This document discusses social media and its benefits for businesses. It notes that social media allows small businesses to compete more effectively with large ones. It then discusses how social media has revolutionized marketing by making recommendations and word-of-mouth more influential than traditional advertising. The document also discusses how social media can help build relationships with customers and leverage the experiences and resources of others. Hiring a social media expert can help businesses see results like increased visibility, more traffic to their website, and higher revenues.
Email Marketing: Tools and Strategies
Email, the channel we forget to invest in is one of the biggest revenue generators in the history of digital online marketing. Learn internet marketing best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies.
* Greg Cangialosi, CEO, Blue Sky Factory
In the Internet age, word-of-mouth is more potent than ever before. How can you leverage the power of social media to spread and strengthen your practice’s brand?
Top priorities in social media for CMOs and CEOsJan Rezab
Top priorities in social media for top management, CMOs, CEOs, and others. Social marketing at the top management level is difficult, and knowing what to focus on is key.
The purpose of this document is to provide a snapshot view of the top 4 most popular social media channels, their purpose and some South African statistics. This cheat grid could assist you in establishing your social media goals and guide your strategic approach. We explore Facebook, Twitter, Instagram and LinkedIn in a grid.
February 2015
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
We surveyed 245 lawyers to find out how they use social media in the workplace, which social media channels they prefer, and whether they find it to be a powerful lead generator.
6 Ways to Get the Best Out of Content MarketingSimplify360
Content Marketing is one of the most important and convenient way of marketing about your brand in today's date. Your audience wants to stay informed and what better way than sharing valuable content.
Social Media, being the center of most conversations, it has turned out to be a way of disseminating information as well. Take a look at the deck above to understand the various ways of doing content marketing the right way.
Marketing through the behavior cycle. @RogerHurni @OffMadisonAveRoger Hurni
Marketing Through the Behavior Cycle was presented first at the 2014 the Arizona Governors Conference of Tourism. It focuses on using behavior triggers to align messaging and remove a funnel driven approach.
Grow: How to Leverage the Social Web To Grow Your Email ProgramBrightWave
Sure, email helps social, driving fans and followers through buttons and sharing but what about how to leverage social for your email program, the one driving all of that revenue? Social check in, QR Codes, SMS, Facebook and more will be covered in how they can take your email program to the next level.
Simms Jenkins, founder & CEO of BrightWave Marketing, North America’s leading email marketing focused digital agency, is the presenter and author of "The Truth About Email Marketing." The companion white paper "Email Acquisition 2.0" can be found at http://bit.ly/BWCaseStudies
Social Media Marketing for Non-Profits by Matt O'Brien Mint SocialMatthew O'Brien
Http://www.MintSocial.com - On October 15th, 2010, the presentation below was given to Maricopa Association of Governments and the many non-profits across Arizona that shared the morning with me to learn about how to leverage social media to help the poor, the hungry, the homeless and to reach people in crisis across Arizona.
The first thing to note is that non-profit organizations have an advantage over other businesses when it comes to social media marketing. The reason is simple; non-profit organizations have a common mission for helping those in need. Therefore, their marketing message is genuine and does not need to be modified to fit what social media demands (selfless promotion vs. shameless self-promotion). For example, a business that takes their brochure content and promotes it through their social media channels will most certainly get a much low level of engagement with their audience and run the risk of being perceived as a self serving marketer. Contrary to this is the non-profit that typically has a mission of serving those in need and can utilize their 'off the shelf' marketing content because it has a more selfless message for helping others. Isn't this what social media marketing is all about by having a third party promoting a message to benefit another?
Social Trends & Data - Jan Rezab at Engage Prague 2016 Jan Rezab
Jan talking about social media and showing how it impacts current media, brands, and general business ecosystem.
Jan dives also into social messaging bots.
See full video on Slideshare or YouTube: http://www.slideshare.net/jan.rezab/content-meets-data-social-media-trends-jan-rezab-at-engage2016-prague
An overview as to why social media should be used in marketing mixes and is not an add on but an important element to any marketing efforts. It provides a brief overview about what is social media.
