Summercamp 2013: Branding your happy startup with Brook Calverley

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Brook helps organisations become more open and deliver more authentic experiences through his company People Made.

His approach brings together a deep understanding of social, brand and culture – and how these all work as one to create meaningful interactions with customers and employees.

Published in: Business, Technology
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Summercamp 2013: Branding your happy startup with Brook Calverley

  1. 1. SO YOU’VE DEFINED YOUR BIG IDEA YOUR VALUES YOUR PURPOSE HOW DO YOU SHARE THEM THROUGH YOUR BRAND?
  2. 2. People-Made at the Happy Startup Sumercamp 2 YOUR BRAND IS NOT YOUR LOGO IT’S YOUR PROMISE YOUR CORE VALUES AND BENEFITS PSYCHOLOGY & SCIENCE BROUGHT TOGETHER WHAT PEOPLE SAY ABOUT YOU WHEN YOU’VE LEFT THE ROOM
  3. 3. People-Made at the Happy Startup Sumercamp 3 YOUR BRAND IS NOT YOUR LOGO IT’S YOUR PROMISE YOUR CORE VALUES AND BENEFITS PSYCHOLOGY & SCIENCE BROUGHT TOGETHER WHAT PEOPLE SAY ABOUT YOU WHEN YOU’VE LEFT THE ROOM
  4. 4. People-Made at the Happy Startup Sumercamp 4 BRAND IS WHAT THE BRAND DOES.
  5. 5. People-Made at the Happy Startup Sumercamp 5 THE WALLS HAVE COME DOWN
  6. 6. People-Made at the Happy Startup Sumercamp 6 TRANSLATING WHAT YOU BELIEVE INTO WHAT YOU DO
  7. 7. 1. EXPRESS YOUR VALUES THROUGH YOUR PRODUCTS AND SERVICES
  8. 8. People-Made at the Happy Startup Sumercamp 8 AIRBNB DISASTER RESPONSE Making it easy for hosts to offer space for free and connect with those in need AIRBNB A COMMUNITY THAT ENRICHES THE WORLD THROUGH SHARING SPACE
  9. 9. People-Made at the Happy Startup Sumercamp 9 “IF IT DOESN’T DO WHAT IT’S MEANT TO DO WE DON’T SELL IT” BERTS WE ONLY SELL THINGS WE LOVE
  10. 10. People-Made at the Happy Startup Sumercamp 10 PATAGONIA DON’T BUY IT THE COMMON THREADS INITIATIVE A challenging response to Black Friday
  11. 11. 2. BUILDING AN INTERNAL CULTURE THAT’S TRUE TO YOUR VALUES
  12. 12. People-Made at the Happy Startup Sumercamp 13 INVITING EMPLOYEES TO SHARE A MOMENT Bringing together, uniting outside and inside COKE SHARING A MOMENT
  13. 13. People-Made at the Happy Startup Sumercamp 14 LETTING THE RIGHT ONE IN $3,000 to leave? ZAPPOS HIRE FOR FIT
  14. 14. 3. OPEN UP TO YOUR CUSTOMERS
  15. 15. People-Made at the Happy Startup Sumercamp 16 LETTING EVERYONE IN Getting closer to the action BRIDGEWATER BRINGS INTO FOCUS THE PEOPLE BEHIND THE PRODUCTS
  16. 16. People-Made at the Happy Startup Sumercamp 17 CROWD-SOUCED DESIGN: THE LOVEBIRD 62 Designers 12,000 votes MADE.COM CUTTING OUT THE MIDDLEMAN
  17. 17. AUTHENTIC BRANDS THAT DO WHAT THEY SAY
  18. 18. People-Made at the Happy Startup Sumercamp 19 THANKS Brook Calverley Founder & Managing Partner, People-Made +44 (0)7968 475666 brook.calverley@people-made.com 27 Paul St. London EC2A 4JU www.people-made.com @wearepeoplemade

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