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Retargeting Your Sphere:
Staying Connected To Your Clients!
Danny Fredericks, REALTOR®
“A REALTOR® for the generations.”
Retarge'ng	
Use	Social	Media	to	reach	your	exis'ng	clients.	
Leverage	Facebook	and	Twi?er!
Marke'ng	Channels	
LinkedIn	
Email	Contacts	
Website	Visitors	
Contacts	
Custom	Audiences	($)	
Retarge'ng	($)	
Segmented	Emails	
Organic	Social
LinkedIn	
My	Network	
	Connec'ons	
	SeMngs	
	Export
Email	
Contacts	
	Select	
	Export
Add	Tracking	
	Get	Code	
	Webmaster	
	Report	
		 			 			Website
FB	Ads	Manager	
	Upload	List	
	Name	
	Launch	
	Custom	Audiences
Examples
Examples
Emails	Providers 		
	 	 		
	 	 	Beginner 	 	 	 	 	Advanced
Lead	Source	
		 			 	Segments	
	Email	
	Social	
	Website	
Database
Lists	
	Create	
	Segment	
	Email	
		 			 	Mailchimp
Likes	
•  Visibility	
– SEO	
– Website	
•  Boost	
– Fan/Friends	
– Email	Audience	
Organic	Social
•  Visibility	
– SEO	
– Trending	Topics	
– Follow	Clients	
	
Organic	Social
Average	Daily	Time	Spent	per	Day	with	Facebook	-	US	Adults	
	
	
	
	
	
	
	
	
Source:	eMarketer,	April	2016	
Future	of		 		
0:10	
0:12	
0:14	
0:16	
0:17	 0:17	
0:10	
0:12	
0:14	
0:16	
0:17	 0:17	
0:00	
0:07	
0:14	
0:21	
0:28	
0:36	
2013	 2014	 2015	 2016*	 2017*	 2018*	
Desktop/Laptop	
Mobile
Future	of	Social	Media	
24%	
34%	
48%	
52%	
56%	
62%	
67%	
73%	
78%	
2008	 2009	 2010	 2011	 2012	 2013	 2014	 2015	 2016	
Percentage	of	US	with	a	social	network	profile.	
	
	
	
	
	
	
	
	
	
Source:	Sta'sta	(273476)
THANK YOU
Slides	Available:		
h?p://www.slideshare.net/dannyfredericks

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