How we can leverage some online services to help international development professionals accelerate our efforts to reach the MDGs, and to make our programs more effective. Focus on data sharing, data presentation, markets and contests, and encouraging conversation around key development challenges. Presented by Suzanne Rainey, Forum One Communications http://www.ForumOne.com / srainey@ForumOne.com
Social Media in the Federal Community: Perceptions and Usage Among Government...Market Connections, Inc.
Presentation of findings from Federal Community Social Media Study by Market Connections, Inc. Market Connections is a leading government market research firm, specializing in sharing insights that help organizations make informed, intelligent decisions that drive significant and measurable business improvements.
Georgetown University Master of Public Relations London work/study Project with Intel.
Progress Through Processors Campaign: Combining the Power of Social Networking with the Life-Changing Promise of Volunteer Computing
**animated version
From LinkedIn's SourceIn London event, Matt Alder from Metashift writes on the importance of getting the right message on the right platform to reach the right audience when it comes to passive candidate recruiting plus the importance of mobile to reach the very best on the move
Social indicator - Identifying Influencers And Measuring Their Success On Soc...Gabriella Fonseca Ribeiro
Social Indicator’s theoretical framework and scores provide a reliable and transparent method to identify influencers and measure their success by analysing engagement, supporting comparisons with other accounts and providing better insights to determine ROI in the social media landscape.
www.socialindicator.nl
Step Seven of the Accountability in Action training kit.
In this step we learn about evidence-based advocacy. We will learn how to develop an advocacy strategy and consider who you should make your case to and how to communicate it.
Presentation to the Councillor 10 event on 4 Feb 2010 on how councillors can provide leadership to encourage change within councils, with a sprinkling of 2.0 goodness.
Social media has presented both challenges and opportunities for communication practitioners who want to reach their stakeholders directly. What was once considered as a “fad” by the public relations industry has now been integrated into communications strategies. How do practitioners decide if social media has a role to play in their organisation or campaign strategy? What platforms would you adopt in reaching out to stakeholders? How do you measure the effectiveness of social media?
Nonprofits and Gen Y: You Need a StrategySam Davidson
This is a session I led last week in West Virginia. I spoke to 100 nonprofit leaders about Gen Y, social media, and why they need a detailed strategy in place in order to be effective.
Social Media in the Federal Community: Perceptions and Usage Among Government...Market Connections, Inc.
Presentation of findings from Federal Community Social Media Study by Market Connections, Inc. Market Connections is a leading government market research firm, specializing in sharing insights that help organizations make informed, intelligent decisions that drive significant and measurable business improvements.
Georgetown University Master of Public Relations London work/study Project with Intel.
Progress Through Processors Campaign: Combining the Power of Social Networking with the Life-Changing Promise of Volunteer Computing
**animated version
From LinkedIn's SourceIn London event, Matt Alder from Metashift writes on the importance of getting the right message on the right platform to reach the right audience when it comes to passive candidate recruiting plus the importance of mobile to reach the very best on the move
Social indicator - Identifying Influencers And Measuring Their Success On Soc...Gabriella Fonseca Ribeiro
Social Indicator’s theoretical framework and scores provide a reliable and transparent method to identify influencers and measure their success by analysing engagement, supporting comparisons with other accounts and providing better insights to determine ROI in the social media landscape.
www.socialindicator.nl
Step Seven of the Accountability in Action training kit.
In this step we learn about evidence-based advocacy. We will learn how to develop an advocacy strategy and consider who you should make your case to and how to communicate it.
Presentation to the Councillor 10 event on 4 Feb 2010 on how councillors can provide leadership to encourage change within councils, with a sprinkling of 2.0 goodness.
Social media has presented both challenges and opportunities for communication practitioners who want to reach their stakeholders directly. What was once considered as a “fad” by the public relations industry has now been integrated into communications strategies. How do practitioners decide if social media has a role to play in their organisation or campaign strategy? What platforms would you adopt in reaching out to stakeholders? How do you measure the effectiveness of social media?
Nonprofits and Gen Y: You Need a StrategySam Davidson
This is a session I led last week in West Virginia. I spoke to 100 nonprofit leaders about Gen Y, social media, and why they need a detailed strategy in place in order to be effective.
