Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around the globe. Yet many businesses still don’t seem to have a strategic content marketing approach in place and sadly their content never reaches its target audience. Here is how to leverage content marketing, SEO and social media into your inbound marketing mix te become a more effective marketer.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
The eighth edition of the Creativity in PR study explores the sector's creative evolution as it emerges from the unique challenges of the past two years.
The 2022 Report, co-authored by PRovoke Media and Now Go Create, in partnership with FleishmanHillard, is based on a survey of more than 200 agency and in-house executives from across the world, which took place earlier this year.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Social Media Strategy for Maximizing Your LinkedIn Experienceerikakirstenbeck
Emerging online collaboration platforms are fundamentally changing the way we work and engage with each other, clients and partners. LinkedIn is no exception. Maximize your online brand with a specific social media strategy to achieve your professional goals.
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
The eighth edition of the Creativity in PR study explores the sector's creative evolution as it emerges from the unique challenges of the past two years.
The 2022 Report, co-authored by PRovoke Media and Now Go Create, in partnership with FleishmanHillard, is based on a survey of more than 200 agency and in-house executives from across the world, which took place earlier this year.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Social Media Strategy for Maximizing Your LinkedIn Experienceerikakirstenbeck
Emerging online collaboration platforms are fundamentally changing the way we work and engage with each other, clients and partners. LinkedIn is no exception. Maximize your online brand with a specific social media strategy to achieve your professional goals.
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Strategic design tools - patterns, frameworks and principlesoli shaw
Presented at UX Scotland June 2013.
"This talk covers how to create a strategic vision for a product / service, and then take that vision though a series of strategic design tools to guide its journey though production to release.
We will cover:
What strategic design is and why its important
How to create design principals for a project which can be used to aid feature ideas, prioritisation and design
Working with stakeholders to translate solutions back into requirements
Frameworks for collaborative design"
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
Social media has become an integral part of our daily lives. Whether it is sharing an Instagram story with your friends, shopping via a Facebook ad, or watching a weekly vlog by your favorite YouTube influencer, or retweeting an interesting tweet by a politician: social media is no longer just used to maintain contact with your friends and family. Nowadays, companies and organizations have incorporated social media channels into their DNA, as they recognize that social media is essential to get in touch with specific target groups and effectively present themselves to the world.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Dr Dave Chaffey explains the success factors for creating a digital strategy using the latest examples and research from a range of industries. Omnichannel is relevant to all sectors' and includes examples form sectors including Brands, manufacturers, retail, healthcare, FS and B2B.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
A Guide to Social Media Marketing MeasurementMark Schaefer
Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Strategic design tools - patterns, frameworks and principlesoli shaw
Presented at UX Scotland June 2013.
"This talk covers how to create a strategic vision for a product / service, and then take that vision though a series of strategic design tools to guide its journey though production to release.
We will cover:
What strategic design is and why its important
How to create design principals for a project which can be used to aid feature ideas, prioritisation and design
Working with stakeholders to translate solutions back into requirements
Frameworks for collaborative design"
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
Social media has become an integral part of our daily lives. Whether it is sharing an Instagram story with your friends, shopping via a Facebook ad, or watching a weekly vlog by your favorite YouTube influencer, or retweeting an interesting tweet by a politician: social media is no longer just used to maintain contact with your friends and family. Nowadays, companies and organizations have incorporated social media channels into their DNA, as they recognize that social media is essential to get in touch with specific target groups and effectively present themselves to the world.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Dr Dave Chaffey explains the success factors for creating a digital strategy using the latest examples and research from a range of industries. Omnichannel is relevant to all sectors' and includes examples form sectors including Brands, manufacturers, retail, healthcare, FS and B2B.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
A Guide to Social Media Marketing MeasurementMark Schaefer
Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
Welcome to our annual report on the content marketing practices of technology marketers. This report focuses on the North American technology marketers who participated in our seventh annual content marketing survey. New for this year, we asked technology marketers about their success with content marketing:
• 24% said their organization’s overall approach to content marketing is “extremely” or “very” successful
• 64% said that compared with one year ago, their organizations are “much more” or “somewhat more” successful with content marketing
• 92% of those reporting increased success attributed that success to doing a better job with content creation.
