SlideShare a Scribd company logo
LinkedIn Company Pages:
the untapped opportunity for SMBs

Data & survey results of 
SMB’s social media usage in the US
Aug. - Nov. 2013
We know SMBs massively use social media.
But we wanted to know
how.
So we surveyed more
than 3,000 SMBs over
several months:
 
 
 
 
 

Among Scoop.it users
Outside of Scoop.it user base
We asked questions
We collected behavioral data
We cross-checked with our own
data (for Scoop.it users)
SMBs want leads, traffic and brand awareness
What are the goals of your social media presence?

Develop my company's brand.

59%

Generate business sales leads.

58%

Drive traffic to my Web site.

57%

Show thought leadership.

Recruit new employees.

37%

29%
Which should be a perfect match with LinkedIn

+50%
People are 50% more likely to purchase from a
company they interact with on LinkedIn.
(source: LinkedIn)
But even though LinkedIn is !
the business social network…

10%
10%

22%

58%

Which social media will be the most valuable for your company in the next 12 months?
But even though LinkedIn is !
the business social network…

10%
10%

22%

58%

Which social media will be the most valuable for your company in the next 12 months?

…SMBs see their future on Facebook and Twitter
Why?
Most SMBs already are actually on LinkedIn

Share of SMBs with an existing
LinkedIn company page

61%
have a
LinkedIn
Company
page
But as their company pages are created for them
automatically, few actually know about that.

Share of SMBs with an existing
LinkedIn company page

Does your company have the following
social media presence?

38%

61%
have a
LinkedIn
Company
page

75%
50%
36%

Facebook page

Twitter account
 LinkedIn company Google+ company
page
page
SMBs confess they don’t update their !
LinkedIn company pages enough
% of SMBs with a presence on that social network
who says they update daily or weekly

66%
54%
37%

Facebook page

37%

Twitter account
 Google+ company LinkedIn company
page
page

?	
  
But it’s even worse than they think
% of SMBs with a presence on that social network
who says they update daily or weekly

18%
effectively update
daily or weekly

66%
54%
37%

Facebook page

37%

Twitter account
 Google+ company LinkedIn company
page
page
Much worse
% of SMBs with a presence on that social network
who says they update daily or weekly

18%
effectively update
daily or weekly

66%

97

54%
37%

Facebook page

37%

Twitter account
 Google+ company LinkedIn company
page
page

days on average
since last update
on LinkedIn
Even though they see the value of updating their
company pages often
What’s preventing you from updating your LinkedIn page more often?	
  

33%
don’t see the value

67%
have other reasons
SMBs who publish lack time or impacting content to
publish
What's preventing you from updating your LinkedIn Company page more often?

I can't measure the impact.

42%

I don't have enough content to publish.

41%

37%

I don't have time.

It's not supported by my social media tools.

I don't have the skills internally.

25%

20%
So they stick to mostly posting about themselves
What type of content do you publish on your LinkedIn company page?

74%

I publish product/company updates.

63%

I publish sales promotions.

I publish industry news.

53%

I share my vision of the market through thought
leadership pieces.

53%

I post job openings.

46%
And break the 4-1-1 rule for high engagement

4

1

Other people’s
content

Re-sharing
from others

1
Self -serving

“For every 1 self-serving post, you shall reshare 1
relevant post and share 4 pieces of relevant content
written by others.”
(Joe Pulizzi – Content Marketing Institute)
Help!
Publishing by curation can help
“I don’t have enough content to publish”

Complement your own content with relevant curated
pieces
Publishing by curation can help
“I don’t have time”

Leverage content curation tools to automate content
sourcing
Publishing by curation can help
“I can’t measure the impact”

Use social analytics to easily measure engagement
and content impact.
How Scoop.it works: 
Save time sourcing content
Get fresh, relevant content easily.
Our semantic algorithm crawls 10M+ Web pages/day so you don’t have to.

1
 Discover
Make it yours

Edit your content.
Enrich it with your insight.
Publish it in 1-click.

