SlideShare a Scribd company logo
@gdecugis
Content is King: Easy & Simple Ways
to Curate Relevant Content
Guillaume Decugis
Co-Founder & CEO – Scoop.it
@gdecugis
Content is King
“How you gather, manage and use
information will determine whether you
win or lose.”
Bill Gates
@gdecugis
What great content can do for you
 Demonstrate Thought Leadership
@gdecugis
What great content can do for you
 Demonstrate Thought Leadership
 Engage your community
@gdecugis
What great content can do for you
 Demonstrate Thought Leadership
 Engage your community
 Grow your Website SEO, traffic & leads
@gdecugis
What great content can do for you
 Demonstrate Thought Leadership
 Engage your community
 Grow your Website SEO, traffic & leads
 Make your organization smarter
@gdecugis
Knowledge: are you in control?
Social Media Publishing
Community Manager
Content Marketing
Marketing team
Knowledge Sharing
The whole organization
Web 1.0
Webmaster
@gdecugis
But how can I create all the content I need?
@gdecugis
But how can I create all the content I need?
@gdecugis
Start by what you read
 Who could learn from it?
 What is it about?
 Define your topics
@gdecugis
Discover more content like this easily
1 Discover
@gdecugis
Select the best and add value
2 Curate
1 Discover
Your Content Curation Hub
@gdecugis
Distribute
3 Publish
2 Curate
1 Discover
@gdecugis
Distribute. And amplify.
3 Publish
2 Curate
1 Discover
@gdecugis
BEST PRACTICES & TIPS
@gdecugis
Leverage free/freemium tools for discovery
Topic-based content.
Articles about the people in your network.
Organize and read RSS feeds.
Content relevant to your keywords.
+ relevant content already curated by the Scoop.it community.
@gdecugis
Leverage daily email summaries
@gdecugis
Leverage Time Shifting
 Save promising content for later.
@gdecugis
Leverage mobile
@gdecugis
Sharing is not enough: you need a content
hub.
 Social content = short-lived
 140 characters (– title – url) to add context.
 Drive audience away; not to your own site.
 No opportunity to convert.
 No opportunity to show related content.
 No traffic from search.
@gdecugis
Sharing is not enough: you need a content
hub.
 My curated content is now
archived and will be discovered
and reshared in the future.
 It receives targeted traffic from
search.
 My own context is displayed
(eg: what it means for my
audience)
 I can add conversion &
engagement CTA’s.
@gdecugis
Add Value
British Education Experts: 'Empathy
Must Be Integrated Into School
Curriculum'
A recent report entitled “Making Education Work” urges the British government
to introduce radical changes into the English education system. This report –
prepared by an independent advisory board comprising prominent business
leaders and led by preeminent academic Professor Sir Roy Anderson –
provides a six-month overview of the British [...]
This is content:
@gdecugis
So what?
Add Value
British Education Experts: 'Empathy
Must Be Integrated Into School
Curriculum'
A recent report entitled “Making Education Work” urges the British government
to introduce radical changes into the English education system. This report –
prepared by an independent advisory board comprising prominent business
leaders and led by preeminent academic Professor Sir Roy Anderson –
provides a six-month overview of the British [...]
This is shared content:
@gdecugis
Add Value
This is curated
content:
 It’s in a precise context
(changemaking)
 An insight is added to make
the connection (how well a
person commands change =
critical success factor in
education)
 Related articles are expanding
on the same topic (how
education affects change, how
to educate changemakers,
etc…).
 It’s branded
@gdecugis
How Content Curation adds value to your
readers
Selection
Contextual aggregation
Clarification
Summary
Connecting the dots
Refutation
Etc…
@gdecugis
Tools are even better when integrated.
Discovery Host your curated content Publish & analyze
@gdecugis
SAMPLE USE CASES
@gdecugis
Create a weekly newsletter
with perspective on relevant news
Ashoka
(Social Entrepreneurship)
How to find and publish news that support the
“everyone is a change maker” message?
While doing a million things at a time?
@gdecugis
Create a weekly newsletter
with perspective on relevant news
Ashoka
(Social Entrepreneurship)
How to find and publish news that support the
“everyone is a change maker” message?
While doing a million things at a time?
Generate newsletters directly from curated
content.
@gdecugis
Showcase curated social content
University of San Francisco (Education)
How to showcase the dynamism of the
University’s community?
@gdecugis
Showcase curated social content
University of San Francisco (Education)
How to showcase the dynamism of the
University’s community?
Curate from the best from #usfca hashtag on
Twitter, Instagram, Facebook…
Showcase and highlight contributors on a
Scoop.it page integrated to the USF Web site.
~1,000 contributors in 9 months.
~5,000 pieces of content shared and
amplified.
@gdecugis
Showcase your ambassadors
Ashoka
(Social Entrepreneurship)
How to tell the story through the Ashoka
Fellows?
@gdecugis
Showcase your ambassadors
Ashoka
(Social Entrepreneurship)
How to tell the story through the Ashoka
Fellows?
Create a press review of all the news articles
that mention the Ashoka fellows.