Seventy-four percent said their organization always or frequently prioritizes delivering content quality over content quantity. That stat is even higher (92%) among the top-performing technology marketers (see the chart on page 4 for our definition of a “top performer”).
Read on for more insights into how your peers are approaching their content marketing—and where they are heading over the next 12 months.
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Fu...PR 20/20
[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
75 content marketing examples — new and old.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.
Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.
And this is exactly what this webinar will help you with.
In this webinar, you'll learn:
Benefits of tracking social media data and key metrics
How to choose the best metrics that suit your goals
How to track and analyze them
The best tools to do this with
Specific strategies to improve on the metrics you’re tracking
Social Media Marketing Trends 2017 by SocialbakersJeraldine Phneah
Social media marketing trends in 2017 backed with data and case studies:
1. Social media adspend on the rise
2. The growth and adoption of Social Video
3. Brands adopting media house approach to content
4. Working with influencers & leveraging user generated content
5. Increased involvement of brands in social activism & politics
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Thank you for your interest in Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends.
The annual content marketing survey, from which the results of this report were generated, revealed many new insights this year. We asked more questions about content marketing strategy, factors that in uence content marketing success, marketers’ attitudes about content creation and content marketing in general, and much more.
We also asked respondents about their commitment level to content marketing. To see the types of content marketing activities that those who are more committed are prioritizing, see the chart on page 4. Enjoy!
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
WooW Maker is a Digital Marketing Agency focused on Content Marketing.
Integration with our SEO and Social Media Marketing Services allows us to help your company increase your search visibility on Google, Yahoo, Bing and in Social Media land.
Increased engagement and influence in the mix of social communities most relevant to your target audience and those who influence them (Facebook, Twitter, Google+, YouTube, blogs & many more).
For more please visit our website: www.woowmaker.com
10 Ways to Calm The Chaos of Content Marketing by Oracle Marketing Cloud:
As more and more businesses produce content for customers, adding order to the process is critical. Here’s some history, insights, and a wealth of practical advice.
How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...MarketingSherpa
"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.”
– Shannon Hughes, Senior Director of Marketing, Udemy
MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from:
Udemy’s 43% increase in mentions across social media channels
IBM’s 291% increase in social referral traffic
River Pools & Spas’ 80% conversion rate
MarketingExperiments’ 232% increase in blog traffic
And many more B-to-B and B-to-C case studies
Get Focused Consulting offers practical online marketing services from getting your website on the 1st page of google, to helping you get found online by more qualified visitors to your website and then show you how to convert more visitors into clients.
http://www.getfocusedconsulting.com.au
We help you grow your business using online tools.We have a five step process to get targeted traffic and quality leads into your business via online tools, what we provide is:-
1. An 18 point audit of your website to find any areas of improvement.
2. A comprehensive Online Marketing Strategy in line with your business objectives and offline marketing activities.
3. Implementation of an SEO package that suits your budget to get you to the front page of the search engines
4. Monthly report on how your website traffic is improving and analyse the new leads helping you to convert them.
5. Deliver any additional marketing or promotional ideas that will grow your business.
Inbound marketing involves getting found by your potential customers through search and social media.
Contact us today for a free website review or our comprehensive Online Marketing, Social Media & online lead generation packages.
sales@getfocusedconsulting.com.au
See you online,
Clodagh S.Higgins
@clodaghhiggins
SalesLab.Outsource. Екатерина Абросимова "Как мы создаем контент и почему он ...GeeksLab Odessa
06.07.2015 Odessa Innovation Week, SalesLab.Outsource
Екатерина Абросимова
(Founder at Baet, Tech Journalist at Yalantis)
"Как мы создаем контент и почему он генерирует продажи?"
