Mobile UX Camp Secret Life of QR Codes

•

1 like•615 views

Forum One

Nam-ho Park's presentation on the basics of QR codes and how to use them for effective mobile marketing.

The Secret life of QR codes
MobileUXCamp
DC
2011
2011.09.17

WHAT?
• QR
code
=
Quick
Response
code
• 2-‐dimensional
barcode
• Created
by
Toyota
subsidiary
Denso
Wave
in
1994
• QR
codes
is
free
of
any
license
• Regular
QR
code
stores
about
100
chars

WHY?
• Smartphone
adopIon
-‐
43%
and
growing
• Hard
to
remember
or
type
in
URL’s

• Metrics
tracking
• CreaIve
markeIng
uses

This is the scene: you’ve launched a beautiful new site that is modern, fresh, and amazing... and no one knows how to use it. Your customers are calling (often!) because they can’t find the information on the website. They’re frustrated, mad even. You’ve already poured money and time into designing and building a beautiful site, but you left out one crucial aspect: User Experience (UX) design. Designing a solution without considering the user experience can be disastrous. That’s why high-performing companies and organizations always ensure that creative design and UX are working in concert, ensuring that your audiences have delightful experiences all around. During our webinar we’ll discuss: - the differences and overlaps between Creative and UX - how both rely on a clearly-defined brand experience - how to collaborate effectively to find solutions that get results We’ll talk about how beauty and usability can be best friends. By the end you’ll have some clear next steps to take back to your team and begin designing for user journeys that are both beautiful and usable.

Make Your Data Understandable: Communicating for Action and Impact

Forum One

Creative + Analytics Webinar

Forum One

Getting Started with Google Ad Grants

Forum One

Staff Resource Planning - 1 pager

Forum One

Staff Resource Planning

Forum One

Analytics Goals Scorecard

Forum One

Content Strategy: Defining and Monitoring Success

Forum One

Content Strategy Matrix

Forum One

Content Strategy for Your Audiences

Forum One

From Stratosphere to Sea-Level: Grounding Your Analytics Reporting for Each A...

Forum One

Each level of leadership has its unique role and needs; why provide them all with the same level of web analytics reporting? Different decisions require different data. Forum One’s Analytics Manager, Autumn Rose discusses the following in these slides: Discuss the merits and potential challenges of creating customized reports for each level of your organization, from the board directors to your content managers. Discuss how to architect your story for each layer of your story, with all reports fitting into the same overall narrative, but focusing on the measurables that each person can have an impact on. Review report writing strategies, and learn how to automate them. Discuss the optimal timing and frequency of distributing each type of report. Learn how competition among organizational units can increase overall site performance. [Originally presented on July 30th, 2015 in Washington, DC]

User Experience for Health IT - Understanding Your Audiences

Forum One

Drupal & Design / 10 Thing I Hate About You

Forum One

If you are using a CMS, you are using it to save time by having it do much of the heavy lifting for you. Drupal is a very powerful and complex CMS and can easily accomplish things that would be much harder within a simpler CMS (e.g., WordPress). However, one drawback to that is the more complex the CMS, the more assumptions it makes about how content is organized and displayed. In this sessions, we will try to illuminate some of the constraints you'll need to work with when designing on Drupal. Presented March 2, 2015 / NTEN Nonprofit Technology Conference 2015 in Austin.

Data For Policy Influence: How to Manage, Distribute, and Present Your Data

Forum One

To make smart policy decisions on important issues – whether global, national or local – leaders and influencers need information, analysis, and insight. If your organization is in the business of supplying that information, then you already know that Data is an essential ingredient for success. You also know that in this digital age your briefs and reports – the traditional distribution tools for your insights – are competing for attention in an extremely competitive and noisy online marketplace of ideas. Attention is scarce, and gaining attention with 20-page PDFs online is not very easy. So how can you put your data to better use digitally to extend your influence? In this presentation, Laura Castillo-Page of the American Association of Medical Colleges (AAMC) and Kurt Voelker of Forum One dig into real-world examples from the AAMC and others about the first steps that organizations like yours can take to better present their data. IN THIS PRESENTATION YOU WILL LEARN how NGO’s can evolve their use of data to be more digitally native by: • Presenting data as engaging interactive visualizations • Distributing data in more accessible formats • Managing data more effectively on the backend PRESENTED BY: Laura Castillo-Page, Ph.D. Senior Director, Diversity and Programs and Organizational Capacity Building Portfolio Association of American Medical Colleges (aamc.org) Kurt Voelker Chief Technology Officer Forum One (forumone.com) *These slides are from a Forum One Webinar. Check out our YouTube channel (http://youtube.com/forumonevideo) for the audio/video of this virtual event.*

