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Using Social Media for Wellness and Benefits Communication<br />Engaging through community<br />Greg Matthews - @chimoose<...
Survey Results<br />2<br />
Social Media and Benefits Management<br />Introduction<br />Social Media and Benefits<br />Taking it Home<br />5 Steps to ...
Social Media and the Enterprise<br />Introduction<br />
“<br />We are starting to not think of it as social media anymore, and starting to think of it as the tools we need to com...
The consumer revolution is real<br />6<br />
The wisdom of crowds<br />7<br />
It’s not about the technology<br />8<br />
Community<br />Connect with others who share an affinity<br />Seamless communication<br />Collaboration<br />Build togethe...
Changing market dynamics<br />Number of tweets daily haveincreased 30% over the past four months to approximately 53 milli...
93%<br />of social media users believe a company should have a presence in social media<br />Cone LLC (Omnicom) ©2008<br /...
Collaboration is for all stakeholders<br />12<br />CSR<br /><ul><li>Current
Prospective
Selling/Marketing
Servicing</li></ul>Gov’t/<br />Policy<br />Customer<br /><ul><li>Current
Prospective</li></ul>Media<br />Employees<br /><ul><li>Current
Prospective</li></ul>Suppliers/ Vendors<br />Investors<br />Strategic Partners<br /><ul><li>Current
Prospective</li></li></ul><li>Control Reality1Bottom up groundswell and top down control colliding<br />Information Securi...
New corporate focus<br />14<br />
Who owns your brand?<br />15<br />
1,000+<br />- number of Humana employee bloggers<br />16<br />… in 2008<br />
Case studies and best practices<br />Who’s doing it right<br />
Using social media to enhance:<br />Annual Enrollment<br />Benefits Management<br />Wellness Programs<br />Culture of Coll...
Intuit Case Study<br />Annual Enrollment<br />19<br />
Intuit<br />Quickbase<br />Lotus Connections<br />Internal video<br />Etherpad<br />Wordpress blogs<br />Mediawiki<br />Ya...
Intuit<br />Rebranding for annual enrollment<br />2007 – Intuit replaces the benefits manual with a benefits Website.<br />
Using video/audio tools to engage and educate<br />Intuit<br />22<br />Enrollment Toolset<br />[placeholder screenshot]<br />
Pitney Bowes Case Study<br />Benefits Management<br />23<br />
Pitney Bowes<br />24<br />Interview with Colette Cote<br />
25<br />Pitney Bowes<br />Wellness Program<br />Health Care University<br />“To provide employees with the environment, th...
26<br />Pitney Bowes<br />Enrollment & Benefits Communications<br />Project: Living Communications<br /><ul><li>Monthly e-...
Integrate messages and
Deliver in a meaningful way
Target messages to employees no web access
Open two-way dialogue for employees to:
Share success stories
Leave feedback
Post questions</li></li></ul><li>Whole Foods Case Study<br />Wellness Programs<br />27<br />
Whole Foods<br />Health Starts Here<br />Team member healthy discount incentive program.<br />Free biometic screening<br /...
29<br />Whole Foods<br />Largest retailer on Twitter<br />
Whole Foods<br />30<br />Social Media Strategy Infographic<br />“… your social media presence is the envy of a lot of comp...
IBM Case Study<br />Culture of Collaboration<br />31<br />
Collaborative communications and the integration of social media into the workplace.<br />How does this correlate with ben...
IBM<br />33<br />IBM New Media as a part of corporate communications:<br /><ul><li>Podcasting
Wikis
RSS,
Blogging
Videocasting
Virtual worlds and online social networking</li></ul>+ “whatever comes next…”<br />
5 things to start on Monday <br />Making it happen<br />
Survey your employees<br />What do they want and need the most?<br />Where are they online?<br />Inventory your assets<br ...
Decide on a “Hub” for your benefits administration – but don’t think of it as a “one-stop shop”<br />Based on your “librar...
Where and how do you like to receive information from us [Company]?<br />Who manages healthcare and budgeting in your fami...
Print materials <br />Insurance Company/Administrator<br />In-house<br />Local/relevant providers<br />Online assets<br />...