Нам не приходится искать клиентов, как это делают большинство аутсорсинговых фирм. Клиенты приходят к нам сами. Развитие контент стратегии позволило нам в несколько раз увеличить продажи и наметить новые перспективы роста. Мой доклад – это рассказ о том, какой контент нужно создавать для того, чтобы он работал, и как именно следует этим заниматься.
Подробнее:
http://geekslab.co,
http://oiw.in.ua
https://www.facebook.com/GeeksLab.co , https://www.facebook.com/OdessaInnovationWeek
https://www.youtube.com/user/GeeksLabVideo
A step-by-step approach to content curation for market intelligenceScoop.it
Market intelligence is increasingly complex in today’s real time, open Web. Companies need to collect relevant information from the whole web and it’s easy to feel overwhelmed. Useful content often comes from non-traditional sources but who has time to track them all? And how do you overcome shorter attention span from increasingly busy employees?
6 ways to skyrocket your content ROI with content marketing automationScoop.it
Content marketing is hard. Only 30% of marketers feel they're efficient with content marketing. But it doesn't have to be this way. Technology is here to help you not only create more and better content but also generate more impact from that content. Here's how.
How to build and implement a lean content strategyScoop.it
70% of marketers don't have clarity on the efficiency of their content strategy. Why? Because content marketing requires the perfect execution of many time-consuming tasks that also require creativity, process management and many other skills.
To overcome these hurdles, Guillaume Decugis, our co-founder & CEO, shared with the TechSoup community the methodology we derived from collecting data from more than 3,000+ marketers. These actionable best practices will help you to not just create more and better content but also get more from the content you create and measure results.
These are the slides from his talk on August 24.
Scoopit's Content Marketing Grader for ROIScoop.it
Are you on path to Content Marketing ROI?
Do you know how good is your Content Marketing?
These are not easy questions to answer. Yet, there are effective ways to measure if you're in the right direction with your content marketing strategy and if your efforts do or will pay off in the near future.
The power of content curation for inbound marketingScoop.it
Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content:
- how content curation helps inbound marketers
- own vs 3rd-party content: which is good for what?
- ROI of content curation vs cotent creation: data from quantified studies.
- Case studies: SMBs, Non-Profit and Enterprise.
Content is king: easy & simple ways to curate relevant contentScoop.it
Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content.
These are the slides of the talk our Co-Founder & CEO, Guillaume Decugis, gave at the Social Media for Non-Profits conference on June 11, 2014 at the Microsoft campus in Mountain View.
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
1,000,000 people and businesses are now using Scoop.it!Scoop.it
Today we have awesome news to share with all of you - actually a lot of you: Scoop.it now has 1,000,000 registered users!
As we pass this amazing milestone, we’re first grateful to our entire community of users: seeing that many people trust us is exhilarating and super motivating for our entire team.
Thank you.
Read more on the Scoop.it story: http://sco.lt/8nym6z
Why lean is the future of content marketing Scoop.it
You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
At Scoop.it, we started meetup groups in San Francisco and then in NYC to discuss best practices around that precise topic. Following more than a year of great sessions with speakers from uservoice, task rabbit, linkedin, slideshare, buffer, moz, mozilla, facebook, likeable media, vaynermedia as well as thought leaders like beth kanter or jeremy goldman, we've put together the first framework for Lean Content.
Lean content is not just content marketing "for the rest of us" but the smart and efficient way to have an impact with strong focus.
Join us!
This is a talk that our Co-Founder & CEO Guillaume Decugis gave at LeWeb 2013 and at the Cristal Festival in December.
While we've now seen the power of brand content, it remains very hard for even the largest brands to implement successfully. In addition, it doesn't solve the question of how to engage an audience on a daily basis. To do so, brands have to become media.
But how?
Very few companies can successfully become integrated media companies like RedBull for instance. Interestingly the media model itself changed over the last few years as we've seen with the success of the Huffington Post, BuzzFeed and Upworthy which all have in common that they don't produce all the content they publish. Content curation is the common keyword to these post Web 2.0 new media rockstars. In his talk, Guillaume considers the alternative it creates for brands and highlights case studies of successful implementations that leverage content curation as a way for brands to become media.
