Organizations are facing unprecedented change and challenges stemming from a confluence of natural and artificial conditions. These forces are driving many to rethink the tools and technologies they use, and the places they need to be, to grow, and to innovate.
https://runfrictionless.com/b2b-white-paper-service/
Social media in the enterprise has predominantly been a haven for marketers, who use its power to engage target audiences along multiple points of the conversion funnel, while being able to track the eicacy of messages and content in a very precise way.
https://runfrictionless.com/b2b-white-paper-service/
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
A Digital Future - Transforming NSW Government [Presentation]Martin Walsh
This is the Digital Strategy I developed for NSW Government in 2012. This is the presentation version of the document which I presented to Premier & Cabinet. It must be read in conjunction with the Word Version document which includes all the narrative - http://www.slideshare.net/martinwalsh/a-vision-for-a-new-digital-future-v8
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
Social media in the enterprise has predominantly been a haven for marketers, who use its power to engage target audiences along multiple points of the conversion funnel, while being able to track the eicacy of messages and content in a very precise way.
https://runfrictionless.com/b2b-white-paper-service/
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
A Digital Future - Transforming NSW Government [Presentation]Martin Walsh
This is the Digital Strategy I developed for NSW Government in 2012. This is the presentation version of the document which I presented to Premier & Cabinet. It must be read in conjunction with the Word Version document which includes all the narrative - http://www.slideshare.net/martinwalsh/a-vision-for-a-new-digital-future-v8
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance — because, while it’s easy to collect data, it’s difficult to turn it into deep insight. This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”
https://runfrictionless.com/b2b-white-paper-service/
Get Satisfaction is built from the ground up as a customerfacing
platform, designed to build authentic relationships
between customers and companies. More than 35 million
consumers each month use Get Satisfaction’s network
to connect with each other to ask questions, share ideas,
report problems, and truly engage with the brands and
companies they care about.
Marketing has changed and the number of channels and touch points deployed to reach customers is evolving and expanding at a fast pace. This paper showcases how with Digital Asset Management at the heart of the content marketing process,
organizations can keep up with the demand for “real-time” blockbuster content.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
In June 2010, Gatorade unveiled its “Mission Control Center,” and in December of that year Dell announced its “Social Media Command Center.” Since then, organizations such as Hendrick Motorsports, The Oregon Ducks, Symantec and others have discussed how they use their social media command centers to listen to hundreds of thousands—even millions—of posts, interact with fans and customers, solve service issues and surface trends, risks and opportunities.
To learn more about the state of social media command centers, Altimeter Group spoke with three organizations — MasterCard, eBay, and Wells Fargo Bank — and found significant variations in objectives, priorities and technology for the command centers, but similarities in strategic focus and business planning.
In this report, Altimeter analyst Susan Etlinger presents findings, case studies, and expert recommendations for evaluating, building or fine-tuning a Social Media Command Center.
For more information about this report, please visit: bit.ly/evolution-of-smcc.
Social Marketing Analytics: A New Framework for Measuring Results in Social M...John Lovett
This collaborative research effort by Web Analytics Demystified and Altimeter Group represents the latest thinking on measuring social media.
The paper includes four social business objectives that can be used to understand the impact of your social marketing initiatives and aligns Key Performance Indicators to these objectives. The result is a solid framework that companies can adopt to begin measuring social marketing efforts.
Based on findings from Altimeter Group's State of Social Business 2013 report, this infographic shows how companies are formalizing, organizing, and growing their social media efforts — yet still lacking an enterprise wide strategic foundation.
Download and read the full report at: http://bit.ly/ssb-2013.
Individual Project I-3
1. Title
Technology Innovation Project
2. Introduction
Background of the Corporation
Largo Corporation is a major multinational conglomerate corporation which specializes in a wide array of products and services. These products and services include healthcare, finance, retail, government services, and many more. The annual revenue is about $750 million and it has about 1,000 employees. The parent company is located in Largo, Maryland and its subsidiaries are headquartered throughout the United States.
The mission of the corporation is to bring the best products and services to people and businesses throughout the world so they can then realize their full potential.
The corporate vision guides every aspect of their business to achieve sustainable, quality growth:
Productivity: Be a highly effective, lean and fast-moving organization.
People: Be a great place to work where people are inspired to achieve their maximum potential.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Responsible: Be a responsible citizen that makes a difference through ethical behavior.
Revenue: Maximize long-term return while being mindful of our overall responsibilities.
The company’s culture is reflected in their corporate values:
Leadership: Courage to shape a better future.
Collaboration: Leverage collective intelligence.
Accountability: Own up to your responsibility.
Passion: Committed to excellence.
Diversity: Provide new perspectives into our business.
Quality: We will want quality as part of our brand.
The corporation consists of the parent company and the following subsidiaries:
Healthcare – Suburban Independent Clinic, Inc. (medical services)
Finance – Largo Capital (financial services)
Retail – Rustic Americana (arts and crafts), Super-Mart (office products)
Government Services – Government Security Consultants (information security)
Automotive – New Breed (electric cars)
Systems Integration –
Solution
s Delivery, Inc. (communications)
Media Design – Largo Media (website and app design)
The organization is headed by CEO Tara Johnson who completed her Master’s degree at UMUC and eager to make worthwhile improvements to the corporation. She rose through the ranks of Largo Corporation starting with systems integration, then retail and her last position before becoming CEO was in finance.
The corporation is in a highly competitive environment so the CEO wants savvy employees at many levels to make wise judgments and take an aggressive approach and deliver results towards improving the bottom line yet maintaining corporate social responsibility.