This presntation was made to a group of Australian Major Road Project Managers. The focus was on how Social Media tools and communications can help major projects better reach the public. The key takeout was that the costs of attracting one follower and keeping them for the life a project is far cheaper than continually trying to reach them over the life of a project.
Setting the Context for Transitioning From "Social Media" to "Mission Media"Maxine Teller
This was the keynote presentation for Adobe's 10/13/2011 event, "Transitioning from 'Social Media' to 'Mission Media': Using Social Media for DoD Missions."
The slides, themselves, are sparse by design. However, ALL of the narrative is accessible in the NOTES field for each slide. This should enable you to literally give this presentation yourself.
Thanks for
"Whether it’s in person or via email, with a sponsor or a stakeholder, effective communication serves as the very bedrock of business. It can sway public opinion, give teams a sense of purpose, persuade executives to increase funding—and boost project success rates."
It’s a fact: 77% of the fastest-growing companies are incorporating social media into their day-to-day activities – from interacting with customers to raising their profile.
Check out this TMX Equicom webinar and learn how to use social media to support your company’s IR and communication objectives.
Quizzes drive traffic, increase time spent on your pages and can even help people learn more than stand-alone text. But what if you're a small newsroom and don't have the time to develop an all-powerful quiz making machine? Problem solved: The Engaging News Project has developed Create a Quiz, a tool that allows any newsroom to quickly create beautifully designed quizzes that can be embedded into your website
TwitBlogging On The InterWebs: Facebook, Twitter, Blogging and YouTubeForum One
This presentation was part of a 3-hour workshop given at the 2010 Rebuilding Together Conference in Washington, DC. The Presentation provides practical tips on how to understand and use popular social media sites including Facebook, Twitter, and YouTube. the workshop presnters were Andrew Cohen and Chris von Spiegelfeld of Forum One -- www.ForumOne.com
This presntation was made to a group of Australian Major Road Project Managers. The focus was on how Social Media tools and communications can help major projects better reach the public. The key takeout was that the costs of attracting one follower and keeping them for the life a project is far cheaper than continually trying to reach them over the life of a project.
Setting the Context for Transitioning From "Social Media" to "Mission Media"Maxine Teller
This was the keynote presentation for Adobe's 10/13/2011 event, "Transitioning from 'Social Media' to 'Mission Media': Using Social Media for DoD Missions."
The slides, themselves, are sparse by design. However, ALL of the narrative is accessible in the NOTES field for each slide. This should enable you to literally give this presentation yourself.
Thanks for
"Whether it’s in person or via email, with a sponsor or a stakeholder, effective communication serves as the very bedrock of business. It can sway public opinion, give teams a sense of purpose, persuade executives to increase funding—and boost project success rates."
It’s a fact: 77% of the fastest-growing companies are incorporating social media into their day-to-day activities – from interacting with customers to raising their profile.
Check out this TMX Equicom webinar and learn how to use social media to support your company’s IR and communication objectives.
Quizzes drive traffic, increase time spent on your pages and can even help people learn more than stand-alone text. But what if you're a small newsroom and don't have the time to develop an all-powerful quiz making machine? Problem solved: The Engaging News Project has developed Create a Quiz, a tool that allows any newsroom to quickly create beautifully designed quizzes that can be embedded into your website
TwitBlogging On The InterWebs: Facebook, Twitter, Blogging and YouTubeForum One
This presentation was part of a 3-hour workshop given at the 2010 Rebuilding Together Conference in Washington, DC. The Presentation provides practical tips on how to understand and use popular social media sites including Facebook, Twitter, and YouTube. the workshop presnters were Andrew Cohen and Chris von Spiegelfeld of Forum One -- www.ForumOne.com
New Media Tools and How to Use Them / Forum One CommunicationsForum One
Presentation by Bill Johnston and Jim Cashel of Forum One Communications presented as a webinar for one of our corporate clients. Contact: cashel@ForumOne.com .