LinkedIn Company Pages: Social Media's untapped opportunity for SMBsScoop.it
SMBs are open for business on LinkedIn. And they should as the business social network helps generate leads - a major reason for small and mid-size businesses to have a social media presence.
So how come they're not actively updating their LinkedIn Company Pages?
The above data is extracted from a comprehensive study based on surveys and behavioral data that we performed at Scoop.it with about 3,000 SMBs over several months.
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts.
The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity.
Here are details on why and how to help them fix that.
Learning to Learn: Leveraging your Circadian RhythmScoop.it
There are a few distinct, precious moments of heightened sensory elation that we can achieve through unique actions; whether that be hitting the sweet spot on your driver from the tee box, tossing that crumpled up piece of paper that started out as a great idea and delivering it perfectly into the waste basket 10 feet away, or something as simple as arriving at the perfect adjective when telling a story to a friend.
Achieving a greater sense of cognitive ability when interacting with either the external environment around you or the internal synapses of your own brain is an equally satisfying accomplishment that many believe would lead to immediate success. There is no special formula for arriving at a heightened rate of learning, enhanced memory, or sudden talent for verbiage; however there is a proven internal process that you can utilize in order to maximize your work output, in channeling your Circadian Rhythm.
View original blogpost here: http://blog.scoop.it/2013/08/13/learning-to-learn-leveraging-your-circadian-rhythm/
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
Why content curation is a new form of communicationScoop.it
These are the slides of a talk Guillaume gave at the University of San Francisco on Sept. 17, 2013.
In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation. While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.
A presentation by Marc Rougier, Co-founder and President of content curation publishing platform, Scoop.it, that goes over rewards and ROI of curation. First presented at SFNewTech in San Francisco. To curate for yourself or business, go to http://www.scoop.it and experience the benefits of consistent and clever publishing.
Inventing the future of publishing through human curated big dataScoop.it
This is a talk that our Co-Founder & CEO Guillaume Decugis gave at DataWeek on October 2nd, 2013 as we launched the v4 of Scoop.it.
Semantic technology has been around for years and was supposed to save us from information overload. So far, it failed. The Semantic Web or Web 3.0 is still Tim Berners-Lee's dream, and good old Web 2.0 keeps drowning us in oceans of content. But while social media is certainly the cause of this deluge of information, it can also be the solution: first, as it provides us with a huge amount of data that we can use to qualify this information through big data technology; second, because it educated and created a need for millions to become human curators. By combining algorithms and humans, we reinvent media while bringing the meaning back to the Web.
The 5 Minute Guide to Shine on the Web with the new Scoop.itScoop.it
Welcome to the new Scoop.it!
We’ve long felt that robots and algorithms alone were not enough to make meaningful organization of the web possible. People and their unique ability to differentiate quality and semantic ties were needed, and that has been proven by you, our incredible community of curators. Since launch, you’ve attracted an audience of more than 80 million unique visitors through the thoughtful, people-powered curation of content.
Discover what's in it for you in 13 slides and see how you can become even more visible through your curated content thanks to:
- Our brand new reader-friendly design
- Interest channels
- Recommendations
- Badges
Enjoy!
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. Boost inbound marketing success with content marketing, SEO and social media marketing 2
The presenters
Marguerite Inscoe
Inbound Marketing Ninja
RelaunchU
Chris Raulf
Founder
Boulder SEO Marketing
Julie Gauthier
Director of Marketing
Scoop.it
3. Boost inbound marketing success with content marketing, SEO and social media marketing 3
Inbound marketing is proven to drive SEO,traffic and leads
Source: HubSpot blogging frequency benchmark 2015
54%+
Inbound marketing delivers 54% more
leads into the marketing funnel than
traditional outbound marketing.
Source: State of Inbound 2014
4. Boost inbound marketing success with content marketing, SEO and social media marketing 4
And not just leads,revenue too!
758x
You have 758x more chances of closing an
inbound lead (that came to you through your
content) than an outbound lead (that you went
to get with telemarketing, cold calling, etc.)