2
 	
  Enrich
1
 Discover
Be discovered everywhere

3
 	
  Share
2
 	
  Enrich
1
 Discover

All your online presence:
- Your Web sites
- Your social networks
- Your blogs
- Your newsletters
+Your Scoop.it content
site
And today…
And today…
Scoop.it integrates LinkedIn company pages

3
 	
  Share
2
 	
  Enrich
1
 Discover

Profiles
Groups
New	
   Company Pages
Content curation helps 
18%
effectively update
daily or weekly

97
days on average
since last update
on LinkedIn
Content curation helps 

Scoop.it users publish 19 posts / month on
average to their social networks
Content curation helps 

Integrated content & social analytics
Get started today

Sign up for free at http://scoop.it
Connect your LinkedIn company page at
http://www.scoop.it/share/configuration

More Related Content

What's hot

Q1 | 2016 Social Media Trends Report
Q1 | 2016 Social Media Trends ReportQ1 | 2016 Social Media Trends Report
Q1 | 2016 Social Media Trends Report
The Social Lights
 
How to Build a Data-driven Social Media Marketing Strategy
How to Build a Data-driven Social Media Marketing StrategyHow to Build a Data-driven Social Media Marketing Strategy
How to Build a Data-driven Social Media Marketing Strategy
Kissmetrics on SlideShare
 
The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
 
Infusing content marketing into your social strategies
Infusing content marketing into your social strategiesInfusing content marketing into your social strategies
Infusing content marketing into your social strategies
LinkedIn
 
Top 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial AdvisorsTop 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial Advisors
Finworx
 
Digital Marketing On A Budget
Digital Marketing On A BudgetDigital Marketing On A Budget
Digital Marketing On A Budget
MWI Hong Kong
 
Social Media Snow Camp 2017 - Cristian Manafu
Social Media Snow Camp 2017 - Cristian ManafuSocial Media Snow Camp 2017 - Cristian Manafu
Social Media Snow Camp 2017 - Cristian Manafu
RevistaBiz
 
Social Media Marketing For Business
Social Media Marketing For BusinessSocial Media Marketing For Business
Social Media Marketing For Business
Jeff Bullas
 
Content Marketing Trends 2018
Content Marketing Trends 2018Content Marketing Trends 2018
Content Marketing Trends 2018
Teuku Irmansyah
 
Visual Virality
Visual ViralityVisual Virality
Visual Virality
NewsCred
 
Talkwalker White Paper No. 1
Talkwalker White Paper No. 1Talkwalker White Paper No. 1
Talkwalker White Paper No. 1
Talkwalker
 
Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015
Mike Corak
 
Social Media for Nonprofits: What the CSuite Should Know
Social Media for Nonprofits: What the CSuite Should KnowSocial Media for Nonprofits: What the CSuite Should Know
Social Media for Nonprofits: What the CSuite Should Know
Bryann Alexandros
 
Safety Week 2017 Social Media Toolkit
Safety Week 2017 Social Media ToolkitSafety Week 2017 Social Media Toolkit
Safety Week 2017 Social Media Toolkit
MIELKE
 
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
Michael Brenner
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
 
8 social media trends to watch in 2018
8 social media trends to watch in 20188 social media trends to watch in 2018
8 social media trends to watch in 2018
Arik Hanson
 
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
Doyle Buehler
 
The New Marketing
The New MarketingThe New Marketing
The New Marketing
Mark Smiciklas
 
Social trends, why they are important and why they are not
Social trends, why they are important and why they are not Social trends, why they are important and why they are not
Social trends, why they are important and why they are not
Joe Edwards
 

What's hot (20)

Q1 | 2016 Social Media Trends Report
Q1 | 2016 Social Media Trends ReportQ1 | 2016 Social Media Trends Report
Q1 | 2016 Social Media Trends Report
 
How to Build a Data-driven Social Media Marketing Strategy
How to Build a Data-driven Social Media Marketing StrategyHow to Build a Data-driven Social Media Marketing Strategy
How to Build a Data-driven Social Media Marketing Strategy
 
The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends
 
Infusing content marketing into your social strategies
Infusing content marketing into your social strategiesInfusing content marketing into your social strategies
Infusing content marketing into your social strategies
 
Top 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial AdvisorsTop 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial Advisors
 
Digital Marketing On A Budget
Digital Marketing On A BudgetDigital Marketing On A Budget
Digital Marketing On A Budget
 
Social Media Snow Camp 2017 - Cristian Manafu
Social Media Snow Camp 2017 - Cristian ManafuSocial Media Snow Camp 2017 - Cristian Manafu
Social Media Snow Camp 2017 - Cristian Manafu
 
