In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
Social media predictions for 2016 featuring insight from marketers and professionals.
50+ marketers were polled and asked the following questions:
What's your social media prediction for 2016?
What will be the most important social media channel in 2016 and why?
Thank you to everyone who participated including: Aaron Kilby, Aaron Lee, Adam Lewites, Adel de Meyer, Ahna Hendrix, Albert Qian, Anabella Acoca, Anthony DeNardis, Ben Phillips, Bernie Borges, Chris Barrows, Chris Mikulin, Chris Strub, Christian Karasiewicz, Christin Kardos, Daniel Newman, Dennis Yu, Dino Dogan, Dom Garrett, Ekaterina Walter, Ian Cleary, Jason Miller, Jason Falls, Jed Record, Jess Bahr, Jessika Phillips, Joel Comm, Kasey Skala, Keri Jaehnig, Lisa Loeffler, Lucy Rendler-Kaplan, Marc Guberti, Marji J. Sherman, Mark Schaefer, Marsha Collier, Martin Jones, Martin Shervington, Meghan M. Biro, Melonie Dodaro, Michael Stelzner, Mitch Jackson, Esq., Neal Schaffer, Nick Cicero, Owen Hemsath, Rachel Miller, Ryan Paugh, Ryan Pena, Saba Sedighi, Samantha Klein, Sarah Evans , Tayo Rockson, Ted Coiné, Vincent Orleck, Viveka von Rosen, and Nick Haase.
What marketing tactics will make your business soar to the top in 2017?
We asked the Social Media Rockstar Event Speakers what they believe will be a “killer marketing tactic” for 2017.
After intensive research and interviews with countless digital innovators, NewsCred has developed a list of the 50 most influential content marketers. Some are tried and true, others are up and coming. Take a look! http://blog.newscred.com/article/ada52b6393aa8023a64fd9ce194da81f/50-most-influential-content-marketers-on-slideshare
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts.
The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity.
Here are details on why and how to help them fix that.
Pourquoi construire un hub de données des médias sociaux dans l’entreprise ?Estelle Burget
Retrouvez l'intervention de Christophe Folschette, co-fondateur – Talkwalker et David Llanes, responsable image corporate et gestion de crise – Bonduelle. lors de la Journée nationale des études by Adetem et UDA du 19 janvier 2017
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
Social media predictions for 2016 featuring insight from marketers and professionals.
50+ marketers were polled and asked the following questions:
What's your social media prediction for 2016?
What will be the most important social media channel in 2016 and why?
Thank you to everyone who participated including: Aaron Kilby, Aaron Lee, Adam Lewites, Adel de Meyer, Ahna Hendrix, Albert Qian, Anabella Acoca, Anthony DeNardis, Ben Phillips, Bernie Borges, Chris Barrows, Chris Mikulin, Chris Strub, Christian Karasiewicz, Christin Kardos, Daniel Newman, Dennis Yu, Dino Dogan, Dom Garrett, Ekaterina Walter, Ian Cleary, Jason Miller, Jason Falls, Jed Record, Jess Bahr, Jessika Phillips, Joel Comm, Kasey Skala, Keri Jaehnig, Lisa Loeffler, Lucy Rendler-Kaplan, Marc Guberti, Marji J. Sherman, Mark Schaefer, Marsha Collier, Martin Jones, Martin Shervington, Meghan M. Biro, Melonie Dodaro, Michael Stelzner, Mitch Jackson, Esq., Neal Schaffer, Nick Cicero, Owen Hemsath, Rachel Miller, Ryan Paugh, Ryan Pena, Saba Sedighi, Samantha Klein, Sarah Evans , Tayo Rockson, Ted Coiné, Vincent Orleck, Viveka von Rosen, and Nick Haase.
What marketing tactics will make your business soar to the top in 2017?
We asked the Social Media Rockstar Event Speakers what they believe will be a “killer marketing tactic” for 2017.
After intensive research and interviews with countless digital innovators, NewsCred has developed a list of the 50 most influential content marketers. Some are tried and true, others are up and coming. Take a look! http://blog.newscred.com/article/ada52b6393aa8023a64fd9ce194da81f/50-most-influential-content-marketers-on-slideshare
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts.
The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity.
Here are details on why and how to help them fix that.
Pourquoi construire un hub de données des médias sociaux dans l’entreprise ?Estelle Burget
Retrouvez l'intervention de Christophe Folschette, co-fondateur – Talkwalker et David Llanes, responsable image corporate et gestion de crise – Bonduelle. lors de la Journée nationale des études by Adetem et UDA du 19 janvier 2017
Social Media is no longer something relevant just for the area of Marketing. ...Socialmetrix
Social Media Analytics making marketers and digital agencies lives easier.