5. Boost inbound marketing success with content marketing, SEO and social media marketing 5
So much results everybody is now doing inbound marketing
90% of all the data in the world has been
generated over the last two years.
6. Boost inbound marketing success with content marketing, SEO and social media marketing 6
But content is a major struggle for marketers
This is rather surprising. It’s not like
there’s a shortage of content
marketing software available. It’s not
like content marketers don’t need
any help. But about half of us are
using our own, in-house systems.
Maybe it’s a patched-together Excel
sheet, or maybe a Google calendar
that serves as editorial calendar, idea
management, and a process chart.
7. Boost inbound marketing success with content marketing, SEO and social media marketing 7
Why? well first it takes a lot of time and money
Type of content Cost to produce Time to produce
Curated content 0.33 man hours <1 hour
Blog - original content 2-4 man hours 1-3 days
Infographic $2,000-$10,000 3-6 weeks
Video $3,000-$150,000 4-12 weeks
White paper 5-20 man days 3-8 weeks
8. Boost inbound marketing success with content marketing, SEO and social media marketing 8
And there are a lot of moving parts:
1.The SEO rules have changed
Content
freshness relevance
quality
9. Boost inbound marketing success with content marketing, SEO and social media marketing 9
2.Social networks are greedy
Organic reach is declining as social networks want marketers to pay for play
10. Boost inbound marketing success with content marketing, SEO and social media marketing 10
3.There are too many best practices online
11. Boost inbound marketing success with content marketing, SEO and social media marketing 11
4.The technology landscape is crowded
74%
83%
12. Boost inbound marketing success with content marketing, SEO and social media marketing 12
As a result, the work done goes unseen
13. Boost inbound marketing success with content marketing, SEO and social media marketing 13
And most marketers don’t know how to measure the results
14. Boost inbound marketing success with content marketing, SEO and social media marketing 14
3 axis of improvement to drive success to your inbound
marketing strategy
Social Media SEO
Content
15. Boost inbound marketing success with content marketing, SEO and social media marketing 15
3 axis of improvement to drive success to your inbound
marketing strategy
Social Media SEO
Content
16. Boost inbound marketing success with content marketing, SEO and social media marketing 16
Start by publishing content
“Some “just okay” content that is published will
crush “awesome content” that never gets published.
“You have to produce average content to learn how
to produce great content”
Marcus Sheridan
Founder, The Sales Lion
@thesaleslion
17. Boost inbound marketing success with content marketing, SEO and social media marketing 17
Don’t bet all you have on a few big pieces
Source: Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer
18. Boost inbound marketing success with content marketing, SEO and social media marketing 18
The more you do,the more complex it gets
11-15 blog posts / month
+ 10 social channels (brand +
marketing team)
x 3 posts / day
+ 1 newsletter/week
x 5 posts included/newsletter
+
…
19. Boost inbound marketing success with content marketing, SEO and social media marketing 19
Use a content marketing calendar
Define publishing goals (eg: X posts/week) by channel
Scoop.it Content Director’s smart calendar: http://business.scoop.it/
20. Boost inbound marketing success with content marketing, SEO and social media marketing 20
Leverage your co-workers
Define publishing goals (eg: X posts/week) by channel
Include your co-workers’ profiles for amplification
21. Boost inbound marketing success with content marketing, SEO and social media marketing 21
But how can you publish more content without more
resources?
22. Boost inbound marketing success with content marketing, SEO and social media marketing 22
1.Leverage content curation in your mix
Cut down the time to publish a
great blog post to 15-20 minutes.
While creating a good original blog post can
easily take up to 4-6 hours, building on
curated content is much faster, especially if
you use a curation tool to source industry
content automatically.
Read, select and add your own commentary
to craft a short but impacting post linking to
the original piece.
Et voilà!
Source attribution where you
can click to read more:
- drives traffic to original site,
- vets original content as
worth reading,
- encourages further sharing.
Quote from the original
article.
Added value in the form of
commentary from the
curator:
context, opinion,
perspective, links to other
pieces, etc.