Corporate Issues
Ms. Johnson is very concerned about the outlook of her company. Revenues recently declined and she felt that the organization needed a transformation for the company to do well over the long term. In thumbing through some readings she was inspired when she uncovered the following:
We live in a business world acceler.
Achieving Innovation through Outcome EngineeringCognizant
In today's rapidly changing technical and competitive environment, the onus is on organizations to continuously develop innovative digital products. But, first they must ensure that both their design and digital product engineering teams are aligned from the beginning -- using an approach called outcome engineering.
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance — because, while it’s easy to collect data, it’s difficult to turn it into deep insight. This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”
https://runfrictionless.com/b2b-white-paper-service/
Get Satisfaction is built from the ground up as a customerfacing
platform, designed to build authentic relationships
between customers and companies. More than 35 million
consumers each month use Get Satisfaction’s network
to connect with each other to ask questions, share ideas,
report problems, and truly engage with the brands and
companies they care about.
Marketing has changed and the number of channels and touch points deployed to reach customers is evolving and expanding at a fast pace. This paper showcases how with Digital Asset Management at the heart of the content marketing process,
organizations can keep up with the demand for “real-time” blockbuster content.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
In June 2010, Gatorade unveiled its “Mission Control Center,” and in December of that year Dell announced its “Social Media Command Center.” Since then, organizations such as Hendrick Motorsports, The Oregon Ducks, Symantec and others have discussed how they use their social media command centers to listen to hundreds of thousands—even millions—of posts, interact with fans and customers, solve service issues and surface trends, risks and opportunities.
To learn more about the state of social media command centers, Altimeter Group spoke with three organizations — MasterCard, eBay, and Wells Fargo Bank — and found significant variations in objectives, priorities and technology for the command centers, but similarities in strategic focus and business planning.
In this report, Altimeter analyst Susan Etlinger presents findings, case studies, and expert recommendations for evaluating, building or fine-tuning a Social Media Command Center.
For more information about this report, please visit: bit.ly/evolution-of-smcc.
Social Marketing Analytics: A New Framework for Measuring Results in Social M...John Lovett
This collaborative research effort by Web Analytics Demystified and Altimeter Group represents the latest thinking on measuring social media.
The paper includes four social business objectives that can be used to understand the impact of your social marketing initiatives and aligns Key Performance Indicators to these objectives. The result is a solid framework that companies can adopt to begin measuring social marketing efforts.
Based on findings from Altimeter Group's State of Social Business 2013 report, this infographic shows how companies are formalizing, organizing, and growing their social media efforts — yet still lacking an enterprise wide strategic foundation.
Download and read the full report at: http://bit.ly/ssb-2013.
Individual Project I-3
1. Title
Technology Innovation Project
2. Introduction
Background of the Corporation
Largo Corporation is a major multinational conglomerate corporation which specializes in a wide array of products and services. These products and services include healthcare, finance, retail, government services, and many more. The annual revenue is about $750 million and it has about 1,000 employees. The parent company is located in Largo, Maryland and its subsidiaries are headquartered throughout the United States.
The mission of the corporation is to bring the best products and services to people and businesses throughout the world so they can then realize their full potential.
The corporate vision guides every aspect of their business to achieve sustainable, quality growth:
Productivity: Be a highly effective, lean and fast-moving organization.
People: Be a great place to work where people are inspired to achieve their maximum potential.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Responsible: Be a responsible citizen that makes a difference through ethical behavior.
Revenue: Maximize long-term return while being mindful of our overall responsibilities.
The company’s culture is reflected in their corporate values:
Leadership: Courage to shape a better future.
Collaboration: Leverage collective intelligence.
Accountability: Own up to your responsibility.
Passion: Committed to excellence.
Diversity: Provide new perspectives into our business.
Quality: We will want quality as part of our brand.
The corporation consists of the parent company and the following subsidiaries:
Healthcare – Suburban Independent Clinic, Inc. (medical services)
Finance – Largo Capital (financial services)
Retail – Rustic Americana (arts and crafts), Super-Mart (office products)
Government Services – Government Security Consultants (information security)
Automotive – New Breed (electric cars)
Systems Integration –
Solution
s Delivery, Inc. (communications)
Media Design – Largo Media (website and app design)
The organization is headed by CEO Tara Johnson who completed her Master’s degree at UMUC and eager to make worthwhile improvements to the corporation. She rose through the ranks of Largo Corporation starting with systems integration, then retail and her last position before becoming CEO was in finance.
The corporation is in a highly competitive environment so the CEO wants savvy employees at many levels to make wise judgments and take an aggressive approach and deliver results towards improving the bottom line yet maintaining corporate social responsibility.
Corporate Issues
Ms. Johnson is very concerned about the outlook of her company. Revenues recently declined and she felt that the organization needed a transformation for the company to do well over the long term. In thumbing through some readings she was inspired when she uncovered the following:
We live in a business world acceler.
Achieving Innovation through Outcome EngineeringCognizant
In today's rapidly changing technical and competitive environment, the onus is on organizations to continuously develop innovative digital products. But, first they must ensure that both their design and digital product engineering teams are aligned from the beginning -- using an approach called outcome engineering.
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Cognizant
It’s time to shift to an evolved, technology-empowered design mindset. As technology informs design, and good design arms technology to become most effective by engaging with users, the two now sit at the top of the product development pyramid to co-create success.