- The first challenge is information to be consumed and also to be presented in a simple and tidy way.
- Keep the audience engaged with your fan page or twitter account requires a good content.
- Know the Engagement and commitment of the audience.
Start to perceive the relevance of Social Media to build your revenue and to encourage you to begin to measure it.
- Use each piece you have at your disposal, involve different areas and make sure you can keep up!
Social Media Monitoring tools as an OSINT platform for intelligenceE Hacking
This whitepaper discusses how social media monitoring tools can be applied as powerful and cost effective Open Source Intelligence (OSINT) platforms; and how they can support collection and analysis of relevant and targeted information relating to counter-terrorism, criminal and political open sources.
More and more frequently I need to explain to people the concept of Social Media Intelligence (SOCMINT).
This is a simple slidedeck to introduce people the new concept and its value in digital marketing and strategy and what is the power behind it.
Presentación de una propuesta para un Plan de Social Media para Zara.
Autoras:
Camino Menéndez González
Elena Menéndez Chorén
Lorena Fernández Álvarez
CURSO COMMUNITY MANAGER
Ejemplo práctico de Campana Real en social media para pymes - En españolGema Molina García
Sé que es difícil pero también sé que para las pymes es posible centrarse sólo en algunas partes del Social Media Marketing, aquellas más llevaderas para los dueños de pymes con mucho trabajo a sus espaldas, y lanzar una campaña adecuada a sus necesidades. En esta presentación encontrarás cómo hacerlo paso a paso, cómo plantear una estrategia sencilla para tu pyme.
Learn how to utilize one (or all) of these social media checking instruments to assist you track and oversee online discussions almost your brand.
Learn how to utilize one (or all) of these social media checking instruments to assist you track and oversee online discussions almost your brand.
Social media observing apparatuses are perfect the most perfect way to discover out what individuals are saying almost your brand. Additionally what they’re saying around your item, your competitors, your industry, your Super Bowl advertisement, your widespread reaction, your client benefit hold up times, your modern mascot — fundamentally, anything your gathering of people might conceivably have an conclusion on.
In other words: social media observing computer program assembles and presents group of onlookers and competitive bits of knowledge for brands who need to pay consideration.
In this post, we’re going to look at some of the best tools on the market, and go through set-up and best practices so you can start tapping into the conversation today.
In this post, we’re progressing to see at a few of the leading instruments on the advertise, and go through set-up and best hones so you’ll begin tapping into the discussion nowadays.
WHAT IS SOCIAL MEDIA OBSERVING?
Social media observing implies following :- 1)Hashtags 2)Catchphrases and notices important to your brand in arrange to remain educated around your group of onlookers and industry.
By observing this information, you’re doing investigate that’s both quantitative (measurements and analytics) and subjective (motivation for posts and methodologies). You’ll get information that can assist you decide things like:
Social share of voice (i.e. what rate of the discussion is almost you, as restricted to being almost your competitors)
Social estimation examination (i.e., what’s the disposition of the discussion)
Social ROI (i.e., how much your dollar venture in social is paying off)
Significant hashtags and catchphrases (i.e., which Instagram hashtags or YouTube watchwords you might need to utilize within the future to grow your reach)
Pertinent hashtags and watchwords (i.e., which Instagram hashtags or YouTube watchwords you might need to utilize within the future to grow your reach)
For brands, social observing is an fundamental portion of being a great social citizen, and succeeding on social, period. For occurrence, you wouldn’t dispatch into a high-pressure deals pitch (or instructive address, or indeed a stand up schedule) to a modern client who’s fair strolled within the entryway. You’d tune in to begin with, and at slightest figure out what they’re searching for or why they’re in your office.
What Is A Social Media Monitoring Tool?
For brands and businesses, social media checking goes past fair.
This is often why we’ve compiled this list of our favorite brand observing apparatuses for making the assignment quicker, simpler, and—dare we say it—more fun?
1) Nexalogy
What does it screen?
Five Steps For Getting Started With Social Media MonitoringAlterian
The social web has created many opportunities for brands to engage with their consumers online. People are talking about products and companies on blogs, social networking sites such as Twitter, Facebook and MySpace, forums and message boards, and also on wikis.
Listening to online conversation around your brand and competitors is very important.
This document will outline the five steps for getting started.
