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Getting Started  with Social Media
Today’s presenters <ul><li>Joe Racanelli, Vice President,  TMX Equicom </li></ul><ul><li>Darrell Heaps, CEO,  Q4 Web Syste...
Some call social media a revolution…
Not just for kids anymore * Sources: IDC Research Of all workers use social media for business reasons 57%
Not just for kids anymore * Sources: Pingdom Average age  of users: 37
Age distribution Average age is getting older
Reasons <ul><li>Strategic </li></ul><ul><li>Tactical </li></ul>Share news Recruit qualified staff Build long-term relation...
Cornerstones
Who  is using social media?
 
 
 
 
 
Getting  started!
Complement your existing communications strategy Determine your objectives Identify your audience Select the right platfor...
Roadmap 1 tool Network   effect Monitor Test Build audience Integrate +  tools
Frequently asked questions: <ul><li>Can small companies use social media?  </li></ul><ul><li>What are the costs? </li></ul...
Questions?
Getting Started  with Social Media
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Getting Started with Social Media

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It’s a fact: 77% of the fastest-growing companies are incorporating social media into their day-to-day activities – from interacting with customers to raising their profile.

Check out this TMX Equicom webinar and learn how to use social media to support your company’s IR and communication objectives.

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Getting Started with Social Media

  1. 1. Getting Started with Social Media
  2. 2. Today’s presenters <ul><li>Joe Racanelli, Vice President, TMX Equicom </li></ul><ul><li>Darrell Heaps, CEO, Q4 Web Systems </li></ul>
  3. 3. Some call social media a revolution…
  4. 4. Not just for kids anymore * Sources: IDC Research Of all workers use social media for business reasons 57%
  5. 5. Not just for kids anymore * Sources: Pingdom Average age of users: 37
  6. 6. Age distribution Average age is getting older
  7. 7. Reasons <ul><li>Strategic </li></ul><ul><li>Tactical </li></ul>Share news Recruit qualified staff Build long-term relationships Interact with stakeholders Build awareness Sell more products Build website traffic
  8. 8. Cornerstones
  9. 9. Who is using social media?
  10. 15. Getting started!
  11. 16. Complement your existing communications strategy Determine your objectives Identify your audience Select the right platform Measure/Evaluate
  12. 17. Roadmap 1 tool Network effect Monitor Test Build audience Integrate + tools
  13. 18. Frequently asked questions: <ul><li>Can small companies use social media? </li></ul><ul><li>What are the costs? </li></ul><ul><li>What are the risks? </li></ul><ul><li>How tech-savy do you need to be? </li></ul><ul><li>Where should I start? </li></ul>
  14. 19. Questions?
  15. 20. Getting Started with Social Media

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