Digital transformation can be defined as a process whereby an organization shifts their business models, processes, and organizational culture with digital technologies to adapt to changing customer behaviors. They adapt to meet ever-changing customer expectations and engage with consumers in innovative ways. Transformational journeys require acurate assessments, learning, growth, and monitoring of:
1) People and Culture;
2) Capacity and Capabilities;
3) Innovation; and
4) Technology.
This key note speech at a recent Rutgers conference on innovation was focused on opening the aperture of the participants thinking. Its title, "???", provoked interest even before the talk was delivered.
Sharing the story on how connected architecture came into being. The thought process that has led up to a people perspective on data architecture and what it takes to create a sustainable data landscape.
This presentation was given at the Free Frogs customer day in May 2018.
This document is a piece of work dated 2009 outlining an analysis of the strategic activity within a major international organisation, more specifically Google. It includes an analysis of the advantages and disadvantages associated with using chaos integration perspectives.
Data Analytics Integration in OrganizationsKavika Roy
What is data analytics and how it is used by large organizations to support strategic and organizational decisions.?
Read the full article to know more
https://www.datatobiz.com/blog/integrating-data-analytics-organizations-professional/
Organizational Change Management: A Make or Break Capability for Digital SuccessCognizant
To realize the full benefits of digital transformation programs, businesses must manage the impact of digital change on their operational structure, culture and employees.
Are you a Digital Transformation leader? Can you create a high-performance strategy in the digital age? Have you got what it takes to avoid the tumbling barrels of distracting digital tactics, over hyped technology or the belief that your market is immune to disruption? Have you allocated the right resources to deliver a focused plan of transformation?
Similar to Google's guide to innovation: How to unlock strategy, resources and technology (20)
The 25 Most Beautiful B2B White Papers On The Planetrun_frictionless
Google, Apple, Microsoft, Facebook, Linkedin, and Docusign. Which company has the sexiest #B2B #whitepapers?
Cast your vote. Which one do you ❤️ ?
https://runfrictionless.com/blog/25-beautiful-b2b-white-papers/
https://runfrictionless.com/b2b-white-paper-service/
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...run_frictionless
Customer journeys are highly strategic and – in a competitive and regulated environment like life sciences – understanding them can literally make or break the success of a new drug launch, as well as efforts to achieve long-term loyalty and adherence. For pharma, added complexities start with the definition of the “customer.” While patients are the end consumers, pharma has more direct relationships with prescribing health care providers (HCPs), who significantly influence the patient experience and most certainly determine the successful marketing of medications.
https://runfrictionless.com/b2b-white-paper-service/
Azure Cost Management’s Cost Analysis tool helps you break down the details of your Azure spend—with this tool, you can take a more in-depth
look into exactly what everything costs and do all kinds of grouping and filtering across your resources.
This is the tool to use if you want to see what a service is currently costing you, or if you’re trying to figure out why your bill is higher than you
anticipated. Remember, visibility of your Azure spend is very important and should always be something to keep top of mind.
https://runfrictionless.com/b2b-white-paper-service/
Maximising value while migrating your Oracle Estate to Microsoft Azurerun_frictionless
This white paper aims to provide organisations moving to the Microsoft Azure cloud with the necessary knowledge and business strategies to navigate these issues. It aims to explain the common misunderstandings and challenges in this area, and reassure enterprise organisations that Oracle workloads can be moved to Microsoft Azure cloud in an equivalent and cost-effective manner.
https://runfrictionless.com/b2b-white-paper-service/
AWS has the services to help you build sophisticated applications with increased flexibility, scalability and reliability. Whether you're looking for compute power, database storage, content delivery, or other functionality, with AWS you pay only for the individual services you need, for as long as you use them, without complex licensing. AWS offers you a variety of pricing models for over 160 cloud services. You only pay for the services you consume, and once you stop using them, there are no additional costs or termination fees. This whitepaper provides an overview of how AWS pricing works across some of the most widely used services. The latest pricing information for each AWS service is available at http:// aws.amazon.com/pricing/.
https://runfrictionless.com/b2b-white-paper-service/
The AWS Well-Architected Framework helps you understand the pros and cons of decisions you make while building systems on AWS. By using the Framework you will learn architectural best practices for designing and operating reliable, secure, efficient, and cost-effective systems in the cloud. It provides a way for you to consistently measure your architectures against best practices and identify areas for improvement. The process for reviewing an architecture is a constructive conversation about architectural decisions, and is not an audit mechanism. We believe that having well-architected systems greatly increases the likelihood of business success.
https://runfrictionless.com/b2b-white-paper-service/
LinkedIn Marketing Solutions Affluent Millennials Research Whitepaperrun_frictionless
It appears that Affluent Millenials might approach their own finances with a greater sense of ownership than previous generations. When it comes to managing their finances, it's clear that Affluent Millenials want more control.
https://runfrictionless.com/b2b-white-paper-service/
Charting a Way Forward Online Content Regulationrun_frictionless
This paper explores possible regulatory structures for content governance outside the United States and identifies questions that require further discussion. It builds off recent developments on this topic, including legislation proposed or passed into law by governments, as well as scholarship that explains the various content governance approaches that have been adopted in the past and may be taken in the future.2 Its overall goal is to help frame a path forward—taking into consideration the views not only of policymakers and private companies, but also civil society and the people who use Facebook’s platform and services.
https://runfrictionless.com/b2b-white-paper-service/
Electronic contracts and electronic signatures under Australian lawrun_frictionless
An electronic signature is a signature which is applied by electronic means to a document in electronic form. Australian law generally recognises that deeds and agreements can be executed via electronic means and by way of an electronic signature.