Five Steps For Getting Started With Social Media Monitoring (for Alterian)Marcus Tewksbury
When I was getting started with social media monitoring I found this deck helpful. It's actually the re-formatting of a white paper - so it's text heavy.
Terrific slide deck from October 19, 2010 VITEC sponsored complimentary Webinar. Create content on social media and from Zena Weist, H&R Block Social Media Director. Check it out!
This paper aims to help you understand the four main types of social media tools, their key features, main benefits, and the value they can bring to your social media marketing efforts.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Improve Campaigns Through Social Media Analysis [Infographic]StuartJDavidson.com
Social media marketing can be a highly effective tool for facilitating marketing practices. But if you’re not keeping track of your analytics and conducting useful social media analysis on a regular basis, then your efforts could be in vain.
Does one social media network deliver a significant amount of success towards your marketing metrics? Is one tactic or strategy exceptionally effective at converting visitors? Is the format, timing, delivery and management of your social messaging optimal?
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano KeynoteJoakim Nilsson
4 steps how to super charge your contact center is an introduction to the theory of social media monitoring.
Joakim Nilsson, Betclic Everest at EiG Milano 2011.
Every day, enterprises across the globe are engaged in two key activities: delivering effectual effects and building decisions that create impact. If you are in the big business of building enterprises that will be more valuable in future than present your decisions need to be driven by smarter data.
Companies today are witnessing a huge explosion in data availability - 90% of the world’s data was formed in the most recent years. Structured, semi- structured and unstructured data across internal business systems and external sources like social
media, market data and syndicated study are now creating an incredible opportunity to construct insights, therefore leading to intelligent decisions. However, as this data is generally available to an enterprise’s competitive set, only those who have a vision for
leveraging this intellect and are adept will eventually out-compete others.
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditMike Lewis
This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy
questions: How is my brand doing with social marketing? Can we do better?
Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity
for traction and growth.
What do Module Eight” has in for usThis module will discuss lorileemcclatchie
What do “Module Eight” has in for us?
This module will discuss the role and implications of market research in the marketing process. It will cover the advantages and disadvantages of collecting and analyzing both primary and secondary data. This module will illustrate how all the components of marketing work together, including market research, to increase the chances of product success in the marketplace.
How can you be successful this week?
Simple! Read/watch all the links to the resources (articles, website, videos, etc.) posted for this module. Don’t forget to click on the Module Overview Link and read it. Then complete the following activities:
Read the Textbook:
Marketing: An Introduction
, Chapter 4
Read the Marketing Concept Glossary VIII
Watch the Video: Brand Meaning and Identification
Participate in the Module Eight Discussion: Making Connections
Video Activity: Market Research
MyMarketingLab Simulation Activity: Market Research
For each activity you have to complete, make sure that you first review the Rubric that I will use to grade it. In this way, you will be able to hit each requirement, and your road to success will be guaranteed.
The Discussion
This discussion will allow you to put all the learning together. This is the discussion board where you will have to showcase all your new “Marketing Vocabulary.” Don’t forget to discuss market research! This is the topic where every marketing activity starts!
As an additional resource watch the following Video on "Reptilian Marketing" which will provide abundant information on how & why Marketing Research is conducted:
Direct Link:https://www.youtube.com/watch?v=uoK9lIhzBjw
Start by reading and reviewing the articles posted, and then answer the question(s) posted in the Discussion Forum.
For your initial post (1) you must:
Compose a post of one to two paragraphs
Complete the initial post on Thursday night and the reply to your peers by Sunday night.
Responses to your peers must demonstrate a depth and think. Keep in mind that I grade quality and not quantity. As your first marketing activity in this class, make sure you deliver VALUE being an exceptional contributor to the Discussion Forum.
Module Eight: Market Research
Learning Objectives
Upon completion of the course, students will be able to:
Identify reasons to conduct market research
Describe the different types of primary and secondary market research
Apply research options to a real-world market scenario
Module Reading and Resources
Textbook
:
Marketing: An Introduction
, Chapter 4
This chapter provides an introduction to the market research process and the types of market research approaches used by companies.
Access this resource by going to the
MyMarketingLab
area under the course Table of Contents menu.
Presentation:
Marketing Concept Glossary VIII
Module-related marketing concepts and terms are presented. Visit the glossary for a quick review of the key terms from this wee ...