UiPath Test Automation using UiPath Test Suite series, part 4

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap. The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies. Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques What will you get from this session? 1. Insights into SAP testing best practices 2. Heatmap utilization for testing 3. Optimization of testing processes 4. Demo Topics covered: Execution from the test manager Orchestrator execution result Defect reporting SAP heatmap example with demo Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

State of ICS and IoT Cyber Threat Landscape Report 2024 preview

Prayukth K V

The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development. The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers: State of global ICS asset and network exposure Sectoral targets and attacks as well as the cost of ransom Global APT activity, AI usage, actor and tactic profiles, and implications Rise in volumes of AI-powered cyberattacks Major cyber events in 2024 Malware and malicious payload trends Cyberattack types and targets Vulnerability exploit attempts on CVEs Attacks on counties – USA Expansion of bot farms – how, where, and why In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East Why are attacks on smart factories rising? Cyber risk predictions Axis of attacks – Europe Systemic attacks in the Middle East Download the full report from here: https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/

Recently uploaded

UiPath Test Automation using UiPath Test Suite series, part 4

DianaGray10

State of ICS and IoT Cyber Threat Landscape Report 2024 preview

Prayukth K V

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

DanBrown980551

Do you want to learn how to model and simulate an electrical network from scratch in under an hour? Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)! During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook. PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides: - A fully editable and extendable library for grid component modelling; - Visualization tools to display your network; - Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses; The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well. What you will learn during the webinar: - For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills; - For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

FIDO Alliance

20240605 QFM017 Machine Intelligence Reading List May 2024

Matthew Sinclair

Video Streaming: Then, Now, and in the Future

Alpen-Adria-Universität

In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.

GridMate - End to end testing is a critical piece to ensure quality and avoid...

ThomasParaiso2

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Nexer Digital

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

A tale of scale & speed: How the US Navy is enabling software delivery from l...

sonjaschweigert1

Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved: - Reduction in onboarding time from 5 weeks to 1 day - Improved developer experience and productivity through actionable findings and reduction of false positives - Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO) Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production. We will cover: - How to remove silos in DevSecOps - How to build efficient development pipeline roles and component templates - How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence) - How to streamline operations with automated policy checks on container images

Essentials of Automations: The Art of Triggers and Actions in FME

Safe Software

In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation. We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios. Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!

Free Complete Python - A step towards Data Science

RinaMondal9

Uni Systems Copilot event_05062024_C.Vlachos.pdf

Uni Systems S.M.S.A.

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

National Security Agency - NSA mobile device best practices

Quotidiano Piemontese

GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...

Neo4j

Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.

PHP Frameworks: I want to break free (IPC Berlin 2024)

Ralf Eggert

In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development. This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.

DevOps and Testing slides at DASA Connect

Kari Kakkonen

Removing Uninteresting Bytes in Software Fuzzing

Aftab Hussain

Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

Recently uploaded (20)

UiPath Test Automation using UiPath Test Suite series, part 4

State of ICS and IoT Cyber Threat Landscape Report 2024 preview

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

Monitoring Java Application Security with JDK Tools and JFR Events

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

20240605 QFM017 Machine Intelligence Reading List May 2024

Video Streaming: Then, Now, and in the Future

GridMate - End to end testing is a critical piece to ensure quality and avoid...

Elizabeth Buie - Older adults: Are we really designing for our future selves?

FIDO Alliance Osaka Seminar: Overview.pdf

A tale of scale & speed: How the US Navy is enabling software delivery from l...

Essentials of Automations: The Art of Triggers and Actions in FME

Free Complete Python - A step towards Data Science

Uni Systems Copilot event_05062024_C.Vlachos.pdf

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

National Security Agency - NSA mobile device best practices

GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...

PHP Frameworks: I want to break free (IPC Berlin 2024)

DevOps and Testing slides at DASA Connect

Removing Uninteresting Bytes in Software Fuzzing

Mobile UX Camp Secret Life of QR Codes

1. The Secret life of QR codes MobileUXCamp DC 2011 2011.09.17

5. WHAT? • QR code = Quick Response code • 2-‐dimensional barcode • Created by Toyota subsidiary Denso Wave in 1994 • QR codes is free of any license • Regular QR code stores about 100 chars

6. WHAT?

7. WHY? • Smartphone adopIon -‐ 43% and growing • Hard to remember or type in URL’s • Metrics tracking • CreaIve markeIng uses

8. HOW? (TO CREATE ONE)

9. HOW? (TO CREATE ONE)

10. HOW? (TO CREATE ONE)

11. HOW? (TO CREATE ONE)

12. HOW? (TO READ THEM)

13. HOW? (TO READ THEM)