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@gdecugis
Inventing the future of publishing
through human-curated big data
Guillaume Decugis
Co-Founder & CEO – Scoop.it
@gdecugis
Tim Berners-Lee, 1999
“I have a dream for the Web [in
which computers] become
capable of analyzing all the
data on the Web”
@gdecugis
The Web today
I’m talking
to you!
I’mlooking
for you!
@gdecugis
Hi, my name is Guillaume.
I’m an Engineer and I like data too.
And also now an Entrepreneur (Musiwave, Scoop.it)
@gdecugis
We Engineers love data and
algorithms.
@gdecugis
In 1993, I built a neural network
algorithm…
…to predict stock
market performance
based on financial data
@gdecugis
This is where I’d be if it had worked
@gdecugis
People produce a
lot of content
@gdecugis
And yes, algorithms can filter content
based on analytics, social data…
@gdecugis
But smart systems use people to correct
data.
@gdecugis
And people like to do it.
@gdecugis
Media is discovery. Not Search.
What I know
What I know
I don’t know
Search Media
What I don’t know
I don’t know
@gdecugis
“Curation starts when Search stops
working”
Clay Shirky, 2010
@gdecugis
The Search for the perfect Content
Algorithm
@gdecugis
Human Publishing
@gdecugis
Algorithmic Publishing
@gdecugis
7 things that content personalization
algorithms do poorly
• Anticipation
• Risk Taking
• Big Picture
• Pairing
• Social Importance
• Mind-blowingness
• Trust
Eli Pariser, 2011
@gdecugis
Humanrithm
“The Algorithm + the Crowd are Not Enough”
Rand Fishkin, Moz.com
We need humans data editors/curators.
@gdecugis
Humanrithm at work – episode I
Big Data
@gdecugis
Humanrithm at work – episode I
Big Data
+ Human curation
@gdecugis
Humanrithm at work – episode I
Big Data
+ Human curation
50M pieces
curated in 18
months
= Clever Publishing
80M visitors
@gdecugis
Humanrithm at work – episode II
Curations in silo
@gdecugis
Recommend
Humanrithm at work – episode II
#curatethecurators
Categorize
Curations in silo
@gdecugis
Recommend
Humanrithm at work – episode II
#curatethecurators
Interest Channels
Categorize
Curations in silo
@gdecugis
The past of publishing
Content
Audience Organisation
& context
Authors
Curators
Authors
Editors
Reader
s
Value
@gdecugis
The future of publishing
Content
Audience Organisation
& context
Authors
Curators
Authors
Curators
Reader
s
Opportunity
@gdecugis
One way or another, the Web will be
organized.
What’s your favorite scenario?
@gdecugis
Thank you!
Guillaume Decugis
@gdecugis

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Inventing the future of publishing through human curated big data