Surveys
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Engaging Through Community: Using Social Media for Wellness and Benefits Communication

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Presented at the 2011 SHPS Client Forum by Greg Matthews of WCG. #shpscf11

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Engaging Through Community: Using Social Media for Wellness and Benefits Communication

  1. Using Social Media for Wellness and Benefits Communication<br />Engaging through community<br />Greg Matthews - @chimoose<br />
  2. Survey Results<br />2<br />
  3. Social Media and Benefits Management<br />Introduction<br />Social Media and Benefits<br />Taking it Home<br />5 Steps to get started<br />Tools, Resources and Next Practices<br />3<br />
  4. Social Media and the Enterprise<br />Introduction<br />
  5. “<br />We are starting to not think of it as social media anymore, and starting to think of it as the tools we need to compete and win as a whole organization – not an organization of silos<br />”<br />Gary KoellingDirector of Emerging PlatformsBest Buy<br />5<br />
  6. The consumer revolution is real<br />6<br />
  7. The wisdom of crowds<br />7<br />
  8. It’s not about the technology<br />8<br />
  9. Community<br />Connect with others who share an affinity<br />Seamless communication<br />Collaboration<br />Build together<br />Create relevance<br />It’s about what we do<br />9<br />
  10. Changing market dynamics<br />Number of tweets daily haveincreased 30% over the past four months to approximately 53 million tweets per day2<br />Twitter is growing as atop referrer for web video traffic and users who discovered a video via Twitter tend to stay on those videos longer3<br />More than 250 million people log in to facebook every day<br />6.5 million community pages launched in May, 2010 with no participation with the companies they present<br />2 million web sites have integrated with facebook since April 20101<br />Ranks as the 2nd largest search engineafter Google, illustrating that more people are looking to learn and get information through video4<br />Consumers watch more health videos than food or celebrity videos5<br />Sources: Facebook (1/9/11) ²DoubleClick Ad Planner by Google ³TublaneMogel May 2010 <br />4Comscore (10/09) 5Google & OTX, Health Consumer Study, December 2009 <br />10<br />
  11. 93%<br />of social media users believe a company should have a presence in social media<br />Cone LLC (Omnicom) ©2008<br />11<br />
  12. Collaboration is for all stakeholders<br />12<br />CSR<br /><ul><li>Current
  13. Prospective
  14. Selling/Marketing
  15. Servicing</li></ul>Gov’t/<br />Policy<br />Customer<br /><ul><li>Current
  16. Prospective</li></ul>Media<br />Employees<br /><ul><li>Current
  17. Prospective</li></ul>Suppliers/ Vendors<br />Investors<br />Strategic Partners<br /><ul><li>Current
  18. Prospective</li></li></ul><li>Control Reality1Bottom up groundswell and top down control colliding<br />Information Security2Malware attacks rise with social media use at work<br />Workforce Culture3Labor Intensive, Highly Involved, Non-Standardized<br />Intellectual Property4Who owns ideas and contacts, employer or employee? <br />Implications for the Company<br />13<br />1 Douglas Pollei, VP of Internet Strategy and Corporate Development for IKANO Communications Inc.<br />2 MarketWatch<br />3 Jim Cuene, Director, Interactive, General Mills<br />4 Warwick Ashford, Computer Weekly<br />
  19. New corporate focus<br />14<br />
  20. Who owns your brand?<br />15<br />
  21. 1,000+<br />- number of Humana employee bloggers<br />16<br />… in 2008<br />
  22. Case studies and best practices<br />Who’s doing it right<br />
  23. Using social media to enhance:<br />Annual Enrollment<br />Benefits Management<br />Wellness Programs<br />Culture of Collaboration<br />Our focus – Best Practices<br />18<br />
  24. Intuit Case Study<br />Annual Enrollment<br />19<br />
  25. Intuit<br />Quickbase<br />Lotus Connections<br />Internal video<br />Etherpad<br />Wordpress blogs<br />Mediawiki<br />Yammer<br />GChat or any Instant Messaging<br />Brainstorm<br />Key Takeaways<br />• Time to market with E2.0 decreased by over 60%<br />• Rate of ideation increased by around 1000% & participation increased by 500%.<br />• Employees feel like they are still a part of the company whether they are in the office or not.<br />• Employees started connecting with & helping other employees even though they have never met.<br />• Employee values and benefits come before corporate benefits.<br />• Still hard to put value on engagement and productivity.<br />The single biggest problem in communication is the illusion that it has taken place.<br />— George Bernard Shaw<br />
  26. Intuit<br />Rebranding for annual enrollment<br />2007 – Intuit replaces the benefits manual with a benefits Website.<br />
  27. Using video/audio tools to engage and educate<br />Intuit<br />22<br />Enrollment Toolset<br />[placeholder screenshot]<br />
  28. Pitney Bowes Case Study<br />Benefits Management<br />23<br />
  29. Pitney Bowes<br />24<br />Interview with Colette Cote<br />
  30. 25<br />Pitney Bowes<br />Wellness Program<br />Health Care University<br />“To provide employees with the environment, the tools, and the motivation to enhance their health and well-being.”<br />