7 tendances à surveiller en 2017 sur les médias sociaux : l'avis des expertsTalkwalker
Après la micro-vidéo et l'avènement de la réalité augmentée en 2016, quelles seront les grandes tendances qui définiront la communication des marques sur les réseaux sociaux en 2017 ? Nous avons demandé à une dizaine d'experts de France et d'outre-Atlantique de nous faire part de leurs prédictions pour l'année à venir dans le secteur du social media marketing.
Lisez les prédictions de nos influenceurs dans leur entièreté sur notre blog : https://www.talkwalker.com/fr/blog/social-media-marketing-tendances-2017
Gestion de crise & médias sociaux : les erreurs à ne pas commettreTalkwalker
Un client mécontent, des échanges qui dérapent, un fait divers qui s'amplifie sur le web... De l'affaire de "l'homme nu" de la Redoute au Dieselgate de Volkswagen, plus de 45% des communicants ont déjà vécu une crise sur les réseaux sociaux. Quelle que soit la nature de l'activité de votre marque ou de votre agence, vous devez avoir une stratégie en cas de bad buzz. Mais quelles sont les erreurs à ne pas commettre ?
Luxury Wars On Social Media - Ten Top Luxury Brands Go Head to HeadTalkwalker
Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. This stereotype is no more. Today, 75% of luxury shoppers use social media, according to a 2014 study by the Blackstone Digital Agency. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception.
Our latest report used Talkwalker’s social listening platform to analyze how ten giants of the luxury industry, from Dior and Chanel to Tesla and Ferrari, are using Twitter, Facebook and Instagram to see what worked and what didn’t work.
Migliorare il segnale - una guida in 3 step per un servizio clienti di prima ...Talkwalker
Le compagnie di telefonia mobile, in un mercato costantemente scosso da nuovi competitor, non possono permettersi di rendere scontenti i propri clienti per troppo tempo se non vogliono vederli passare ad un’altra offerta. Questo è il perché tenere traccia delle conversazioni con i clienti – il bello, il brutto, e il terribile – è la chiave del successo nel mercato della telefonia mobile. Ed ecco perché ricevere un buon customer service dal vostro operatore mobile è adesso più importante che mai.
Un meilleur signal : Le guide en 3 étapes pour offrir un service client de qu...Talkwalker
Les compagnies de téléphonie mobile, qui jouent sur un marché sans cesse secoué par de nouveaux concurrents, ne peuvent pas se permettre de frustrer leurs clients trop longtemps avant que ceux-ci ne les abandonnent pour une autre compagnie. C'est pour cela que le monitoring des conversations avec les clients (les bonnes comme les mauvaises) est si important sur le marché de la téléphonie mobile. Et c'est pourquoi il est plus important que jamais de recevoir un bon service clientèle de la part de votre opérateur de téléphonie mobile.
Besserer Empfang: 3 Schritte zu erstklassigem Social Media SupportTalkwalker
Mobilfunkbetreiber agieren in einem Markt, der einem ständig wachsenden Wettbewerbsdruck unterworfen ist und in dem fortwährend neue Konkurrenten auftreten. Daher können es sich diese Unternehmen nicht leisten, ihre Kunden über eine längere Zeitspanne hinweg zu enttäuschen. Sind ihre Kunden unzufrieden, so werden sie sich schon sehr bald einem anderen Unternehmen zuwenden. Daher ist auf dem Mobilfunkmarkt die ständige Beobachtung der positiven und negativen Kundenreaktionen einen Schlüssel zum Erfolg, denn heute ist es für Mobilfunkbetreiber wichtiger denn je, ihren Kunden einen hervorragenden Kundenservice zu bieten.
Software stars on social case study part 2Talkwalker
0
In Part 1 of our social media analysis of the software industry we focused on Twitter. In Part 2 we looked to the two biggest social networks: Facebook and YouTube.
We examined the official Facebook and YouTube pages of the 20 largest software companies such as IBM, Oracle and Symantec and discovered how they compare on these social channels and what we can learn from what they do.
Here is what we found:
Cisco and VMware were the most active companies on Facebook
On Facebook, BMC Software outperformed industry giants like SAP and Salesforce despite having a fanbase 1/10th the size
Cisco upload almost 4 videos per day on YouTube, three times their closest competitor
IBM’s top 5 YouTube videos received over 1 million views
Overall, on all social channels, IBM was the top performer
Partner auf Social Media: Wie Sie Partnernetzwerke durch Social Listening för...Talkwalker
Partner- und Vertriebsnetzwerke sind zentrale Elemente für die unterschiedlichsten Branchen, doch wie behält man den Überblick über die Aktivitäten von Partnern? Mit wachsenden Netzwerken und globaler Expansion ist es arbeitsintensiv und zeitaufwändig, Marken und Produkte effizient zu managen.