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
Email Marketing: Tools and Strategies
Email, the channel we forget to invest in is one of the biggest revenue generators in the history of digital online marketing. Learn internet marketing best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies.
* Greg Cangialosi, CEO, Blue Sky Factory
In the Internet age, word-of-mouth is more potent than ever before. How can you leverage the power of social media to spread and strengthen your practice’s brand?
Top priorities in social media for CMOs and CEOsJan Rezab
Top priorities in social media for top management, CMOs, CEOs, and others. Social marketing at the top management level is difficult, and knowing what to focus on is key.
The purpose of this document is to provide a snapshot view of the top 4 most popular social media channels, their purpose and some South African statistics. This cheat grid could assist you in establishing your social media goals and guide your strategic approach. We explore Facebook, Twitter, Instagram and LinkedIn in a grid.
February 2015
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
We surveyed 245 lawyers to find out how they use social media in the workplace, which social media channels they prefer, and whether they find it to be a powerful lead generator.
6 Ways to Get the Best Out of Content MarketingSimplify360
Content Marketing is one of the most important and convenient way of marketing about your brand in today's date. Your audience wants to stay informed and what better way than sharing valuable content.
Social Media, being the center of most conversations, it has turned out to be a way of disseminating information as well. Take a look at the deck above to understand the various ways of doing content marketing the right way.
Marketing through the behavior cycle. @RogerHurni @OffMadisonAveRoger Hurni
Marketing Through the Behavior Cycle was presented first at the 2014 the Arizona Governors Conference of Tourism. It focuses on using behavior triggers to align messaging and remove a funnel driven approach.
Grow: How to Leverage the Social Web To Grow Your Email ProgramBrightWave
Sure, email helps social, driving fans and followers through buttons and sharing but what about how to leverage social for your email program, the one driving all of that revenue? Social check in, QR Codes, SMS, Facebook and more will be covered in how they can take your email program to the next level.
Simms Jenkins, founder & CEO of BrightWave Marketing, North America’s leading email marketing focused digital agency, is the presenter and author of "The Truth About Email Marketing." The companion white paper "Email Acquisition 2.0" can be found at http://bit.ly/BWCaseStudies
Social Media Marketing for Non-Profits by Matt O'Brien Mint SocialMatthew O'Brien
Http://www.MintSocial.com - On October 15th, 2010, the presentation below was given to Maricopa Association of Governments and the many non-profits across Arizona that shared the morning with me to learn about how to leverage social media to help the poor, the hungry, the homeless and to reach people in crisis across Arizona.
The first thing to note is that non-profit organizations have an advantage over other businesses when it comes to social media marketing. The reason is simple; non-profit organizations have a common mission for helping those in need. Therefore, their marketing message is genuine and does not need to be modified to fit what social media demands (selfless promotion vs. shameless self-promotion). For example, a business that takes their brochure content and promotes it through their social media channels will most certainly get a much low level of engagement with their audience and run the risk of being perceived as a self serving marketer. Contrary to this is the non-profit that typically has a mission of serving those in need and can utilize their 'off the shelf' marketing content because it has a more selfless message for helping others. Isn't this what social media marketing is all about by having a third party promoting a message to benefit another?
Social Trends & Data - Jan Rezab at Engage Prague 2016 Jan Rezab
Jan talking about social media and showing how it impacts current media, brands, and general business ecosystem.
Jan dives also into social messaging bots.
See full video on Slideshare or YouTube: http://www.slideshare.net/jan.rezab/content-meets-data-social-media-trends-jan-rezab-at-engage2016-prague
An overview as to why social media should be used in marketing mixes and is not an add on but an important element to any marketing efforts. It provides a brief overview about what is social media.
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
20 Questions, 20 Answers About Social Networking for Business Ed Mayuga, AM...AMM COMMUNICATIONS, LLC
This is slide deck presented by, Ed Mayuga, AMM Communications, Public Relations Marketing & Training of St. Louis, MO, for the attendees of the QuEST Forum Webinar. It covers topics such as LInkedIn, SlideBatch, Hootsuite, Public Relations, and Social Media Marketing Strategy.