Social Media Marketing For Business
Social Media Marketing For BusinessSocial Media Marketing For Business
Social Media Marketing For Business
 
Content Marketing Trends 2018
Content Marketing Trends 2018Content Marketing Trends 2018
Content Marketing Trends 2018
 
Visual Virality
Visual ViralityVisual Virality
Visual Virality
 
Talkwalker White Paper No. 1
Talkwalker White Paper No. 1Talkwalker White Paper No. 1
Talkwalker White Paper No. 1
 
Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015
 
Social Media for Nonprofits: What the CSuite Should Know
Social Media for Nonprofits: What the CSuite Should KnowSocial Media for Nonprofits: What the CSuite Should Know
Social Media for Nonprofits: What the CSuite Should Know
 
Safety Week 2017 Social Media Toolkit
Safety Week 2017 Social Media ToolkitSafety Week 2017 Social Media Toolkit
Safety Week 2017 Social Media Toolkit
 
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
8 social media trends to watch in 2018
8 social media trends to watch in 20188 social media trends to watch in 2018
8 social media trends to watch in 2018
 
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
 
The New Marketing
The New MarketingThe New Marketing
The New Marketing
 
Social trends, why they are important and why they are not
Social trends, why they are important and why they are not Social trends, why they are important and why they are not
Social trends, why they are important and why they are not
 

Viewers also liked

15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn
LinkedIn
 
Solving Blogging for Startups
Solving Blogging for StartupsSolving Blogging for Startups
Solving Blogging for Startups
Scoop.it
 
Realtime applications for SharePoint with SignalR and knockout.js
Realtime applications for SharePoint with SignalR and knockout.jsRealtime applications for SharePoint with SignalR and knockout.js
Realtime applications for SharePoint with SignalR and knockout.js
Christian Heindel
 
C & C testimonials
C & C testimonialsC & C testimonials
C & C testimonials
Anastasia Banks
 
How To Create PowerPoints That Are Out Of This World
How To Create PowerPoints That Are Out Of This WorldHow To Create PowerPoints That Are Out Of This World
How To Create PowerPoints That Are Out Of This World
ProductLed
 
Use Scoop.it to Market Your Brand & Generate Leads!
Use Scoop.it to Market Your Brand & Generate Leads!Use Scoop.it to Market Your Brand & Generate Leads!
Use Scoop.it to Market Your Brand & Generate Leads!
MarketingHits
 
21 LinkedIn Profile Tips to Advance Your Content Marketing Career
21 LinkedIn Profile Tips to Advance Your Content Marketing Career21 LinkedIn Profile Tips to Advance Your Content Marketing Career
21 LinkedIn Profile Tips to Advance Your Content Marketing Career
Content Marketing Institute
 
Social Media And Ethical Concerns For Healthcare Professionals
Social Media And Ethical Concerns For Healthcare Professionals Social Media And Ethical Concerns For Healthcare Professionals
Social Media And Ethical Concerns For Healthcare Professionals
Marie Ennis-O'Connor
 
91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need
Buffer
 
Digital Marketing PPT
Digital Marketing PPTDigital Marketing PPT
Digital Marketing PPT
Narendra Sharma
 
How to Create a Growth Framework
How to Create a Growth FrameworkHow to Create a Growth Framework
How to Create a Growth Framework
Sujan Patel
 
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesDigital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Web Trainings Academy
 

Viewers also liked (12)

15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn
 
Solving Blogging for Startups
Solving Blogging for StartupsSolving Blogging for Startups
Solving Blogging for Startups
 
Realtime applications for SharePoint with SignalR and knockout.js
Realtime applications for SharePoint with SignalR and knockout.jsRealtime applications for SharePoint with SignalR and knockout.js
Realtime applications for SharePoint with SignalR and knockout.js
 
C & C testimonials
C & C testimonialsC & C testimonials
C & C testimonials
 
How To Create PowerPoints That Are Out Of This World
How To Create PowerPoints That Are Out Of This WorldHow To Create PowerPoints That Are Out Of This World
How To Create PowerPoints That Are Out Of This World
 
Use Scoop.it to Market Your Brand & Generate Leads!
Use Scoop.it to Market Your Brand & Generate Leads!Use Scoop.it to Market Your Brand & Generate Leads!
Use Scoop.it to Market Your Brand & Generate Leads!
 