Your title and your
image should be
relevant to the overall
content of the article.
23. Boost inbound marketing success with content marketing, SEO and social media marketing 23
Content curation is the best technique to publish content
regularly
“Content curation not only alleviates the
pressure of having to devote valuable time
to creating original content, but it also adds
credibility and third party validations to your
efforts.”
Jason Miller
Senior Content Marketing, LinkedIn
@jasonmillerca
24. Boost inbound marketing success with content marketing, SEO and social media marketing 24
Your content is 4x to 7x less trusted than third-party content
This study from the CMO Council proves that using third-party content intelligently
becomes critical to win over prospects.
What types of content do you most trust and value?
% of
respondents
Professional association research reports/white papers 67%
Industry group research reports/white papers 50%
Customer case study 48%
Analyst reports/white papers 44%
Independant product reviews 40%
Vendor-created content (white papers, etc.) 9%
Source: CMO Council - Better Lead Yield in the Content Marketing Field
25. Boost inbound marketing success with content marketing, SEO and social media marketing 25
It’s 4 to 8 times faster than writing a blog post
Publishing a good curated
post takes 30 minutes or
less with a content
curation tool.
Time in minutes to publish:
an original blog post a curated post with a content curation tool
30
240
Task Without a tool With a tool
Discovering relevant content 30 3
Reading content 5 5
Editing content (title, quote, image...) 5 5
Writing an insight 15 15
Publishing it to your blog in the right format 5 1
Distributing it to all your social channels 5 1
Total (in minutes) 65 30
26. How to improve SEO - the power of content curation 26
Curated posts can even rank higher than original contentGoogleRankings
10
2nd
result
1st
result
10th
result
curated links with
auto-generated
summaries
curated links with
200 word annotation
curated links with excerpt
of the original article and
200 word annotation.
Source: SEO-Friendly content curation in a post-wanda world
Ranking of curated posts vs the original post for the same keyword
1
10
4th
result
original post
27. Boost inbound marketing success with content marketing, SEO and social media marketing 27
2.Automate content discovery
Automate content discovery and save time
Create curated posts directly in your CMS (blog)
Scoop.it Content Director’s content sourcing and curation tools: http://business.scoop.it/
28. Boost inbound marketing success with content marketing, SEO and social media marketing 28
3.Repurpose content
webinar
powerpoint/
keynote
slideshare infographic
video tutorial
survey
curated content
3rd
-party blog
Quora Q&A
statistics
tweets
…
internal data case study
podcast
newsletter
eBook/white
paper
blog post
visual content
text content
29. Boost inbound marketing success with content marketing, SEO and social media marketing 29
Which will save you time for the same performance
30. Boost inbound marketing success with content marketing, SEO and social media marketing 30
4.Involve influencers in your marketing
“Co-creating useful content with your
community incentives participation,
engagement and promotion.
Influencers get exposure and you’ll get
relevant content they’re inspired to
share.”
Lee Odden
CEO, TopRank Online Marketing
@leeodden
31. Boost inbound marketing success with content marketing, SEO and social media marketing 31
5.Optimize your content for conversion
Content Hub
meant to delight your
audience
created content
curated content
contributors’ content
Distribution
social media
email newsletter
other blogs
content platforms
Landing pages
gated high value content
(offered for contact info)
product landing pages
with detailed pitch
posting
scheduling
repurposing
click-through
CTA to landing pages
32. Boost inbound marketing success with content marketing, SEO and social media marketing 32
3 axis of improvement to drive success to your inbound
marketing strategy
Social Media
Content
SEO
33. Boost inbound marketing success with content marketing, SEO and social media marketing 33
Best place to hide a dead body
34. Boost inbound marketing success with content marketing, SEO and social media marketing 34
[SEOWorks] BusierThanA One Legged Man On aTricycle!
35. Boost inbound marketing success with content marketing, SEO and social media marketing 35
SEO is dead,long live SEO!
