SlideShare a Scribd company logo
HOW GOOD IS YOUR
CONTENT MARKETING?
Marketing used to look more or less like this.
And then this happened…
In other words,Internet.It changed things a bit…
Access to information was made available to all
Prospects started researching before buying
The SEO rules changed to deliver better information
And King Content rose to the throne
Content Marketing grew from tactic to strategic
But achieving ROI is a marathon run,not a sprint
And to succeed you need to follow best practices
Don’t panic,90% of marketers don’t know how to
measure their content marketing effectiveness
So… which best practices should you follow?
There are so many articles it can be overwhelming
That’s where we come in!
2 million users
3,000+
marketers
dozens of
influencers
3 years of
research
We gathered a complete set
of content marketing
best practices
We created an interactive Content Marketing Grader
5 minutes to take
the test
Your score /100
Details + tips
What to do to improve
What to do to improve
Why it matters
Why it matters
Why it matters
Have a look at what the experts that shaped content marketing
as we know it think about our content marketing ROI grader
Scoop.it’s Content Marketing
grader is a fast, visual way to
grade your performance. It's the
smartest evaluation tool I've
seen in a long time.
“
Andy Crestodina
Principal, Strategic Director, Orbit Media
Andy scored 83 100
He scored 81 100
“ Scoop.it’s Content Marketing grader is a
great learning experience for business
owners and marketers who are looking to
figure out what's missing from their
content strategy, or how to initiate one.
Jayson DeMers
Founder & CEO, The AudienceBloom Agency
“
Barry Feldman
Founder & CEO, Feldman Creative
Any tool that helps you assess your
strengths and weaknesses - especially a fun
and informative one like Scoop.it’s Content
Marketing grader - is gold
because it'll help you improve.
Barry scored 91100
“
Scoop.it’s Content Marketing Grader is very
useful to identify gaps in your content
marketing plans. Take it for a spin and
identify issues you need to resolve.
Ian Cleary
Founder, Razorsocial
He scored 86 100
“
“
Mike Allton
CMO, SiteSell
The struggle marketers face today is
understanding how they're doing and
what to do to improve. Scoop.it’s Content
Marketing Grader is an excellent place to
start: they can get a baseline for how
they're doing today and key resources to
help them improve where needed.
Mike scored 79100
“
GRADE ME in 5'
AND YOU,
HOW GOOD IS YOUR
CONTENT MARKETING?

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Scoopit's Content Marketing Grader for ROI

  • 1. HOW GOOD IS YOUR CONTENT MARKETING?
  • 2. Marketing used to look more or less like this.
  • 3. And then this happened…
  • 4. In other words,Internet.It changed things a bit…
  • 5. Access to information was made available to all
  • 7. The SEO rules changed to deliver better information
  • 8. And King Content rose to the throne
  • 9. Content Marketing grew from tactic to strategic
  • 10. But achieving ROI is a marathon run,not a sprint
  • 11. And to succeed you need to follow best practices
  • 12. Don’t panic,90% of marketers don’t know how to measure their content marketing effectiveness
  • 13. So… which best practices should you follow?
  • 14. There are so many articles it can be overwhelming
  • 15. That’s where we come in! 2 million users 3,000+ marketers dozens of influencers 3 years of research We gathered a complete set of content marketing best practices
  • 16. We created an interactive Content Marketing Grader 5 minutes to take the test Your score /100 Details + tips What to do to improve What to do to improve Why it matters Why it matters Why it matters
  • 17. Have a look at what the experts that shaped content marketing as we know it think about our content marketing ROI grader
  • 18. Scoop.it’s Content Marketing grader is a fast, visual way to grade your performance. It's the smartest evaluation tool I've seen in a long time. “ Andy Crestodina Principal, Strategic Director, Orbit Media Andy scored 83 100
  • 19. He scored 81 100 “ Scoop.it’s Content Marketing grader is a great learning experience for business owners and marketers who are looking to figure out what's missing from their content strategy, or how to initiate one. Jayson DeMers Founder & CEO, The AudienceBloom Agency
  • 20. “ Barry Feldman Founder & CEO, Feldman Creative Any tool that helps you assess your strengths and weaknesses - especially a fun and informative one like Scoop.it’s Content Marketing grader - is gold because it'll help you improve. Barry scored 91100 “
  • 21. Scoop.it’s Content Marketing Grader is very useful to identify gaps in your content marketing plans. Take it for a spin and identify issues you need to resolve. Ian Cleary Founder, Razorsocial He scored 86 100 “
  • 22. “ Mike Allton CMO, SiteSell The struggle marketers face today is understanding how they're doing and what to do to improve. Scoop.it’s Content Marketing Grader is an excellent place to start: they can get a baseline for how they're doing today and key resources to help them improve where needed. Mike scored 79100 “
  • 23. GRADE ME in 5' AND YOU, HOW GOOD IS YOUR CONTENT MARKETING?