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Using Social Media to your advantage, whether it's promoting a business or building a career. Find out the basic steps of setting up a Facebook Ad Campaign. | Training session at AIESEC Cluj 10.09.2013
Learn about the best practices in PR and social media measurement for nonprofit organizations. Includes the 6 steps to successful, standards-compliant measurement!
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
I recently gave a keynote presentation in Slovenia on the business value of using social and collaborative tools to solve employee facing business problems. This is that presentation, enjoy and feel free to share!
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
Risk Audit & Control in a Social Media World
Hosted by:Accounting TodayOctober 29, 2013
This is a presentation that was broadcast to more than 400 accounting professionals. The recording is available from Accounting Today.
If you would like to help with our survey and share your views go to: https://www.surveymonkey.com/s/FQWN5Z3
This is a presentation that I gave to the press team of CIMA - Chartered Institute of Management Accountants. It covers some of the basics on online PR.
Google's guide to innovation: How to unlock strategy, resources and technologyrun_frictionless
Organizations are facing unprecedented change and challenges stemming from a confluence of natural and artificial conditions. These forces are driving many to rethink the tools and technologies they use, and the places they need to be, to grow, and to innovate.
https://runfrictionless.com/b2b-white-paper-service/
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Presented March 2, 2015 / NTEN Nonprofit Technology Conference 2015 in Austin.
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My first focus today is on opening up data and getting it into the hands of people who can use it for development objectives.
As you know, especially with the emphasis on this by the Obama administration, there is a movement towards open sharing of data so that it can be used in many ways. Basically, this means that the days of keeping data locked behind the gates of a large print report or in an organization’s closed database are fading, and there are several groups that are helping to make this easier, and affordable, that I thought may be relevant to you all.
And why is this of value in our MDG pursuit? Because access to knowledge is powerful. If we become better at sharing data, we can be better at --making informed decisions, --data can help us allocate funding, --we can use it to demonstrate where there is need, --to help us measure our impact.
The UN has recently put a large amount of data online at data.un.org. They’ve got 22 different databases, and the site lets you perform interesting searches by country and indicator— For instance you can search a country and then match it against the category MDG and retrieve data tagged to the MDGs. So this is potentially very useful for analysis researchers and decision-makers.
Feeds of data can be very powerful….and in the development sector, aggregating what a lot of organizations are doing at once can be very helpful in terms of staying on top of activities. Agrifeeds.org is one of the best I know of—it’s “The Agricultural News and Events Aggregator”. Users benefit from this communal repository—they share their news & events, and then they learn what everyone else is doing—there’s a built-in incentive to be one of the players.
Amazon has a relatively new service that lets you or your organization do the same sort of thing for your own data—you no longer need to build data repositories from scratch—you can use Amazon’s new web services to create your own public data set—or to retrieve others. I point this out because many of you probably have access to valuable data—don’t be afraid to think creatively about using it online, because there’s likely a widget or a community service like this that you can leverage…
Visualizing data so that it’s understandable and tangible is also important, and we’re seeing more useful examples of this. For instance, Flu Tracker helps us understand the severity of this issue at a glance, rather than sorting through long wordy documents. Maps like this can help us navigate regions important to us, and you could imagine taking this to the next level and showing as you drill down who’s working on flu issues in a particular city, how to contact them, where clinics are, etc. The World Bank is starting to do a nice job of this specific to their projects at geo.worldbank.org.
It’s also interesting to visualize your data in a way that is sure to attract some attention, like this chart of obesity levels of US states that brings it to a really personal level, simply with some creative imagery.
Google just in April launched a new search feature that makes it easy to find and compare public data. If you go to Google.com and type in [unemployment rate] or [population] followed by a U.S. state or county, you will see the most recent estimates. I think it’s mostly U.S.-based data at this time, But on their introductory blog post they say: “ This is just the beginning. Stay tuned for more. “
My second point is about markets and contests. Is anyone familiar with Innocentive? There are some very interesting competitions that have proven successful in getting people to act—to answer a call, to provide a perspective, to contribute deep knowledge to a cause. So I’ve got a few examples of this.