21 LinkedIn Profile Tips to Advance Your Content Marketing Career
21 LinkedIn Profile Tips to Advance Your Content Marketing Career21 LinkedIn Profile Tips to Advance Your Content Marketing Career
21 LinkedIn Profile Tips to Advance Your Content Marketing Career
 
Social Media And Ethical Concerns For Healthcare Professionals
Social Media And Ethical Concerns For Healthcare Professionals Social Media And Ethical Concerns For Healthcare Professionals
Social Media And Ethical Concerns For Healthcare Professionals
 
91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need
 
Digital Marketing PPT
Digital Marketing PPTDigital Marketing PPT
Digital Marketing PPT
 
How to Create a Growth Framework
How to Create a Growth FrameworkHow to Create a Growth Framework
How to Create a Growth Framework
 
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesDigital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
 

Similar to LinkedIn company pages: the untapped opportunity for SMBs

Osm Client Presentation 4 13 10
Osm Client Presentation 4 13 10Osm Client Presentation 4 13 10
Osm Client Presentation 4 13 10
toddallen50
 
Osm Client Sales Presentation Pp Tversion4 13 10
Osm Client Sales Presentation Pp Tversion4 13 10Osm Client Sales Presentation Pp Tversion4 13 10
Osm Client Sales Presentation Pp Tversion4 13 10
Torch Fire Marketing
 
CEHR Social Media Presentation
CEHR Social Media PresentationCEHR Social Media Presentation
CEHR Social Media Presentation
Patrick Byers
 
Recruiting top talent using social media
Recruiting top talent using social mediaRecruiting top talent using social media
Recruiting top talent using social media
Stacey Burke
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting Strategy
SynergisIT
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting Strategy
SynergisIT
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting Strategy
SynergisIT
 
The 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roiThe 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roi
MeetEdgar
 
Mix LinkedIn and Content Marketing to Influence Buying Decisions
Mix LinkedIn and Content Marketing to Influence Buying DecisionsMix LinkedIn and Content Marketing to Influence Buying Decisions
Mix LinkedIn and Content Marketing to Influence Buying Decisions
Online Marketing Institute
 
GoldsmithsSocialmediamasterclass day2-25/02/17
GoldsmithsSocialmediamasterclass day2-25/02/17GoldsmithsSocialmediamasterclass day2-25/02/17
GoldsmithsSocialmediamasterclass day2-25/02/17
Royal Holloway, University of London
 
Eight Things Economic Developers Should be Doing with Social Media
Eight Things Economic Developers Should be Doing with Social MediaEight Things Economic Developers Should be Doing with Social Media
Eight Things Economic Developers Should be Doing with Social Media
Atlas Integrated
 
Nonprofit Technology
Nonprofit TechnologyNonprofit Technology
Nonprofit Technology
Robin Donovan
 
BU Interactive Marketing 2015 Summer Class Slides - Part 2
BU Interactive Marketing 2015 Summer Class Slides - Part 2BU Interactive Marketing 2015 Summer Class Slides - Part 2
BU Interactive Marketing 2015 Summer Class Slides - Part 2
Todd Van Hoosear
 
Social Media for B2B Companies - Updated, 2012
Social Media for B2B Companies - Updated, 2012Social Media for B2B Companies - Updated, 2012
Social Media for B2B Companies - Updated, 2012
Sarah Sturtevant / Integrated Website Solutions Inc.
 
InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...
InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...
InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...
Investment Capital Group
 
Social media presentation from aravind
Social media presentation from aravindSocial media presentation from aravind
Social media presentation from aravind
Aravind Kotagiri
 
Demystifying Social Media for Business
Demystifying Social Media for BusinessDemystifying Social Media for Business
Demystifying Social Media for Business
Natalie Sisson
 
Social Marketing in a Nutshell
Social Marketing in a NutshellSocial Marketing in a Nutshell
Social Marketing in a Nutshell
Fuse13
 
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly Kramer
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly KramerHow to Focus on Inbound Marketing Using Content + Social Media, by Shelly Kramer
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly Kramer
Y'all Connect
 
Facts you should know before choosing social media platforms for your busines...
Facts you should know before choosing social media platforms for your busines...Facts you should know before choosing social media platforms for your busines...
Facts you should know before choosing social media platforms for your busines...
Nativedge
 