www.runfrictionless.com
Mac Pro was developed with a singular purpose: to enable professionals to do their most demanding work without constraint. It’s designed and engineered to enable a wide range of different uses, and presents virtually unlimited possibilities for customization and expansion.
https://runfrictionless.com/b2b-white-paper-service/
Connecting with Sidecar is the same as connecting any external display. Select the AirPlay menu item in the menu bar, then select iPad. The AirPlay icon will turn into an iPad icon while Sidecar is in use. Simply pull down from the iPad icon on the menu bar to see a host of options: Mirror Display, Hide or Show Sidebar, Show or Hide Touch Bar, Open Displays Preferences, and Open Sidecar Preferences.
https://runfrictionless.com/b2b-white-paper-service/
The Google Cloud Adoption Framework builds a structure on the rubric of people, process, and technology that you can work with, providing a solid assessment of where you are in your journey to the cloud and actionable programs that get you to where you want to be. It’s informed by Google’s own evolution in the cloud and many years of experience helping customers.
https://runfrictionless.com/b2b-white-paper-service/
Google Cloud Industries: The impact of COVID-19 on manufacturersrun_frictionless
After facing severe headwinds from COVID-19, ranging from decreased orders to negative impacts on operations, manufacturers around the world have started to revamp their operating models and supply chain strategies—and now feel more prepared in their ability to successfully navigate future pandemics, according to new research released from Google Cloud.
www.runfrictionless.com
Artificial intelligence and machine learning (AI/ML) present us with novel and efficient ways to solve challenging and persistent problems, particularly when it comes to predictions. Retail, due to its fast moving, trend powered, and fluid nature coupled to an extended logistics chain, relies heavily on making smart predictions. As improvements in AI/ML over the last several years have proliferated, not only in performance advances but deployability, there are exciting openings for experimentation in many domains of the retail value chain
https://runfrictionless.com/b2b-white-paper-service/
Companies are realizing incredible benefits by incorporating ChatOps into their incident management workflows. Slack channels provide hyper-effective means to alert teams of issues, take immediate action, and collaborate with clarity and urgency. It is for this reason that companies like Opsgenie, PagerDuty, and VictorOps have invested in integrating their incident management applications into Slack.
https://runfrictionless.com/b2b-white-paper-service/
Journey mapping in finance requires specific domain expertise. As almost every step has layers of compliance, ALM, legal, IT security, and other requirements, you need to consider all possible issues.
https://runfrictionless.com/b2b-white-paper-service/
Strengthening Operational Resilience in Financial Services by Migrating to Go...run_frictionless
Operational resilience is a key area of focus for financial services firms, and could be thought of as the next goal in addressing systemic risk in the financial services sector. Regulators are also increasingly focused on this risk: it is recognised that despite many years of bolstering financial stability by enhancing financial resilience following the financial crisis, the shocks that come from the operational side can be as significant as the shocks from the financial side.
https://runfrictionless.com/b2b-white-paper-service/
The Inclusive Fintech 50 applicant pool provides new insights into inclusion-focused fintech, itself a subset of the fintech universe. Early-stage inclusive fintechs are developing innovative products, services, business models, and distribution channels to provide solutions for underserved segments. Yet these startups require capital and other resources in order to reach the world’s 3 billion financially underserved people. By highlighting these high-potential companies, we hope to support the efforts of investors, banking partners, and other fintechs working towards a financially inclusive world.
https://runfrictionless.com/b2b-white-paper-service/
Reconciliation is an essential control function in financial services, aimed at eliminating operational risk that can lead to fraud, fines or in the worst case, the failure of a whole firm. And yet, since an early push in the early 2000s that automated parts of the very back-end of the system (cash and custody), innovation in this area has stalled and operations reliant on people power and spreadsheets are prevalent.
https://runfrictionless.com/b2b-white-paper-service/
Security and compliance is an ongoing process, not a steady state. It is constantly maintained, enhanced, and verified by highly-skilled, experienced and trained personnel. We strive to keep software and hardware technologies up to date through robust processes. To help keep Office 365 security at the top of the industry, we use processes such as the Security Development Lifecycle; we also employ techniques that throttle traffic and prevent, detect, and mitigate breaches.
https://runfrictionless.com/b2b-white-paper-service/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. Foreward
Growing a culture of innovation:
Lessons from Google
by Vinton G. Cerf, VP and Chief Internet Evangelist, Google
Organizations are facing unprecedented change and challenges
stemming from a confluence of natural and artificial conditions.
These forces are driving many to rethink the tools and technologies
they use, and the places they need to be, to grow, and to innovate.
Sustained competitive advantage cannot be
achieved with technology alone
To create a more innovative business, you must rethink how people,
structures, and processes interact every day—we refer to this as
organizational culture. The teams you rely on to build must have
systems and processes that keep them engaged, amplify their ability
to produce, and keep them consistently forward-looking.
At Google, we’ve spent years thinking about how to maintain and
improve a culture that fosters transformation and innovation. This has
led to alignment around certain core principles that have informed our
approach and supported Google’s culture for two decades.
Measure, make decisions, and be transparent in
that process
Measurement is at the heart of everything we do at Google. We
measure everything—from how our systems are running, to how
productive we are, to how people are feeling. All the data we gather is
i
3. extremely valuable, because it exposes problems faster than simply
scratching our heads and wondering would. Once we gather that data,
we still need to spend some time interpreting it, but at least we have a
basis for judging how well our organizational structure is working.