Insbesondere für Software-Unternehmen ist der Vertrieb durch Partner ein wichtiger Geschäftsaspekt. Für höchste Effektivität müssen diese Partnerschaften umsichtig gehandhabt werden.
In unserem neuen Report haben wir die Ergebnisse der letzten 6 Monate für große Software-Unternehmen wie SAP, IBM und Oracle sowie ihre Partner analysiert. Anhand dieser Beispiele zeigen wir, wie Marken Social Listening nutzen können, um:
-den Überblick über ihre indirekten Vertriebskanäle behalten, indem sie die Social Media-Aktivitäten ihrer Partner analysieren
-durch die Optimierung ihrer Social Media-Performance die Sichtbarkeit ihrer Marke steigern
-die Rendite aus Partner-Netzwerken durch konsequentes Reporting und die Integration von Social Data steigern
A taste of social 28 top food brands and their social media performance hdTalkwalker
With food trends and preferences changing constantly, the fast-paced environment of social media offers the ideal platform for food brands to not only keep track of new developments, but also promote their products and offers. But which brands understand social the best and use it to effectively engage with customers and prospects?
Using Talkwalker social intelligence, we analysed the social media performance of 28 leading food brands, from Oreo and Ben & Jerry’s, to Maggi and Marmite, to see which truly understand the value of Facebook, Twitter and Instagram. By taking an in-depth look at the social media performance of these brands, you’ll also be able to discover best practices and tricks to boost your social media strategy.
Some of our key findings:
• Men accounted for 54% of mentions for savoury food brands, while 55% of mentions for sweeter brands came from a female audience
• Sweet brands dominated the overall conversation – in the Southern hemisphere, chocolate brands were the most popular
• Oreo cookies is the social star with a strong presence on all major platforms and a clear strategy for each
La soif de réussir le développement produit basé sur la social data dans le s...Talkwalker
Nos habitudes et notre régime alimentaire évoluent constamment. Pour les entreprises du secteur alimentaire il est important de suivre ces changements pour continuer à satisfaire leurs clients. L'analyse des médias sociaux peut aider les industriels du secteur à obtenir des données clients de forte valeur et à les utiliser tel un avantage compétitif pour une multitiude de raisons, de la veille de marque au développement produit.
Dans ce tutoriel, nous avons analysé les conversations en ligne entourant les 6 plus grandes entreprises du secteur alimentaire telles que Unilever, Kraft Foods ou Nestlé et leurs 28 marques principales telles que Oreo, M&M's ou Hägen-Dazs pour découvrir comment elles s'assurent du succès de leur produits sur le marché.
Dans ce rapport, vous découvrirez comment utiliser la veille des médias sociaux pour:
Faire des économies en réduisant les cycles de recherche et développement pour les nouveaux produits.
Adapter les poduits pour rester en phase avec les changements sur le marché.
Améliorer les ventes en évaluant la performance individuelle des marques et en optimisant les catalogues de produits.
Améliorer le bas de la chaîne en mesurant le succès des produits au travers de l'intégration des données sociales avec les données des ventes.
- See more at: http://www.talkwalker.com/fr/academy/guides-how-to/how-to-hungry-for-success-how-food-companies-can-use-social-data-for-product-development/#sthash.X0jAEvxj.dpuf
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Quickly find out more about any slice of data:
Quickly get an overview of any spike in results
Click on chart/tables and show top results/themes for that selection
Possibility to apply the same filters to all analytics pages in order to further drill down
Available across all analytics, dashboards and IQ apps
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Airlines are pretty savvy when it comes to social media with a few top performers even winning cross-industry awards for their social media strategy. But how do they compare against each other? Which airlines are the best at responding to customers? Which airlines lead the way in engaging their audience? And what can we learn from the best in the business?
Using Talkwalker social media analytics, we analyzed over 200 social media accounts of the world’s 40 largest airlines to provide a definitive guide to airlines social media performance and determine once and for all, which airline is the Star of Social Media. You’ll also find plenty of tips and tricks to help your brand reach the next level on social whether you’re an airline or from another industry.
Here are some of the key findings from our analysis:
- KLM are the most responsive airline on Twitter responding to over 87% of queries and mentions
- Qatar Airways have the most Facebook fans and have the best engagement rate on Facebook
- Emirates and American Airlines are dominating Instagram worldwide
- And the Social Media Champion is…?
