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Idea Validation and LSM
Why Do Most Startups Fail?
Budget?
Wrong Market?
Bad Timing?
Not enough PR?
?
Stop building stuff nobody wants.
Idea Validation
When We Build A Product For The First Time We
Don’t Know If Anyone Even Wants Our Product
We Assume People Have A Problem.
We Assume It’s Important Enough.
We Assume We Have The Right Solution.
The Idea Behind The Lean Startup Method Is
To Test Our Assumptions And Ideas Before
We Invest Too Much Time, Money &
Effor...
We Validate Ideas through an MVP
What is an MVP
Minimum Viable Product
Build the most minimal product possible
that will still capture the essence of why
people will use it.
Get them to sign up.use it. pay for it.
Test your idea
Test your market
Fail fast - Save money
Learn faster
How to decide what to include in your MVP
Focus your idea
Capture the essence, its benefit.The real problem.
Know the problem
Know who has it
Understand the pain
Execution is not a goal
Riskiest assumption
Your idea__________________
Experiment 1# Experiment 2#
Customers
Problem
Solution
Riskiest Assumption
Method & Success
cr...
Target Audience
Know your target audience
Men between the ages of 25 - 50
Man, age 23-30
Live in an urban settings
Listen to music on the go
Care enough pay for it
Proud of their musical taste
Lis...
If you don’t test your idea with your target
audience, it is worthless
Define The Problem
What is their exact problem?
Where do you fit in their lives?
Riskiest Assumption
What Is The Assumption That If You Get Wrong
Will Make Your Product Useless?
Test Methods & Success Criterion
Landing page
Interviews
Prototype
Social Media
Concierge
GO OUT AND TEST IT!
Good
65%
Great
80%
Gold
90%
Learn & Start Over
Your idea__________________
Experiment 1# Experiment 2#
Customers
Problem
Solution
Riskiest Assumption
Method & Success
cr...
roypovarchik.com
@roypovar
How To Validate Your Startup Idea
How To Validate Your Startup Idea
How To Validate Your Startup Idea
How To Validate Your Startup Idea
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How To Validate Your Startup Idea

Do you know why most startups fail? Is it because they lack the budget? Wrong timing? Not enough PR? Most startup’s fail because they build products nobody cares about.

Before you invest a lot of money and time in building a product no one wants, learn how to validate your idea.

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How To Validate Your Startup Idea

  1. 1. Idea Validation and LSM
  2. 2. Why Do Most Startups Fail?
  3. 3. Budget? Wrong Market? Bad Timing? Not enough PR? ?
  4. 4. Stop building stuff nobody wants.
  5. 5. Idea Validation
  6. 6. When We Build A Product For The First Time We Don’t Know If Anyone Even Wants Our Product
  7. 7. We Assume People Have A Problem. We Assume It’s Important Enough. We Assume We Have The Right Solution.
  8. 8. The Idea Behind The Lean Startup Method Is To Test Our Assumptions And Ideas Before We Invest Too Much Time, Money & Efforts On Non-validated Ideas
  9. 9. We Validate Ideas through an MVP
  10. 10. What is an MVP
  11. 11. Minimum Viable Product
  12. 12. Build the most minimal product possible that will still capture the essence of why people will use it.
  13. 13. Get them to sign up.use it. pay for it.
  14. 14. Test your idea Test your market Fail fast - Save money Learn faster
  15. 15. How to decide what to include in your MVP
  16. 16. Focus your idea
  17. 17. Capture the essence, its benefit.The real problem.
  18. 18. Know the problem Know who has it Understand the pain Execution is not a goal Riskiest assumption
  19. 19. Your idea__________________ Experiment 1# Experiment 2# Customers Problem Solution Riskiest Assumption Method & Success criterion Results & Conclusion Learning
  20. 20. Target Audience
  21. 21. Know your target audience
  22. 22. Men between the ages of 25 - 50
  23. 23. Man, age 23-30 Live in an urban settings Listen to music on the go Care enough pay for it Proud of their musical taste Listen to music at least once a day
  24. 24. If you don’t test your idea with your target audience, it is worthless
  25. 25. Define The Problem
  26. 26. What is their exact problem? Where do you fit in their lives?
  27. 27. Riskiest Assumption
  28. 28. What Is The Assumption That If You Get Wrong Will Make Your Product Useless?
  29. 29. Test Methods & Success Criterion
  30. 30. Landing page Interviews Prototype Social Media Concierge
  31. 31. GO OUT AND TEST IT!
  32. 32. Good 65%
  33. 33. Great 80%
  34. 34. Gold 90%
  35. 35. Learn & Start Over
  36. 36. Your idea__________________ Experiment 1# Experiment 2# Customers Problem Solution Riskiest Assumption Method & Success criterion Results & Conclusion Learning
  37. 37. roypovarchik.com @roypovar

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