Similar to LinkedIn company pages: the untapped opportunity for SMBs (20)

Osm Client Presentation 4 13 10
Osm Client Presentation 4 13 10Osm Client Presentation 4 13 10
Osm Client Presentation 4 13 10
 
Osm Client Sales Presentation Pp Tversion4 13 10
Osm Client Sales Presentation Pp Tversion4 13 10Osm Client Sales Presentation Pp Tversion4 13 10
Osm Client Sales Presentation Pp Tversion4 13 10
 
CEHR Social Media Presentation
CEHR Social Media PresentationCEHR Social Media Presentation
CEHR Social Media Presentation
 
Recruiting top talent using social media
Recruiting top talent using social mediaRecruiting top talent using social media
Recruiting top talent using social media
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting Strategy
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting Strategy
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting Strategy
 
The 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roiThe 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roi
 
Mix LinkedIn and Content Marketing to Influence Buying Decisions
Mix LinkedIn and Content Marketing to Influence Buying DecisionsMix LinkedIn and Content Marketing to Influence Buying Decisions
Mix LinkedIn and Content Marketing to Influence Buying Decisions
 
GoldsmithsSocialmediamasterclass day2-25/02/17
GoldsmithsSocialmediamasterclass day2-25/02/17GoldsmithsSocialmediamasterclass day2-25/02/17
GoldsmithsSocialmediamasterclass day2-25/02/17
 
Eight Things Economic Developers Should be Doing with Social Media
Eight Things Economic Developers Should be Doing with Social MediaEight Things Economic Developers Should be Doing with Social Media
Eight Things Economic Developers Should be Doing with Social Media
 
Nonprofit Technology
Nonprofit TechnologyNonprofit Technology
Nonprofit Technology
 
BU Interactive Marketing 2015 Summer Class Slides - Part 2
BU Interactive Marketing 2015 Summer Class Slides - Part 2BU Interactive Marketing 2015 Summer Class Slides - Part 2
BU Interactive Marketing 2015 Summer Class Slides - Part 2
 
Social Media for B2B Companies - Updated, 2012
Social Media for B2B Companies - Updated, 2012Social Media for B2B Companies - Updated, 2012
Social Media for B2B Companies - Updated, 2012
 
InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...
InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...
InnoVitae B2B Social Selling Presentation: Linkedin - Twitter - Google Plus -...
 
Social media presentation from aravind
Social media presentation from aravindSocial media presentation from aravind
Social media presentation from aravind
 
Demystifying Social Media for Business
Demystifying Social Media for BusinessDemystifying Social Media for Business
Demystifying Social Media for Business
 
Social Marketing in a Nutshell
Social Marketing in a NutshellSocial Marketing in a Nutshell
Social Marketing in a Nutshell
 
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly Kramer
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly KramerHow to Focus on Inbound Marketing Using Content + Social Media, by Shelly Kramer
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly Kramer
 
Facts you should know before choosing social media platforms for your busines...
Facts you should know before choosing social media platforms for your busines...Facts you should know before choosing social media platforms for your busines...
Facts you should know before choosing social media platforms for your busines...
 

More from Scoop.it

A step-by-step approach to content curation for market intelligence
A step-by-step approach to content curation for market intelligenceA step-by-step approach to content curation for market intelligence
A step-by-step approach to content curation for market intelligence
Scoop.it
 
6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automation6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automation
Scoop.it
 
The key to ranking, traffic and leads
The key to ranking, traffic and leadsThe key to ranking, traffic and leads
The key to ranking, traffic and leads
Scoop.it
 
How to build and implement a lean content strategy
How to build and implement a lean content strategyHow to build and implement a lean content strategy
How to build and implement a lean content strategy
Scoop.it
 
How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...
Scoop.it
 
Scoopit's Content Marketing Grader for ROI
Scoopit's Content Marketing Grader for ROIScoopit's Content Marketing Grader for ROI
Scoopit's Content Marketing Grader for ROI
Scoop.it
 
The power of content curation for inbound marketing
The power of content curation for inbound marketingThe power of content curation for inbound marketing
The power of content curation for inbound marketing
Scoop.it
 
Content is king: easy & simple ways to curate relevant content
Content is king: easy & simple ways to curate relevant contentContent is king: easy & simple ways to curate relevant content
Content is king: easy & simple ways to curate relevant content
Scoop.it
 