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
Communicating Through Social Media: Essential for RD'sElisabethRD
Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...ProductCamp SoCal
Do you really know what your customers have to say about your products? Do you WANT to know what they have to say? We'll discuss what real customers are actually saying and the why and how behind using Social Media to manage your public image.
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
11. but 78% of people trust the recommendations of other consumers. *Neilson “Trust in Advertising” report October 2007
12. The future of the internet is social. Without finding ways to reach your prospects through social media you could be left behind by your competitors.
13. 2010 marks the first year Millennial’s will out number Baby Boomers. and they spend > 16 hrs/week online.
14. And they don’t care about your ad. They care what their friends think.
15. The facts don’t lie. Social media is the #1 activityon the web.
16. The facts don’t lie. Facebook added 100 million users in less than 9 months. (Currently > 300 Million)
17. The facts don’t lie. 80% of companies use LinkedIn as a primary tool to find employees.
18. The facts don’t lie. The #2 largest search engine in the world is…
20. The facts don’t lie. The number of Tweets in December 2009 exceeded the world population, passing 6.8 billion Twitter messages posted. *Source: Socialnomics, by Eric Qualman
21. Top 20 Most visited websites on the internet Google Facebook Yahoo YouTube MySpace Wikipedia Amazon Blogger eBay Windows Live Craigslist Twitter MSN AOL Go Bing LinkedIn CNN Wordpress ESPN Source: Alexa.com
23. People are not just demographics anymore. To connect with them you need to understand… relationships are more powerfulthan marketing.
24. Your customers expect you to use Social Media …as a means to communicate and interact with them.
25. The studies are proving it. 93% of Americans believe a company should have a presence in social media. 85% believe a company should not only be present, but also interact with its consumers via social media. 56% of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
26. You’ll Increase Customer Loyalty. Social Media is a good loyalty tool because it builds community around a business and brand.
27. You’ll increase credibility. In the minds of customers, companies that use Social Media seem more open, and trustworthy. Look what they did… Check this out! This is cool! Go visit… Wow!
28. Problem? It takes knowledge. It takes time. It takes consistent effort.
30. You Get All of Our Collective Years of Experience. When you partner with us, you’ll leverage our vast experience in blogging, social networking, sales, traffic building, content writing, and social media business strategy.
31. We’re Flexible. Whatever your needs and your audience, there should be an option to use social media for your benefit.
32. We’re affordable. It’s true. Hiring us on a monthly basis is typically less than half the monthly cost of hiring or paying an employee to handle your social media business strategy. Experience included.
33. We’ll do it all for you. Make the jump to social media without the headaches, the hassles or hiring of additional employees. We’ll be your complete social media department and handle everything for you.
35. We’ll Provide Increased Visibility of You, Your Products & Services and Your Brand. From blogging to article marketing to video sharing, we’ll make sureyou stand out in a sea of competition.
36. We’ll drive more traffic to your website and blog. The more social media sites that link to your site, the greater the authority of your site with the search engines. (Don’t have a blog? We’ll make one for you and manage it.)
38. And increased revenues. Join other small businesses who continue to realize the ROI of social media marketing. It won’t be overnight, but social media has been proven to increase revenues.
41. Let’s figure out what’s the right size social media package for your business. Visit us at OneSocialMedia.com
Editor's Notes
By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network.
Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
Showing no fear of having a conversation with your customers is a very positive trait for any company, specially compared to unresponsive customer service and cold, mechanic press releases.
When you partner with us, you’ll leverage our vast experience in blogging, social networking, sales, traffic building, content writing, and social media business strategy.
There are so many different social media websites that just about every imaginable niche is covered in one way or another.
Make the jump to social media without the headaches, the hassles or hiring of additional employees. We’ll do everything from providing you the social media marketing roadmap you need to get started to being your complete social media departmentand handling everything for you.
This awareness campaign is cost effective and brings more traffic to your site and business.
Links obtained from social media are completely organic and highly valuable.