A selection of slides from a recent workshop. For more info: http://thehappystartupschool.com/workshops/

1. the happy startup school
Lightening lean startup

2. agenda
• 9.30: vision & purpose
• 10.15: your 1 page business plan
• 10.45: break
• 11.00: customer development
• 11.45: the search for product-market fit
• 12.30: questions / close

3. what you’ll learn
• the importance of a clear vision & purpose
• create & iterate your business model
• how to define your early adopters
• why you need to ‘get out of the building’!
• ways to test out your ideas quickly
• what an mvp is and how to define it

4. 1.vision & purpose

6. “your passion is ignited by your purpose,
& your vision enables you to apply that
spark to change the world.”

8. “Brands with a clear purpose have
a real strength to them.they have
a reason for being. and if there’s
no why, there’s no wind”
david hieatt, do lectures / howies

9. having a clear purpose helps…
• ..explain why your company exists
• ..people to rally around your cause
• ..build a strong brand
• ..adapt your product/service
• ..speed up decision making

10. our purpose:
to help entrepreneurs in the making
turn their passion into profits

11. our vision:
a world with better businesses,
happier teams & delighted customers

12. “to organize the world‘s
information and make it
universally accessible and useful.”

13. “to be the pulse of the planet”

14. “to be earth’s most
customer- centric company”

16. exercise 1: interview 10 mins

17. • a new initiative help entrepreneurs
turn their passion into profits
• business has a bad name / most
startups fail / people hate their jobs
• a world with happier business,
employees & customers
• happy, loved, inspired, passionate

18. exercise 2: pitch & vote 15 mins

19. Exercise 3: cheery postcard 10 mins

21. 2. visualise your business plan

22. “Life’s too short to build something nobody wants”
Ash Maurya, Running Lean

24. Waterfall = risky!
Chart by @lfittl

25. Lean = shorter cycles
Chart by @lfittl

26. Lean startup

27. 3 stages of a startup

28. 1
Problem/
solution fit

29. 1 2
Problem/ Product/
solution fit market fit

30. 1 2 3
Problem/ Product/
Scale
solution fit market fit

31. 1 2 3
Problem/ Product/
Scale
solution fit market fit
Focus: Validated learning
Experiments: Pivots

32. 1 2 3
Problem/ Product/
Scale
solution fit market fit
Focus: Validated learning Focus: Growth
Experiments: Pivots Experiments:
Optimisations

36. “Customers don’t care about your solution.
They care about their problems.”
Dave McClure, 500 Startups

37. Exercise 4: top 3 problems 10 mins

38. Exercise 5: customer segments 10 mins

41. 3. customer development

43. user personas
visualise your audience

45. Exercise 6: create a persona 20 mins

46. user stories
what can customer x do
with your product?

48. exercise 7: user stories 10 mins

49. time to get out of the
building!

50. “bad news gets worse the longer you leave it”
Rob Fitzpatrick, Dex.io

53. http://www.youtube.com/watch?v=szr0ezLyQHY

54. 4.the search for product-market fit

55. have i made something people want?
• fake it, before you bake it
– create prototypes
– run experiments. be creative!
• start with the core features (MVP)
• what will you measure?

58. landing page tools

59. testing tools

60. Exercise 8: your mvp 10 mins

61. wrapping up

62. • define your vision & purpose
• create & iterate your business model
• define your early adopters
• listen more than you talk
• fake it before you make it
• have fun along the way!

63. questions
@happystartups
www.thehappystartupschool.com