Benefits of content curation for seo
Benefits of content curation for seoBenefits of content curation for seo
Benefits of content curation for seo
Scoop.it
 
1,000,000 people and businesses are now using Scoop.it!
1,000,000 people and businesses are now using Scoop.it!1,000,000 people and businesses are now using Scoop.it!
1,000,000 people and businesses are now using Scoop.it!
Scoop.it
 
Why lean is the future of content marketing
Why lean is the future of content marketing Why lean is the future of content marketing
Why lean is the future of content marketing
Scoop.it
 
The future of brands as media
The future of brands as mediaThe future of brands as media
The future of brands as media
Scoop.it
 
LinkedIn Company Pages: Social Media's untapped opportunity for SMBs
LinkedIn Company Pages: Social Media's untapped opportunity for SMBsLinkedIn Company Pages: Social Media's untapped opportunity for SMBs
LinkedIn Company Pages: Social Media's untapped opportunity for SMBs
Scoop.it
 
Learning to Learn: Leveraging your Circadian Rhythm
Learning to Learn: Leveraging your Circadian RhythmLearning to Learn: Leveraging your Circadian Rhythm
Learning to Learn: Leveraging your Circadian Rhythm
Scoop.it
 
Why content curation is a new form of communication
Why content curation is a new form of communicationWhy content curation is a new form of communication
Why content curation is a new form of communication
Scoop.it
 
Publishing by Curation is Rewarding
Publishing by Curation is RewardingPublishing by Curation is Rewarding
Publishing by Curation is Rewarding
Scoop.it
 
Inventing the future of publishing through human curated big data
Inventing the future of publishing through human curated big dataInventing the future of publishing through human curated big data
Inventing the future of publishing through human curated big data
Scoop.it
 
The 5 Minute Guide to Shine on the Web with the new Scoop.it
The 5 Minute Guide to Shine on the Web with the new Scoop.itThe 5 Minute Guide to Shine on the Web with the new Scoop.it
The 5 Minute Guide to Shine on the Web with the new Scoop.it
Scoop.it
 
Survival of the Savviest: Content Curation & Professional Development
Survival of the Savviest: Content Curation & Professional DevelopmentSurvival of the Savviest: Content Curation & Professional Development
Survival of the Savviest: Content Curation & Professional Development
Scoop.it
 
Scoop.it Announces Board of Advisors Amidst Traffic Growth
Scoop.it Announces Board of Advisors Amidst Traffic GrowthScoop.it Announces Board of Advisors Amidst Traffic Growth
Scoop.it Announces Board of Advisors Amidst Traffic Growth
Scoop.it
 

More from Scoop.it (20)

A step-by-step approach to content curation for market intelligence
A step-by-step approach to content curation for market intelligenceA step-by-step approach to content curation for market intelligence
A step-by-step approach to content curation for market intelligence
 
6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automation6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automation
 
The key to ranking, traffic and leads
The key to ranking, traffic and leadsThe key to ranking, traffic and leads
The key to ranking, traffic and leads
 
How to build and implement a lean content strategy
How to build and implement a lean content strategyHow to build and implement a lean content strategy
How to build and implement a lean content strategy
 
How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...
 
Scoopit's Content Marketing Grader for ROI
Scoopit's Content Marketing Grader for ROIScoopit's Content Marketing Grader for ROI
Scoopit's Content Marketing Grader for ROI
 
The power of content curation for inbound marketing
The power of content curation for inbound marketingThe power of content curation for inbound marketing
The power of content curation for inbound marketing
 
Content is king: easy & simple ways to curate relevant content
Content is king: easy & simple ways to curate relevant contentContent is king: easy & simple ways to curate relevant content
Content is king: easy & simple ways to curate relevant content
 
Benefits of content curation for seo
Benefits of content curation for seoBenefits of content curation for seo
Benefits of content curation for seo
 
1,000,000 people and businesses are now using Scoop.it!
1,000,000 people and businesses are now using Scoop.it!1,000,000 people and businesses are now using Scoop.it!
1,000,000 people and businesses are now using Scoop.it!
 