A culture of measurement results in a collection of anecdotal
information as well as quantitative data. Both are necessary to inform
change. We perform a number of different measurements—for
example, encouraging everyone to participate in an anonymous
employee satisfaction survey every year. That data and that feedback
loop facilitate our decisions to change how we’re doing things, as
needed.
Once we’ve gathered the data and made a decision, it’s time to
actually put those changes into motion. It’s important to recognize
that a feedback system only works when people believe changes will
be made as a result of their feedback. So the trick is to ask the
questions and then actually do something with the result.
Transparency is another important part of Google culture. It’s
important that we be transparent about the feedback we heard, and
how we went about addressing it. Being transparent as a company
increases customer trust on one hand, and employee trust on the
other. It’s important that people understand why we prioritized the
changes we made. That’s core to the company’s DNA.
Don’t be afraid of failure
Sometimes science learns more from failure than it does from
success. Because if you ask why something didn’t work, you often
learn more than you would have if it actually did work. And so, even at
Google, we try a lot of things out that don't work—and we learn from
them and refine our practices. And eventually, we hope, we get to the
point where things that we want to work actually do work. So science
is a lot like that. Google is a lot like that as well.
ii
4. You have to have the willingness to allow failure. I’m not suggesting
we should fail all the time—that would be a problem! I’m talking about
the freedom to try things out without absolute certainty of success.
This is the fundamental difference between engineering and
research.
With research, you don't begin knowing the answer. With engineering,
you think you know the answer, and you just have to build it. But what
can happen with engineering is that you build it and then it doesn't
work. These two things interact in the most wonderful ways. The
engineer says, “I built it and it didn’t work.” The researcher says, “Why
not?” And the engineer says, “I don’t know, can you help?” Together,
they discover there’s a fundamental reason why this particular path
for implementation didn’t work—and they learn from that. And then
you get to develop a new design that takes this into account.
At Google, we’ll go down a number of different paths as we explore
new capabilities in the system, and we often encourage people often
to go down these paths, even if they might end up at a dead end. And
we share, blamelessly, with others the fact that there was a dead end,
so everyone learns. That's how we advance everybody's ability to
carry out their work.
Don’t forget that culture is always a work in
progress
Over time, as the mix of people joining the company changes and as
the scale of the company gets bigger, we have to remind people about
the cultural norms that we would like to maintain.
For example, one of the things that Google tries to accomplish is to
give people the freedom to try things out, which resulted in a policy of
allowing engineers to spend 20% of their time doing things that they
weren't originally assigned to do. People use 20% time to learn
outside their assigned duties and it actually acts as a stabilizing
component of employee satisfaction. The idea of 20% diminished for
iii
5. a while as we grew, until we reminded everybody that that 20% was fundamental to Google and was a cultural
element we wanted to maintain. It’s important to remember that you have to periodically refresh the cultural
elements that matter.
Stay open
If I were trying to give advice to an enterprise CIO, one of the things I would say is this: Don't think that you have all
the answers. In fact, the probability is very high that you don't have very many of them at all. Take advantage of
opportunities to share knowledge with your colleagues, your friends, even your competitors to better understand
what others have learned in order to solve the same problems you have. Openness is your friend. The same thing is
true when it comes to not taking all the credit. It’s important to acknowledge other people's contributions because it
gives them the incentive to continue contributing. And so this kind of openness of spirit is just as important as
openness of ideas.
iv
6. Table of contents
Introduction: Solving for innovation when the pressure is on. . . . . . . . . 01
Creating a culture that dreams big
Chapter 1: Building agility into apps and infrastructure. . . . . . . . . . . . . . . . 03
Embrace hybrid and multi-cloud
Migrate legacy applications
Adopt an open cloud architecture
Reduce risk
Build cloud-native apps
Follow DevOps and SRE practices
Chapter 2: Powering the business with data. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07
Choose analytics products that scale cost-effectively
Select tailored solutions that are designed specific for your industry
Look for analytics tools that leverage AI and machine learning for improved intelligence
Bring data to the tools people already use
Protect your data and operate with trust
Chapter 3: Enabling workforce productivity outside the office. . . . . . . 11
Make it easier to get work done, no matter where you are
Make every meeting more inclusive
Empower teams to use collaboration tools that work for them
Think beyond location when it comes to security
Put creating apps in the hands of the people who use them
Conclusion: Looking ahead. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
7. Introduction
Solving for innovation when the
pressure is on
2020 has been a year of sweeping, fundamental change that has
shaken organizations to their cores. Seemingly overnight, entire
industries were redefined, budgets shifted, and priorities changed
completely. Technologies once considered cutting edge—virtual
meetings, telemedicine, and digital banking, to name a few—have
seen mass adoption.
And this year of change has touched every industry. Facing
unprecedented digital traffic for web-based unemployment services,
the State of New York moved to the cloud to scale to meet this
demand in just over 48 hours. Yahoo Finance shifted overnight to
delivering eight hours of live broadcast remotely. Telus International
transitioned tens of thousands of employees to remote work in one
day. Under normal circumstances, these shifts likely would have taken
years.
As the world continues to change, opportunities will emerge, and with
them, the influential companies of the next decade and beyond are
being determined—today. McKinsey research has shown that in the
wake of the current crisis, organizations that were prepared to be
agile and to innovate are performing better than those who had not.