36. Boost inbound marketing success with content marketing, SEO and social media marketing 36
Campaign-based inbound marketing works best
Inbound Marketing
Content Marketing
Social Media Marketing
Search Engine Optimization
Campaigns
37. Boost inbound marketing success with content marketing, SEO and social media marketing 37
The 5 pillars of SEO methodology
1. Technical Health of Website
2. Website Functionality
3. On-Page Search Engine Optimization
4. Off-Page Search Engine Optimization
5. Social Media Marketing
Content
Marketing
38. Boost inbound marketing success with content marketing, SEO and social media marketing 38
SEO = team work
• SEO manager
Develop strategy
Manage team and drive process
Analyze date
• Content marketing manager
Curate content, write web content, blog posts, in-depth
articles, white papers, case studies, etc.
• Social media expert
Draft and publish social media messages
Community management, etc.
• Webmaster
39. Boost inbound marketing success with content marketing, SEO and social media marketing 39
SEO is still a keyword driven process
40. Boost inbound marketing success with content marketing, SEO and social media marketing 40
SEO is still a keyword driven process
41. Boost inbound marketing success with content marketing, SEO and social media marketing 41
Take advantage of the Google search console
42. Boost inbound marketing success with content marketing, SEO and social media marketing 42
Content SE-Optimization tips
Curated content:
Link to original content!!
Include an original intro and outro; add your point of view on the topic!
Meta tags:
Title [50 - 60 characters]
Description [150 - 160 characters]
Keywords [2-3 target SEO keywords]
Blog posts: 400-600 words
In-depth articles: 1k+ words
Press releases: 350-450 words
43. Boost inbound marketing success with content marketing, SEO and social media marketing 43
Content SE-Optimization tips
Try to include one internal link per 100 words and one high-quality
external link
If possible, add an image and include an alt / image tag with a target
keyword
Place keyword(s) in applicable H1, H2 & H3 heading
Try to include an important target keyword in the first paragraph and a
variation of that keyword toward the end; hyperlink to applicable internal
pages
Don’t forget to include a call to action!
Share on social media
Click / call to request a quote
Download a white paper / view webinar, etc.
44. Boost inbound marketing success with content marketing, SEO and social media marketing 44
3 axis of improvement to drive success to your inbound
marketing strategy
SEO
Content
Social Media
45. Boost inbound marketing success with content marketing, SEO and social media marketing
The cool guy?
45
46. Boost inbound marketing success with content marketing, SEO and social media marketing 46
What do you want to accomplish?
Which media is best?
What mix of content/posts supports goals?
Monitor, measure, tweak
Goals
Brand awareness
Customer service
Thought/industry leadership
Lead generation
Sales
47. Boost inbound marketing success with content marketing, SEO and social media marketing 47
Document your plans
48. Boost inbound marketing success with content marketing, SEO and social media marketing 48
Assign roles and tasks
Oversight, Goal Setting, Planner/Coordinator, Graphic Design, Publishing, Engagement, Reporting
49. Boost inbound marketing success with content marketing, SEO and social media marketing 49
Finding the right content to share
50. Boost inbound marketing success with content marketing, SEO and social media marketing 50
Share across your social media destinations
51. Boost inbound marketing success with content marketing, SEO and social media marketing 51
How to leverage 3rd party content
Consider your buyer’s interests first
@Mention the author in social media posts when possible
Use Snip.ly to display your own call-to-action
Track engagement by type and media
- Media’s own analytics
- Social media manager SaaS
- Tracked URLs
52. Boost inbound marketing success with content marketing, SEO and social media marketing 52
Content Marketing KPI’s:theVSTL model for analytics
VOLUME SHARES LEADSTRAFFIC
53. Boost inbound marketing success with content marketing, SEO and social media marketing 53
Track granular performance on a post by post basis:
views (traffic),shares (amplification) and attributed leads
Scoop.it Content Director’s analytics: http://business.scoop.it/
54. Boost inbound marketing success with content marketing, SEO and social media marketing 54
Are you on track for content marketing ROI?
Take the 5’ test
http://business.scoop.it/content-marketing-grader-for-roi/