Passagierstimmen: 5 Schritte zu glücklichen Fluggästen für AirlinesTalkwalker
Alle Unternehmen wollen ihre Kunden besser verstehen und soziale Netzwerke sorgen bereits dafür, dass sie ihren Kunden näher kommen als je zuvor.
Besonders für Airlines hat Social Media die Spielregeln verändert, wenn es darum geht, Kundenstimmen zu finden. Zuvor fast ungreifbare Unterhaltungen unter Kunden finden zunehmend auf öffentlichen Plattformen wie Twitter und in Foren statt. Damit haben Fluggesellschaften Zugriff auf eine nie gekannte Menge an Informationen und Kundenmeinungen.
Mittels fortschrittlicher Social Media-Analysen werden in diesem Guide Kundenkommentare und Meinungen zu 40 der weltgrößten Airlines ausgewertet. Darunter sind United Airlines, Lufthansa und EasyJet. Ziel ist das Finden und Nutzen von versteckten Einblicken, mit denen Airlines die Zufriedenheit ihrer Kunden verbessern können.
In diesem Bericht erfahren Sie, wie Sie:
• die Kundenwahrnehmung Ihrer Marke verstehen, indem Sie wertvolles Kundenfeedback aus der Masse der Daten herausfiltern
• ausgewählte Flugservices analysieren und die Kundenzufriedenheit steigern, indem Sie die Meinung Ihrer Passagiere analysieren
• die Kundenbindung steigern und Verkaufszahlen steigern, indem Sie neue Trends aus den Unterhaltungen Ihrer Kunden ablesen
• Ihr Influencer-Marketing aufbauen und Ihre Sichtbarkeit steigern, indem Sie Meinungsführer identifizieren
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In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
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Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
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- Demonstration of InfluxDB and Grafana using a practice web application
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2. In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
A guide for beginners and those in a rush
From Christophe Folschette with Tapio Liller
3. 4
What is this about?
5
Social media monitoring the need for knowledge,
analysis and proof of success
6
Five key steps to implement a successful
social media monitoring project
7
Steps 1-3
10 Outlook
11 Cheat Sheet #1
how to plan Social Media Monitoring
3
4. What is this about?
You are reading a Talkwalker white paper. This is Part 1
in a series of documents for Social Media Managers and
professionals for digital communications.
It was written by Christophe Folschette from Talkwalker,
a leading provider of social media monitoring and
analysis, together with Tapio Liller, consultant for
communications and co-author of the bestseller “PR on
the social web” (published by O’Reilly).
Regardless of whether you are working in the field of
social media management, campaign management,
online reputation management, PR, corporate
communications, online marketing or have other
functions that involve working online, this white paper
is for you!
You can find more about Talkwalker online at
www.talkwalker.com
You can also contact the Talkwalker team through
Twitter: @Talkwalker
and Facebook: fb.com/Talkwalker
By the way, on the last page of this Talkwalker White
Paper you will find a “Cheat Sheet” optimised for your
desktop. That way, you can have the tips and methods
from this paper always at hand.
We want to help you to improve your social media
initiatives by introducing you to methods and tips,
which will make your (working) life easier. The
productive and efficient use of social media monitoring
and analysis is in the center of it.
We hope that you find this paper interesting and
helpful. If you do, please share your experience on
Twitter using the hashtag #TalkwalkerWP. If you have
comments or questions, please send us your feedback
to whitepapers@talkwalker.com
We will listen to your feedback and take it into account
for future editions.
Thank you very much!
Christophe Folschette & Tapio Liller
WHITE PAPER #1
5. Social media monitoring the need for knowledge,
analysis and proof of success
Anyone who is active on the social web needs - generally
speaking - three things:
Let’s start where every communications project should
start, the systematic planning of your project.
1. Knowledge: about the topics which are relevant to
your target group(s) and where the discussions are
taking place.
2. Analysis: raw data are of little use. You have to ask the
right questions in order to get meaningful answers.
3. Proof of success: social web communications is not
an end in itself. You have to prove the value of your
work and show that you achieved the predefined
goals.
In the following pages we will guide you step-bystep through the design process of a social media
monitoring project. On the last page you will find the
working steps as a clearly displayed Cheat Sheet for
your desktop.
Social media monitoring and analysis tools can help
you with all of the above. But to achieve your goals
there is far greater need than a simple observation of
the online-mentions of a company name or brand. You
need a reliable system for your social media monitoring,
which will use the potential of your tool and display the
gained knowledge, the analysis, the results, and finally
the accurate proof of success in a consistent way.