The decisions being made in the present moment will determine
which organizations will weather the change—or even take advantage
of it. The good news is that there are steps any organization can take
right now. At Google, we’ve spent many years thinking about how to
make teams more effective and innovative, and we’ve found that
success comes down to these fundamentals:
• Agile teams and technology — in most cases, legacy systems
and infrastructure are not doing organizations any favors.
Agile teams need an open platform that allows them to
transform business applications or build new ones, delivering
value to customers faster, more reliably, with greater scale.
As the world
continues to change,
opportunities will
emerge, and with
them, the influential
companies of the
next decade and
beyond are being
determined—today.
1
8. • Data-driven intelligence — each year organizations are generating more and more data that's often
unorganized, scattered across silos, or completely inaccessible. Organizing that data, and being able to
quickly derive meaningful insights from it is the key to unlocking critical business value.
• A culture of collaboration and innovation — technology is only one part of the equation. Organizations also
need the right people and processes, which also means having the right tools to make collaboration and
knowledge sharing seamless.
This guide explores these three essential concepts to help you and your teams better succeed in this time. People
have always powered technology, and today that’s especially true as teammates must collaborate and solve big
problems together, even if they’re not in the same room. Fostering a culture of innovation helps lead to identification
of new opportunities and quick action to create new ideas and get ahead of the competition.
2
9. Chapter 1
Building agility into apps and
infrastructure
For decades in IT, business continuity and disaster recovery plans
have been designed around a single for example, a natural disaster, a
building shutdown, or a certain type of failure. Plans to get the
business back up and running have been historically tied to legacy
hardware and software, as well as legacy ideas about how and where
employees worked. But, as the 2020 global pandemic has revealed,
business continuity plans didn’t always take into account modern
considerations.
The impact of COVID-19 has also not been uniform for all businesses.
Almost overnight, entire industries were redefined, with some seeing
dramatic spikes in demand, while others saw business come to a
standstill. Either way, the definition of business continuity has
changed. It’s no longer just about having the right backup and
disaster recovery plans in place, but ensuring you have the right IT
stack that will provide you the right mix of reliability, agility, and
visibility. Cloud computing has played a crucial role in enabling
businesses and governments to quickly apply solutions to respond to
the crisis and get their operations going. This agility allows Google
Cloud and our customers to react quickly and provide rapid solutions
to problems that used to take months, if not years, to solve.
The magnitude of these changes are not new to Google Cloud. Each
year during Black Friday and Cyber Monday, for example, we work
closely with ecommerce companies such as Shopify, retailers like The
Home Depot, and many other businesses to support them through
extreme swings in demand. We also work with many customers in
digital media and gaming that see dramatic spikes during successful
product launches. For example, relying on Google Cloud, game
developer Phoenix Labs was able to plan for rapid scale in demand as
they launched their game, Dauntless, across five continents,
eventually supporting more than 16 million unique players.
3
10. To build agility into your apps and infrastructure, there are a couple of proven cloud technologies and approaches to
consider:
Embrace hybrid and multi-cloud
Hybrid cloud and multi-cloud are no longer a matter of “if,” they’re a matter of “when.” Multi-cloud computing lowers
the risk of vendor lock-in, and can provide service resiliency and migration opportunities, in addition to the core cloud
benefits of agility, scalability, and elasticity. For example, Loblaw digital reduced compute resources by one third with
efficient VMs.
Migrate legacy applications
Your particular architecture will dictate which workloads or apps you’ll want to migrate. If you’re running apps like
SAP or Oracle on-premises, you can migrate those to the cloud to add flexibility and reduce hardware dependency.
Google Cloud offers a number of solutions, such as Google Cloud VMware Engine and Bare Metal Solution, and
managed services for SQL Server designed specifically to bridge the legacy-to-cloud path, add resilience, and reduce
legacy hardware management. These moves are simple and don’t require rewriting code or starting from scratch to
get the benefits of cloud. For example, Kaeser Kompressoren SE needed a consistent platform to deploy and
manage existing on-prem SAP workloads, like SAP Data Hub, but also wanted to be able to tap into other services
running in Google Cloud to get more value from those environments. They chose Anthos, our application
modernization platform, because it offered the flexibility to incrementally modernize legacy application on-premises
without business disruption.
4
11. Adopt an open cloud architecture
Vendor lock-in is usually a place you don’t want to be, particularly
when it comes to cloud. Using an open cloud architecture can help
you avoid lock-in and make it easier to respond to change, because
unlike cookie-cutter solutions available from proprietary systems, it
enables greater innovation and differentiation.
Reduce risk
A multi-cloud management platform like Anthos lets you modernize
the apps you’ve already built with standards-based containers that
you can deploy wherever you see fit. At the same time, Anthos lets
you plug into innovative developer services, so you can spin up new
apps quickly if business needs change quickly or new opportunities
emerge.
Build cloud-native apps
Managed serverless technologies let developers focus on code, not
on underlying infrastructure, so your apps can scale up and down, and
you only pay for what you use. Using microservices, meanwhile, lets
you build apps from reusable components that you can deploy,
manage, and secure individually.
Follow DevOps and SRE practices
Migrating to cloud or choosing better technology can help move your
business toward a more resilient place. But the intersection of people
and technology also offers opportunities to add resilience and
5
12. respond better to any incidents. At Google, we follow site reliability engineering (SRE) practices, with extensive
disaster recovery planning and testing as a key principle. The rigorous testing and constant communication around
any outage creates a culture of blameless partnership.