Why lean is the future of content marketing
Why lean is the future of content marketing Why lean is the future of content marketing
Why lean is the future of content marketing
 
The future of brands as media
The future of brands as mediaThe future of brands as media
The future of brands as media
 
LinkedIn Company Pages: Social Media's untapped opportunity for SMBs
LinkedIn Company Pages: Social Media's untapped opportunity for SMBsLinkedIn Company Pages: Social Media's untapped opportunity for SMBs
LinkedIn Company Pages: Social Media's untapped opportunity for SMBs
 
Learning to Learn: Leveraging your Circadian Rhythm
Learning to Learn: Leveraging your Circadian RhythmLearning to Learn: Leveraging your Circadian Rhythm
Learning to Learn: Leveraging your Circadian Rhythm
 
Why content curation is a new form of communication
Why content curation is a new form of communicationWhy content curation is a new form of communication
Why content curation is a new form of communication
 
Publishing by Curation is Rewarding
Publishing by Curation is RewardingPublishing by Curation is Rewarding
Publishing by Curation is Rewarding
 
Inventing the future of publishing through human curated big data
Inventing the future of publishing through human curated big dataInventing the future of publishing through human curated big data
Inventing the future of publishing through human curated big data
 
The 5 Minute Guide to Shine on the Web with the new Scoop.it
The 5 Minute Guide to Shine on the Web with the new Scoop.itThe 5 Minute Guide to Shine on the Web with the new Scoop.it
The 5 Minute Guide to Shine on the Web with the new Scoop.it
 
Survival of the Savviest: Content Curation & Professional Development
Survival of the Savviest: Content Curation & Professional DevelopmentSurvival of the Savviest: Content Curation & Professional Development
Survival of the Savviest: Content Curation & Professional Development
 
Scoop.it Announces Board of Advisors Amidst Traffic Growth
Scoop.it Announces Board of Advisors Amidst Traffic GrowthScoop.it Announces Board of Advisors Amidst Traffic Growth
Scoop.it Announces Board of Advisors Amidst Traffic Growth
 

Recently uploaded

ShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptxShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptx
macwanvancy
 
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdfEN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
ivanparu86
 
Maximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning WorkshopMaximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning Workshop
chris908327
 
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
Katsuya Shiratori
 
A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
Dubiz
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Philip M Caputo
 
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
44annissa
 
Gym business MODEL .pdf .
Gym business MODEL .pdf                 .Gym business MODEL .pdf                 .
Gym business MODEL .pdf .
Divyanshu56740
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
Jindal Global University, Sonipat Haryana 131001
 
Standard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital MarketingStandard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital Marketing
Dipendra Prasad Poudel
 
California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024
Carpet America Recovery Effort
 
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptxSTRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
ImranTabish1
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
dimplekumaridk322
 
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptxBenefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Brian Frerichs
 
Luxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - SponsorshipLuxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - Sponsorship
uitdiedosfinance
 
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
grouphirani24
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
emmanuelpulido003
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
Newman George Leech
 
Path to the next normal collection McKinsey
Path to the next normal collection McKinseyPath to the next normal collection McKinsey
Path to the next normal collection McKinsey
MajIman2
 
Business Model Canvas for Successful Business
Business Model Canvas for Successful BusinessBusiness Model Canvas for Successful Business
Business Model Canvas for Successful Business
SuganthiPrakash1
 

Recently uploaded (20)

ShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptxShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptx
 
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdfEN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
 
Maximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning WorkshopMaximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning Workshop
 
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
 
A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
 
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
 
Gym business MODEL .pdf .
Gym business MODEL .pdf                 .Gym business MODEL .pdf                 .
Gym business MODEL .pdf .
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
 
Standard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital MarketingStandard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital Marketing
 
California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024
 
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptxSTRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
 
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptxBenefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
 
Luxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - SponsorshipLuxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - Sponsorship
 
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
 
Path to the next normal collection McKinsey
Path to the next normal collection McKinseyPath to the next normal collection McKinsey
Path to the next normal collection McKinsey
 
Business Model Canvas for Successful Business
Business Model Canvas for Successful BusinessBusiness Model Canvas for Successful Business
Business Model Canvas for Successful Business
 