@gdecugis
Get started
Give it a try
Or get in touch:
@scoopit
business@scoop.it
Discover Curate Publish

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Content is king: easy & simple ways to curate relevant content

  • 1. @gdecugis Content is King: Easy & Simple Ways to Curate Relevant Content Guillaume Decugis Co-Founder & CEO – Scoop.it
  • 2. @gdecugis Content is King “How you gather, manage and use information will determine whether you win or lose.” Bill Gates
  • 3. @gdecugis What great content can do for you  Demonstrate Thought Leadership
  • 4. @gdecugis What great content can do for you  Demonstrate Thought Leadership  Engage your community
  • 5. @gdecugis What great content can do for you  Demonstrate Thought Leadership  Engage your community  Grow your Website SEO, traffic & leads
  • 6. @gdecugis What great content can do for you  Demonstrate Thought Leadership  Engage your community  Grow your Website SEO, traffic & leads  Make your organization smarter
  • 7. @gdecugis Knowledge: are you in control? Social Media Publishing Community Manager Content Marketing Marketing team Knowledge Sharing The whole organization Web 1.0 Webmaster
  • 8. @gdecugis But how can I create all the content I need?
  • 9. @gdecugis But how can I create all the content I need?
  • 10. @gdecugis Start by what you read  Who could learn from it?  What is it about?  Define your topics
  • 11. @gdecugis Discover more content like this easily 1 Discover
  • 12. @gdecugis Select the best and add value 2 Curate 1 Discover Your Content Curation Hub
  • 14. @gdecugis Distribute. And amplify. 3 Publish 2 Curate 1 Discover
  • 16. @gdecugis Leverage free/freemium tools for discovery Topic-based content. Articles about the people in your network. Organize and read RSS feeds. Content relevant to your keywords. + relevant content already curated by the Scoop.it community.
  • 18. @gdecugis Leverage Time Shifting  Save promising content for later.
  • 20. @gdecugis Sharing is not enough: you need a content hub.  Social content = short-lived  140 characters (– title – url) to add context.  Drive audience away; not to your own site.  No opportunity to convert.  No opportunity to show related content.  No traffic from search.
  • 21. @gdecugis Sharing is not enough: you need a content hub.  My curated content is now archived and will be discovered and reshared in the future.  It receives targeted traffic from search.  My own context is displayed (eg: what it means for my audience)  I can add conversion & engagement CTA’s.
  • 22. @gdecugis Add Value British Education Experts: 'Empathy Must Be Integrated Into School Curriculum' A recent report entitled “Making Education Work” urges the British government to introduce radical changes into the English education system. This report – prepared by an independent advisory board comprising prominent business leaders and led by preeminent academic Professor Sir Roy Anderson – provides a six-month overview of the British [...] This is content:
  • 23. @gdecugis So what? Add Value British Education Experts: 'Empathy Must Be Integrated Into School Curriculum' A recent report entitled “Making Education Work” urges the British government to introduce radical changes into the English education system. This report – prepared by an independent advisory board comprising prominent business leaders and led by preeminent academic Professor Sir Roy Anderson – provides a six-month overview of the British [...] This is shared content:
  • 24. @gdecugis Add Value This is curated content:  It’s in a precise context (changemaking)  An insight is added to make the connection (how well a person commands change = critical success factor in education)  Related articles are expanding on the same topic (how education affects change, how to educate changemakers, etc…).  It’s branded
  • 25. @gdecugis How Content Curation adds value to your readers Selection Contextual aggregation Clarification Summary Connecting the dots Refutation Etc…
  • 26. @gdecugis Tools are even better when integrated. Discovery Host your curated content Publish & analyze
  • 28. @gdecugis Create a weekly newsletter with perspective on relevant news Ashoka (Social Entrepreneurship) How to find and publish news that support the “everyone is a change maker” message? While doing a million things at a time?
  • 29. @gdecugis Create a weekly newsletter with perspective on relevant news Ashoka (Social Entrepreneurship) How to find and publish news that support the “everyone is a change maker” message? While doing a million things at a time? Generate newsletters directly from curated content.
  • 30. @gdecugis Showcase curated social content University of San Francisco (Education) How to showcase the dynamism of the University’s community?
  • 31. @gdecugis Showcase curated social content University of San Francisco (Education) How to showcase the dynamism of the University’s community? Curate from the best from #usfca hashtag on Twitter, Instagram, Facebook… Showcase and highlight contributors on a Scoop.it page integrated to the USF Web site. ~1,000 contributors in 9 months. ~5,000 pieces of content shared and amplified.
  • 32. @gdecugis Showcase your ambassadors Ashoka (Social Entrepreneurship) How to tell the story through the Ashoka Fellows?
  • 33. @gdecugis Showcase your ambassadors Ashoka (Social Entrepreneurship) How to tell the story through the Ashoka Fellows? Create a press review of all the news articles that mention the Ashoka fellows.
  • 34. @gdecugis Get started Give it a try Or get in touch: @scoopit business@scoop.it Discover Curate Publish