When you’re stuck in a cycle of break/fix, budget restrictions, or constant license and hardware refreshes, it can be
hard to envision what you want your infrastructure to look like. But what if you started with a vision of what your
technical and business leaders could do if their tools weren’t holding them back? Would it mean rehauling your
services or offerings entirely? Would it mean broadening your customer base dramatically or opening up new
revenue channels? Dream big, then start identifying where you can make changes to improve your business’s overall
readiness and resilience.
6
13. Chapter 2
Powering your business with data
Data has become a critical asset for organizations looking to enable
smarter decision making. It has never been more important than it is
right now, with the increased digitization of many business activities.
But forward-looking companies are realizing that the value of data
goes beyond displaying numbers on reports and dashboards.These
organizations are using modern data solutions to infuse key
operational workflows with data, driving enormous value for their
business.
Analytics are a powerful tool, but insights have little value if they don’t
result in action. Collecting and storing data isn’t enough to push your
company forward; you have to choose and implement intelligent
products that can integrate with business processes and transform
insights into real-time action. Big data is in our DNA: Google has been
at the forefront of data-powered innovation for years, with the mission
of organizing the world’s information and making it universally
accessible and useful. Google was built to process and analyze large
datasets, and the same technology that makes this happen is
available for all businesses through our smart analytics platform.
With a modern data analytics platform—ideally cloud-native and open
source-friendly solutions such as BigQuery and Looker—you can get
to the heart of what users and customers want from you, speeding up
product development with actionable insights, discovering new
revenue streams by bringing data applications to market, and
delivering a better customer experience with data-driven workflows.
For example, the fan data engineering team at Major League Baseball
(MLB) is responsible for managing 350+ data pipelines to ingest data
from third-party and internal sources and centralize it in an enterprise
data warehouse. This enables them to do everything from creating
machine learning models for predicting future fan purchase behavior,
to generating revenue projections and churn rate analyses for MLB.tv
subscribers, to personalizing the news articles shown to fans on MLB.
com based on their favorite teams.
Analytics are a
powerful tool, but
insights have little
value if they don’t
result in action.
7
14. When it comes to modernizing your analytics, there are a few things
to keep in mind:
Choose analytics products that scale
cost-effectively
Your data analytics products, like databases and data warehouses,
should respond to shifts in the business by scaling up or down in
seconds, without the need to manually manage your infrastructure.
That way, you’re not paying for unused capacity, or running out of
capacity at important moments. With serverless cloud analytics
solutions like BigQuery and our other data analytics products, you can
quickly answer queries and run your analytics with agility—all while
lowering your total cost of ownership.
Select tailored solutions that are designed
specific for your industry
Packaged analytics solutions created to support your industry make it
faster and easier to solve common challenges. Google Cloud offers
packaged horizontal and vertical solutions like real-time AI. Google
Cloud also offers packaged, priced, and supported partner solutions
that can help improve contact center operations, automate document
processing, and more. For example, Carrefour, one of the largest
grocery retailers in France, needed to ensure they had the right
products, in front of the right shoppers, at the right store location.
With Google Cloud, Carrefour developed an assortment
recommendation tool that helped the chain support a more
personalized selection at the store level, giving store directors the
autonomy to influence inventory needs as well as visibility into the
merchandising decisions by each of their franchise stores. In addition
to retail, we also have solutions that support industries like healthcare,
manufacturing, financial services, and media & entertainment.
8
15. Look for analytics tools that leverage AI and ML
for improved intelligence
Some of the most innovative capabilities found in analytics solutions
are AI-based. These are designed to simplify management and
operations, improve experiences, and drive new insights. AI can help
empower a new set of developers and data scientists who can build
analytics-based applications as well as unlock insights in new ways.
Using AI, business users can deliver self-service visualizations and
build ad hoc exploration.
In addition, analytics tools with AI and ML built in, such as BigQuery
ML, make it easier to extend the benefits of ML beyond very
specialized teams. For example, as part of our collaboration with the
NCAA in 2019, we relied on BigQuery ML to train, evaluate, and serve
ML models that could make more accurate predictions on what would
happen during each of the Final Four games. With BigQuery ML, you
can train models using standard SQL in BigQuery, and hand the
training and serving off to underlying managed infrastructure,
reducing complexity as well as a significant amount of work hours.
Bring data to the tools people already use
A modern approach to data analytics recognizes that different people
with different roles and skill sets need data in different ways. For
example, our BigQuery interface uses standard SQL, so data analysts
can use their existing skills and knowledge to write queries and create
reports, interactive dashboards, and more. They can also manage
pipelines and load data themselves, plus train and run AI and ML
models using SQL with BigQuery ML, so they’re less reliant on data
engineers or data scientists.
For those without SQL expertise, BigQuery offers integration with a
spreadsheet interface with Connected Sheets. And Data QnA, our
natural language interface for your data, makes it even easier—anyone
can simply ask questions of their data, no expertise or reliance on
data analysts needed. A modern data analytics solution can support
all the ways in which people experience data.
9
16. Protect your data and operate with trust
Invest in data analytics products with robust security, governance,
and reliability controls that offer high availability, so your business
data is protected wherever users are. In this climate, part of being
agile and maintaining business continuity is placing trust in analytics
products that store, replicate, and back up data automatically. With so
many businesses operating remotely, data protection is an essential
outside the office walls and across locations. Look for analytics
products that have fine-grained identity access management as well
as data encrypted at rest and in transit by default. In addition, it’s
important to look for solutions that lower the cost of downtime.
Google Cloud provides service-level-agreement guarantees that are
unmatched in the industry. BigQuery supports 99.99% availability
SLAs for data warehousing.