This Talkwalker white paper moves within that context.
We want to help you to optimize the capabilities of your
social media monitoring and analysis tool and to use all
of its potential.
how to plan Social Media Monitoring
5
6. Five key steps to implement a successful
social media monitoring project
The process of a social media monitoring project can be
divided into five key steps. Great care should be taken in
planning each of these steps.
Analysis
The analysis of the results by previously defined criteria
will provide the above mentioned insight.
Search
At the beginning stands the definition and refinement
of a - at times complex - search. Names, terms, words
and topics have to be listed and - if necessary - be
restricted by search operators after a trial search.
Reporting
The process ends with the editing of all the results,
whether they are about proving the success of a
campaign or about evaluating the development of
corporate reputation on the social web.
Monitoring
The ongoing monitoring can start with the tested
search syntax.
The next pages are dedicated to the above mentioned
pre-planning and data processing in steps 1 to 3. Steps
4 and 5 will be the subject of further Talkwalker white
papers.
Qualification of results
Even the best planned search with a high quality social
media monitoring tool will produce false positive
results. Those will be corrected by the hit qualification
and the remaining relevant results will be prepared for
the upcoming analysis.
WHITE PAPER #1
7. Steps 1-3
Step 1 - What are you searching for on the social web?
Many users of social media monitoring tools start
by typing the name of a company or a product in a
search profile and leave it there. By doing this, they are
essentially wasting almost all of the tool’s potential. For
that kind of simple name search, a search engine would
be sufficient most of the times.
Take the time to write down your search terms and
to fully test the accompanying search input with
your social media monitoring tool. You will get many
irrelevant results in your first run, especially in topic
searches. The search syntax of your monitoring tool
should allow for relevant restrictions based on Boolean
query.
As a first step, the choice of names of companies,
products and also the names of certain important
people, such as company spokesperson or other
stakeholders are the anchor of social media monitoring.
Those search terms are the basis for an ongoing
observation and evaluation.
In parallel it is important to benchmark against the
competition. For example, a share-of-voice analysis is
only possible if you observe and evaluate both your
own and your competitors at the same time in the same
source panel.
EXAMPLE SEARCH SYNTAX
When it finally comes to planning a compatible
communication strategy, you will not be able to avoid
a topic search. That means to define search terms,
which best describe the relevant topics of your target
group and customers. With the help of social media
monitoring you will be able to find the places on the
web where these topics are being discussed and after
more detailed evaluation, also the relevant influencers.
Last but not least, the topic search is suitable for
identifying suggestions in editorially-driven social
media programs. Community Managers, e.g. of
Facebook fan pages, can benefit from references
appearing quickly on widely discussed topics.
how to plan Social Media Monitoring
7
8. Step 2 - Monitoring
Step 3 - Qualification of results
In our five step sequence we understand monitoring
as a search over time. The design and refinement of the
search was part of Step 1, and, after that, the monitoring
displays the search results continuously on a time axis.
Even the most accurate search with tested keywords
and restrictions will generate irrelevant results. Only a
clean, completely relevant to the monitoring purpose,
stock of search results can make the further analysis
useful and successful.
Monitoring exceeds the search for the detection
of a “snapshot” in a specific moment in time. The
most obvious results of all professional social media
monitoring tools are the well-known trend charts of the
frequency of social media mentions. With them, you
can identify and document trends over a long period
of time. Outliers, in an otherwise consistent flow, are
indicators of special events.
In order to ensure a quick and consistent qualification
of results, it is important to determine the evaluation
criteria beforehand.
3.1. LANGUAGE
It is rarely necessary to search the whole social web. You
should therefore only select the language(s) that are
relevant to your project.
3.2. Sources & source panels
Not every website or source will be relevant. It is
therefore advisable to exclude sources that are not
relevant or of poor quality.
TREND CURVE WITH OUTLIER
There can be many reasons to observe an outlier
over a long-term trend. If there was a particular
highlight of a communications campaign that day (e.g.
product introduction, a press conference on financial
statements, a new TV spot, appearance of a corporate
representative at a conference etc.), the social media
monitoring tool could display the response to that
event. On the other hand, a sudden drop in the social
media mentions trend is very rare and could be of
technical nature, for instance if a crawled site with a
high number of mentions is not accessible any more.
BLOCKING SOURCES
However, such an anomaly in the trend could also be
a warning sign, as a result of a developing crisis, which
leads to more social media mentions. In most cases,
it is worth it to have a closer look at individual results
while observing the trend in mentions. With a look at an
automatically generated tag-cloud, one can also identify
terms, which are associated with the search terms.
