks you have,
the better your page ranking.
© 2010 Matizmo Ltd.

8. Introduction
The more quality backlinks you have,
the better your page ranking.
© 2010 Matizmo Ltd.
As research proves that the closer you are to the top of
the search, the more likely it is that you will get the visit,
you can see how important an effective
backlink strategy is.

9. © 2010 Matizmo Ltd.
It sounds a fairly simple thing but some people
forget to do it.
Get listed on the
search engines1.

10. © 2010 Matizmo Ltd.
It sounds a fairly simple thing but some people
forget to do it.
Get listed on the
search engines1.
As about 80% of traffic to websites comes via search engines it
is critical that your website is listed on the three
main search engines Google, Bing and Yahoo.

11. © 2010 Matizmo Ltd.
Check your webtrends2.
Do you know where your traffic is
coming from?

12. © 2010 Matizmo Ltd.
Through good web traffic analysing programmes such as
Webtrends, Google Analytics or Alexa you can see
what links are the main traffic drivers to your site.
Check your webtrends2.
Do you know where your traffic is
coming from?

13. © 2010 Matizmo Ltd.
Do ensure that these
links continue to be
live links.
Check your webtrends2.

14. © 2010 Matizmo Ltd.
Do ensure that these
links continue to be
live links.
Check your webtrends2. These other sites may
change their content, or
accidently change a URL
while updating pages.

15. © 2010 Matizmo Ltd.
Do ensure that these
links continue to be
live links.
Check your webtrends2.
Keep on top of this.
These other sites may
change their content, or
accidently change a URL
while updating pages.

16. © 2010 Matizmo Ltd.
Effective backlinks are quality backlinks.
Actively seek
quality links3.

17. © 2010 Matizmo Ltd.
Effective backlinks are quality backlinks.
Actively seek
quality links3.
Try searching the keywords you
associate with your brand – for example,
“technology marketing, B2B
marketing, B2B design” and see
what comes up.

18. © 2010 Matizmo Ltd.
Effective backlinks are quality backlinks.
Actively seek
quality links3.
If you can seek out
a link with the
sites that appear
then do so.
Try searching the keywords you
associate with your brand – for example,
“technology marketing, B2B
marketing, B2B design” and see
what comes up.

19. © 2010 Matizmo Ltd.
An easy and low level way to get your link quietly out into the ether
is to make comments on other peoples websites
and leaving your url in the post.
Use forums, guest books
and blog comments4.

20. © 2010 Matizmo Ltd.
An easy and low level way to get your link quietly out into the ether
is to make comments on other peoples websites
and leaving your url in the post.
Use forums, guest books
and blog comments4.
Where possible, keep your link contextual and
keyword based. For example, “Great post.

21. © 2010 Matizmo Ltd.
Not only does this strategy help position you as a leader
in your field on a personal level, it also gets your
URL out there into the world being read by
other audiences, and crawled by the search
engine bots.
Write Articles or
Guest Blog Posts5.

22. © 2010 Matizmo Ltd.
Not only does this strategy help position you as a leader
in your field on a personal level, it also gets your
URL out there into the world being read by
other audiences, and crawled by the search
engine bots.
Write Articles or
Guest Blog Posts5.

23. © 2010 Matizmo Ltd.
By having an “Add This”or “Share this”
button on your site you can ensure that your content,
including videos can be shared and a backlink
is placed on whatever site it appears on.
Allow your web
content to be shared6.

24. © 2010 Matizmo Ltd.
For video sharing via YouTube,
a good idea is to post your
URL in the description
box, forcing a backlink from
whichever site that shares it.
Allow your web
content to be shared6.

25. © 2010 Matizmo Ltd.
For video sharing via YouTube,
a good idea is to post your
URL in the description
box, forcing a backlink from
whichever site that shares it.
Allow your web
content to be shared6.
It goes without saying that
blogs are a great Trojan
horse for backlinks, use
them well.

26. © 2010 Matizmo Ltd.
Allow site visitors to subscribe to your site.
RSS feeds7.

27. © 2010 Matizmo Ltd.
Allow site visitors to subscribe to your site.
RSS feeds7.
This gives backlinks too and frankly is a
great content marketing tool too.

28. Summary
© 2010 Matizmo Ltd.
While not exhaustive, the above list of
backlink strategies provides a great
starting point for B2B marketers just
embarking on optimising their site.

29. Matizmo Ltd
Call: +44 (0) 1285 643180
Visit: www.matizmo.co.uk
Email: info@matizmo.co.uk
6–8 Dyer Street
Cirencester
Gloucestershire
GL7 2PF