When teams have robust analytics products designed for actionable
insights, it helps build a culture of data-driven decision making and
better outcomes all around.
When teams have
robust analytics
products designed
for actionable
insights, it helps build
a culture of data-
driven decision
making and better
outcomes all around.
10
17. Chapter 3
Enabling workforce productivity
outside the office
The challenge of remote work during COVID-19 was monumental for
many businesses. Not only did many struggle to keep their own
workforces safe and connected, but they grappled, too, with the need
to support customers and provide the right level of service in a time of
need. It shed a stark light on the need for having the right tools to
enable distanced work.
Now, as online meetings and remote collaboration become
increasingly common, the question becomes what work will look like
in the post-pandemic world. COVID-19 laid bare what had already
become true: People and organizations need more adaptable ways of
working. This has made the technology we rely on at work more
important than ever.
Organizations that had already begun making the leap to cloud-based
collaboration fared better when COVID-19 hit. For example, energy
solutions provider Viessmann was able to keep up their production by
relying on Google Workspace as they converted their employees to
remote work within a 48-hour span. Viessmann has even developed a
ventilator in significantly less time during the lockdown, and the fact
that Google Workspace helped their engineers easily collaborate
played a critical role in accelerating the launch process.
Many organizations have also turned to digital collaboration tools as
they sought new ways to serve customers while keeping their workers
safe. St. Louis-based Schnucks found themselves shifting from a
neighborhood grocery chain to an essential service almost overnight.
Schnucks supported both corporate and front-line workers with an
information hotline and created a virtual dispatch center for their
transportation team—all through Google Meet. Similarly, Italian bank
Credem (Credito Emiliano S.p.A) used Google Workspace to continue
to provide financial services to customers without meeting face to
face by creating a “virtual branch,” with video-based customer
support using Google Meet.
The more
organizations do
now to enable
collaborative cloud-
based tools and
flexible ways of
working, the more
successful they’ll be
in the long run.
11
18. The workplace we return to once COVID-19 is over may look very
different than the one we knew before the pandemic. The tools we’ve
embraced to weather the change—like collaborative documents and
virtual meetings—are likely to remain pervasive even after we emerge
from the pandemic. The more organizations do now to enable
collaborative cloud-based tools and flexible ways of working, the
more successful they’ll be in the long run.
Some practical tips all businesses should keep in mind:
• Make it easier to get work done, no matter where you are
— remote working has significantly increased the demands
on all of us—in both our professional and our personal lives—
and many people feel overloaded with too much information
and too many tasks across too many different tools. Choose
a cloud-based productivity solution that’s designed to keep
people focused on the task at hand and minimize
distractions—whether that means noise cancellation in
Google Meet or a new integrated communications experience
in Gmail.
• Make every meeting more inclusive
— it’s more important
than ever to support your teams by helping people feel
connected and supported. Keep meetings small and focused,
so everyone has an opportunity to contribute. Encourage your
team to keep their video cameras on so you’re
communicating fully (including those nonverbal cues) and
leverage tools like live captioning in Meet to help everyone
follow along.
• Empower teams to use collaboration tools that work for
them — different teams have different needs for
communicating and working together—for example, a
creative team might need to collaborate on large media files
and provide feedback in real time. Solutions like Google
Workspace Essentials that can meet their collaboration
needs but still tightly integrate with tools a business already
uses—like Microsoft Office, Slack, and Salesforce—can offer
teams more flexibility.
12
19. • Think beyond location when it comes to security — the recent shift to remote work has highlighted the need
for IT teams to help employees get work done from home while protecting their organization's sensitive
data. At Google, we employ a "zero trust" access approach called BeyondCorp, which allows our extended
workforce to work successfully from untrusted networks on a variety of devices without using a client-side
VPN. We also build security into all of our products and expand on those protections regularly--for example,
we’ve recently rolled out a number of new security features in Google Workspace.
• Put creating apps in the hands of the people who use them — many of your employees use certain data and
apps each day—and, as a result, they’re experts in what might make those apps even more useful. No-code
platforms like AppSheet allow them to create and customize the apps they need without requiring
specialized developers or overburdening IT departments.
In only a few short months, organizations that had only held the occasional online meeting or companywide virtual
town hall are now conducting the majority of their business through these technologies. The faster we embrace
these changes, the better prepared we all are.
13
20. Conclusion
Looking ahead
As Vint Cerf said in the foreward of this guide, technology alone does
not guarantee success; you need a culture that supports change and
acceleration—which paves the way for innovation.
At Google, we’ve spent two decades thinking about how to organize
and optimize for innovation, and we want to share the best of what
we’ve learned with our customers. In fact, we work in close
collaboration them through a combination of courseware, workshops
and bespoke advisory services, to facilitate success in things like:
• Building teams and communities
• Designing spaces that foster creative thinking
• Generating and managing idea pipelines
• Accelerating release cycles
Many companies have had to make decisions with a lot of impact so
far this year, and there are more decisions to come. Google Cloud is
here to help make these changes, with products that make the shifts
easier. Take a step toward thriving in this digital age with a modern
cloud infrastructure.
Take the next steps: Learn customer tips and lessons from across
retail, manufacturing, healthcare, finance, and more, and let us help
you architect a cloud solution that will grow with you for the next
decade (or longer). Talk with us.
At Google, we’ve
spent two decades
thinking about how
to organize and
optimize for
innovation, and we
want to share the
best of what we’ve
learned with our
customers.
14