1. Why content curation is
a new form of communication
Talk at the
University of San Francisco 9/17/13
@gdecugis
Guillaume Decugis
Co-Founder & CEO, Scoop.it

2. Communication back then
The
Famous
The
Storytellers
The Rest of Us
@gdecugis
“One to Many”

3. Brand, content & media creation
Brand
Media
@gdecugis
Content

4. Media creation & distribution
1000 BC
1200 AD
1848 AD
Distribution
@gdecugis

5. Mass Media.
Mass distribution, narrow creation.
1923
1940
1969
Distribution
@gdecugis

6. Communication pre-Internet
The
Famous
The
Storytellers
The Rest of Us
@gdecugis
“One to Many”
Faster, broader

7. Internet > Mass Media
Mass Distribution
Mass Creation
@gdecugis

8. Information overload
I’m talking
to you!
I’mlooking
for you!
@gdecugis

9. Attention scarcity transformed content
strategies
“Content is king”
Bill Gates
Microsoft
“Brands must become media to
earn relevance”
Brian Solis
Altimeter Group
@gdecugis

10. A race to great content
@gdecugis

11. Where not even sky is the limit
@gdecugis

12. Communication post Web 2.0
The
Famous
All of Us
The
Storytellers
Content
Curators
Opportunity
The Rest of Us
@gdecugis
All of Us

13. ContentCurator ?
“Someone who finds, groups, organizes
and shares the best and most relevant
content on a specific issue”
RohitBhargava
Influencial Marketing Group
“A Web Super Hero”
Steve Rosenbaum
Curation Nation
@gdecugis

14. The Interest Graph: where Social
Discovery meets Search Relevancy
discover
Social Graph
Interest Graph
noisy
relevant
Search
find
@gdecugis

15. The opportunity for individuals,
organizations and businesses
Interest-based
publishing-by-curation
@gdecugis

16. 1 Discover
@gdecugis

17. 2 Enrich
1 Discover
@gdecugis

18. 3 Share
2 Enrich
1 Discover
@gdecugis

19. Scoop.it today
650k
Community
of Curators
7MM+
50MM+
Monthly
unique visitors
Curated content
items
Weekly Traffic
@gdecugis

20. Who are these new super heroes?
@gdecugis

21. Independent professionals
-
Show professional expertise
Research a topic
Generate business leads
Save time
Some have audiences > 1MM views
"Content curation will help to establish oneself
as a knowledgeable resource who adds value
to a topic or community."
Lauren Moss, Architect
(http://www.scoop.it/u/myd-studio)
"Over the past years I've tested different
content curation sites and found Scoop.it to be
the leader in both innovation and traffic
building potential.”
Brian Yanish, Marketing Consultant
(http://www.scoop.it/u/brian-yanish)
@gdecugis

22. Startups & SMB’s
-
Show thought leadership
Share a vision
Educate a nascent market
Improve SEO
Show press traction
Leverage Web site integration
Some have indexed 50,000 more pages in
search engines and reached audiences in
100,000’s
HealthCare Mobile, mobile app developer
(http://blog.healthcaremobile.com/)
Ecovadis, supply chain software
(http://market-news.ecovadis.com)
IS Decisions, IT software
(http://www.scoop.it/u/IS_Decisions))
Open Garden, wireless technology
(http://mesh.opengarden.com)
@gdecugis

23. Non-Profits
CancerCommons, Cancer Research
Accelerate the learning cycle on cancer
treatments:
- Educate patients on latest research
- Provide research digests to clinicians
Ashoka, Social Entrepreneurship
Promote change through social
entrepreneurship initiatives:
- Find quality content for their
newsletters
- Keep their community engaged
@gdecugis

24. Entreprise
-
Increase social media, web site or
newsletter engagement
Team curation
Internal communication
Community contributions
SEO
Orange, European mobile operator
PepsiCo HR, Food & Beverage
Ring Central, Cloud-based phone
system
Reed Exhibitions, Largest event
producer
Havas Worldwide, Global advertising
@gdecugis

25. Educators
-
“Text book in the cloud”
Develop students’ critical thinking
Develop personal brand
"Seriously, more people know me
from Scoop.it than all my research
published in academic journals.”
Seth Dixon, Rhode Island College
Professor
“[Using Scoop.it]gave my kids the
opportunity to make several
decisions about the quality of the
content that they were finding on a
controversial topic.”
Bill Ferriter, 6th grade teacher, North
Carolina
@gdecugis

26. Are you ready to become a
gatekeeper in your field ?
Get Started
Guillaume Decugis
Co-Founder & CEO
http://scoop.it
Come say hi! 48 2nd St, San Francisco
@gdecugis