LinkedIn company pages: the untapped opportunity for SMBs

  • 1. LinkedIn Company Pages: the untapped opportunity for SMBs Data & survey results of SMB’s social media usage in the US Aug. - Nov. 2013
  • 2. We know SMBs massively use social media. But we wanted to know how. So we surveyed more than 3,000 SMBs over several months:           Among Scoop.it users Outside of Scoop.it user base We asked questions We collected behavioral data We cross-checked with our own data (for Scoop.it users)
  • 3. SMBs want leads, traffic and brand awareness What are the goals of your social media presence? Develop my company's brand. 59% Generate business sales leads. 58% Drive traffic to my Web site. 57% Show thought leadership. Recruit new employees. 37% 29%
  • 4. Which should be a perfect match with LinkedIn +50% People are 50% more likely to purchase from a company they interact with on LinkedIn. (source: LinkedIn)
  • 5. But even though LinkedIn is ! the business social network… 10% 10% 22% 58% Which social media will be the most valuable for your company in the next 12 months?
  • 6. But even though LinkedIn is ! the business social network… 10% 10% 22% 58% Which social media will be the most valuable for your company in the next 12 months? …SMBs see their future on Facebook and Twitter
  • 8. Most SMBs already are actually on LinkedIn Share of SMBs with an existing LinkedIn company page 61% have a LinkedIn Company page
  • 9. But as their company pages are created for them automatically, few actually know about that. Share of SMBs with an existing LinkedIn company page Does your company have the following social media presence? 38% 61% have a LinkedIn Company page 75% 50% 36% Facebook page Twitter account LinkedIn company Google+ company page page
  • 10. SMBs confess they don’t update their ! LinkedIn company pages enough % of SMBs with a presence on that social network who says they update daily or weekly 66% 54% 37% Facebook page 37% Twitter account Google+ company LinkedIn company page page ?  
  • 11. But it’s even worse than they think % of SMBs with a presence on that social network who says they update daily or weekly 18% effectively update daily or weekly 66% 54% 37% Facebook page 37% Twitter account Google+ company LinkedIn company page page
  • 12. Much worse % of SMBs with a presence on that social network who says they update daily or weekly 18% effectively update daily or weekly 66% 97 54% 37% Facebook page 37% Twitter account Google+ company LinkedIn company page page days on average since last update on LinkedIn
  • 13. Even though they see the value of updating their company pages often What’s preventing you from updating your LinkedIn page more often?   33% don’t see the value 67% have other reasons
  • 14. SMBs who publish lack time or impacting content to publish What's preventing you from updating your LinkedIn Company page more often? I can't measure the impact. 42% I don't have enough content to publish. 41% 37% I don't have time. It's not supported by my social media tools. I don't have the skills internally. 25% 20%
  • 15. So they stick to mostly posting about themselves What type of content do you publish on your LinkedIn company page? 74% I publish product/company updates. 63% I publish sales promotions. I publish industry news. 53% I share my vision of the market through thought leadership pieces. 53% I post job openings. 46%
  • 16. And break the 4-1-1 rule for high engagement 4 1 Other people’s content Re-sharing from others 1 Self -serving “For every 1 self-serving post, you shall reshare 1 relevant post and share 4 pieces of relevant content written by others.” (Joe Pulizzi – Content Marketing Institute)
  • 17. Help!
  • 18. Publishing by curation can help “I don’t have enough content to publish” Complement your own content with relevant curated pieces
  • 19. Publishing by curation can help “I don’t have time” Leverage content curation tools to automate content sourcing
  • 20. Publishing by curation can help “I can’t measure the impact” Use social analytics to easily measure engagement and content impact.
  • 21. How Scoop.it works: Save time sourcing content Get fresh, relevant content easily. Our semantic algorithm crawls 10M+ Web pages/day so you don’t have to. 1 Discover
  • 22. Make it yours Edit your content. Enrich it with your insight. Publish it in 1-click. 2  Enrich 1 Discover
  • 23. Be discovered everywhere 3  Share 2  Enrich 1 Discover All your online presence: - Your Web sites - Your social networks - Your blogs - Your newsletters +Your Scoop.it content site
  • 26. Scoop.it integrates LinkedIn company pages 3  Share 2  Enrich 1 Discover Profiles Groups New   Company Pages
  • 27. Content curation helps 18% effectively update daily or weekly 97 days on average since last update on LinkedIn
  • 28. Content curation helps Scoop.it users publish 19 posts / month on average to their social networks
  • 29. Content curation helps Integrated content & social analytics
  • 30. Get started today Sign up for free at http://scoop.it Connect your LinkedIn company page at http://www.scoop.it/share/configuration