Innocentive is an online marketplace that uses the term crowdsourcing-- that basically connects really smart people who have answers with people who want to pay for those answers. They are called Seekers and Solvers—and the seekers are foundations or groups with money, and the Solvers are all kinds of researchers and academics with deep expertise…and some of the challenges are worth many thousands of dollars. Just as an example, some of the Current Challenges under the category called “Developing World”: --Insulin Delivery System for Developing Countries --Improving Banking Processes in the Developing World --Reducing Risk of Malaria with Solar Powered Device It’s pretty easy to see that any one of these answers could have a big impact along the road to the MDGs…and that’s just what they’re after. This is a very powerful program. What Innocentive has found through the years is that often, the best providers of answers to these challenges aren’t in the same field at all…but coming to a challenge from a completely fresh perspective is invaluable. And it would be virtually impossible for this to happen any other way but online.
The Bill & Melinda Gates Foundation has committed $100 million to encourage scientists worldwide to expand the pipeline of ideas to fight our greatest health challenges. And USAID is running competitions for creative uses in technology and mobile apps, through its Global Development Commons. These contests are valuable not only in the final outcome, but in the awareness generated along the way because they tend to attract some attention.
One of my favorite uses of YouTube is by the World Economic Forum which has for the past 2 years used YouTube to solicit global opinions on the issues they’re discussing on the ground at their forums. This year they have added this poll too, about East Asian economics. Now, There are over 300 videos that have been uploaded by citizens worldwide having their say, and this gives huge visibility not only to the forum, but to people who would otherwise have no way to share their voice. Any organization could facilitate a contest or put out a question and solicit feedback in this way; It’s potentially very powerful in terms positioning organizations as leaders and reaching people you might not otherwise reach.
Point number 4 is encouraging conversations And this is a big part of the work we do in global development, so I’ve got a few examples.
Does anyone follow 1 or more blogs regularly? What about writers for a blog? Blogs are a very effective way to encourage people to talk about development issues, and to reach media as audience. What’s special about a blog? Well, we’re web communications people, and what’s so interesting to us is that technically, they’re very simple software, and it’s simple to post new content. They’re kind of conversational; Technically, you can link them together say across a sector very easily, And finally, the comment feature is very useful in allowing a conversation to happen or a voice to be heard. So they can be a stepping stone to bridging that gap in communications I was talking about.
The same with Twitter. How many of you know what Twitter is? How many of you are Tweeting today from the conference? Twitter is a website where anybody can get a user name and post short comments on what they’re doing, thinking, or working on. Sometimes it’s very frivolous…but we’re seeing more and more development-focused Twitterers For instance, the CDC is using Twitter to announce events, new content on their site, a new podcast, and other initiatives. Organizations here in DC are using it in the same way—it’s like a mini blog post to get the word out about something—whether it’s an event, a new report, a conversation, or anything else, and again I’d call it one of those stepping stones helping bridge our communications gaps.
And finally encouraging conversations through community spaces is a way to focus a group of people on a specific project or issue. Ning is a platform we have become quite familiar with—it’s relatively inexpensive and customizable, and handles many languages well. Community spaces can be very effective in keeping a group focused and together over time zones and geographic borders as they work together on similar development challenges.
And finally--when it comes to getting your development voice heard, as many of us need to do, there are a lot of channels that take your voice beyond the walls of your own .com or .org web site.
The international development challenges of today, from poverty to disease to climate change—are important to lots of people—but the majority are not likely to stumble upon a lone web site without having been introduced to it in some way---There are a number of free services that we can leverage to find people where they are, including traditional email, Facebook, or a tool called Slideshare that lets you post Powerpoint Presentations, or LinkedIn. For instance, Facebook has over 100 million users today—so reaching even a fraction of those can be useful to some of us.
If you or your organization produces reports and documents, it might be helpful to post them on a site called Scribd, which is like YouTube, for documents & reports. It’s an excellent way to distribute your knowledge, and users can comment, share with friends, etc.
Or if you produce charts and data, use Many Eyes in the same way by uploading them.
And finally, Slideshare is a similar tool, for sharing PowerPoint presentations. I might add that my presentation will be there after today, at http://www.slideshare.net/forumone