WHITE PAPER #1
9. Conversely, certain sources will definitely have to be
included. The use of pre-defined source panels can be
very useful in describing and setting goals of certain
communication campaigns.
3.4. detecting false positive results
Before proceeding with your analysis, you should check
for false positive results and exclude them from your
results list.
For example, you are looking for mentions of a
bookstore named „Bookworm“ and this will inevitably
generate results that include this word not as a name,
but also as the description for people who enjoy
reading.
SOURCE PANEL SETUP
3.5. sentiment
For example: “In the time period X the client’s product
shall be discussed by 80% of the blogs that their target
group has defined as the relevant Top 30 blogs”. The Top
30 blogs can be classified in a separate source panel,
thereby filtering the reporting results of this media type
by one click of a button.
3.3. influence & Relevance
Social media communication can’t quite get by without
influence indicators - even if it is optimized to a very
precise target group. In order to calculate the influence
of online media, the number of page views per month is
usually used.
Naturally, not all sources can be evaluated by tracking
the website itself, therefore social media monitoring
tools use the data from external providers such as Alexa,
as is the case for Talkwalker.
Social media monitoring will be clearly more
informative, if it takes into account both quantitative
and qualitative factors for the evaluation. The most
commonly used qualitative factor, which is also
integrated as a feature in most social media monitoring
tools, is the sentiment or “mood” of an article.
The sentiment is derived by analyising the tone and
attitude contained within the text of an article or
mention. A classification of positive/neutral/negative
will usually do the job.
Many social media monitoring tools use use their own
techniques and semantic analysis in order to classify
sentiment results. However, you should not only rely on
this, as no algorithm can ‚read between the lines‘ like
a human being. Irony, sarcasm, ambiguity - often key
ingredients of the social web - should not be excluded.
Together with other factors, such as the frequency of
interaction with the content of a source, a relevancy
scoring can be proposed by the social media monitoring
tool.
For example, Talkwalker does does this by displaying a
score ranging from 0 to 3 stars. This relevancy scoring can
be updated at any time in order to prioritise the sources
according to the goals of the communications campaign.
It also facilitates a consistent ranking which can be
used to analyse targeted results (e.g. „only show 3-star
sources“).
sentiment setting
update relevancy scoring
how to plan Social Media Monitoring
9
10. Therefore, there is no way around a consistent reexamination of the sentiment when qualifying the
results.
Outlook
Do not underestimate the efforts this step can
entail. Possibly hundreds, even thousands of sources
previously classified as relevant, may have to be re-read
and re-classified. A good social media monitoring tool
should offer features that help with this task.
Once you have planned and prepared the various
steps outlined in this white paper and you continue to
follow the process as part of your ongoing social media
monitoring, you will be in a position to tackle the next
steps, analysis and reporting, with good quality data.
3.6. Topics/categories
We will cover analysis and reporting in future White
Papers. There you will learn how to interpret trend
charts, use tag clouds as trend indicators and identify
your influencers.
To further qualify the results and prepare for a deeper
analysis, keyword topics or a categorisation are the next
step.
Topics could be different products of a company, but
also their usage context. For example, a shampoo
manufacturer might want to know which of their
products are mentioned where, and how often. At the
same time it could be useful to know whether shampoo
“A“ is mentioned in context with “hair salon“ or “at
home“.
Until then, we recommend that you visit the Talkwalker
blog: blog.talkwalker.com. The blog features regular
updates, tips and articles on topics related to social
media monitoring.
Also, to keep up to date on the latest developments, just
follow us on Twitter: @Talkwalker
Depending on the company, its products, its marketing/
communications strategy, these types of questions
can be answered with the help of a hierarchical
categorisation system. The detailed methodology for
that is beyond the scope of this first white paper, but
will be addressed in a future publication of this series.
Below are a few suggestions on how to set up a basic
categorisation system.
In the Talkwalker tool, you can use the „tagging“ function
to facilitate this.
• Category “Author”: journalist, blogger, analyst,
Facebook fan, Twitter follower, blog commentator
etc.
• Category “Topic”: product names, usage contexts,
campaign themes, depending on the objectives
• Category “Messages”: here you can describe the core
messages, which are relevant to your communications objectives, with keywords
• Category “Reference”: original article, guest article,
comment, share, tweet / retweet etc.
• Category “Influencer”: fan, advocate, observer,
skeptic, critic, troll etc.
WHITE PAPER #1