  31. 26<br />Pitney Bowes<br />Enrollment & Benefits Communications<br />Project: Living Communications<br /><ul><li>Monthly e-newsletters tailored to:
  32. Integrate messages and
  33. Deliver in a meaningful way
  34. Target messages to employees no web access
  35. Open two-way dialogue for employees to:
  36. Share success stories
  37. Leave feedback
  38. Post questions</li></li></ul><li>Whole Foods Case Study<br />Wellness Programs<br />27<br />
  39. Whole Foods<br />Health Starts Here<br />Team member healthy discount incentive program.<br />Free biometic screening<br />Bronze – 22%<br />Silver – 25%<br />Gold – 27%<br />Platinum – 30%<br />28<br />Wellness Program<br />
  40. 29<br />Whole Foods<br />Largest retailer on Twitter<br />
  41. Whole Foods<br />30<br />Social Media Strategy Infographic<br />“… your social media presence is the envy of a lot of companies! “<br />
  42. IBM Case Study<br />Culture of Collaboration<br />31<br />
  43. Collaborative communications and the integration of social media into the workplace.<br />How does this correlate with benefits communications?<br />Web-based enrollment system that employees and retirees can access from anywhere.<br />Cut costs and give employees the freedom to discover their benefits on their own time.<br />IBM<br />32<br />“As a company devoted to innovation, we encourage our employees to participate in online networks and collaboration spaces. Social computing lets IBM lead with what really differentiates us in the marketplace: us, the IBMer.”<br />
  44. IBM<br />33<br />IBM New Media as a part of corporate communications:<br /><ul><li>Podcasting
  45. Wikis
  46. RSS,
  47. Blogging
  48. Videocasting
  49. Virtual worlds and online social networking</li></ul>+ “whatever comes next…”<br />
  50. 5 things to start on Monday <br />Making it happen<br />
  51. Survey your employees<br />What do they want and need the most?<br />Where are they online?<br />Inventory your assets<br />What content do you have available?<br />Is it in the form your employees want it?<br />What technology tools are you using today?<br />What flexibility – from IT and budget perspective – do you have to add more?<br />5 Things<br />35<br />
  52. Decide on a “Hub” for your benefits administration – but don’t think of it as a “one-stop shop”<br />Based on your “library of content,” create an editorial plan for the next 6-12 months<br />Use multiplechannels to ensure that you’re reaching the greatest number of employees in the channels they prefer<br />Resource it<br />Read, connect and practice<br />5 Things<br />36<br />
  53. Where and how do you like to receive information from us [Company]?<br />Who manages healthcare and budgeting in your family?<br />How do decide which benefits to choose?<br />Who influences your decision?<br />What tools or resources do you use?<br />How do manage your health – and that of your family?<br />A sample employee survey<br />37<br />
  54. Print materials <br />Insurance Company/Administrator<br />In-house<br />Local/relevant providers<br />Online assets<br />Web pages<br />Videos/other<br />Taking inventory<br />38<br /><ul><li>Employee data
  55. Surveys
  56. Choose/use data
  57. External resources and tools
  58. Calculators
  59. Games
  60. Information</li></li></ul><li>The “build it and they will come” model is fading<br />Your “Center” should become a “Hub”<br />The place to link to all your content …<br />Benefits Center vs. Social Hub<br />39<br />
  61. Editorial planning<br />40<br />
  62. Don’t mistake “free tools” for cheap implementation<br />Leverage your external resources – partners and vendors<br />Build and leverage your own network<br />Use your best resources – your employee advocates<br />Staffing it<br />41<br />
  63. Find an HR blog or two to follow<br />Join a benefits management group on LinkedIn<br />Start a facebook group for your HR/Benefits team<br />Start a blog on Tumblr or Blogspot – you don’t have to tell anybody!<br />Share links on Delicious<br />Read, connect and practice<br />42<br />
  64. From Best Practices to Next Practices<br />The Resources you Need<br />
  65. Top 10 areas of online influence<br />44<br />
  66. Key tools<br />Internal blog<br />Internal microblog<br />Benefits wiki<br />Using video<br />Podcasting<br />RSS Feeds<br />Rating, commenting and sharing<br />45<br />
  67. Internal Blog<br />46<br />
  68. Internal Microblog<br />47<br />
  69. Benefits Wiki<br />48<br />
  70. Using video<br />49<br />
  71. Using Video<br />50<br />
  72. Podcasting<br />51<br />
  73. RSS Feeds<br />52<br />
  74. Rating, commenting and sharing<br />53<br />
  75. Exploring Social Media<br />http://exploringsocialmedia.com/<br />Benz Communications Blog<br />http://www.benzcommunications.com/blog<br />Free range thinking blog<br />http://www.freerangecomm.com/<br />Cohealthtweetchat<br />http://twitter.com/co_health<br />The Employee Wellness Network<br />http://www.employeewellnessnetwork.com/<br />HR Evolution<br />http://thehrevolution.org/<br />Online resources<br />54<br />
  76. Greg Matthews<br />@chimoose<br />Thank You<br />

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